Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / From Top Fuel Dreams to Monster Jam Glory: The Bryce Kenny Story

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From Top Fuel Dreams to Monster Jam Glory: The Bryce Kenny Story · BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show

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  BreakFix podcast is all about capturing the living history of people from
• 0:04
  all over the autosphere, from wrench turners and racers to artists, authors,
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  designers, and everything in between.
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  Our goal is to inspire a new generation of petrolheads that wonder.
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  How did they get that job or become that person?
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  The road to success is paved by all of us because everyone has a story.
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  Since his 2016 debut, our guest has earned multiple awards, including
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  the 2021 outreach award for his work, helping those in need and making
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  positive contributions to the community.
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  He has also set a Guinness world record in 2021 for the.
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  Fastest speed in a monster truck and was the first driver to hit triple
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  mile per hour digits in the sport.
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  Bryce Kenny is a professional monster jam driver piloting
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  the great clips Mohawk warrior.
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  In recent years, Bryce has become an inspirational speaker and travels
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  the country, speaking to audiences of all ages by finding the courage to
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  chase your dreams and overcome fear.
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  His newest book.
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  Geared for life, guides readers to become unstuck in life and
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  shift into the next gear to make a lasting impact on the world.
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  And he's here with us to share his road to success story with you.
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  With that, let's welcome Bryce to Brake Fix.
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  What's up, guys?
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  Thanks for having me on.
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  It's gonna be fun.
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  Absolutely.
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  And joining me tonight is one of our regular co hosts on Brake Fix,
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  Mountain Man Dan, who heads up our Mountain View division, all things
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  dirt, off road, truck, and two wheels.
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  So welcome back to the show, Dan.
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  Glad to be here, Bryce.
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  Good to have you on.
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  Like all good break, fix stories.
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  There's always a superhero origin.
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  So where does Bryce's story start?
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  Tell us about the who, what, when, and where, and how did you get into racing?
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  Especially the world of monster trucks.
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  I grew up in professional drag racing.
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  We owned a drag strip in clay city, dragster at eight years old and
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  just fell in love with the sport.
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  My whole life, until I was about 23, had to do with drag racing.
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  My grandfather, who owned the track, actually sold it when I was 13,
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  and he bought a Top Fuel Dragster.
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  And he was one of those guys, too, by the way.
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  He started off souping up Oldsmobile cars and all these machines
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  back on abandoned airstrips.
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  And so like, he just kind of was one of those pioneers of the sport.
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  I loved top fuel.
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  I started off just cleaning the car and then I was a wrench fetcher with
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  the guy that was doing the bottom end.
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  And then all of a sudden I was clutch guy on our top fuel
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  car when I was 15 years old.
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  And so the fact that I'm ripping out 1500 degree clutch plates and stuff
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  like that, and helping with the tune up of it, I mean, I got a crash course in
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  just the mechanical side of horsepower.
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  And so I loved it.
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  I mean, my plan was to become a professional top fuel driver.
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  And then when I was 20 years old, I actually got the chance to get my license.
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  And so we were running the IHRA circuit.
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  IHRA was always traditionally more of the sportsman focused
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  than the professional focused.
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  And that was back when IHRA ran a lot of top fuel cars.
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  And so we were trying to make that shift.
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  Over to NHRA and running with those big dogs, you know, the Don Schumacher's
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  of the world and John forces.
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  So when I took over the driving and that was the end of
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  2009, that was my whole goal.
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  And so I spent every waking hour trying to find money, trying to find sponsorships
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  and man, I got my teeth kicked in.
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  You know, I found a lot of small stuff that just kept us
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  going for about three years.
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  But I never could find that big sponsorship.
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  And that was 2010, our last big recession.
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  And I remember talking on the phone with the owner.
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  He owned a massive construction company.
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  And he said, Bryce, I just laid off 500 people.
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  How am I supposed to give you a dime?
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  Right.
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  And I'm kind of like, well, that's a good point.
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  At that point, I went to my grandfather who had built that over 40 years.
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  And I said, man, don't keep this for me.
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  If it's to be, it's up to me kind of a thing.
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  Like sell it, get your money back out of it.
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  I had seven different jobs at that time as well, all funneling into that dream.
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  I was just trying to make it work.
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  And so I just said, look, sell it, man.
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  I'll go and rebuild it.
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  And if it takes me 40 years to get into it, so be it.
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  As soon as we sold the top fuel stuff.
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  So I actually went into a corporate job after that.
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  You can barely find anything about me driving a top fuel car
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  online, because that was even before social media was a big push.
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  Knowing what I know now, gosh, what a missed opportunity, but
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  we just never really made it big.
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  So I hosted a kid named Morgan Cain.
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  He grew up with Ryan Anderson, who is the Hoonigan's son of
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  a digger monster jam driver.
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  And so he graduated with Ryan and the Andersons are the Gravedigger family.
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  And so I hosted Morgan on his soccer recruiting trip to Campbell University.
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  Think about a thin thread.
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  You know, we just kept in touch and I was going, doing Top Fuel stuff.
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  He started driving a truck at that point because the Andersons were like,
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  Hey, you need to come and try this out.
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  And I think it was Stone Crusher.
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  And then a couple other trucks.
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  He found out that we sold all the Top Fuel stuff.
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  And he said, Bryce, you need to talk to Monster Jam.
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  I was like, man, I don't know.
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  I had never been to a Monster Jam event up until that point.
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  Still this day, I've never been to a NASCAR event.
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  My whole world was drag racing.
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  I had that first conversation with Monster Jam.
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  They said, man, timing's not really good for us, but if it ever is.
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  We'll call you.
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  We all hear that like in a job, we'll keep your application on file.
