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E044 - Eliminating Friction in the Lending Funnel, with Rachael Olson, Former Head Of Product Strategy at Discover
Rachael Olson spent years running product strategy on Discover's $6 billion personal loan business, and she joins the show to walk through a real lender's application from marketplace click all the way to the hard pull, screen by screen.
Using a hypothetical billion-dollar lender for round numbers, Rachael shows why the highest-leverage work isn't always at the top of the funnel. A 3% lift in soft-pull submit is worth $50M. Another 3% at hard-pull submit adds $80M. That's $130M+ of upside before anyone touches the credit box.
The teardown gets specific. Forced email verification before any…
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