Latest / Earn Your Leisure / EYL #83 Against All Odds feat. Ronne Brown

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EYL #83 Against All Odds feat. Ronne Brown · Earn Your Leisure

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  Speaker 2: All right, Gods, welcome back another virtual edition of Earn
• 1:03
  Speaker 2: Your Leisure.
• 1:05
  Speaker 3: Yeah, hanging this thing, that's a fact. Well, a few
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  Speaker 3: technical difficulties.
• 1:08
  Speaker 2: Apparently, So Yeah, this is an exciting episode for sure.
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  Speaker 4: For sure. Shout to Jamila T.
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  Speaker 2: Davis for introducing this young lady that we're about to
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  Speaker 2: Jamaine Miller as well. Yeah that's a fact, he was. Yes,
• 1:23
  Speaker 2: for sure, shout to Jamaine Miller. So we this is
• 1:27
  Speaker 2: a conversation that we haven't had yet. Everything is a
• 1:29
  Speaker 2: conversation that we haven't had. That's the good thing. Your
• 1:30
  Speaker 2: leasure every week is something different. So Ronnie Brown is
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  Speaker 2: a phenomenal entrepreneur mother. She's really big on social media.
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  Speaker 2: She has a company called Girl CEO and pretty much
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  Speaker 2: what it is is she empowers women and shares tips
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  Speaker 2: on how to build social media platform and I only
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  Speaker 2: just build a social media platform, how to monetize the
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  Speaker 2: social media platform, how to build an online community, and
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  Speaker 2: just general entrepreneur tips in general.
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  Speaker 5: She's a brand expert.
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  Speaker 2: She has a podcast, she's a podcaster. Fellow podcaster that
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  Speaker 2: for sure. We gotta get on her podcast for sure.
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  Speaker 2: That's aside, soon come. And she's a best selling author.
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  Speaker 2: She's Ted Talk Yeah I watched it. Yeah, So a
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  Speaker 2: lot going on. So we're going to talk about a lot.
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  Speaker 2: We're going to talk about, you know, entrepreneurship. We're going
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  Speaker 2: to talk about social media, how to monetize, building the community,
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  Speaker 2: all that good stuff. But before we start. Thank you,
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  Speaker 2: thank you for joining us, appreciate it.
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  Speaker 6: Thank you guys for having me and being so patient
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  Speaker 6: because I was a part of that second question.
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  Speaker 3: Today we have I tell people all the time, we
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  Speaker 3: always have technical difficulties. The end product is all that
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  Speaker 3: matters and that's what they're gonna see. So it's all good,
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  Speaker 3: yeah for sure. So all right, so let's get into it.
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  Speaker 3: So you have a very large following on social media.
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  Speaker 3: Your business page has I think two hundred and thirty
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  Speaker 3: eight thousand followers. You have over one hundred thousand followers,
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  Speaker 3: one hundred and seventy five thousand followers. And like I said,
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  Speaker 3: you got booked, you got podcasts, all that stuff, but
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  Speaker 3: your journey and being an entrepreneur.
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  Speaker 2: Didn't start like right away. So you have an interesting story.
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  Speaker 2: So can you talk about that as far as the
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  Speaker 2: lead up to what you do?
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  Speaker 6: Now?
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  Speaker 2: I know you know, yeah, you're from DC originally, right, Yeah,
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  Speaker 2: I'm from Washington, d C.
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  Speaker 6: So I grew up in Washington, d C. Shout out
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  Speaker 6: to everybody that's listening that grew up in DC. I
• 3:23
  Speaker 6: graduated from Dunbar Senior High School, so definitely Crimson Tide
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  Speaker 6: and I grew up in the projects of DC, so
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  Speaker 6: definitely not the White House. Definitely an entire different environment.
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  Speaker 6: And I had my first kidness sixteen years old, and
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  Speaker 6: I always tell people that's kind of where my story started,
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  Speaker 6: just being a team mom growing up in the city,
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  Speaker 6: in the inner city, and taking my son to school
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  Speaker 6: with me every single day, being determined to graduate and
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  Speaker 6: really change the trajectory of my life. And that's where
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  Speaker 6: my story initially got started. I was just determined to
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  Speaker 6: go in a different direction. You know, when you're coming
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  Speaker 6: up and you're having a kid young, then you have
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  Speaker 6: all the odds stacked against you. You know, a lot
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  Speaker 6: of people are doubting you. All your mama's all your
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  Speaker 6: friends mom, They're like, stay away from her. She pregnant,
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  Speaker 6: she's a bad influence. It's not the person I want
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  Speaker 6: my kaya hanging around. So I went through a lot
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  Speaker 6: of rejection in my life, and I spent most of
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  Speaker 6: my twenties really trying to build myself back up and
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  Speaker 6: show people that my life wasn't over. Everywhere I went,
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  Speaker 6: people were like, oh, you didn't go to college, you
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  Speaker 6: know your life is over. Oh you didn't do this,
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  Speaker 6: you had kids too young. It's really going to affect you.
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  Speaker 6: So I was really detiming to show people that I could.
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  Speaker 6: And I spent most of my younger years just really
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  Speaker 6: hustling and working hard and trying to find my lane.
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  Speaker 6: And I grew up in an environment where guys there
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  Speaker 6: were no businessmen to really look up to, you know,
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  Speaker 6: there were street guys where I grew up at. I
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  Speaker 6: looked at what they used to do, and I kind
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  Speaker 6: of grassed that concept, and I just turned it into
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  Speaker 6: the business model of learning sales right, learning how to
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  Speaker 6: work hard and get up every single day. And that's
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  Speaker 6: how my story kind of started. I got fired from
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  Speaker 6: my job, and at that time, I was on my
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  Speaker 6: second kid. I was nineteen. I had my first kid
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  Speaker 6: at sixteen. I had another kid at nineteen, and I
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  Speaker 6: was riding home from that job after getting fired. I
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  Speaker 6: was three minutes late.
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  Speaker 4: Where'd you work at? Who'd you work at?
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  Speaker 6: I was working at a call center, right, y'all know
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  Speaker 6: those call centers don't play you late for working, Okay.
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  Speaker 6: So I was working at a call center and I
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  Speaker 6: was pregnant with my second kid, and I was three
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  Speaker 6: minutes late. I was nine months pregnant, and they fired me.
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  Speaker 6: I got down on my knees and I asked my supervisor,
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  Speaker 6: I will never forget white lady about six feet I
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  Speaker 6: begged her to let me keep the job. Out on
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  Speaker 6: my knees and I was literally crying, like, let me
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  Speaker 6: keep this job. I need this job. I'm pregnant with
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  Speaker 6: my second kid. The holidays are around the corner. She
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  Speaker 6: let me. She said, okay, well think about it. She
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  Speaker 6: let me work the whole day, and then at the
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  Speaker 6: end of the day she called me in the office
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  Speaker 6: and she's like, no, we had to go in a
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  Speaker 6: different direction. Gotta let you go.
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  Speaker 5: Then, pink slip, pink slip me.
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  Speaker 6: And I was riding home, dude, when I tell you,
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  Speaker 6: I was in tears. When you ride home and the
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  Speaker 6: radio was off, that's when you know you got a
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  Speaker 6: lot of stuff going through your mind. So I'm riding home,
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  Speaker 6: I'm thinking to myself, what am I going to do
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  Speaker 6: to change my life around? And I get home and
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  Speaker 6: my son is there looking at me. I need to
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  Speaker 6: figure out how I pay this rent. And I just
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  Speaker 6: got on Google. I started researching, you know, how to
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  Speaker 6: make products my hand. At this time, I'm desperate. I
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  Speaker 6: have like three hundreds dollars to my name. I'm like, Okay,
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  Speaker 6: I got to figure something out. I started googling. I'm
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  Speaker 6: making handmade products to my house, and I'm broke. So
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  Speaker 6: at this point, this is back in two thousand and nine, right,
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  Speaker 6: I'm broke, So I don't have money for a graphic designer.
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  Speaker 6: I don't have money for someone to come and hook
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  Speaker 6: this website up to make it look fly. For me.
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  Speaker 6: I'm starting from scratch and I need to get a
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  Speaker 6: few groceries and figure some things out to cover me
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  Speaker 6: over the next month or two. So I see everybody
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  Speaker 6: that I went to school with, because my behind did
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  Speaker 6: not go to college because I had to choose, you
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  Speaker 6: go to college or you go to work and take
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  Speaker 6: care of your son. So I chose to go to
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  Speaker 6: work and take care of my son. But I saw
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  Speaker 6: everyone that was going to college. They were using something
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  Speaker 6: called Facebook, right, and they were connecting with all of
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  Speaker 6: their college friends on Facebook. So I'm thinking, hell, let
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  Speaker 6: me try this out. I know these people. I didn't
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  Speaker 6: go to school, but I know them. So I get
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  Speaker 6: on there and I see all these people sharing photos.
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  Speaker 6: But the photos that they're sharing our photos of like
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  Speaker 6: college campus and parties and having a good time. Meanwhile,
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  Speaker 6: I'm over here doing mom life at nineteen, trying to
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  Speaker 6: figure it out. So I'm like, Okay, well I'm going
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  Speaker 6: to flip this a little bit. Let's see if this
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  Speaker 6: works for me. I can't afford a website. That's out
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  Speaker 6: of the question right now. I'm like, let me post
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  Speaker 6: some of these products that I've made in my house
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  Speaker 6: on here as pictures to see if anyone will respond,
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  Speaker 6: because I'm bro and I can't get YEA, what.
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  Speaker 4: Kind of product?
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  Speaker 5: When when you got home?
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  Speaker 3: Right, you take that long drive home and you sit
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  Speaker 3: down in the couch and you like, what do you think? Like,
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  Speaker 3: I'm gonna take that piece of cloth and makes it?
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  Speaker 5: Like what are you making?
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  Speaker 6: Well? I remember talking to at this point. I remember
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  Speaker 6: talking to a lady who I admire. She was like
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  Speaker 6: a mentor to me, and she told me because I
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  Speaker 6: always wanted to be an entrepreneur, but I just didn't
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  Speaker 6: have it all together at that time. She told me,
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  Speaker 6: whatever business you start, take a look at what you
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  Speaker 6: spend your money on, and that's the direction that you
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  Speaker 6: want to go in, because that shows your interest. So
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  Speaker 6: I look around my house and I'm see pending candles
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  Speaker 6: all this make up, you know, body scrubs. I'm in
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  Speaker 6: my bathroom, looking right at the first place I go
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  Speaker 6: there when I'm trying to take break. All the moms
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  Speaker 6: that have kids in here, y'all know that bathroom break
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  Speaker 6: is a good vacation, right. So I go in the
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  Speaker 6: bathroom and I'm saying, candles, makeup, body scrubs. So I
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  Speaker 6: start making handmade beauty products. And so that was my
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  Speaker 6: first business. I got on Google. I learned how to
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  Speaker 6: make candles. I learned how to make mineral makeup. I
• 9:34
  Speaker 6: learned how to make scrubs. I googled up vendors for packaging.
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  Speaker 6: I got my printer out right, I started making labels,
• 9:41
  Speaker 6: smacking the labels on them. They look terrible. I look
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  Speaker 6: back some of my at some of my pictures on Facebook.
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  Speaker 6: You guys can go check that out. But it was
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  Speaker 6: just a part of the process. And I slapped the
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  Speaker 6: label on it, and I started taking pictures with my
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  Speaker 6: cell phone and I'm uploading it onto Facebook. Once everything comes,
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  Speaker 6: everything arrives, and I literally we start getting feedback from
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  Speaker 6: the people who are on social media following me. They're saying, well,
• 10:07
  Speaker 6: how does this mail you know, how does this look
• 10:09
  Speaker 6: how does this feel? And this was back in the day,
• 10:12
  Speaker 6: So this is when people were using PayPal buttons. I
• 10:15
  Speaker 6: don't know if y'all remember PayPal buttons or not, but
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  Speaker 6: this is when you can go on PayPal and you
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  Speaker 6: would literally create a little button on there and you
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  Speaker 6: would paste or embed the button, or it would create
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  Speaker 6: a link where you can paste the link and a
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  Speaker 6: person can click on the button and they could buy it.
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  Speaker 6: And I started pasting these PayPal buttons onto my Facebook
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  Speaker 6: page and people started buying my products from me. And
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  Speaker 6: from that moment on, I knew that I was onto something.
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  Speaker 6: I looked up and I was literally at a place
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  Speaker 6: where I was paying my rent with handmade products that
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  Speaker 6: I was making as a mom of too.
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  Speaker 2: Yeah, that's crazy because I remember, I'm assuming we're probably
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  Speaker 2: running the same age, but I remember when that when
• 11:00
  Speaker 2: Facebook first came out, I was actually I went to
• 11:02
  Speaker 2: school in Maryland, so I wasn't too far from from DC.
• 11:05
  Speaker 2: I was in UNBC shot out to Baltimore, and I
• 11:08
  Speaker 2: remember when it first came out and it was dough Facebook,
• 11:11
  Speaker 2: and yeah, you had to have a college email. You
• 11:13
  Speaker 2: had to have like a edu which is like an
• 11:16
  Speaker 2: education email to actually be a part of Facebook. So
• 11:19
  Speaker 2: when you tell that story, I just kind of get flashback.
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  Speaker 2: So that's crazy, all right, So so you're early on.
• 11:24
  Speaker 2: You're early on as far as without really even probably realizing,
• 11:28
  Speaker 2: like you know, what you were doing early on with
• 11:31
  Speaker 2: the e commerce selling things on social media because people
• 11:34
  Speaker 2: have been selling things online for a while, like eBay
• 11:37
  Speaker 2: before social media, but selling things actually on social media
• 11:41
  Speaker 2: platforms like Facebook just recently set up there their online shop,
• 11:45
  Speaker 2: right like just now, it.
