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The Strategy of Strategy
Language philosopher Bry Willis takes a different approach to argue that growth is an outcome rather than a strategy, critiquing leaders who mistake aspirations for actionable plans. Using a baseball analogy, the author distinguishes between lagging indicators like runs scored and the leading indicators or specific behavioural changes that actually drive success. A genuine strategy requires a causal hypothesis that identifies specific environmental conditions and the precise interventions intended to influence them. Without this mechanistic focus, organisations often institutionalise luck by…
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