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  And I just kind of laughed it off and said, no big deal.
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  And I went on with my life.
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  I went and got a corporate job and I said, look, I'm going to go grind it
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  out for 40 years, try to create wealth.
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  And then I'll just become a team owner and get back into top fuel.
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  Well, four years into that plan, Monster Jam actually does call me back.
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  So four years pass and I remember that voicemail, just like I got it yesterday.
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  And Hey, Bryce, Kenny, this is so and so with Feld Motorsports interested to see
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  if you'd like to come up to monster jam university and drive a monster jam truck.
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  Give me a call back.
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  And so like, I remember thinking monster jam university has got
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  to be some kind of a prank.
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  You know, I didn't know it was an actual college per se.
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  I remember thinking, how much is this going to cost me?
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  Because remember, I was dumping so much money into that top
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  fuel dream, keeping it alive.
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  And I just didn't know if I could do that again.
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  And they were kind of got frustrated there.
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  They said, no, I mean, we got all the equipment and stuff like
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  that up in Paxton, Illinois.
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  I remember thinking, so just like a flight and a hotel, man, a thousand
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  bucks, I might actually do this.
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  No, we will buy you a flight and a hotel.
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  Can you just get off of work and be available to come to Paxton,
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  Illinois and test in a truck?
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  I'm like.
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  Well, heck yeah, I can do that, right?
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  I mean, who would say no to that?
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  And I genuinely, I didn't know that anything would come of it.
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  I just thought in 10 years from that point, I'd be in some Buffalo
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  Wild Wings somewhere, Monster Jam would come up on TV, and I'd get to
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  nudge a buddy and go, Dude, I drove one of those things 10 years ago.
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  It was a whirlwind, man.
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  That was eight years ago, and here I am, and it's my full time job.
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  And by the way, they did give me a diploma.
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  From Monster Jam.
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  I thought that was a little bit much, like, come on guys.
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  I think I left it in the hotel room as well.
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  And now I've been hitting myself over the head because I mentioned it so much.
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  It would be kind of cool to like pull up my diploma from Monster Jam
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  University, but real place, real diplomas.
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  And it was a literal crash course in learning how to drive one of
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  these 12, 000 pound machines.
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  So what you're saying is the housekeeper that picked up that diploma, they've
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  got something worth money right now.
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  They don't know it.
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  And trust me, they probably had no assumption that it
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  would ever be worth anything.
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  So I'm sure it found the trash, but maybe man, maybe it's like the most
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  secretive piece of history of Bryce.
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  Kenny's life out there somewhere.
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  Holy cow.
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  What a transition you go from driving really fast in a straight
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  line for not a lot of time to.
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  Behind the wheel of a 12, 000 pound truck.
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  How does that work exactly?
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  We talk all the time on this show about how one discipline can influence another.
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  And if you start in go karting and go to autocross, then you can be a star club
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  racer and all those kinds of things.
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  Talk about diametrically opposed.
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  Yes.
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  What was that transition like?
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  And what was it like learning to drive one of these trucks?
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  To your point, you know, when you're driving something with 10, 000
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  horsepower, like a top fuel car, flying through the air is a really bad day.
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  You know, when you're driving something that weighs 12, 000 pounds in a monster
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  jam truck, flying through the air is just another day at the office.
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  And so are the skillsets that I had in top fuel relatable to monster trucks?
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  No, they're really not, except for the fact that I understand
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  the application of horsepower.
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  You know, whether you're on asphalt.
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  Or whether you're on dirt, that's what the sport is all about.
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  It's trying to apply horsepower in the most effective way.
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  I've never been intimidated by any situation in a 12, 000 pound truck because
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  I've always felt safer, but I'm only having to deal with 1500 That's kind
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  of bizarre to say, but it's not easier.
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  It's actually been a lot harder because.
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  I am the powertrain guy.
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  I know what that supercharger on a top fuel car was doing.
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  And I've pulled cylinder heads in a thrash on top fuel car.
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  I know what that motor is doing and when it's happy and not happy,
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  I can come over the radio with my crew guy in monster jam and go, man,
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  we're a couple degrees off here.
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  Can you go and just put a timing light on it?
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  And a lot of times I'm right, or I can just pinpoint things in the powertrain.
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  Now that's all great, but monster jam, honestly.
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  Is not really about the powertrain.
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  I mean, it's all very basic power.
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  You're talking 540 big block Chevy motors, Merlin blocks.
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  They're running on methanol, the technology of the power we make.
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  I mean, we were doing that in 2003 in alcohol, dragsters
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  and top alcohol, funny cars.
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  I mean, it's kind of dated technology when it comes to power.
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  But the thing that still I'm learning every time I go out
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  there, it is the drive train.
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  It's the way that these knuckles are built.
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  It's the shock systems, man.
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  It took me three years just to realize that I shouldn't feel like
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  I was in a car crash every weekend.
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  I mean, it would take me three days just to feel normal again.
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  I remember talking to Morgan, who was the guy from Campbell.
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  He was like, why are you sore?
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  I'm like, I don't, I don't know.
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  Aren't you sore after each.
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  Monster Jam week.
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  And he's like, no, I'm never sore when you're never sore.
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  And he was doing twice as much as I was doing in terms of
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  bigger air and crazier stunts and having bigger crashes and stuff.
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  And so I was like, okay, something's wrong.
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  But going back to the drive train point I'm trying to make, it's almost as
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  if I would get over the radio after a big jump or some move the truck made,
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  and I'd have to say, Hey man, that.
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  Front left corner feels a little crunchy.
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  Like that's about as good of information as I was able to give, you know, I
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  wasn't able to talk about the king pins or planetaries or anything like that.