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  Speaker 5: Happened two weeks ago.
• 11:47
  Speaker 3: Yeah, they have their own online shop now, so you
• 11:52
  Speaker 3: can directly shop. Yeah, so you can shop through Facebook
• 11:54
  Speaker 3: and Instagram allows you now to shop.
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  Speaker 5: So that's like a whole new feature.
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  Speaker 3: But what you did was kind of brilliant, right, Like
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  Speaker 3: you turn your Facebook page into your website because you
• 12:02
  Speaker 3: can't afford the website at.
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  Speaker 6: The time, exactly, And that's how I got started.
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  Speaker 2: And social media is way more interactive and engaging than
• 12:10
  Speaker 2: a website. Like I always tell people, like, you gotta
• 12:12
  Speaker 2: have a website nowadays like a business card, so people
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  Speaker 2: know you're official, But nobody's going to your website, like
• 12:17
  Speaker 2: just for no reason. People go to your social media
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  Speaker 2: all the time for no reason like that's that's way more.
• 12:24
  Speaker 2: Every single day if you follow somebody, if you're not
• 12:27
  Speaker 2: caughting an algorithm, you don't see that post. You're gonna
• 12:30
  Speaker 2: see what they're posting. You're not gonna just see a
• 12:33
  Speaker 2: website every single day unless you're going to that website
• 12:36
  Speaker 2: every day.
• 12:37
  Speaker 5: What's the likelihood of the website actually changing?
• 12:40
  Speaker 4: Yeah?
• 12:41
  Speaker 2: So all right, so now you kind of catch the
• 12:44
  Speaker 2: swing of it and you say you're making enough money
• 12:46
  Speaker 2: to pay your rent and that's Facebook. So where does
• 12:49
  Speaker 2: it go from there?
• 12:50
  Speaker 6: So from there, I literally build my business up to
• 12:54
  Speaker 6: a place where I open an actual storefront salon. So
• 12:57
  Speaker 6: open the salon and I start selling my actually at
• 13:02
  Speaker 6: the salon. The problem that I realized with doing that,
• 13:06
  Speaker 6: I was started making a ton of money, but as
• 13:08
  Speaker 6: a mom, I didn't have time to be with my children.
• 13:12
  Speaker 6: And that's the part that I really didn't understand about business,
• 13:15
  Speaker 6: because when you're physically somewhere and you're exchanging time for money,
• 13:21
  Speaker 6: then you are literally having to show up twenty for seven,
• 13:26
  Speaker 6: And when you're in that environment, it's late nights. I
• 13:30
  Speaker 6: mean you're there at ten eleven o'clock at night on
• 13:32
  Speaker 6: a Saturday, so I wasn't getting that time with my kids.
• 13:35
  Speaker 6: It was to the point I was bringing my children
• 13:37
  Speaker 6: with me to the salon, and I said, there has
• 13:40
  Speaker 6: to be a different way, because we are kind of
• 13:44
  Speaker 6: taught that when you open up this business and you
• 13:46
  Speaker 6: have a window and there are bricks, that you've made
• 13:49
  Speaker 6: it right. So I accomplished this dream of opening this location,
• 13:54
  Speaker 6: and then I'm sitting there after opening and in a
• 13:58
  Speaker 6: year or two goes by and I'm like, man, this
• 13:59
  Speaker 6: isn't what I thought it would be. So then I
• 14:03
  Speaker 6: went back into the internet world. That's when the Instagram
• 14:07
  Speaker 6: came out, and this was Instagram just popped up and
• 14:11
  Speaker 6: people were just like posting pictures on there and I'm like, wow, okay.
• 14:14
  Speaker 6: So then I started selling more products online. I partnered
• 14:19
  Speaker 6: with a company and I learned that I can literally
• 14:23
  Speaker 6: not have to be present and I can share and
• 14:27
  Speaker 6: market products online and make money. I started to do that,
• 14:32
  Speaker 6: and within my first seventeen months, I do like a
• 14:34
  Speaker 6: million dollars just posting pictures of products on Instagram.
• 14:37
  Speaker 3: So you started with the candles and then the makeup line,
• 14:41
  Speaker 3: and then you added more products. How'd you go about
• 14:44
  Speaker 3: manufacturing and distribution? Because I mean you said you can
• 14:47
  Speaker 3: come from a business background. Is somebody teaching you that
• 14:49
  Speaker 3: or you self taught team spreading that process.
• 14:52
  Speaker 6: So what happened was when I started that business, initially
• 14:56
  Speaker 6: it was my product line. When I learned how to
• 14:59
  Speaker 6: sell on social media, I partner with the company. They
• 15:02
  Speaker 6: were doing mass production, they were doing they had all
• 15:06
  Speaker 6: the products manufactor so I came on as an affiliate
• 15:09
  Speaker 6: as that of theirs, and then I started marketing their
• 15:12
  Speaker 6: products online. Right So I got to a place where
• 15:15
  Speaker 6: within my first fifteen months, I had made like a
• 15:17
  Speaker 6: million dollars, and I started to learn how to sell,
• 15:21
  Speaker 6: how to grow, how to market online, how to generate leads,
• 15:24
  Speaker 6: and all of that stuff. And right now, and you
• 15:27
  Speaker 6: know in my life where I'm where I am right now,
• 15:30
  Speaker 6: I'm formulating my own product line. So I'm coming out
• 15:32
  Speaker 6: with my own product line right now. But I sold
• 15:36
  Speaker 6: as an affiliate and created that level of income for
• 15:40
  Speaker 6: about five to six years before I learned the game.
• 15:43
  Speaker 5: That's a valuable lesson.
• 15:44
  Speaker 3: And I heard you say this before that there is
• 15:46
  Speaker 3: a lesson to be learning every job that you have.
• 15:49
  Speaker 3: There's something to learn in every job you have. So
• 15:51
  Speaker 3: I know you are a Janta. You worked at a
• 15:53
  Speaker 3: law firm and a banking and travel agent, all revolving
• 15:55
  Speaker 3: around sales. Can you talk about the person the importance
• 15:58
  Speaker 3: of learning each lesson as you went along to the
• 16:00
  Speaker 3: way it brought you to today.
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  Speaker 6: Well, I think the biggest thing that I learned was
• 16:04
  Speaker 6: to stay humble. That's the first thing. The second thing
• 16:08
  Speaker 6: I learned was to not allow other people to see
• 16:12
  Speaker 6: the value in you before you see the value in yourself.
• 16:16
  Speaker 6: I learned a lot when it came to selling and
• 16:19
  Speaker 6: getting people to become customers. When I walked away from
• 16:22
  Speaker 6: that business and that partnership, I had probably over one
• 16:26
  Speaker 6: hundred thousand customers in the system at that point right
• 16:28
  Speaker 6: this is over five year time period. So what I
• 16:33
  Speaker 6: learned was that the secret sauce was me. Sometimes in
• 16:37
  Speaker 6: life we don't see the value of what we bring
• 16:40
  Speaker 6: to the table. We think that when someone presents us
• 16:42
  Speaker 6: with the opportunity, they're blessing us, and you know, it's
• 16:47
  Speaker 6: a great opportunity. But the truth is, sometimes we are
• 16:50
  Speaker 6: the blessing to them. We have the secret sauce, and
• 16:52
  Speaker 6: it starts with us not having confidence in ourselves. So
• 16:56
  Speaker 6: some of the biggest one of the biggest things that
• 16:58
  Speaker 6: I've learned it is like, you have to know your value,
• 17:01
  Speaker 6: and if you don't know your value, there is someone
• 17:03
  Speaker 6: else who knows your value and will know your value
• 17:07
  Speaker 6: more than you know it for yourself. Right, Sometimes someone
• 17:11
  Speaker 6: can give you a small commission and you're thinking, man,
• 17:14
  Speaker 6: this is great. But the truth is they may give
• 17:17
  Speaker 6: you fifteen percent where you can get eighty percent, but
• 17:20
  Speaker 6: you didn't ask for eighty because you were so excited
• 17:22
  Speaker 6: about the fifteen. So what I learned is really understand
• 17:25
  Speaker 6: the value that you bring to the table. Another thing
• 17:29
  Speaker 6: that I really learned from that experience was to take
• 17:32
  Speaker 6: the time and think about the lesson in what you're doing.
• 17:37
  Speaker 6: When I was mopping floors, I hated it. I was
• 17:39
  Speaker 6: so freaking embarrassed to be a janitor. I used to
• 17:42
  Speaker 6: lot of people and tell them I was a medical assistant.
• 17:45
  Speaker 6: You know how you were the smocks they know they
• 17:48
  Speaker 6: thought I was a medical assistant. I was a housekeeper. Okay.
• 17:51
  Speaker 6: I was so embarrassed just to do that job. But
• 17:54
  Speaker 6: the truth was, when I was doing that job, I
• 17:57
  Speaker 6: had to be humble. I meant sick people that were dying,
• 18:01
  Speaker 6: and I would be in those rooms with people at
• 18:03
  Speaker 6: stage four cancer and they were super sick, and they
• 18:07
  Speaker 6: would talk to me and they would just really educate
• 18:10
  Speaker 6: me on just saying focused with what's important in life,
• 18:14
  Speaker 6: but it's not all about money, and it's not all
• 18:16
  Speaker 6: about success. And just seeing them on their deathbeds wealthy people.
• 18:20
  Speaker 6: You see wealthy people on their deathbeds and they're not
• 18:23
  Speaker 6: worried about their businesses. They're crying out for their families.
• 18:26
  Speaker 6: So it put a lot of things in perspective for
• 18:28
  Speaker 6: me to remember that my children are priority, that being
• 18:34
  Speaker 6: present is priority, and to not allow money and success
• 18:37
  Speaker 6: to just overtake everything.
• 18:39
  Speaker 2: So let me ask you this. Let's go back to
• 18:41
  Speaker 2: this for a minute, because I'm interested. So all right,
• 18:44
  Speaker 2: I got a couple questions. When you made that, you
• 18:46
  Speaker 2: say you made a million dollars and fifteen months selling products.
• 18:48
  Speaker 2: So my first question is what products were you selling?
• 18:51
  Speaker 6: So I was selling beauty and wellness products online for
• 18:55
  Speaker 6: a company.
• 18:56
  Speaker 4: So beauty that's like here, It.
• 18:59
  Speaker 6: Was skincare, it was detox products, it was weight loss.
• 19:03
  Speaker 6: It was in the realm of my first business, so
• 19:07
  Speaker 6: it was already in my lane's It was skincare, weight loss.
• 19:11
  Speaker 5: De Talks all health and wellness. The tummy te's that's before.
• 19:16
  Speaker 2: That's before, that's before tummy t Tummy Te's is a
• 19:19
  Speaker 2: I think that's a wave that is recent.
• 19:21
  Speaker 6: Yeah, that was that's recent, but it's similar to weight loss, beauty,
• 19:26
  Speaker 6: all of that stuff. I don't want to mention the
• 19:28
  Speaker 6: company because they're not getting over.
• 19:29
  Speaker 4: No no, no no. Are you good? You're good?
• 19:30
  Speaker 2: You're good? So all right, so so so my next
• 19:35
  Speaker 2: question is is how you because around that time twenty twelve,
• 19:39
  Speaker 2: we started a fashion blog, fashion Wave. Fashion Wave because
• 19:44
  Speaker 2: at twenty twelve was when I shout out to Val,
• 19:46
  Speaker 2: good friend of ours. She's also really big on social media,
• 19:50
  Speaker 2: and she was like my first inspiration on social media.
• 19:55
  Speaker 2: But even before she became big on social media, she's
• 19:57
  Speaker 2: one of the people that introduced me to Instagram in
• 19:58
  Speaker 2: twenty twelve. And like you said, that was early Instagram
• 20:01
  Speaker 2: twenty twelve, but people were just still showing pictures of
• 20:03
  Speaker 2: their dogs and it was more of a community feel
• 20:05
  Speaker 2: at first. I remember, you even had to have an iPhone.
• 20:07
  Speaker 2: They didn't have Instagram for androids. So but I used
• 20:11
  Speaker 2: to follow this page called fashion Climax. Fashion Climax was
• 20:15
  Speaker 2: like a look Book and they had like, yeah, yes,
• 20:19
  Speaker 2: they found out who she was too, had They had
• 20:21
  Speaker 2: like a million followers back then, and I was just
• 20:25
  Speaker 2: following them. I don't even know how I started following,
• 20:27
  Speaker 2: but I started following. But then I realized what they
• 20:29
  Speaker 2: was doing. And they they was running ads early before
• 20:32
  Speaker 2: anybody was running ads, And I'm like, this is crazy
• 20:34
  Speaker 2: because like they would have somebody with an outfit on
• 20:37
  Speaker 2: and they would tag the design and like this is
• 20:39
  Speaker 2: where you can get it and twenty percent off cold
• 20:42
  Speaker 2: Fashion over Fashion, Climax whatever. But nobody really knew that
• 20:46
  Speaker 2: it was an AD cause it was like it was
• 20:48
  Speaker 2: a it was a soft cell. So when I realized
• 20:51
  Speaker 2: what was going on, I was like, this is crazy,
• 20:53
  Speaker 2: Like this is a way instead of people paying for
• 20:57
  Speaker 2: an AD in the New York Times or whatever, like
• 20:59
  Speaker 2: you could pay five hundred dollars to this girl. I'm
• 21:02
  Speaker 2: assuming that's what she was getting pad. I don't know
• 21:03
  Speaker 2: what she was getting paid, but I'm like, you could
• 21:05
  Speaker 2: reach a million people. I'm like, nobody's doing this right now.
