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BJ's Simplifies Shelves for Big Gains | Durham News
BJ’s Wholesale is streamlining its shelves by cutting down on product clutter—calling it “over-SKUed”—and the results are booming: sales up nearly 12%, membership hitting over 8 million, and foot traffic soaring. CEO Bob Eddy explains they’re simplifying choices, like narrowing soda options while spotlighting new, exciting items in categories like fitness supplements. This strategy taps into shoppers’ hunger for value amid rising grocery costs and lower gas prices, drawing in higher-income customers who still watch their wallets but crave deals. The company’s rolling out changes…
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