
90 Million Americans Sat Out 2024. The Midterms Are Where That Stops.
I want you to consider something almost nobody stops to examine.
In the 2024 presidential election, close to 90 million eligible Americans did not vote. One out of every three people who held the legal right to cast a ballot let that right go unused. That figure comes from the University of Florida Election Lab and the researchers who track turnout for a living. It carries no ideology. It is simply what happened.
Now look at that number the way I look at an underperforming company.
Ninety million people represent the single largest dormant asset in American civic life. The asset already…
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