• 21:07
  Speaker 4: It's crazy.
• 21:08
  Speaker 5: They're a million at that time.
• 21:09
  Speaker 2: Yeah, So that's when we I went to the guys.
• 21:12
  Speaker 2: I'm like, yo, we should start a fashion blog and
• 21:14
  Speaker 2: then we could promote other designers. And so we started
• 21:18
  Speaker 2: off a fashion page called fashion Wave. We actually got
• 21:20
  Speaker 2: to like twelve thousand followers.
• 21:21
  Speaker 5: Yeah, we was moving.
• 21:22
  Speaker 4: Yeah, but we kind of abandoned it.
• 21:25
  Speaker 2: But I say that to say that was early on,
• 21:27
  Speaker 2: Like and I just saw that and I was just
• 21:29
  Speaker 2: kind of There was no course, there was no blueprint
• 21:32
  Speaker 2: article or nothing like. That was early on. So being
• 21:35
  Speaker 2: how would you selling early on in regards to that, Yeah,
• 21:39
  Speaker 2: so early.
• 21:41
  Speaker 6: On it was results. It was a result driven. So
• 21:44
  Speaker 6: it was me using the product. It was me just
• 21:46
  Speaker 6: being relatable, me showing products on my timeline. Back then,
• 21:51
  Speaker 6: your pictures were blurry, you know, there wasn't there were
• 21:53
  Speaker 6: no presets. There were no people were walking around with cameras.
• 21:57
  Speaker 6: You know nowadays everyone has these big cameras that they're
• 22:00
  Speaker 6: walking around with. I was uploading. It was showing the journey.
• 22:04
  Speaker 6: That's how I started. My Instagram was like a diary.
• 22:07
  Speaker 6: It was more of a digital blog. This is what
• 22:10
  Speaker 6: I'm doing every day. It was me sitting around dreaming
• 22:14
  Speaker 6: and talking about the things that I wanted to do.
• 22:16
  Speaker 6: And the cool thing about my social media pages, all
• 22:19
  Speaker 6: of those pictures are still there. See a lot of
• 22:21
  Speaker 6: people they get to a certain point and they delete
• 22:24
  Speaker 6: all the crunchy stuff. I kept all the crunchy stuff
• 22:27
  Speaker 6: on my social media, so you can go back. I've
• 22:30
  Speaker 6: been on Instagram since two thousand and eleven, so all
• 22:33
  Speaker 6: of those pictures are still there. It was me posting
• 22:36
  Speaker 6: my day. It was me talking about the things that
• 22:38
  Speaker 6: I wanted to do. It was me posting the product,
• 22:41
  Speaker 6: using the products, drinking their products, putting the products on,
• 22:44
  Speaker 6: showing the people my daily routine. And that's how I
• 22:47
  Speaker 6: grew my audience that way, and that's how they started
• 22:50
  Speaker 6: to buy from me, from watching me do something and
• 22:54
  Speaker 6: use something on a consistent basis.
• 22:55
  Speaker 5: You were the original influencer, Yeah, but I didn't.
• 22:58
  Speaker 6: Know what the heck I was on. I was like
• 23:01
  Speaker 6: just trying different things back then. You just try, And
• 23:04
  Speaker 6: I think that's a really big thing that we have
• 23:06
  Speaker 6: to keep in mind. Sometimes we don't start because we
• 23:08
  Speaker 6: want the perfect blueprint on how to do something. You
• 23:10
  Speaker 6: just do and you figure out what works as you go.
• 23:14
  Speaker 4: So how many followers did you have back then?
• 23:16
  Speaker 6: Oh? I started with zero followers, just like everybody else.
• 23:19
  Speaker 2: I mean, I mean, like when you was making money,
• 23:21
  Speaker 2: when you made a million dollars, how many followers did
• 23:23
  Speaker 2: you have?
• 23:23
  Speaker 6: I probably had less than five, probably less than five
• 23:26
  Speaker 6: to ten thousand followers.
• 23:28
  Speaker 5: Less than five That well wow.
• 23:30
  Speaker 6: Yeah, so.
• 23:32
  Speaker 3: The young lady who has a child at sixteen has
• 23:35
  Speaker 3: now made a million dollars.
• 23:36
  Speaker 5: What's that thought process? Like? What are you thinking at
• 23:40
  Speaker 5: that point?
• 23:41
  Speaker 3: Like this is something I got to continue, like the
• 23:43
  Speaker 3: family work balance. What's going on with in your mind
• 23:45
  Speaker 3: at that time?
• 23:46
  Speaker 6: Well, you think you made it. That's the first thing.
• 23:49
  Speaker 6: You think you made it. I talked to so many
• 23:51
  Speaker 6: entrepreneurs and now I mentor so many women. Everyone wants
• 23:54
  Speaker 6: to make a million dollars. To be honest with you,
• 23:57
  Speaker 6: you make a million dollars after you made it, It's
• 24:00
  Speaker 6: like then what right? So after I made a million dollars,
• 24:03
  Speaker 6: of course, my goal was to start to diversify my income.
• 24:08
  Speaker 6: I went and got got into a Stanley Morgan, got
• 24:11
  Speaker 6: an investment firm and started to you know, get stocks
• 24:15
  Speaker 6: and bonds and try to get at the stock market
• 24:18
  Speaker 6: and get a financial advisor and account and a bookkeeper
• 24:22
  Speaker 6: and all these different things. But the truth was I
• 24:27
  Speaker 6: made that income off of like ten to fifteen percent
• 24:30
  Speaker 6: commission that that company was given me right. So as
• 24:33
  Speaker 6: I started to make more money, I started to invest
• 24:36
  Speaker 6: more money into knowledge, and I started to invest in
• 24:41
  Speaker 6: like courses and masterminds and getting connected with people who
• 24:46
  Speaker 6: were multi millionaires. And as I started to get on
• 24:50
  Speaker 6: those courses and understand what was going on, I started
• 24:53
  Speaker 6: to realize, hold on, there's something missing here, There's more right,
• 25:00
  Speaker 6: There's more opportunity out there, and I started to connect
• 25:03
  Speaker 6: myself with people who are a little more educated. So
• 25:05
  Speaker 6: then you start becoming hungry for wisdom, and then the
• 25:08
  Speaker 6: ownership comes back around because right now we have a
• 25:11
  Speaker 6: ton of influencers that are online marketing products for different companies.
• 25:15
  Speaker 6: But the truth is the people who are winning are
• 25:17
  Speaker 6: the companies right, and the influencers are literally we sell
• 25:23
  Speaker 6: our data. We don't understand that our data is so valuable,
• 25:27
  Speaker 6: that our platforms are so valuable, and you start selling it.
• 25:30
  Speaker 6: And I started to do research, and I started to
• 25:32
  Speaker 6: understand where where the economy was going, but where technology
• 25:37
  Speaker 6: was going overall. So I started to think, no, I
• 25:39
  Speaker 6: need to create something that I own because I can't
• 25:42
  Speaker 6: keep pimping my platform and giving my data away for pennies,
• 25:49
  Speaker 6: because that's what I was learning in the Masterminds.
• 25:51
  Speaker 2: Yeah, and that's something that's extremely important. And the five
• 25:56
  Speaker 2: thousand follow up thing, I don't want to just breeze
• 25:58
  Speaker 2: over that because that's crazy that she was able to
• 26:01
  Speaker 2: make that much money with five thousand followers. But also
• 26:04
  Speaker 2: that's before I think Instagram had an algorithm, So your
• 26:07
  Speaker 2: five thousand, like now, if you have one hundred thousand,
• 26:09
  Speaker 2: it's like really five thousand because only five thousand people
• 26:12
  Speaker 2: seeing your actual posts. But back then it was a
• 26:14
  Speaker 2: little different. But also that goes to something that Ryan
• 26:18
  Speaker 2: Leslie said on our podcast Shout Out to Ryan, where
• 26:20
  Speaker 2: he was like a lot of times you can make
• 26:22
  Speaker 2: more money with a niche audience, Like if people five
• 26:24
  Speaker 2: thousand people that's really really devoted to you, it's actually
• 26:27
  Speaker 2: more valuable than having a million people that are just
• 26:31
  Speaker 2: following you, because just cus like you know what I'm so,
• 26:34
  Speaker 2: it's like, I know for a fact that we can
• 26:37
  Speaker 2: make way more money, have made way more money than
• 26:40
  Speaker 2: pages with three million followers because it's like a lot
• 26:42
  Speaker 2: of these pages or you know, people that have three
• 26:45
  Speaker 2: million followers, they don't really have a following for a reason.
• 26:49
  Speaker 2: They're following them because you know, they might be a
• 26:53
  Speaker 2: pretty girl or whatever.
• 26:55
  Speaker 5: It's entertainment.
• 26:56
  Speaker 2: Yeah, outside of outside of Fashionova or the tummy t situation,
• 27:02
  Speaker 2: you're struggling because you don't really have a product to
• 27:04
  Speaker 2: sell yourself. You don't have any courses, you don't have
• 27:06
  Speaker 2: any platforms, so now you're just looking for other people
• 27:09
  Speaker 2: to pay you to promote for them, which is okay,
• 27:13
  Speaker 2: but like you said, like that's not really the big goal.
• 27:16
  Speaker 2: The big goal is actually to be able to have
• 27:19
  Speaker 2: your own thing that you can promote and now you
• 27:22
  Speaker 2: actually are in control of it, and now you get to,
• 27:25
  Speaker 2: you know, kind of position it however you want.
• 27:27
  Speaker 3: And that's something that Derek Ferguson also said that data
• 27:29
  Speaker 3: is the new goal of our generation, So like we
• 27:32
  Speaker 3: have to know that and we have to position ourselves
• 27:34
  Speaker 3: to be able to use it for our own benefit.
• 27:37
  Speaker 2: Yeah for sure. So yeah, that was an interesting backstory
• 27:39
  Speaker 2: for sure. So in the next second, we're gonna go
• 27:41
  Speaker 2: over some different tips that small businesses and just influencers
• 27:44
  Speaker 2: can use to help grow their page because that's what
• 27:47
  Speaker 2: people really are interested in, right, And it's a lot
• 27:51
  Speaker 2: of different strategies. We've used, some strategies we know personally
• 27:55
  Speaker 2: and I'm sure you have some different tips as well,
• 27:57
  Speaker 2: so people are.
• 27:57
  Speaker 5: Gonna be listening to like five thousand.
• 27:58
  Speaker 4: I got that, yeah, so we'll go on to that next,
• 30:16
  Speaker 4: all right.
• 30:17
  Speaker 2: So this is a conversation that is extremely important to influencers,
• 30:22
  Speaker 2: to business owners. I said this the other day, and
• 30:24
  Speaker 2: it's been unfortunate. Since coronavirus, forty of African American businesses
• 30:32
  Speaker 2: have completely went under. And that's more than any other
• 30:36
  Speaker 2: ethnic group. And there's a lot of different reasons for that,
• 30:38
  Speaker 2: but one of the main reasons I personally think is
• 30:41
  Speaker 2: that the majority of our businesses that we start our
• 30:45
  Speaker 2: local brick and martar businesses, so barbershops, restaurants, salons, beauty salons,
• 30:50
  Speaker 2: sneaker stores, things of that nature, where it's like, hey,
• 30:53
  Speaker 2: it's already a limiting business model. Not to say some
• 30:56
  Speaker 2: people get offended. Not to say that brick and martyrs
• 30:58
  Speaker 2: can't be successful. Brick and marts, this can be successful.
• 31:01
  Speaker 2: But I just feel like if you don't have an
• 31:03
  Speaker 2: avenue to make money online, you don't really have a
• 31:06
  Speaker 2: business at this point in time, because there's too many variables.
• 31:08
  Speaker 2: If you're just relying on a brick and martar and
• 31:11
  Speaker 2: social media I think it is a must have, Like,
• 31:15
  Speaker 2: you cannot have a business if you don't have a
• 31:17
  Speaker 2: social media presence. Even if you're not playing on making
• 31:20
  Speaker 2: money on social media, at the very least, you should
• 31:23
  Speaker 2: have it for marketing purposes.
• 31:24
  Speaker 3: Because you could have a scalable product, Like if you're
• 31:26
  Speaker 3: going to do a brick and Martar, have a scalable
• 31:28
  Speaker 3: product that comes out of that brick and Martar.
• 31:30
  Speaker 5: We saw that with a boy, Wade Barb's.
• 31:34
  Speaker 4: From DC too, So he's from Maryland, right outside of
• 31:37
  Speaker 4: d C.
• 31:38
  Speaker 3: Yeah, he created a product that was scalable and now
• 31:41
  Speaker 3: he's off and off to the races.
• 31:43
  Speaker 5: Man eight figures, non figures, who knows?
• 31:46
  Speaker 2: Yeah, so so yeah, And before I start too, I
• 31:50
  Speaker 2: wanted to acknowledge this because the thing where your lead
• 31:52
  Speaker 2: is that we bring on all different types of people
• 31:53
  Speaker 2: because everybody can relate to somebody. And we've had a
• 31:56
  Speaker 2: bunch of people that have been incarcerated. We've had a
• 32:00
  Speaker 2: bunch of people that went to Ivy League school, we
• 32:03
  Speaker 2: had a bunch of people that just did a variety
• 32:04
  Speaker 2: of different things. But the reason why I say incarcerated
• 32:06
  Speaker 2: is that a lot of men, sometimes women too, but
• 32:09
  Speaker 2: mostly men. They get discouraged because they're like, if I
• 32:12
  Speaker 2: have a criminal background, I can't become an entrepreneur. And
• 32:15
  Speaker 2: that's not true. We see that all the time with
• 32:17
  Speaker 2: some of our best guests are most you know, prestigious
• 32:20
  Speaker 2: alumni that have criminal records. So that's for the that's
• 32:24
  Speaker 2: for the young men, but a lot of women might
• 32:28
  Speaker 2: you know, have a child early or teenage mom situation.
