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Dan Oshinsky on How to Get Started in Email Marketing to Add New Clients and Deepen Your Relationship with Existing Ones from the Former Director of Newsletters at The New Yorker and at BuzzFeed

Email Marketing is one of the most effective, least expensive, and underutilized marketing strategies available to you right now.

I'm on the record as saying a person's inbox in the most valuable piece of marketing real estate you can own. When a person gives you permission to show up in their inbox on a regular basis, you can develop a personalized relationship that leads to new business and long-term loyalty.

Now, you might be thinking, "Steve, have you lost your rocker here? Email is so 1990s. Why are you talking about email marketing? Email is dead. We've got Facebook, Snapchat, Twitter…

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