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  And still, I mean, I'm learning that stuff every weekend, but I could show
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  them what bolt might be loose on the motor just from the way it felt in the way.
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  Uh, you know, I could hear it.
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  So.
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  There is a lot of transfers when it comes to power drive trains.
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  Uh, there's been a whole nother story for me though, to learn the learning
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  process was basically like you were a cold trickle calling into the pit
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  and talking about what's going on.
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  Right.
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  Come on down here and get some ice cream.
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  I've never thought that, but I think you're right, man.
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  May.
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  Oh man.
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  I hate to be cold trickle.
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  But he got the girls.
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  He got the big sponsors though, didn't he?
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  I don't know.
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  That's true.
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  Yeah.
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  So going back to the education a little bit from the outside, when we look at the
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  truck midair doing flips, doing jumps, we go, Ooh, and the crowd goes wild.
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  How many of those?
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  super easy from inside the cockpit and which ones are actually really,
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  really difficult that we wouldn't be able to tell from the outside.
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  Everyone loves the backflips.
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  If you hit our backflip container with some momentum and a little bit of power,
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  it's easy to get the truck to rotate.
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  My thing is I've watched a guy break his neck on a backflip from under rotating.
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  I've under rotated.
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  That is the most dangerous situation is under rotating.
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  So I have a tendency to over rotate because as much as I plan to do it, When I
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  hit that container and it starts rotating, I have a very heavy right foot because
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  I'd much rather over rotate than under.
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  So getting it to rotate is actually quite easy.
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  What people don't actually realize is the more the sport has evolved, we're doing
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  more technical moves like nose wheelies and you know, stoppies stuff, you know,
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  this started in a super cross and we're doing that in a 12, 000 pound truck.
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  And it's hard to learn how to do those.
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  Now, once you learn how to do them, they're easy because you
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  have to take the truck further than you think it needs to go.
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  Meaning you have to take it almost past zero in a way.
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  Like if you're trying to get the truck to stand up on his nose, you know,
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  you have to almost feel like you're about to fall forward on the truck
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  before you feel that balance point.
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  That is what throws a lot of Monster Jam drivers off by doing some of
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  the technical moves like that.
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  But that's honestly pretty easy.
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  I think that what probably coordination wise that.
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  Takes a lot of drivers get used to is just dealing with the rear steer mechanism.
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  You know, we steer the back tire separately from the front.
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  I didn't have trouble with it.
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  It was kind of fun because it was almost like you're driving with your butt.
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  In a big long dragster.
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  I was used to that part anyway, because it's like, I was kind of always
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  having to feel what the back of the dragster was doing with my butt anyway.
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  So that part didn't, but I think a lot of drivers do struggle with that, but
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  I think people think the back flips are incredible to watch and think that
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  it's scary and they think that it's probably difficult to do is probably
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  one of the easiest moves to make.
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  Even though it's not always the easiest one to land on all four,
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  but it's definitely easy to get the truck to actually rotate upside down.
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  Probably close to 20 years ago.
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  I remember one of the first backflips done in motocross,
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  and that was a phenomenal feat.
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  It's one of those things where being someone who's rode motocross
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  and everything, the bike is a lot smaller and you can feel it.
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  How is being in the truck compared to like, if you want to bike, is it a major
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  difference or is it similar to where you feel everything that's going on?
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  We've learned a lot from dirt bikes.
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  You know, those are the guys that change the pitch.
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  All of a sudden you tap the brakes to kind of get it to nose down.
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  We do the same things in these 12, 000 pound trucks.
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  All of a sudden I hit a jump and I'm nose high.
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  We just tap the brake a little bit to bring the nose
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  down to try to flat land it.
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  And vice versa, you know, if the nose is lower and we want to bring
• 13:02
  it up, you know, you just get on the throttle and get the big tires going.
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  It's all a matter of physics.
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  Tires that we have are 66 inches tall, weigh a 600 pounds each.
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  When you control the movement of weight distribution, it always affects
• 13:16
  what the machine's going to do.
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  And so there's a ton that we've learned and adopted, even though it's
• 13:21
  definitely gonna be easier for the dirt bike guys, motocross guys to control
• 13:24
  the machine, cause it's lighter.
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  At the end of the day, they still do.
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  If anyone just like what you're kind of alluding to, if you know the sport,
• 13:31
  you watch them work that machine.
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  It's not just like that, you know, machines, not light, especially when
• 13:36
  you're attached to it and you're hanging off the thing, you got
• 13:38
  to get the bike working with you.
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  We're strapped into this machines.
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  That's our only option.
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  We can't throw our body one way or do anything.
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  We can barely breathe inside that truck because of how tight we are.
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  We get all the best safety equipment because.
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  We crash all the time, Simpson race equipment.
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  They love coming to us because NASCAR can have a bad wreck and they'll collect
• 13:57
  a lot of data, but that might be once a weekend or once every other couple
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  of weekends, they can come to us, man.
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  We can try, we can put accelerometers on different parts of the truck and
• 14:05
  different parts of us and Simpson can go in there and evolve and innovate the
• 14:08
  next best piece of safety equipment.
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  So actually we get the best equipment out there and that
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  gives us a lot of confidence.
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  Hanging off those bikes.
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  Like the motocross guys do, I don't know how they do it.
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  I just know a lot of them end up in monster jam.
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  Cause that's the model of a lot of the older drivers that came from
• 14:22
  motocross are like with age comes a cage and they jump in one of
• 14:26
  these big monster trucks with us.
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  That's how that's all the time.
• 14:29
  When we're out on track being in a car, I've got that extra layer of
• 14:33
  confidence being inside of something compared to be honest with you, if you
• 14:36
  can ride a bike, you can absolutely, you you'd be like a duck to water in a.
