GMB PWND by spammer, Google moves toward contextual advertising & The FTC updates review guidelines
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After a brief discussion of Google My Business losing control of their previous FB page, we cover how Google, in formally abandoning their FLOC replacement for cookies. is attempting to implement a new API, Topics, that provides websites with 3 weeks of user interests for targeting advertising. Clearly the world is moving toward contextual advertising and away from behavioral targeting but whether Google can get this effort off the ground is another matter
In a high profile case, the FTC fined Fashion Nova for hiding hundreds of thousands of
Studies show that gating actually…
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