• 32:31
  Speaker 3: How how many have been told you know your life
• 32:33
  Speaker 3: is over? This did what are you doing exactly some
• 32:37
  Speaker 3: of the things. So before we start, I just wanted
• 32:39
  Speaker 3: to because I wanted to say that before. But I
• 32:41
  Speaker 3: think that that's encouraging as well. And I'm glad that
• 32:44
  Speaker 3: we can highlight somebody that you know, was a teenage mother.
• 32:47
  Speaker 3: But that doesn't mean that you can't be successful. It
• 32:50
  Speaker 3: doesn't mean that your life is over. And you know,
• 32:53
  Speaker 3: no matter what path your life takes, that's your path
• 32:57
  Speaker 3: and you can't define it by somebody else's path.
• 32:59
  Speaker 2: So that's one of the good things with the platform.
• 33:01
  Speaker 2: Like I said, we get to highlight so many different
• 33:03
  Speaker 2: people and somebody can relate to somebody's journey. So I'm
• 33:06
  Speaker 2: sure somebody's listening to this that might be a teenage
• 33:09
  Speaker 2: mom or might have been a teenage mom and has
• 33:11
  Speaker 2: given up on their dreams. It's never too late. So
• 33:13
  Speaker 2: I just wanted to throw that in there. But all right,
• 33:16
  Speaker 2: so making money online, Yes, we're going to talk about
• 33:22
  Speaker 2: some different strategies that we use. But yeah, what are
• 33:24
  Speaker 2: some tips for businesses or you know, influencers that may
• 33:30
  Speaker 2: have a following or maybe trying to build their following
• 33:33
  Speaker 2: to actually because that's a real hard thing for a
• 33:35
  Speaker 2: lot of people to actually figure out how to actually monetize.
• 33:38
  Speaker 2: It's like a podcast. People don't know how to monetize podcasts. Like,
• 33:41
  Speaker 2: what are some tips that you can give like some
• 33:43
  Speaker 2: business owners or anybody to monetize online?
• 33:47
  Speaker 6: But sure, I think the first thing that you want
• 33:49
  Speaker 6: to keep in mind is really take the time to
• 33:51
  Speaker 6: sit down and think about the problem that you're going
• 33:54
  Speaker 6: to solve. Often we don't think about what it is
• 33:59
  Speaker 6: that we are going to solve for other people. What
• 34:02
  Speaker 6: is the issue? What is the problem that we're going
• 34:04
  Speaker 6: to solve. I always ask people that the value that
• 34:07
  Speaker 6: you are going to provide to other people, what problem
• 34:10
  Speaker 6: is it going to solve for that audience? So the
• 34:11
  Speaker 6: first thing is think about what problem am I going
• 34:14
  Speaker 6: to solve. That's the first thing. The second thing is
• 34:18
  Speaker 6: really make sure that you know who your audience is.
• 34:22
  Speaker 6: Often we create products. I see a lot of people
• 34:24
  Speaker 6: create products, or they create programs, or they create services,
• 34:28
  Speaker 6: but they don't truly know who they're targeting. So the
• 34:31
  Speaker 6: first thing that I would say is think about the
• 34:33
  Speaker 6: problem that you're going to solve, know who your target
• 34:36
  Speaker 6: audience is, and also make sure that that is what
• 34:40
  Speaker 6: your audience wants from you. Right, we're in the stage
• 34:43
  Speaker 6: where everyone is starting a business. Everyone wants to be
• 34:46
  Speaker 6: an entrepreneur. We sit down, we create these products. We
• 34:50
  Speaker 6: just put things out there because it's what we want
• 34:52
  Speaker 6: to sell, is something that we wanted to do, but
• 34:54
  Speaker 6: we don't really take the time online to figure out
• 34:57
  Speaker 6: if this is even what the people who follow us
• 35:00
  Speaker 6: want from us. And the way we do that is
• 35:03
  Speaker 6: by studying the data, studying the analytics, seeing what people
• 35:07
  Speaker 6: are more responsive to, and sometimes just even as going
• 35:10
  Speaker 6: as far as asking people what do you want from me? Right?
• 35:13
  Speaker 6: How can I help you? What is the value that
• 35:16
  Speaker 6: I can add to your business? So I would say
• 35:18
  Speaker 6: the first three steps. The first thing is what solution
• 35:21
  Speaker 6: are you bringing to the table. Because that is one
• 35:25
  Speaker 6: to determine how far your business can go. The second
• 35:27
  Speaker 6: thing is who is your audience? Why are these people
• 35:31
  Speaker 6: even following you. You may want to start a boutique,
• 35:33
  Speaker 6: but they may follow you for an entire different reason.
• 35:36
  Speaker 6: They might not even think that fashion is a thing
• 35:39
  Speaker 6: for you, right, so you have to take the time
• 35:42
  Speaker 6: to know why these people following me. And then last
• 35:45
  Speaker 6: when I at least make sure that you are actually
• 35:48
  Speaker 6: interviewing your audience, asking them what do you want who
• 35:52
  Speaker 6: they are taking a look at the photos. These are
• 35:54
  Speaker 6: just some of the things that I tell people when
• 35:57
  Speaker 6: they're trying to figure out a lot of people they
• 35:59
  Speaker 6: have been followings, but they don't understand why their audience
• 36:02
  Speaker 6: is not shopping from them. I had people who had
• 36:05
  Speaker 6: beautiful hair, but they're selling clothes, and the clothes aren't
• 36:09
  Speaker 6: selling well. Actually, the people are following you because it's big,
• 36:12
  Speaker 6: curly hair that you have, So you probably should have
• 36:14
  Speaker 6: launched a hair product instead, but you wanted to personally
• 36:17
  Speaker 6: do a boutique. So it's really about taking the time
• 36:20
  Speaker 6: to get to know your audience. I also always tell
• 36:25
  Speaker 6: people that come to me to really take the time
• 36:28
  Speaker 6: to connect and develop the relationship with their audience, so
• 36:31
  Speaker 6: you can kind of figure out why they're even connecting
• 36:34
  Speaker 6: with you overall. So are you spending time going live
• 36:37
  Speaker 6: with your audience, are you responding to the comments that
• 36:40
  Speaker 6: they're putting on your pages? Are you taking the time
• 36:42
  Speaker 6: to see the pictures that they're engaging with the things
• 36:45
  Speaker 6: that are being shared. This will help you find your
• 36:47
  Speaker 6: niche and really help you figure out what it is
• 36:51
  Speaker 6: that you need to launch and what people want from
• 36:53
  Speaker 6: you overall.
• 36:54
  Speaker 5: So if you're I love analytics.
• 36:55
  Speaker 3: So when you started, what were the top three analytical
• 36:58
  Speaker 3: measurements that you you when you were about to pitch
• 37:01
  Speaker 3: the product?
• 37:02
  Speaker 6: So for me, one of the ways that I eat
• 37:05
  Speaker 6: I still use this to this day. I look at
• 37:07
  Speaker 6: the product, I look at the pictures on my page,
• 37:09
  Speaker 6: I go to the analytics, and I look at what
• 37:12
  Speaker 6: pictures are getting the most engagement. For me, it is
• 37:16
  Speaker 6: my selfies. It is of course me educating when I'm
• 37:21
  Speaker 6: giving away tools as far as entrepreneurship and ways to
• 37:25
  Speaker 6: grow grow their businesses, ways to make money. Those are
• 37:28
  Speaker 6: the things that I look at. So I know that
• 37:30
  Speaker 6: people follow me for a few things. They follow me
• 37:32
  Speaker 6: for fashion, they follow me for business, education, and then
• 37:36
  Speaker 6: they also follow me for self care types of things.
• 37:39
  Speaker 6: So when I study my analytics, I can see that, Okay,
• 37:42
  Speaker 6: this picture here where I'm doing a facial, it got
• 37:46
  Speaker 6: about seventy five thousand or one hundred thousand impressions. Okay,
• 37:50
  Speaker 6: this is what they want to see more of. Or
• 37:52
  Speaker 6: if I post a picture of my kids, people want
• 37:55
  Speaker 6: to see your family. Sometimes they don't always want to
• 37:57
  Speaker 6: be sold, sold, sold, sold, So I want to connect
• 38:00
  Speaker 6: with you on a more intimate level. You know, you
• 38:02
  Speaker 6: have to think about it. You look at some of
• 38:04
  Speaker 6: your favorite celebrities. Do you want to sit there and
• 38:06
  Speaker 6: see themselves stuff to you all day? Or do you
• 38:08
  Speaker 6: want to see what they're doing behind the scenes, what
• 38:11
  Speaker 6: their everyday life looks like? Right? Do you want to
• 38:13
  Speaker 6: see them with their children and their family just goofing
• 38:16
  Speaker 6: all dancing? Heaven it?
• 38:18
  Speaker 5: Erners? What's up?
• 38:19
  Speaker 3: You ever walk into a small business and everything just
• 38:22
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  Speaker 3: pushing your vision forward. This episode is brought to you
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  Speaker 7: An illegal alien from Guatemala charged with raping a child
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  Speaker 5: Be protected sponsored by the United States Department of Homeland Security.
• 41:09
  Speaker 6: Time sometimes people want to see that intimate time with you,
• 41:13
  Speaker 6: and they want to see that they want to have
• 41:15
  Speaker 6: that intimate connection with you before they actually voute your staff.
• 41:19
  Speaker 2: Yeah, I'm a big believer in that. As far as
• 41:21
  Speaker 2: social media, I spent a lot of time on social
• 41:24
  Speaker 2: media learning social media. Like when I say a lot
• 41:29
  Speaker 2: of time, like years, like twelve hours a day, Yeah,
• 41:34
  Speaker 2: every day for like four years. So first of all,
• 41:37
  Speaker 2: I want to I don't want people to get discouraged
• 41:39
  Speaker 2: if they don't have.
• 41:39
  Speaker 4: A lot of followers.
• 41:40
  Speaker 2: Because I have five hundred five I think I have
• 41:43
  Speaker 2: like one hundred and thirteen on my personal page and
• 41:45
  Speaker 2: your Legion has two hundred and.
• 41:46
  Speaker 5: How much two hundred and forty three thousand.
• 41:48
  Speaker 2: So we start I have five hundred followers when I
• 41:50
  Speaker 2: started this whole thing on my personal page and earn
• 41:54
  Speaker 2: your Legion had no follow We had one two followers
• 41:57
  Speaker 2: at the first day, I wasn't one. He wasn't even
• 41:59
  Speaker 2: following the page after to the second day. So that's
• 42:02
  Speaker 2: the first thing. I don't want people to get discouraged
• 42:04
  Speaker 2: by the amount of followers you have, because my personal
• 42:07
  Speaker 2: belief is that if you provide good content, it'll happen
• 42:10
  Speaker 2: over the course of time. We have a whole podcast
• 42:12
  Speaker 2: about how to build a social media follow and if
• 42:14
  Speaker 2: you want to check that out episode twenty four. But
• 42:18
  Speaker 2: another thing is I'm glad you said. As far as selling,
• 42:22
  Speaker 2: I think a lot of times people are too pushy
• 42:25
  Speaker 2: and it comes off and it's like you just get
• 42:28
  Speaker 2: on social media and the first thing you do is
• 42:30
  Speaker 2: you're selling something, and it's like NonStop, and it's so
• 42:33
  Speaker 2: obvious that the only reason you're on here is to sell.
• 42:36
  Speaker 2: It's like, I personally think people don't mind buying as
• 42:39
  Speaker 2: long as they don't feel like they're trying to be
• 42:43
  Speaker 2: scammed or you're just pushing it down their throat. Like
• 42:45
  Speaker 2: I'm a big believer in the soft cell. So even
• 42:48
  Speaker 2: for me, a lot of times I learned, like even
• 42:50
  Speaker 2: flyers promoting things like flyers, it gets courting the algorithm
• 42:54
  Speaker 2: and they don't nobody actually even sees the flyer. So
• 42:58
  Speaker 2: a lot of times we'll do as far as the
• 43:01
  Speaker 2: social media campaigns that we run, if we're trying to
• 43:03
  Speaker 2: promote an event or if we're trying to promote something,
• 43:06
  Speaker 2: we'll do a soft sale with as far as we'll
• 43:08
  Speaker 2: we'll promote it in the caption, like I'll post something
• 43:12
  Speaker 2: that I know is going to get a lot of
• 43:13
  Speaker 2: views or a lot of likes, and it's going to
• 43:15
  Speaker 2: reach a large amount of people, and then in the
• 43:18
  Speaker 2: caption it'll be like we're headed to DC this weekend.
• 43:21
  Speaker 2: If you're interested, the link in our bio, da da
• 43:24
  Speaker 2: da or twenty percent off of this situation or whatever.
• 43:27
  Speaker 2: So I know, at the very least everybody might not
• 43:30
  Speaker 2: read the caption, but more people will read the caption
• 43:32
  Speaker 2: than if I just put a flyer up.
• 43:34
  Speaker 5: Andy put like seventy people liked it.