• 14:41
  12, 000 pound truck.
• 14:42
  Well, I think that's a great opportunity to take a pit stop and ask Bryce a
• 14:46
  little bit more of an opinion question.
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  So Bryce, you know, normally we would ask a guest on our show,
• 14:51
  you know, what's the sexiest car of all time and things like that.
• 14:54
  But I think in this case, we need to retool that question.
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  Putting your current truck aside, what's the best monster truck of all time?
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  Oh, it's Grave Digger.
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  And he's my nemesis.
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  I love the Anderson boys.
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  I've been on the same tour with Adam Anderson.
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  I call him the Prince of Monster Jam.
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  He's the son of Dennis.
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  Dennis is the one that started Grave Digger.
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  I am just so appreciative of them and what they've done and being pioneers.
• 15:15
  It's out of pure respect that I call them my arch nemesis.
• 15:19
  They are beyond legendary.
• 15:21
  I mean, when you think about what the brand has done.
• 15:23
  The brand has not only changed Monster Jam, but the brand has made a massive
• 15:28
  influence on motorsports as a whole.
• 15:30
  In a lot of ways, I think that they are the epitome of combining
• 15:34
  motorsports and entertainment.
• 15:36
  The motorsports out there that seem to be dying, and there
• 15:39
  are motorsports that are dying.
• 15:41
  The ones that seem to be dying are the ones that want to live on.
• 15:45
  Just competition alone.
• 15:47
  Competition alone will bring some fans.
• 15:49
  Times are different now.
• 15:50
  People want to be entertained.
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  And it doesn't mean that you have to have one or the other.
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  And I think that that's what the Gravedigger family knows.
• 15:56
  Like, Dennis Anderson, he created freestyle.
• 16:00
  The freestyle competition.
• 16:01
  That is Monster Jam.
• 16:02
  That's our crowning jewel.
• 16:03
  It's our last competition of an event.
• 16:05
  120 seconds.
• 16:06
  Driver gets to go out there and just do whatever we want to do.
• 16:09
  Right?
• 16:09
  Destroy the truck.
• 16:10
  That's where we'll backflip it in 45 feet in the air.
• 16:13
  That got created out of desperation by Dennis Anderson.
• 16:17
  It used to just be racing.
• 16:19
  They would go to a track and they would have crush cars and they would just, wow,
• 16:22
  you know, two trucks going at a time.
• 16:23
  If you won everything, you keep going, right?
• 16:26
  You'd make some money.
• 16:27
  Dennis went to an event and had no money to get home.
• 16:30
  He had no money to get home and he went to the track operator and said,
• 16:33
  look, I have not sold enough t shirts.
• 16:36
  to make it home.
• 16:37
  Let me go out there and for 60, whatever it is, let me just go out
• 16:40
  there and just be crazy because I've got to sell the rest of my t
• 16:44
  shirts to be able to live this week.
• 16:46
  And the track operator said, okay.
• 16:48
  And so Dennis goes out there and he talks about this.
• 16:50
  I had him walk me through his museum that he just built out
• 16:53
  at his shop in the outer banks.
• 16:55
  The truck that he did the very first freestyle with, with, I
• 16:57
  think they called it grandma.
• 17:00
  Kind of a funny truck name, but he says, yeah, I did that right here with grandma.
• 17:03
  And we went out there and after 60 seconds, he said, I just
• 17:06
  kept trying to break the truck.
• 17:07
  It wouldn't break.
• 17:08
  It would not break.
• 17:09
  I was like, I cannot believe this is still going.
• 17:11
  He said, I went for about 90 seconds, smoke coming out of the radiator
• 17:14
  afterwards, out of the motor, everything was fried and the truck was destroyed.
• 17:17
  But he said, I sold every single one of those t shirts and
• 17:20
  that's how Freestyle was born.
• 17:21
  And so I love those guys.
• 17:22
  I think that yes, Bigfoot was the first monster truck.
• 17:26
  Bob Chandler was the first to put tires on a big truck and call it a monster truck.
• 17:29
  But Gravedigger has changed the entire game for years.
• 17:33
  And you know, here they are, they do a hundred million dollars in
• 17:35
  merchandise a year globally in just Gravedigger merchandise.
• 17:39
  Just Grave Digger merch.
• 17:41
  That's insane.
• 17:41
  That shows you that they're not just playing a game.
• 17:44
  They changed the way the game is played and they need all the
• 17:46
  credit they deserve on that.
• 17:48
  In the 80s.
• 17:49
  I remember watching, it'd be Saturday, you know, around lunchtime when ESPN, you
• 17:53
  know, I was a kid and my stuff, I'd throw ESPN on to watch the monster truck races.
• 17:56
  Then it was, they'd do maybe, you know, one pass or they'd do
• 17:59
  like a loop where they'd start on opposite ends for the race.
• 18:01
  And when they were done, they would just go back off to the side.
• 18:04
  And I remember when Dennis Anderson started doing stuff, like
• 18:06
  afterwards, if he won, he go into the center, start doing a donut and
• 18:09
  get it up on two wheels and stuff.
• 18:10
  And the crowd was like, what's he doing?
• 18:12
  This has never been seen before.
• 18:13
  You know, just got people on the edge of their seats.
• 18:15
  A lot more people going home talking about it made the masses
• 18:18
  want to come see it that much more.
• 18:19
  And like you're saying, What they've done for the sport was tremendous.
• 18:22
  Secretly.
• 18:23
  A lot of pro drivers, like a lot of people in a profession, when you go
• 18:27
  home, the last thing you want to do is do what you do at work as a racer.
• 18:32
  Is there another discipline of motorsport that brings you enjoyment
• 18:35
  and entertainment that you watch?
