Why Some Exceptional Performers Can’t Get Enough Customers

Top Secrets of Marketing & Sales · Jul 9, 2024 · 5m

Over the years, I have met some exceptional performers who still struggle to get enough customers. It's not a function of who they are as people. It's also not a reflection of their work. It's not even a mindset issue. It's about the fact that being exceptionally good at what you do, and being able to get enough customers or clients are two completely different skill sets. I can't tell you how many business owners I've talked to over the years who are exceptional at what they do, but they can't get enough customers. I've met: Chefs who make amazing food, but can't get enough people into their…