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How IKEA Pivoted From Catalog Giant to Circular Retailer
In this episode of The Pivot Podcast, Lucas and Luna explore how IKEA, the world's largest furniture retailer, is pivoting from a linear 'take-make-dispose' model to a circular economy strategy. They dig into the company's ambitious goal to become 100% circular by 2030, examining the rise of furniture take-back programs, the launch of 'As-Is' corners, and the shift to selling refurbished and rented furniture. With concrete numbers from their 2025 sustainability report, they reveal that IKEA's circular initiatives now account for over 3% of sales, a small but…
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