• 18:37
  I think it's all just.
• 18:38
  horsepower stuff for me.
• 18:39
  You know, I've got a 1970 Mustang out in the garage.
• 18:42
  I've got a 1942 Dodge rat rod.
• 18:44
  That is my current project that I've been messing around with.
• 18:47
  I think the most fun you can have with your clothes on is taking some
• 18:50
  side by side, some razors out to West Virginia, you know, and not
• 18:53
  like hitting the trails and stuff.
• 18:54
  I never get tired of driving a monster jam truck.
• 18:57
  I ever, I get tired of travel.
• 18:59
  I get tired of the pit party stuff that we do, not because of the fans.
• 19:03
  I love the fans.
• 19:04
  I love the lines.
• 19:05
  I think Monster Jam is amazing at our ability to engage with the fans.
• 19:08
  We do more than any other motorsport out there.
• 19:11
  Probably most of them combined, to be honest.
• 19:13
  Ultimately, when I'm home, I love getting the RC cars out there with my son.
• 19:17
  He's six years old.
• 19:18
  He loves it.
• 19:19
  And I love trying to pass the torch to them.
• 19:21
  You know, we got a junior dragster now for my daughter and son who are eight and six.
• 19:25
  Yeah, of course, my two year old daughter also thinks that she's 13 and stuff, but
• 19:29
  here, my kids are getting into racing and that's a lot of fun for me, you know, and
• 19:32
  they're crawling up underneath the cars with me when I'm fixing them up in a way.
• 19:35
  I feel like I'm trying to preserve history.
• 19:37
  I feel kind of a duty to go out and make sure this 1970 Mustang
• 19:40
  has been in my family since 1983.
• 19:42
  You know, here's been in my family for 40 years.
• 19:44
  Like, I feel like I have a duty to keep the thing alive.
• 19:46
  I think we're excited about that.
• 19:48
  You know, taking some razors outside, taking them on some trails, man, that's
• 19:51
  the kind of memories that I think that we all should be making together.
• 19:54
  So no, it never gets old for sure.
• 19:58
  And that's a big thing.
• 19:58
  I said, GTM try to do, because we see that where if we don't get the
• 20:01
  youth involved in it and excited about motor sports, it's going to die off.
• 20:05
  Yes.
• 20:05
  We see it all across the country, tracks of every discipline, you know, closing
• 20:09
  here, closing there, getting restrictions.
• 20:11
  And it's like, we need to get the youth involved in it to fight back against
• 20:13
  everybody closing up these places that allow these events to happen.
• 20:16
  Yeah.
• 20:17
  The problem with sitting around watching Drive to Survive is
• 20:20
  you're still sitting on the couch.
• 20:22
  Well, I mean, I'll be honest with you, Drive to Survive was
• 20:25
  my first entry into Formula One, for a lot of people too, right?
• 20:29
  But I love that Netflix and prime and all that stuff.
• 20:33
  I love that that stuff's coming around now to doing more motorsports stuff.
• 20:36
  I'm very critical of NASCAR.
• 20:38
  I'm very critical of NASCAR drivers.
• 20:40
  That formula one thing.
• 20:41
  I'm still critical of them only because I don't think the
• 20:44
  return on investment is there.
• 20:46
  I cannot believe that it takes as much money as it does to run an F1 team.
• 20:50
  And the drivers don't sign autographs.
• 20:52
  Like I'll never understand that when I hear NASCAR drivers complain about
• 20:55
  having to go sign a hundred autographs.
• 20:57
  And I'm like, I signed like 2, 500 a day when we do our monster jam
• 21:00
  events and don't get paid any extra.
• 21:02
  But the reason is, is, and that's not a pat on my back.
• 21:04
  It's because Monster Jam drivers are built different in the sense of when
• 21:10
  Dennis Anderson did all that and still to this day here, he's been
• 21:13
  doing it for 40 something years.
• 21:14
  He still goes out there and understands that the fans are the employers.
• 21:18
  Monster Jam, even though I'm a W2 employee with Monster Jam, they're not my employer.
• 21:23
  The fans are.
• 21:24
  They're the ones that if I'm not making my employers happy, I am their employee.
• 21:29
  I work for the fans.
• 21:30
  And if I'm not making the employers happy.
• 21:32
  Then I don't deserve to have the job I've got.
• 21:34
  You know, all these NASCAR guys, they still think they
• 21:36
  work for Richard Childress.
• 21:37
  Because that's who's on the check.
• 21:39
  I just fundamentally disagree with that.
• 21:40
  I think, to your point, Dan, if we're gonna pass the torch, we gotta
• 21:43
  get these kids not only excited about it, but we gotta make them
• 21:46
  feel like they're a part of it.
• 21:47
  It's one thing to inspire the kids.
• 21:49
  It's another thing to involve the families at a level in which
• 21:53
  they're making so many memories that that's all they talk about anymore.
• 21:57
  You're right.
• 21:58
  And now it's not just because they want the newest toy when it hits the shelves.
• 22:01
  Monster Jam to me, in my opinion, is a lifestyle brand.
• 22:04
  And that's the power of it.
• 22:06
  And that's why it's growing globally.
• 22:07
  No one's growing globally like us.
• 22:10
  Maybe Formula One, when you think about what Netflix did for Formula One.
• 22:13
  I mean, I think it opened up all of our eyes to it.
• 22:16
  That really just wasn't ever around it much.
• 22:18
  And now I am a Formula One fan, right?
• 22:20
  I like those guys.
• 22:21
  I like watching what's going on, even though I still have never sat and
• 22:23
  actually watched an entire F1 race.
• 22:25
  I can tell you that, but that's going to change.
• 22:27
  Yeah.