• 43:36
  Speaker 4: Yeah, zero engagement. Yeah I think, yeah, nobody flyers get engagement.
• 43:43
  Speaker 5: And I did.
• 43:43
  Speaker 3: I did the math on it because I was just
• 43:45
  Speaker 3: like I was interested, Like I said, I love doing
• 43:47
  Speaker 3: the analytics. It literally on earlier Le's page, it was
• 43:51
  Speaker 3: like a seventh of a percent of the people actually
• 43:54
  Speaker 3: saw it.
• 43:55
  Speaker 5: So I was like, let me just see, I'll do
• 43:56
  Speaker 5: that calculation. I went to.
• 43:57
  Speaker 3: Shotty's page, it was literally the same thing of a
• 44:00
  Speaker 3: percent get to actually see the flyers.
• 44:02
  Speaker 5: So that was like, let me check on mine. It
• 44:04
  Speaker 5: was the same exact thing.
• 44:05
  Speaker 3: So think about that, you have two hundred and forty
• 44:08
  Speaker 3: three thousand fowers, less than one percent of the people
• 44:11
  Speaker 3: will find you are actually going to see that.
• 44:12
  Speaker 2: Well, they do that on purpose because Instagram has an algorithm.
• 44:15
  Speaker 2: If anybody's not familiar with that's what I keep referring to.
• 44:18
  Speaker 2: So the algorithm spits out to see It's designed so
• 44:22
  Speaker 2: that people see the posts that they like the most.
• 44:26
  Speaker 2: So if you post something that's kind of different from
• 44:28
  Speaker 2: what you usually post, it's not gonna get a lot
• 44:30
  Speaker 2: of traction. Instagram Also they can tell if something is
• 44:34
  Speaker 2: a flyer or not. The reason why they limit that
• 44:37
  Speaker 2: flyer is because they know you're promoting something.
• 44:39
  Speaker 4: So that's what they want to exactly. That's what they
• 44:43
  Speaker 4: have ads for.
• 44:44
  Speaker 2: So why are they gonna give you free promotion for
• 44:46
  Speaker 2: something that you're getting paid for when you can pay
• 44:49
  Speaker 2: Instagram for ads. So that's why I'm saying, you got
• 44:52
  Speaker 2: to be creative. That's why we use captions, or we'll
• 44:54
  Speaker 2: do like you said, the lives. The lives are extremely powerful.
• 44:58
  Speaker 2: Now you gotta kind of be created to work around that,
• 45:01
  Speaker 2: because if not, you can just pay a bunch of
• 45:03
  Speaker 2: money to Instagram might work, it might not work. That's
• 45:06
  Speaker 2: a different conversation altogether. But yeah, so we're.
• 45:10
  Speaker 5: Talking about the person with no marketing budget.
• 45:12
  Speaker 6: Yeah, it's a gamble. It's a gamble. You know, that's
• 45:15
  Speaker 6: a whole that's a whole nother conversation. But it's like,
• 45:18
  Speaker 6: you're paying for clicks, you're not paying for conversions. So
• 45:21
  Speaker 6: just because someone's clicking the ed doesn't mean that they're
• 45:24
  Speaker 6: actually buying anything. And you're paying every single time for
• 45:28
  Speaker 6: a click, not this person converted.
• 45:31
  Speaker 2: Yes, And also I like what you said as well
• 45:33
  Speaker 2: as far as like what are they following you for?
• 45:36
  Speaker 2: Because I had a young lady who came into my
• 45:38
  Speaker 2: office a while back and we were speaking and she's
• 45:42
  Speaker 2: she's she's a very popular bartender, star tender, startender in
• 45:48
  Speaker 2: the city.
• 45:50
  Speaker 5: Oh, we'll talk about that later.
• 45:52
  Speaker 4: Now.
• 45:53
  Speaker 2: Now star tenders is like in New York City. We
• 45:55
  Speaker 2: don't know how it is. Will COVID cut everything down,
• 45:57
  Speaker 2: But the bartenders were more popular and the dancers, so
• 46:02
  Speaker 2: they became so like when a Boogie made that song startenders,
• 46:05
  Speaker 2: they became like celebrities, like the bartenders or the celebrities.
• 46:09
  Speaker 2: So she was a bartender, startender, and she had like
• 46:12
  Speaker 2: three million followers, but she couldn't make any money because
• 46:15
  Speaker 2: now you got three million people. But people are only
• 46:17
  Speaker 2: following you for lingerie pictures and things of that nature.
• 46:20
  Speaker 2: So if you if you try to promote anything, if
• 46:23
  Speaker 2: you try to promote something like a course or they're
• 46:26
  Speaker 2: not gonna take it serious. Whereas somebody that might have
• 46:29
  Speaker 2: one hundred thousand followers, which is way less followers, but
• 46:32
  Speaker 2: they're following them for a specific reason, right like you,
• 46:36
  Speaker 2: they're following you because it's a page to empower women
• 46:39
  Speaker 2: about how to become entrepreneurs. Right, so now you have,
• 46:43
  Speaker 2: of course a portal whatever. It's way more opportunity to
• 46:48
  Speaker 2: make revenue off of a smaller amount of people than
• 46:52
  Speaker 2: a bit. So why I say you have to say
• 46:53
  Speaker 2: a lot of times and not to knock anybody. You
• 46:55
  Speaker 2: gotta follow and you do whatever you want. I can't,
• 46:58
  Speaker 2: you know, can't knock the hustle. But sometimes you just
• 47:01
  Speaker 2: do things just to get a following. And it's like, okay,
• 47:05
  Speaker 2: you're doing all this just to get a following. Now
• 47:07
  Speaker 2: you got a bunch of followers, but how do you
• 47:10
  Speaker 2: actually benefit from that?
• 47:12
  Speaker 3: So that that kind of leads into what My next
• 47:14
  Speaker 3: question was right because now that you had the following,
• 47:17
  Speaker 3: now it's how do you build the community?
• 47:19
  Speaker 5: Right?
• 47:19
  Speaker 3: Like, how do you convert that into now a community?
• 47:21
  Speaker 3: What are some steps that you had to actually convert
• 47:24
  Speaker 3: those followers. I hate when people say that they have fans, right, like,
• 47:27
  Speaker 3: why are they a fan of you? They're actually a community,
• 47:30
  Speaker 3: that's what you're trying to build. What are some steps
• 47:31
  Speaker 3: that you use?
• 47:33
  Speaker 6: Well, the first thing that you want to do is
• 47:34
  Speaker 6: you want to make sure that you're building a list.
• 47:36
  Speaker 6: I tell people this all the time. Your list is
• 47:38
  Speaker 6: the most valuable thing that you have. And if you
• 47:42
  Speaker 6: don't know what a list is, it is you having
• 47:44
  Speaker 6: a list of email addresses and people are actually opting
• 47:48
  Speaker 6: in so that you do not rely on social media
• 47:52
  Speaker 6: to connect to your audience. Your goal is to get
• 47:55
  Speaker 6: your audience offline as fast as possible. And when I
• 47:58
  Speaker 6: say as fast as possible, you being able to connect
• 48:02
  Speaker 6: with them off of social media. So the first thing
• 48:05
  Speaker 6: you want to do is you want to start building
• 48:07
  Speaker 6: a list. And in order for you to build a list,
• 48:09
  Speaker 6: you need to be providing some type of value, whether
• 48:12
  Speaker 6: you're in fashion and you're teaching people how to do
• 48:14
  Speaker 6: different fashion looks, or you're doing hair and you're teaching
• 48:17
  Speaker 6: people how to do this style and another two minutes, or
• 48:20
  Speaker 6: you may be doing fingernails, whatever it is that you
• 48:23
  Speaker 6: have the expertise in, whatever that problem is that you
• 48:26
  Speaker 6: are solving, you need to be creating content and value
• 48:30
  Speaker 6: and getting your people to actually opt in to get
• 48:34
  Speaker 6: that value. So the list building is most important. Right,
• 48:40
  Speaker 6: people have followers. I see people that have millions millions
• 48:43
  Speaker 6: of followers, I mean five hundred thousand, one million, two million,
• 48:47
  Speaker 6: but I don't see it often anywhere on their social media.
• 48:51
  Speaker 6: So you have over a million impressions a week. Most
• 48:55
  Speaker 6: people that have one hundred thousand followers on more, they
• 48:59
  Speaker 6: have about a a million impressions a week. Okay, there's
• 49:03
  Speaker 6: no option or lead generation tool on your page at all.
• 49:08
  Speaker 6: There's no free You're not giving anything away that's going
• 49:11
  Speaker 6: to position you to capture their information. That's a big mistake.
• 49:16
  Speaker 6: So the first thing that I did was create a
• 49:19
  Speaker 6: list building to an opten, and I've constantly focused on
• 49:23
  Speaker 6: providing value to my audience. Why everybody else is trying
• 49:27
  Speaker 6: to sell information, I'm just giving the information away because
• 49:31
  Speaker 6: once I give them a certain amount of information. They're
• 49:33
  Speaker 6: going to know and trust and believe that I know
• 49:36
  Speaker 6: what I'm talking about and that I can help them
• 49:38
  Speaker 6: in this area.
• 49:40
  Speaker 2: Yeah, that's are the top two things that's extremely important.
• 49:43
  Speaker 2: Danis Chanel shout out to her, shout out to Prince
• 49:46
  Speaker 2: Donelle Eyo alumni, both of them and they That's something
• 49:49
  Speaker 2: that Danis Chel spoke about a lot on our podcast
• 49:52
  Speaker 2: is you know her thing is apps. She was like,
• 49:54
  Speaker 2: everybody should have an app. But even if you don't
• 49:56
  Speaker 2: have an app, like you said, at the very least,
• 49:57
  Speaker 2: you should be capturing emails and phone numbers because now
• 50:02
  Speaker 2: like you have an email list that you can blast out,
• 50:06
  Speaker 2: you don't have to rely on a social media following.
• 50:09
  Speaker 2: So and then, like you said, one of the best
• 50:11
  Speaker 2: ways to capture emails is free situations, a free event,
• 50:16
  Speaker 2: a free webinar. People do it all the time, and
• 50:21
  Speaker 2: it's not like you're deceiving people, but you're getting their
• 50:23
  Speaker 2: information and for the value that you're providing within that
• 50:29
  Speaker 2: free webinar or a giveaway or sweepstakes or whatever. Most
• 50:33
  Speaker 2: of the time when you see people do sweepstakes or
• 50:35
  Speaker 2: giveaways is because they're trying to get information. So they
• 50:37
  Speaker 2: like email this and one person's gonna win. So if
• 50:41
  Speaker 2: you get a thousand emails, it's worth the price of
• 50:44
  Speaker 2: giving a gift to one person. But now you got
• 50:46
  Speaker 2: a thousand emails at it, so now you can blast
• 50:49
  Speaker 2: it out to a thousand people, and as it grows,
• 50:53
  Speaker 2: you just have more people.
• 50:54
  Speaker 5: That's something that I found astonishment.
• 50:56
  Speaker 3: It was like, yeah, get every email, get every phone
• 50:57
  Speaker 3: on man they had down that analyst was Socred. They
• 51:00
  Speaker 3: were like, look, the conversion rate on emails is like
• 51:02
  Speaker 3: five percent, but the conversion rate on somebody on the
• 51:04
  Speaker 3: text message might be like twenty seven percent. So that's
• 51:07
  Speaker 3: why it's important to know these things and.
• 51:08
  Speaker 5: To collect that data. Its goal, it is literally goal.
• 51:12
  Speaker 6: Yeah, for sure, I would definitely say right now. You know,
• 51:15
  Speaker 6: emails was five years ago and you can still get emails,
• 51:18
  Speaker 6: but right now my main focus is being able to
• 51:21
  Speaker 6: come straight to the cell phone, so definitely go text
• 51:25
  Speaker 6: message and having an app is great too, but you
• 51:27
  Speaker 6: got to get them to turn on the post the notifications,
• 51:29
  Speaker 6: and people turn notifications off. So you can have an
• 51:31
  Speaker 6: app and then you can send those notifications out, but
• 51:34
  Speaker 6: if they don't have those notifications on, then you're missing it.
• 51:37
  Speaker 6: So the best thing that you can do is get
• 51:38
  Speaker 6: the text right now, get that phone number.
• 51:40
  Speaker 5: You actually created an app?
• 51:42
  Speaker 6: Correct, Yeah, I do have an app as well. So
• 51:44
  Speaker 6: that's how I know. If they turn those notifications off,
• 51:49
  Speaker 6: then it's like marketing is all about being visible, out
• 51:53
  Speaker 6: of sight, out of mind. If the notifications are off
• 51:57
  Speaker 6: or you send out too many notifications a day, people
• 52:00
  Speaker 6: will turn them off and then you disappear out of
• 52:02
  Speaker 6: their world completely. So the best thing that you can
• 52:05
  Speaker 6: do is add value and also have a healthy text list.
• 52:08
  Speaker 3: There was there were two guys that once upon a time,
• 52:10
  Speaker 3: well actually four guys at the time, to try to
• 52:12
  Speaker 3: create an app.
• 52:13
  Speaker 5: It failed. Miserable.
• 52:15
  Speaker 4: That's another thing.
• 52:17
  Speaker 5: What was that process like for you?
• 52:21
  Speaker 6: So for me, it's been it's been crazy. I'm actually
• 52:25
  Speaker 6: having an developed right now. So there's a there's always
• 52:29
  Speaker 6: a language barrier there and most.
• 52:33
  Speaker 4: Of the time they're on a different time India India.
• 52:39
  Speaker 5: Yeah, we know something about that.
