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The trouble with Temu, the cut-price Chinese competitor to Amazon

A pair of trainers for the price of a sandwich; a Dyson-dupe hair straightener for a fraction of the real thing – just about everything you can think of buying, and random, bizarre things you couldn’t even imagine exist, are for sale via Temu, the ecommerce app that is taking over the online shopping world. With millions of bargains, it promises buyers can “shop like a billionaire”.

In January 2024, the app recorded nearly 47.8 million downloads worldwide. Once you buy from Temu, the bombardment of emails begins, offering deals and discounts on already rock-bottom prices.

But authorities…

The skinny

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