• 22:27
  Most of us sleep through them.
• 22:29
  It's okay.
• 22:31
  Like you were saying, all the pit pass stuff where the kids are coming
• 22:34
  in, families are coming in getting pictures with the trucks, the drivers,
• 22:38
  a lot of sports don't allow you to get up and close with the drivers.
• 22:41
  Then being able to do that, it's more inviting in my opinion.
• 22:44
  And I remember as a kid, we were down at Maryland international dragway
• 22:48
  and they were having a signing.
• 22:49
  And of course, Don Garland was big back in the eighties.
• 22:51
  So I make my way up probably about seven, eight years old at the time
• 22:54
  and seen them on TV a million times.
• 22:55
  I'm making my way up to get an autograph, you know, and that was a big thing for me.
• 22:58
  That's a memory.
• 22:59
  With my daughter, when we go to events, even if it's a small time event, I'll
• 23:02
  take her out into the paddocks to meet the drivers and stuff like that, because
• 23:06
  there might be that one interaction that she has with the driver's like,
• 23:09
  okay, I want to do something like that.
• 23:10
  So I talk a lot about this in my book geared for life.
• 23:12
  I talk about one of my favorite gears.
• 23:15
  That I discuss and, you know, my gears are foundational beliefs, right?
• 23:19
  I have seven gears that I go in and out of because I don't
• 23:21
  think there's a seeker's life.
• 23:22
  I think that there are gears and the reason why people feel stuck and
• 23:25
  feel burnt out is because they've been just trying to live off of
• 23:28
  the same gear for far too long.
• 23:29
  They need to find the next gear.
• 23:30
  One of my gears is make memories, not egos.
• 23:33
  And that started by.
• 23:34
  Me getting my teeth kicked in in Top Fuel because I remember showing up
• 23:39
  to finish out my Top Fuel license.
• 23:41
  I joke about this belt that I had.
• 23:43
  It had a gold belt buckle and like I had a polo on with kind of black slacks on.
• 23:47
  They weren't like real dressy slacks, but it was like this outfit that you're
• 23:51
  going why you're not there to work.
• 23:53
  You're there trying to look cool.
• 23:54
  At that point, as a 21 year old, I wanted to be able to walk
• 23:57
  into a room and everyone gasp.
• 23:59
  Oh my gosh, that's a top fuel guy.
• 24:01
  Oh man, he's so cool.
• 24:03
  He goes 300 miles an hour for a living.
• 24:05
  Like, my ego is so wrapped up in my ambition because I was always inspired
• 24:10
  by the Don Garlands, to your point.
• 24:12
  I was always inspired by these guys.
• 24:13
  I wanted to be them.
• 24:14
  And they never dressed like that or anything like that.
• 24:16
  I just was so anxious at 21 to be viewed as the guy that I always dreamed to be.
• 24:22
  It's funny because since I got my teeth kicked in through that period
• 24:26
  of my life, and if I would have looked at things a lot differently, and I
• 24:30
  remember having kind of the weekend blow up in my face a little bit, not.
• 24:33
  Literally, I guess you got to qualify that since you're driving a top fuel car.
• 24:37
  That could actually be just a part of the day, right?
• 24:39
  The day overall just kind of got blown up in my face a little bit and nothing
• 24:42
  was going well and I was frustrated.
• 24:43
  I was mad at the track.
• 24:44
  I was trying to finish up my top fuel license and I went up to my grandfather.
• 24:47
  He was my mentor.
• 24:48
  He was my guy.
• 24:49
  He passed back in 2016, but I loved that guy.
• 24:52
  He taught me so much, you know, a lot of my gears that I discuss my
• 24:55
  foundational beliefs that are in my book.
• 24:57
  A lot of those were started by stories from the road, stories and
• 25:00
  racing that I learned from him.
• 25:01
  But I remember going up to him after that day, it kind of blew up in my face.
• 25:04
  And he goes, Bryce, look, you're not going to be able to do this forever.
• 25:07
  The lights will shut off.
• 25:08
  You know, your name's not going to be up in the stadium lights, all that stuff.
• 25:11
  If we only have a limited amount of time doing this stuff, we
• 25:14
  better make them worth it.
• 25:15
  We better make some memories while we're here.
• 25:18
  For whatever reason, it just took so much pressure off of me and I
• 25:21
  didn't really get the lesson then.
• 25:22
  I got the lesson after we sold everything and my dream died.
• 25:26
  And then now in Monster Jam, I go back to that all the time because I'm
• 25:29
  going, man, I don't think there's any career more fragile than motorsports.
• 25:32
  If you get a three year contract with something, my gosh, like
• 25:35
  that might as well be like a 30 year in corporate America, right?
• 25:38
  Being able to have something that's stable is so unique and rare and
• 25:42
  doesn't really happen that much.
• 25:43
  So why are we always trying to make ourselves feel cooler?
• 25:47
  It's like, why don't we spend the time slowing down long enough to
• 25:50
  make enough memories, even though when I'm on the road, sometimes I
• 25:53
  just want to sit in the hotel room.
• 25:54
  I don't want to go drive and see something local, but if there's
• 25:57
  another driver that I can make a memory with that day, I need to take it.
• 26:00
  And I don't want to say I'm a hundred percent perfect at that, but I can
• 26:02
  tell you that 80 percent of the time I remind myself, man, are you here
• 26:06
  for yourself to build your own ego or are you here to build memories?
• 26:09
  And memories are the things that we're going to have 35 years from now.
• 26:12
  But that's why we all love racing.
• 26:14
  You just said, you know, going up and meeting Don Garlet's,
• 26:17
  man, that's a core memory.
