Latest / Marketing Execution with Mark Donnigan
Why Your Startup’s Words Matter More Than Your Product in 2026
The difference between 3% and 30% conversion often comes down to changing seven words on your homepage. I've watched technical founders burn millions perfecting their product while their real problem sits in plain sight: nobody understands what it does.
In this Marketing Execution Podcast episode, I break down the exact interview method that unlocks customer language before you write code. You'll discover how to run five strategic conversations that reveal the precise words already bouncing around in your prospects' minds, the three-stage validation process that tests messaging in days…
The skinny
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