• 52:42
  Speaker 2: Yeah, we got burned, We got burnt, We got burnt
• 52:44
  Speaker 2: bad in India.
• 52:45
  Speaker 6: I got burned.
• 52:46
  Speaker 3: Yeah, it's well documented, well.
• 52:49
  Speaker 4: Cautionary tale, cautionary tale.
• 52:52
  Speaker 6: Yeah, So you know, there's always a language barrier and
• 52:55
  Speaker 6: there's always a time difference, so you got to stay
• 52:58
  Speaker 6: up to about ten eleven o'clock to start those conversations.
• 53:01
  Speaker 6: So it's really interesting. But like I said, you really
• 53:05
  Speaker 6: have to add the value for people to want to
• 53:09
  Speaker 6: stay around. You have to give away free game. If
• 53:12
  Speaker 6: you are at a space and you're listening to this
• 53:13
  Speaker 6: podcast and you still think that you need to sell
• 53:16
  Speaker 6: every piece of information that you have, you're going to lose,
• 53:20
  Speaker 6: and you're going to lose big. You better start adding
• 53:22
  Speaker 6: value to people's lives quick because that's the only way
• 53:24
  Speaker 6: you're going to get a return on your investment.
• 53:27
  Speaker 2: So let me ask you this. The thing with the
• 53:31
  Speaker 2: text message blast is that it's very expensive. Donelle told
• 53:34
  Speaker 2: us what platform here you forgot, but what platform do
• 53:37
  Speaker 2: you like? How expensive is it? Because I know it
• 53:40
  Speaker 2: can be like really really expensive.
• 53:44
  Speaker 6: So I shuldn't have an Aphelia link before I say
• 53:47
  Speaker 6: their name, but I'm using our text boom right now.
• 53:51
  Speaker 6: I think they're really cool. I'm actually in the process
• 53:54
  Speaker 6: of trying to build my own text Blass system because
• 53:58
  Speaker 6: that's what I've worn right now. So I look at
• 54:00
  Speaker 6: how much money I spent with these companies and I'm like,
• 54:03
  Speaker 6: let me build my own platform. So that's really the
• 54:05
  Speaker 6: direction that I've been going in this year, formulating my
• 54:09
  Speaker 6: own apps and products so that I can't use my
• 54:12
  Speaker 6: own stuff.
• 54:13
  Speaker 5: It's spoken like a true entrepreneur.
• 54:15
  Speaker 4: That's a fact.
• 54:16
  Speaker 2: A fisherman always spots another fishermen from afar, Like, I'm
• 54:20
  Speaker 2: very familiar with the language that you're talking right now.
• 54:23
  Speaker 4: It's right up my alley.
• 54:25
  Speaker 2: So let me ask you this because I personally feel
• 54:29
  Speaker 2: like Instagram ads right because not to say that, I
• 54:33
  Speaker 2: don't want to say Instagram ads are bad. You can
• 54:34
  Speaker 2: still run ads for people, but I think that people
• 54:36
  Speaker 2: kind of don't really have a good idea of what
• 54:38
  Speaker 2: they're doing with Instagram ads. Like even in our space.
• 54:40
  Speaker 2: I think it's the financial page. I think a lot
• 54:42
  Speaker 2: of financial pages have soured it because they're running these
• 54:46
  Speaker 2: ads for so cheap, like twenty five dollars, Like they
• 54:49
  Speaker 2: might have a half a million followers, and they running
• 54:51
  Speaker 2: like twenty five dollar.
• 54:52
  Speaker 4: Ads for people.
• 54:53
  Speaker 2: And not only are they devaluing their page because there's
• 54:57
  Speaker 2: so many different like it's like ten ads back to
• 54:59
  Speaker 2: back to back, but now it's like you're lowering the
• 55:04
  Speaker 2: value for everybody else.
• 55:05
  Speaker 4: So we don't really even run.
• 55:07
  Speaker 2: We don't run a lot of ads on our page
• 55:08
  Speaker 2: because we just don't want to do it, but our
• 55:10
  Speaker 2: price is way higher than anybody else. We do that
• 55:13
  Speaker 2: for a reason to try to keep people away from that.
• 55:15
  Speaker 5: If you're not serious, then you're not gonna do it.
• 55:17
  Speaker 4: But you know, it's kind of rule with thumbs.
• 55:18
  Speaker 2: Some people say like one thousand dollars for every one
• 55:20
  Speaker 2: hundred thousand followers, that's that's how much you should charge.
• 55:25
  Speaker 2: What do you think somebody should charge to run an
• 55:29
  Speaker 2: ad on their page based off of like they're following.
• 55:32
  Speaker 6: Yeah, so I do know that right now because I
• 55:35
  Speaker 6: work with a lot of companies that reach out to
• 55:37
  Speaker 6: me for ads. If you are right now, social media
• 55:41
  Speaker 6: marketing and influences are crazy. So if you're anywhere in
• 55:45
  Speaker 6: between the one hundred to two hundred thousand following range,
• 55:50
  Speaker 6: you can make anywhere from five to ten thousand dollars
• 55:53
  Speaker 6: for a paid post from a company. If you are
• 55:56
  Speaker 6: at anywhere from two hundred to five hundred thousand, you
• 56:00
  Speaker 6: could literally the rates right now for something like that
• 56:04
  Speaker 6: is anywhere from ten to twenty five to thirty thousand
• 56:08
  Speaker 6: for an actual pay post with the corporate company, and
• 56:12
  Speaker 6: anything from five hundred thousand to a million. We're talking
• 56:17
  Speaker 6: crazy numbers right now. With influencer marketing, I've seen companies
• 56:21
  Speaker 6: pay people that I personally know anywhere from thirty to
• 56:25
  Speaker 6: fifty thousand dollars for pay posts.
• 56:27
  Speaker 2: And that's something that is important and the reason why
• 56:29
  Speaker 2: I say it not to shame any page that's charging
• 56:31
  Speaker 2: a very low amount, but I think a lot of
• 56:33
  Speaker 2: times we don't take ourselves serious enough so to kind
• 56:36
  Speaker 2: of use the comparison like the NFL. Right, the NFL
• 56:38
  Speaker 2: has one hundred million viewers for Super Bowl and for
• 56:41
  Speaker 2: a thirty second ad, they charge five million dollars for
• 56:44
  Speaker 2: thirty seconds. Now, you can do the math on that,
• 56:46
  Speaker 2: divide that by the one hundred and then see how
• 56:49
  Speaker 2: much they're actually charging per person that's watching the Super Bowl.
• 56:51
  Speaker 2: But a lot of times it's a small business. You
• 56:53
  Speaker 2: gotta think the same way, right, Like why not look
• 56:55
  Speaker 2: at yourself as an NFL Obviously you don't have one
• 56:57
  Speaker 2: hundred million people on your page. You have ten thousand,
• 57:01
  Speaker 2: fifty one hundred thousand, So it's like you're devaluing your
• 57:06
  Speaker 2: brand and you're devaluing the business for everybody by charging
• 57:12
  Speaker 2: twenty five dollars or thirty dollars, and it's like a
• 57:15
  Speaker 2: lot of times people are scared to say okay, well
• 57:17
  Speaker 2: they might not accept it. Well, you got to figure this.
• 57:20
  Speaker 2: If you're doing it for fifty dollars in ad, right,
• 57:24
  Speaker 2: and you're doingndred one thousand dollars, let's say fifty dollars
• 57:27
  Speaker 2: worth one thousand dollars right, how many fifty dollars is
• 57:30
  Speaker 2: it going to take you to equal one thousand?
• 57:31
  Speaker 4: Twenty? So now you got to get twenty people to
• 57:34
  Speaker 4: say yes to fifty. It's probably easier to get one
• 57:38
  Speaker 4: person to say yes to a thousand than it is
• 57:41
  Speaker 4: to get twenty people to say yes to fifty, So
• 57:44
  Speaker 4: you don't need as many people. It's less volume, and
• 57:48
  Speaker 4: you're not flooding your pages and it's not looking like
• 57:50
  Speaker 4: crazy with thirty seven ads every hour, and you're keeping
• 57:55
  Speaker 4: your integrity exactly.
• 57:56
  Speaker 3: Or you could even like I said, you could even
• 57:57
  Speaker 3: do two for five hundred. Right, it's gonna it's gonna
• 58:01
  Speaker 3: lower it. And like you said, the people who are
• 58:02
  Speaker 3: serious about their business and are planning on having a
• 58:05
  Speaker 3: marketing budget, that five hundred is gonna it's gonna be worthwhile.
• 58:08
  Speaker 2: And people have their real lives too. It's like people's like, well,
• 58:12
  Speaker 2: it's not costing you anything if you put no it
• 58:15
  Speaker 2: costs a lot, because it is. It costs a lot
• 58:18
  Speaker 2: to you have two hundred thousand followers. It's a lot
• 58:19
  Speaker 2: of work that goes into building a following, so exactly exactly,
• 58:26
  Speaker 2: so you can't you can't just throw that away and
• 58:30
  Speaker 2: just say, Okay, it took me three years to build
• 58:32
  Speaker 2: this brand, to build this page, and I'm gonna sell
• 58:35
  Speaker 2: it for twenty five dollars.
• 58:37
  Speaker 3: ADS lots, right, they're just doing one off, so fifty dollars,
• 58:41
  Speaker 3: Like it makes no sense, ridiculous.
• 58:43
  Speaker 2: And then also another thing I like about ads too,
• 58:45
  Speaker 2: and saying I got this from val shot out to
• 58:47
  Speaker 2: her she's one of the first people that I saw
• 58:49
  Speaker 2: doing it. Where like, if we want to if we
• 58:51
  Speaker 2: run a paid post on social media, it's not obvious
• 58:56
  Speaker 2: that it's paid. It's like, I feel like you got
• 58:59
  Speaker 2: to have some integrity and some taste to it, so
• 59:01
  Speaker 2: like you know, it's a story, and it's saying like,
• 59:05
  Speaker 2: you know, it's obvious that obviously you know somebody posted,
• 59:07
  Speaker 2: but it's not like to say, okay, here it is
• 59:10
  Speaker 2: a flyer and this person is like, you gotta come
• 59:12
  Speaker 2: with a story. It has to make sense, it has
• 59:15
  Speaker 2: to in line with other stuff that we usually post,
• 59:18
  Speaker 2: so it's not like completely out of pocket at all.
• 59:21
  Speaker 2: And I saw her do that. She had a Calvin
• 59:22
  Speaker 2: Klein I think AD and she's a school teacher, so
• 59:25
  Speaker 2: it's like how you mix being a school teacher with
• 59:27
  Speaker 2: a Calvin Klin AD. But the way she did it
• 59:29
  Speaker 2: was very tastefully done, and you didn't really even know
• 59:32
  Speaker 2: it was an AD until you saw a hashtag AD.
• 59:34
  Speaker 3: It's important because at that time, like she knows her
• 59:36
  Speaker 3: brand and she knows what matches her brand. We've had
• 59:38
  Speaker 3: some offers, it just didn't make sense for us to
• 59:40
  Speaker 3: be doing some of the office that we're being presented with.
• 59:43
  Speaker 5: But that's important too, knowing your brand and understanding your brand.
• 59:46
  Speaker 2: Yeah, that's a fact. That's a fact. And then okay,
• 59:53
  Speaker 2: so the last thing I wanted to talk about was
• 59:56
  Speaker 2: how do you feel about So we talked ads. We
• 1:00:01
  Speaker 2: talked about building a community, but like course situation, because
• 1:00:07
  Speaker 2: that's something that's extremely popular these days is.
• 1:00:10
  Speaker 4: Of course course of course, So courses are huge right now.
• 1:00:16
  Speaker 4: There's all kinds of courses for everything. And I'm a
• 1:00:18
  Speaker 4: big fan of it because I like, I look at
• 1:00:20
  Speaker 4: it like, you know, if you're gonna pay money to
• 1:00:22
  Speaker 4: make mistakes like and learn on your own, why not
• 1:00:26
  Speaker 4: get a course for one thousand dollars five hundred whatever.
• 1:00:28
  Speaker 4: And it's pretty much you can get a course on
• 1:00:30
  Speaker 4: real estate, stocks, social media marketing, all that stuff, all
• 1:00:34
  Speaker 4: of the above bigger topic. But I think even the
• 1:00:37
  Speaker 4: course has to be done correctly, has to be promoted correctly.
• 1:00:41
  Speaker 4: But that's another revenue stream for people as well. So
• 1:00:44
  Speaker 4: what's your thoughts on that.
• 1:00:46
  Speaker 6: I think courses are amazing, you know, I think they're great.
• 1:00:50
  Speaker 6: I think that it's really about finding the experts and
• 1:00:53
  Speaker 6: people who actually have experience in the actual niche markets
• 1:00:58
  Speaker 6: that they're teaching on right now. Are cool, But we
• 1:01:01
  Speaker 6: also have people who haven't done anything and they're just
• 1:01:05
  Speaker 6: creating these courses, So you have to be careful as well.
• 1:01:07
  Speaker 6: You have people who have not had a lot of
• 1:01:10
  Speaker 6: experience and they're just creating courses. So for me, I
• 1:01:13
  Speaker 6: think their courses are great, but we need to make
• 1:01:15
  Speaker 6: sure that people have skin in the game and that
• 1:01:18
  Speaker 6: we can see the results and they can actually teach us. Right.