• 26:18
  And we all want to say that to ourselves, like, Oh yeah, I got to make some memories
• 26:22
  today, but do we truly believe it?
• 26:24
  And if we do truly believe it, then you will, you'll go out there and all of
• 26:27
  a sudden your eyes start to see ways.
• 26:29
  To build memories instead of build up your own ego and to make yourself
• 26:33
  look better or something like that.
• 26:35
  And here we are, we're all looking at each other and having more fun
• 26:38
  or being more creative and we get more excited about the future.
• 26:41
  I think happiness falls on the backside of a lot of those memories that we make.
• 26:45
  But a lot of times that's a gear that we got to find is, and it takes that
• 26:48
  conscious decision to say, Hey, I'm not going to do something for myself right
• 26:51
  now, I'm going to do something to go make a memory and that's finding that gear
• 26:54
  more often than not, man, that's powerful.
• 26:56
  You also mentioned several times making shifts in the gears and things like that.
• 26:59
  It's a foundational principle in your book.
• 27:01
  And I want to now shift gears and talk a little bit more
• 27:05
  about your book geared for life.
• 27:07
  We've had other authors on the show and I usually ask them a journey of
• 27:12
  80, 000 words is super challenging, but they're already an author, right?
• 27:14
  They're a writer.
• 27:15
  They wanted to be a writer, but you're coming at this as a
• 27:17
  professional motorsports driver.
• 27:19
  How did you make that transition?
• 27:21
  You know, journey of a thousand miles, probably a lot easier
• 27:23
  than a journey of 80, 000 words.
• 27:24
  And why write a book?
• 27:26
  What was the catalyst that made you start Geared for Life?
• 27:29
  I wanted a book to be able to leave my kids.
• 27:31
  Because I told my grandfather for years to write a book.
• 27:35
  Thankfully, I had a lot of miles in a race rig with my grandfather to listen to him.
• 27:40
  And I wish I would have taken more notes and gotten to pick his brain
• 27:42
  and gain some of his wisdom and I could still reference today.
• 27:46
  And I still reference a ton of lessons that he taught me.
• 27:48
  I wanted to have something to lead my kids.
• 27:50
  I didn't know where to start.
• 27:51
  I'm not an author.
• 27:53
  I am an author now, but I was not an author.
• 27:55
  Everyone thinks about the concept of like, maybe I'll write a book one day,
• 27:59
  you know, but, but none of us feel qualified that we should write a book.
• 28:02
  Well, I did not either.
• 28:03
  My brother came to me a lot and he was like, man, you can do it.
• 28:06
  You can do it.
• 28:06
  And he, he gave me this brain mapping exercise where, you know,
• 28:09
  you kind of start with the main idea.
• 28:11
  You kind of have the supporting ideas around that.
• 28:13
  And then you break down each of the supporting ideas and
• 28:16
  the topics around that concept.
• 28:18
  All of a sudden, before I knew it, I had my seven foundational
• 28:21
  beliefs all written out.
• 28:23
  I had all the supporting subchapters, if you will.
• 28:26
  Then I just started writing each subchapter, which kind of
• 28:29
  collected into that chapter.
• 28:31
  And I wrote the whole book in two weeks.
• 28:33
  And again, I was not a writer, but when I put all that together,
• 28:36
  it really was not as daunting.
• 28:37
  Now I've rewritten it quite a bit.
• 28:39
  I got a developmental editor that came to me and we worked
• 28:42
  with him for a little bit.
• 28:43
  And, you know, he said, Hey, this story is kind of weak.
• 28:45
  Do you have anything else?
• 28:46
  You make a point right here, but you don't really talk about how you learned that.
• 28:50
  Can you add a story?
• 28:51
  So it sounds less preachy, all those things that were so invaluable to me.
• 28:55
  And so I went back and I felt like 60 percent of it, I had to
• 28:58
  either change a story or add a story or really polish it up.
• 29:01
  And so it started this rough, I mean, I would be embarrassed that for that
• 29:05
  book, I wrote the original copy from two years ago that I wrote in two weeks.
• 29:09
  It can never find the light of day.
• 29:11
  It was terrible.
• 29:11
  What's turned into this book here.
• 29:13
  It's a beautiful book with, you know, amazing endorsements.
• 29:16
  You know, I got Dennis Anderson that endorsed it for me.
• 29:19
  John Force, Chris Angel, Mind Freak, The Vegas Magician.
• 29:22
  He's become a buddy of mine.
• 29:23
  He endorsed it for me and a lot of others.
• 29:25
  And the whole reason is just that it's like, man, yeah, that's what
• 29:28
  the first thing Dennis Anderson and John Force both said was.
• 29:32
  There's no secret to success.
• 29:33
  It's a lot of hard work.
• 29:35
  It's a lot of stuff.
• 29:35
  People want to ask that all the time.
• 29:36
  How do you get into monster jam?
• 29:37
  How do I become you?
• 29:38
  I'm like, dude, I don't have a clue.
• 29:40
  It was a hard road.
• 29:41
  And you just like you win the lottery time and time again.
• 29:43
  But what I'm an expert on is not running at this speed that anyone can run at.
• 29:49
  I took failures and lessons and things I learned along the ways.
• 29:53
  And I just found the next gear.
• 29:55
  I didn't have all the answers.
• 29:57
  And it's just like going down the road, man.
• 29:58
  You're going down the highway in fifth gear.
• 30:00
  And if you take an exit and all of a sudden you're on a path with a lot
• 30:03
  of ruts and stuff like that, what are you going to do if you're in a manual
• 30:05
  transmission or even your car, right?
• 30:07
  Even if it's an automatic, it's going to shift down into first.
• 30:09
  But here we go through life.
• 30:10
  And a lot of people, they spin out, burn out, whatever car theme you want to use.