• 1:01:22
  Speaker 6: I'm really big on intimacy. So even for me, when
• 1:01:26
  Speaker 6: I have programs and things in place that I'm offering
• 1:01:28
  Speaker 6: to my audience, I'm really big on intimacy and people
• 1:01:32
  Speaker 6: being able to actually talk to me and connect with
• 1:01:35
  Speaker 6: me and touch me. They need to feel that when
• 1:01:38
  Speaker 6: working with me. So I think for me, that's at
• 1:01:41
  Speaker 6: the top of my list. Courses are cool, but the
• 1:01:43
  Speaker 6: value needs to be there and the intimacy needs to
• 1:01:46
  Speaker 6: be there if the price.
• 1:01:47
  Speaker 2: And I always tell people all the time, entrepreneurs never
• 1:01:50
  Speaker 2: be ashamed to make money, Like I think a lot
• 1:01:52
  Speaker 2: of times people, especially when it comes to education, people
• 1:01:54
  Speaker 2: are kind of weirded out a little bit, like I
• 1:01:57
  Speaker 2: don't want to charge for this, Like I mean, if
• 1:01:59
  Speaker 2: you're putting together something that's going to take your time
• 1:02:03
  Speaker 2: and it's something that you have information and you can
• 1:02:06
  Speaker 2: benefit people and it's done tastefully, I mean, it's like
• 1:02:09
  Speaker 2: why not.
• 1:02:10
  Speaker 4: I think.
• 1:02:10
  Speaker 2: I think the biggest thing is, like even with like
• 1:02:12
  Speaker 2: online subscription, is that my thing is that you have
• 1:02:16
  Speaker 2: to give ten times more value than what you're charging.
• 1:02:18
  Speaker 2: That's just like how I no matter what it is.
• 1:02:21
  Speaker 2: So it's like even for our thing. Eyl University is
• 1:02:24
  Speaker 2: an online platform that has like over seventy courses, weekly webinars,
• 1:02:28
  Speaker 2: a private realistic Facebook group, all that stuff, and we're
• 1:02:31
  Speaker 2: running a code now where it's like you can get
• 1:02:32
  Speaker 2: it for one hundred and ninety nine dollars for the
• 1:02:34
  Speaker 2: entire year. So it's like we haven't had one complaint
• 1:02:37
  Speaker 2: yet where somebody says that they got.
• 1:02:41
  Speaker 4: Nah, yeah it's that price. That price is going up.
• 1:02:45
  Speaker 2: That price is going but yeah, so it's like, you know,
• 1:02:48
  Speaker 2: it's like you can't say you didn't get your money's worth.
• 1:02:50
  Speaker 4: It's that literally is impossible.
• 1:02:53
  Speaker 2: So you know, I just think that I just I
• 1:02:55
  Speaker 2: wanted to say that because I don't want to discourage
• 1:02:58
  Speaker 2: entrepreneurs from having courses, having online subscription services.
• 1:03:03
  Speaker 6: I don't.
• 1:03:03
  Speaker 2: I think it's great, but just make sure you're doing
• 1:03:05
  Speaker 2: it for the right reason and you're adding value. Don't
• 1:03:09
  Speaker 2: like a lot of time, like you said, people not
• 1:03:11
  Speaker 2: even experts in their field, and they're having these courses
• 1:03:15
  Speaker 2: or they're having these programs and it's like.
• 1:03:18
  Speaker 4: You you just started last week.
• 1:03:22
  Speaker 5: What's the proof what you say?
• 1:03:25
  Speaker 2: Yeah, I don't even want to see the bank account
• 1:03:27
  Speaker 2: because it's like I just feel like experience was like
• 1:03:30
  Speaker 2: you like you have to kind of or network with professionals. Right,
• 1:03:34
  Speaker 2: it's like, so you know that's another way to make
• 1:03:38
  Speaker 2: money online, right in full transparency. I mean it's obvious,
• 1:03:42
  Speaker 2: but it's it's It could be very lucrative, but you
• 1:03:45
  Speaker 2: just have to make sure that it's done tastefully and
• 1:03:48
  Speaker 2: you're adding value. Money is always gonna come on the
• 1:03:51
  Speaker 2: back end as long as you put value first.
• 1:03:54
  Speaker 3: Can we can we can we talk about your platform
• 1:04:00
  Speaker 3: little bit, Girls ceo, Inc. Because I love I love it, man,
• 1:04:04
  Speaker 3: how to turn your side hust onto a serious cash flow.
• 1:04:07
  Speaker 3: It's a solution for women who lack of blueprint for success.
• 1:04:11
  Speaker 3: And one of the best things I heard from you
• 1:04:13
  Speaker 3: speaking it was like it's empowerment over fear because a
• 1:04:16
  Speaker 3: lot of times when we want to get into things,
• 1:04:18
  Speaker 3: we struggle and we've been shamed into struggle. And I
• 1:04:21
  Speaker 3: know you talk about sharing your shame is one of
• 1:04:23
  Speaker 3: the things. Can you talk about girl CEO and what
• 1:04:26
  Speaker 3: it's all about?
• 1:04:28
  Speaker 6: Yes? So, girl ceo is a platform and it's literally
• 1:04:31
  Speaker 6: the playground for female entrepreneurs. We are a no fluff zones,
• 1:04:35
  Speaker 6: so we equipped we don't empower, we equip I'm so
• 1:04:40
  Speaker 6: kind of over the empowerment word. I'm really big on
• 1:04:43
  Speaker 6: equipping and educating. We really just get to the meat
• 1:04:49
  Speaker 6: and potatoes and business. So we're really big on real resources,
• 1:04:53
  Speaker 6: real tools, and real information to help women scale their businesses.
• 1:04:57
  Speaker 6: We connect with our members daily inside of our community.
• 1:05:01
  Speaker 6: We do a live masterclass inside of our community for
• 1:05:03
  Speaker 6: our actual members, and we bring experts in as well
• 1:05:07
  Speaker 6: to educate them and give them tools and resources to
• 1:05:09
  Speaker 6: help them grow and scale their businesses. So we like information.
• 1:05:13
  Speaker 6: We don't like motivation. We tell people all the time.
• 1:05:15
  Speaker 6: You can get motivation on YouTube. You can get quote
• 1:05:18
  Speaker 6: grams on YouTube. You don't need any more quote grams
• 1:05:21
  Speaker 6: posting inside the community. We need tools, we need resources.
• 1:05:23
  Speaker 6: We want to know the software that you're using. We
• 1:05:26
  Speaker 6: want to know about your funnel, we want to know
• 1:05:28
  Speaker 6: about that pixel, we want to know about retargeting ads.
• 1:05:31
  Speaker 6: We want to know the real game. So that is
• 1:05:34
  Speaker 6: what we strive to put in front of our members.
• 1:05:37
  Speaker 4: Every single day for sure.
• 1:05:39
  Speaker 2: So all right, so that in the last segment, we're
• 1:05:41
  Speaker 2: going to bring it home and yeah, just add a
• 1:05:44
  Speaker 2: little bit more value and put some more spice on it.
• 1:05:47
  Speaker 2: So all right, So in the last segment, we're going
• 1:05:50
  Speaker 2: to bring it home. But I just had one question
• 1:05:52
  Speaker 2: before first. So I know you said side hustle to
• 1:05:56
  Speaker 2: cash flow. That's one of the things I saw on
• 1:05:57
  Speaker 2: your page. So how what does that mean as far
• 1:06:00
  Speaker 2: as side hustle to cash flow Because a lot of
• 1:06:02
  Speaker 2: people are trying to become entrepreneurs today, especially with coronavirus,
• 1:06:07
  Speaker 2: A lot of people have lost their jobs and they
• 1:06:09
  Speaker 2: might have different talents, whether it's doing here or whether
• 1:06:12
  Speaker 2: it's you know, designing clothes whatever, So what's what's how
• 1:06:18
  Speaker 2: do you how do we turn a side hustle into
• 1:06:20
  Speaker 2: a cash flow opportunity.
• 1:06:22
  Speaker 6: I think that the side hustle turns into actual cash
• 1:06:26
  Speaker 6: flow and consistent revenue when we have systems in place. Initially,
• 1:06:30
  Speaker 6: when we are just hustling, we are doing whatever we
• 1:06:34
  Speaker 6: can do to make a dollar. But when we actually
• 1:06:37
  Speaker 6: sit down and we have systems in place with our
• 1:06:39
  Speaker 6: businesses and we understand what people want, we understand who
• 1:06:42
  Speaker 6: our audience is. We have our email lists, we have
• 1:06:45
  Speaker 6: our graphic design, we have our post schedule setup. We
• 1:06:48
  Speaker 6: know because we study our analytics. That's when things go
• 1:06:52
  Speaker 6: from side hustle to an actual functioning business. Right when
• 1:06:56
  Speaker 6: you can literally predict what the profits are going to
• 1:06:59
  Speaker 6: be because you study the analytics, and I think that's
• 1:07:02
  Speaker 6: when you transition out of side hustle mode. The side
• 1:07:05
  Speaker 6: hustle is just like I'm trying to get a dollar
• 1:07:07
  Speaker 6: as fast as I can. I'm doing everything by myself.
• 1:07:11
  Speaker 6: I remember being that person, Like it's like you go
• 1:07:14
  Speaker 6: to McDonald's. McDonald's is not taking the order, dropping the fries,
• 1:07:18
  Speaker 6: cleaning the bathroom and doing a million things restocking the
• 1:07:23
  Speaker 6: catch up. One person isn't doing that. So I think
• 1:07:26
  Speaker 6: that we transition into major cash flow when we understand
• 1:07:29
  Speaker 6: our business, when it's my thought clearly, when we can
• 1:07:32
  Speaker 6: make predictions based on our actual analytics and we know, okay,
• 1:07:38
  Speaker 6: the last two years we've made this amount of money. Right,
• 1:07:41
  Speaker 6: Sometimes we make predictions based on when we just launch,
• 1:07:45
  Speaker 6: but what is the income want to look for that
• 1:07:47
  Speaker 6: business three to four years down the line? Right? Do
• 1:07:50
  Speaker 6: you have systems in place? Do you have tools in place?
• 1:07:53
  Speaker 6: Do you have your email list, do you have your
• 1:07:56
  Speaker 6: your person that's going to run your ads? Do you
• 1:07:58
  Speaker 6: have your graphic designer. I believe that we transition out
• 1:08:02
  Speaker 6: of side hustle when we have systems, services, software and place,
• 1:08:06
  Speaker 6: when we have a team, when we have our post schedule,
• 1:08:09
  Speaker 6: we have things actually set up the right way. Even
• 1:08:11
  Speaker 6: as far as the legal entities behind our businesses. You know,
• 1:08:14
  Speaker 6: I have so many people that think that if we
• 1:08:16
  Speaker 6: just set up an Instagram account, we're a business. We
• 1:08:20
  Speaker 6: have an Instagram name, I own that name, whatever that
• 1:08:23
  Speaker 6: page is, that's what we own. So for me, going
• 1:08:27
  Speaker 6: from side hustle mentality, that's when mentally you're not all
• 1:08:32
  Speaker 6: the way there, right. I remember when I was in
• 1:08:35
  Speaker 6: side hustle mode. When I was inside hustle mode, I
• 1:08:38
  Speaker 6: was in a desperate place. I was in a desperate place.
• 1:08:43
  Speaker 6: I just needed to make money to survive. But when
• 1:08:46
  Speaker 6: I was all in and I created a business, it
• 1:08:49
  Speaker 6: wasn't just about making the dollar quick. It was about
• 1:08:52
  Speaker 6: making sure that I'm building and creating something that can
• 1:08:56
  Speaker 6: last ten to twenty years from now. Building a legacy
• 1:08:59
  Speaker 6: B business versus this how hustle business.
• 1:09:03
  Speaker 2: Yeah, that's powerful, that's extremely powerful. And working from home.
• 1:09:07
  Speaker 2: I want it because, like I said, I mean, we
• 1:09:10
  Speaker 2: have a large women listenership and we want to some
• 1:09:13
  Speaker 2: topics are more relevant than others for women. But one
• 1:09:17
  Speaker 2: of the things you said early on was like spending
• 1:09:19
  Speaker 2: time with your children and for everybody, men and women,
• 1:09:24
  Speaker 2: but a lot of time women struggle with that as
• 1:09:26
  Speaker 2: far as you know, not being able to spend that
• 1:09:28
  Speaker 2: stops I think a lot of women from becoming entrepreneurs.
• 1:09:30
  Speaker 2: So one of the great things now is that you
• 1:09:32
  Speaker 2: can start a business and you're working at home. So
• 1:09:35
  Speaker 2: what are some of the benefits, perks, challenges being a
• 1:09:39
  Speaker 2: full time mother, being a full time entrepreneur working from home,
• 1:09:43
  Speaker 2: because that's a that's a whole different conversation as well.
• 1:09:45
  Speaker 6: Yeah, I mean, right now we're in the middle of
• 1:09:47
  Speaker 6: COVID nineteen. Who knows, I don't know if you guys
• 1:09:50
  Speaker 6: are Airn's during this time or not, but right now
• 1:09:52
  Speaker 6: we're in the middle of COVID nineteen and I'm a mom,
• 1:09:56
  Speaker 6: so I have three children that are in school right now.
• 1:09:59
  Speaker 6: So doing the digital online learning has been new for me.
• 1:10:05
  Speaker 6: And my company solely pays my bills, right so I
• 1:10:10
  Speaker 6: have to juggle. It's been hard. And as much as
• 1:10:13
  Speaker 6: I want to be one of those people, you know,
• 1:10:15
  Speaker 6: we see every these women that go a lot and like, yeah,
• 1:10:17
  Speaker 6: I have this perfect schedule, I have it all back down,
• 1:10:21
  Speaker 6: Dinner is made at this time, Brunch is done at
• 1:10:23
  Speaker 6: this time, I'm doing my exercise at this time. I don't.
• 1:10:26
  Speaker 6: I don't.
• 1:10:27
  Speaker 5: Most of us don't.
• 1:10:29
  Speaker 6: I don't, and it's hard. It's hard, but I'm just thankful.
• 1:10:34
  Speaker 6: I think one of the purses my daughter. I was
• 1:10:37
  Speaker 6: actually working with a client before I did this webinar,
• 1:10:40
  Speaker 6: and she was holding the camera and she walked in
• 1:10:43
  Speaker 6: while I was actually helpful one of my clients, and
• 1:10:46
  Speaker 6: she said, this is my working mom, you guys, And
• 1:10:50
  Speaker 6: she said, say turn around. I'm gonna turn the camera
• 1:10:52
  Speaker 6: around and I want you guys to say how to her.
• 1:10:54
  Speaker 6: But she addressed me as her working mom. And I
• 1:10:58
  Speaker 6: think one of the perks even in that moment, I
• 1:11:01
  Speaker 6: was just I felt so proud to be her mom
• 1:11:05
  Speaker 6: that she acknowledged me in that way, because I'm now
• 1:11:09
  Speaker 6: showing her that women can work hard, women can have
• 1:11:12
  Speaker 6: that financial stability and that there's balance there. You know,
• 1:11:17
  Speaker 6: when I was growing up, I was in school when
• 1:11:19
  Speaker 6: my mom was working. I was in school when my
• 1:11:22
  Speaker 6: dad was working. There wasn't anyone there to show me
• 1:11:25
  Speaker 6: how to run a business. No one ever talked to
• 1:11:27
  Speaker 6: me about entrepreneurship. My family always encouraged me to go
• 1:11:32
  Speaker 6: and work for someone else. So to be able to
• 1:11:35
  Speaker 6: have my children here. It's changed the mindset of my
• 1:11:39
  Speaker 6: kids because my kids want to be entrepreneurs now. So
• 1:11:42
  Speaker 6: I'm showing them versus telling them. And I believe that
• 1:11:45
  Speaker 6: people listen more when you show them versus when you
• 1:11:48
  Speaker 6: just tell them what they should do. Yeah.
• 1:11:50
  Speaker 3: So like you said that they're becoming entrepreneurs, that they
• 1:11:52
  Speaker 3: have any businesses that they've started or they're interested in
• 1:11:54
  Speaker 3: right now.
• 1:11:55
  Speaker 6: Well, my daughter you can probably hear a screaming through
• 1:11:58
  Speaker 6: the door right now. She wants to be an actor,
• 1:12:01
  Speaker 6: so she's always acting. She has her own line within
• 1:12:04
  Speaker 6: my company. And my seventeen year old daughter, she's actually
• 1:12:09
  Speaker 6: in high school. And why she's in high school, she's
• 1:12:12
  Speaker 6: getting her cosmetology license, so she's actually doing hair on
• 1:12:15
  Speaker 6: the side right now. So, yes, my children are definitely
• 1:12:19
  Speaker 6: they're side of hustlers.
• 1:12:21
  Speaker 5: That's beautiful. Beautiful.
• 1:12:22
  Speaker 3: I know you that you have a fashion line as well, right,
• 1:12:25
  Speaker 3: you have some stuff in fashion as well.
• 1:12:28
  Speaker 6: No, so we have Girls Ceo Look of the Weeks
• 1:12:30
  Speaker 6: and we just do different looks, but we mostly have
• 1:12:33
  Speaker 6: merchandise that empower women that say like girl ceo on
• 1:12:37
  Speaker 6: it or things motivational merchandise for the women who are
• 1:12:40
  Speaker 6: in our community and outside of the community who are
• 1:12:43
  Speaker 6: starting their journeys as well.
• 1:12:44
  Speaker 2: So what is it like as far as social media?
• 1:12:47
  Speaker 2: I know Instagram has been like your main focus, It's
• 1:12:51
  Speaker 2: been our main focus as well, but there's a lot
• 1:12:53
  Speaker 2: of stuff even with TikTok now, Facebook, Twitter. Would you
• 1:12:58
  Speaker 2: suggest that people would focus their energy on one particular
• 1:13:01
  Speaker 2: platform growing on social media following or should they diversify
• 1:13:05
  Speaker 2: and kind of spread themselves across all all areas.
• 1:13:10
  Speaker 6: I would say start with one or two. I would
• 1:13:13
  Speaker 6: say definitely start with one or two. You're going to
• 1:13:15
  Speaker 6: have to diversify because things are changing, for sure, But
• 1:13:19
  Speaker 6: I would definitely say start with one or two. Don't
• 1:13:23
  Speaker 6: overextend yourself trying to be on every single platform. But
• 1:13:27
  Speaker 6: I would definitely say, fine, two that are working for you,
• 1:13:30
  Speaker 6: some don't work, you know, some may work for some
• 1:13:33
  Speaker 6: people and then others don't work for others. So I say,
• 1:13:36
  Speaker 6: focus on what's working for you.
• 1:13:38
  Speaker 4: Yeah, I agree, I agree.
• 1:13:40
  Speaker 2: I mean, like I said, I understand Instagram like the
• 1:13:44
  Speaker 2: back of my hand.
• 1:13:44
  Speaker 4: I go on Twitter. I don't even know.
• 1:13:46
  Speaker 2: How to use it properly, Like I just learned how
• 1:13:47
  Speaker 2: to a thread tweet together yesterday actually, so you know,
• 1:13:53
  Speaker 2: but I mean the more people you can reach, the better.
• 1:13:56
  Speaker 2: So I would definitely say, you know, it's a good
• 1:13:58
  Speaker 2: idea to be on those platforms, but you know, figure
• 1:14:01
  Speaker 2: out how to master one, then you can master the
• 1:14:02
  Speaker 2: other ones and then kind of like you know, figure
• 1:14:05
  Speaker 2: it out from there. So I want to talk about
• 1:14:07
  Speaker 2: before we before we wrap it up, you have a
• 1:14:09
  Speaker 2: six week program to help women. Is it just women or.
• 1:14:13
  Speaker 6: So I have men and women that actually take my course.
• 1:14:17
  Speaker 2: Okay, so you have a six week course where you
• 1:14:19
  Speaker 2: help entrepreneurs master online business and social media and things
• 1:14:24
  Speaker 2: that nature. Can you talk about that?
• 1:14:26
  Speaker 6: Yeah, So my course is called the Success Free Requit
• 1:14:30
  Speaker 6: and it is a six week course help people build
• 1:14:33
  Speaker 6: their brands online. The main focus is really helping people
• 1:14:37
  Speaker 6: find their voice and be more authentic themmselves and really
• 1:14:43
  Speaker 6: understanding how to use the internet when doing it. We
• 1:14:46
  Speaker 6: focus on everything from storytelling, brand storytelling, lead generation, automating business,
• 1:14:53
  Speaker 6: being able to set your business up in a way
• 1:14:56
  Speaker 6: where you can actually attract feeds and generate traffic in
• 1:14:59
  Speaker 6: your sleep. And then we also teach influencer marketing as well.
• 1:15:03
  Speaker 3: Dope, no, you have from mopping floors to making millions
• 1:15:07
  Speaker 3: on Instagram.
• 1:15:08
  Speaker 5: You're in an established author. We go need more books
• 1:15:11
  Speaker 5: coming down the line.
• 1:15:12
  Speaker 6: I'm working on a book right now. Actually, my next
• 1:15:15
  Speaker 6: book is going to talk about transitioning from corporate America
• 1:15:18
  Speaker 6: into full time entrepreneurship.
• 1:15:21
  Speaker 2: Dope and the course we have the link in the
• 1:15:24
  Speaker 2: bio if you're listening to this on Apple, Spotify or YouTube.
• 1:15:29
  Speaker 2: And just for our community, EYL community, you gave a
• 1:15:32
  Speaker 2: special deal. You gave one hundred dollars off of the
• 1:15:34
  Speaker 2: package and that's exclusive, that's only for EYL community. And
• 1:15:39
  Speaker 2: I mean the program is dope. I actually look through
• 1:15:41
  Speaker 2: it and you know that six week program is powerful
• 1:15:44
  Speaker 2: and it's like especially to be able to monetize your
• 1:15:46
  Speaker 2: platform on social media. You don't have to have a
• 1:15:48
  Speaker 2: large social media following to make money. You can make
• 1:15:50
  Speaker 2: money with a couple thousand followers. You can make I
• 1:15:53
  Speaker 2: saw a personally MG or mortgage guy sell out an
• 1:15:56
  Speaker 2: event and make over thirty thousand dollars with five thousand followers.
• 1:16:01
  Speaker 2: At the time was early early on. I said, wait,
• 1:16:04
  Speaker 2: what's going on? Yeah, five thousand followers. So social media
• 1:16:08
  Speaker 2: marketing and just growing online is extremely extremely valuable, so
• 1:16:11
  Speaker 2: once again we appreciate that. So the link, the link
• 1:16:14
  Speaker 2: will be in the bio of this video if you're
• 1:16:17
  Speaker 2: watching it on YouTube, it will also be in the
• 1:16:20
  Speaker 2: link of the description of Apple and the description of Spotify.
• 1:16:25
  Speaker 2: And once again that's one hundred dollars off exclusively for
• 1:16:29
  Speaker 2: EYL community. It will also be on our website on
• 1:16:32
  Speaker 2: the ey L Alumni tab. So if you're interested, definitely
• 1:16:37
  Speaker 2: check that out. That's a game, that's the game changes. So, yeah,
• 1:16:40
  Speaker 2: appreciate that.
• 1:16:41
  Speaker 4: Thank you.
• 1:16:41
  Speaker 2: Anything that you want to make the public aware of,
• 1:16:44
  Speaker 2: how can they contact you, social media handles, website, anything
• 1:16:49
  Speaker 2: like that.
• 1:16:50
  Speaker 6: Yeah, so everyone can come and check me out on Instagram,
• 1:16:53
  Speaker 6: my Instagram and Brown are r Nne Brown on Instagram
• 1:16:59
  Speaker 6: and I Company Girl CEO is Girls Ceo I n C.
• 1:17:03
  Speaker 6: You can also check out the girl CEO community as
• 1:17:06
  Speaker 6: well at join girls ceo dot com and we give
• 1:17:10
  Speaker 6: everyone free for thirty days. That's how confident we are
• 1:17:13
  Speaker 6: in the actual content. You can watch as may as
• 1:17:17
  Speaker 6: the masterclasses as you want and cancel whenever you please.
• 1:17:22
  Speaker 4: Dope don Troy housekeeping it one.
• 1:17:24
  Speaker 3: Shout out to everybody on patriot dot com. That is
• 1:17:26
  Speaker 3: our Proud to Pay program. It is growing at a
• 1:17:29
  Speaker 3: rapid pace. We appreciate everybody on there.
• 1:17:30
  Speaker 5: You know, if you join, there are five different tiers
• 1:17:33
  Speaker 5: to come in and be a part of this.
• 1:17:35
  Speaker 6: Uh.
• 1:17:35
  Speaker 5: Tier four and.
• 1:17:35
  Speaker 3: Five obviously gives you access to ey L University Online School,
• 1:17:39
  Speaker 3: which has over seventy webinars, book Club, Private real Estate,
• 1:17:43
  Speaker 3: Facebook group. It's a it's a really it's a really
• 1:17:47
  Speaker 3: amazing community. I only want to call it anything else
• 1:17:50
  Speaker 3: but that it's a community people have shared experiences and
• 1:17:53
  Speaker 3: shared resources. So thank you everybody that has joined there
• 1:17:55
  Speaker 3: and everybody that's been personing the merch on on your
• 1:17:57
  Speaker 3: leisure dot com.
• 1:17:59
  Speaker 2: We appreciate your suppers. Continue doing that. Yeah, and shout
• 1:18:01
  Speaker 2: out to the whole DMV. We got a lot of
• 1:18:03
  Speaker 2: love and support there. Shout out to PG. Shout yes
• 1:18:07
  Speaker 2: a fact, shout to PG County, shout to Montgomery County,
• 1:18:09
  Speaker 2: shout out to Baltimore, and shout out to DC. Some
• 1:18:12
  Speaker 2: of our best guests and some of our most prestigious
• 1:18:14
  Speaker 2: alumni have come from the DC DMV area.
• 1:18:18
  Speaker 6: Yeah.
• 1:18:18
  Speaker 2: Sure, so shout out to that and once again, thank
• 1:18:20
  Speaker 2: you for joining us. Appreciate it. We will see you
• 1:18:23
  Speaker 2: guys next week Peace Peace.
• 1:18:28
  Speaker 7: An illegal alien from Guatemala charged with raping a child
• 1:18:31
  Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:18:35
  Speaker 7: accused of murdering a Texas man of Venezuelan charged with
• 1:18:40
  Speaker 7: filming and selling child pornography in Michigan. These are just
• 1:18:44
  Speaker 7: some of the heinous migrant criminals caught because of President
• 1:18:47
  Speaker 7: Donald J. Trump's leadership. I'm Christine Noman, the United States
• 1:18:51
  Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 7: crossings are at the lowest levels ever recorded. One one
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  Speaker 7: hundred thousand illegal aliens have been arrested. If you are
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  Speaker 7: thousand dollars a day, imprisoned and deported, you will never return.
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  Speaker 7: But if you register using our CBP home app and
• 1:19:15
  Speaker 7: leave now, you could be allowed to return legally. Do
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• 1:19:24
  Speaker 7: and families will be protected.
• 1:19:26
  Speaker 5: Sponsored by the United States Department of Homeland Security,