• 30:14
  And they never find first gear again, because it kind of scares them and
• 30:17
  they end up living most of their life and then just die in neutral,
• 30:20
  or some people have been in first gear, second gear their whole life.
• 30:24
  Can you imagine running down the highway and first gear 7, 500 RPM?
• 30:28
  How many miles are you going to get for the rods come flinging out of the block?
• 30:31
  But here we treat life like we should be able to survive.
• 30:34
  Oh, I can't, man, I can't, I can't hardly keep my head straight here.
• 30:38
  Well, yes, cause you're in first gear at 7, 500 RPM.
• 30:41
  Like you've got to find second, you've got to find the next gear and that's
• 30:46
  the way you keep moving forward.
• 30:47
  And that's how you build momentum.
• 30:48
  And that's how you go from one opportunity to the next.
• 30:51
  And I'm a big believer in that.
• 30:52
  And that's what the book's all about and how I found those seven gears
• 30:55
  and shifted from one to the next.
• 30:56
  But now it's not just about running in seventh gear.
• 30:59
  There's times that I shift back down into first, just like a car
• 31:02
  and just like a race car, man.
• 31:04
  And so ultimately, if we're going to hit the finish line with any momentum
• 31:08
  and any power, and hopefully getting a chance to win the race of life, we're
• 31:11
  going to get used to shifting and finding the right gear at the right time.
• 31:15
  And that's what I've become passionate about doing.
• 31:17
  Our listeners have unknowingly been part of one of the underlying
• 31:22
  guiding principles of the book, which we've already talked about, which
• 31:25
  is capitalizing on those moments.
• 31:26
  You just mentioned the word momentum and how that can be the difference
• 31:30
  between success and failure.
• 31:31
  Another guiding principle in the book you also just happened
• 31:34
  upon, which and how to get.
• 31:37
  Out of that and how you're faced with moments of panic and uncertainty.
• 31:40
  So let's unpack the book a little bit more and talk about some of the
• 31:45
  critical modes, imposter syndrome, you know, tactics for surviving burnout.
• 31:49
  Some of those kinds of things that you also address as part
• 31:52
  of the other gears in the book.
• 31:53
  I think the biggest thing that we underestimate is we bought
• 31:58
  into this desire for happiness.
• 32:00
  And I think happiness is the worst gauge.
• 32:03
  I think it's a cop out and you get all these celebrities going on and
• 32:06
  saying, do whatever makes you happy.
• 32:08
  It's like, oh, well it makes them happy.
• 32:09
  So I'm, I support them.
• 32:10
  Like what?
• 32:11
  Happiness is a terrible gauge.
• 32:13
  The disclaimer I'll say is unhappiness is also not the goal, right?
• 32:17
  First off, like People have got to stop buying into the fact that
• 32:21
  their goal should be happiness.
• 32:22
  Get it out of your vocabulary, shift your focus because in my opinion, and
• 32:27
  what I've come to realize over the last really 12 years that I would say that
• 32:30
  my life has gotten a lot better and like I've begun to build momentum at times
• 32:35
  and momentum, by the way, never lasts.
• 32:37
  And I really do believe that the difference between success and failure
• 32:39
  is your ability to keep momentum as long as you can when you got it.
• 32:43
  And then when it goes away, you rebuild it.
• 32:45
  And are you willing to rebuild that momentum?
• 32:46
  And then once you got it, keep it as long as you can until it goes away.
• 32:50
  But if we can understand that happiness should be a byproduct, and this is a
• 32:54
  perspective, but this is a big shift right now because culturally this didn't
• 32:58
  happen in the eighties and nineties.
• 33:00
  Happiness was a byproduct.
• 33:01
  They got it, man.
• 33:02
  They wanted to work hard.
• 33:03
  They wanted to grind it out.
• 33:04
  They wanted to provide for their families, man.
• 33:06
  There was an honorable feeling about becoming a man and doing something to
• 33:11
  provide and be built for other people.
• 33:13
  But nowadays, it's just like, well, it doesn't make me happy.
• 33:15
  And we hide all this under the guise of mental health.
• 33:18
  And I do think that mental health is a thing.
• 33:20
  There are times we've got to unplug.
• 33:22
  I am at that point.
• 33:23
  I need a break.
• 33:24
  The mental health aspect of our world, if we just ignore it, it doesn't get any
• 33:28
  better, and then it ends up getting worse.
• 33:30
  But now, you got guys that are unhappy, and they're saying
• 33:33
  their mental health is suffering.
• 33:34
  It's like, no, you're unhappy because you haven't pushed yourself, and you've
• 33:37
  been in neutral for the last five years, and you're mad at everybody because...
• 33:42
  Life hasn't been easy.
• 33:43
  Everything good in my life has come on the other end of my comfort zone.
• 33:47
  Every time.
• 33:48
  If I was sitting down with somebody across the table with a cup of
• 33:50
  coffee, that's what I'd tell them.
• 33:52
  You've spent the last five years of your life trying to do everything conveniently.
• 33:56
  Just do a test.
• 33:57
  Could you do something today that was inconvenient?
• 33:59
  Just look For ways to inconvenience yourself, if it's in your job, then
• 34:05
  that means you're taking on a little bit of extra work here, or maybe if
• 34:08
  you're running an awesome podcast, you do it at 8 PM, you know, you're
• 34:10
  taking your evenings up here, you know, like you guys are doing, can
• 34:13
  you do something that's inconvenient?
• 34:15
  Cause guess what?
• 34:16
  It's not going to make you happy to inconvenience yourself, but
• 34:19
  the results that come because most people out there are not willing
• 34:23
  to inconvenience themselves.
• 34:25
  They're chasing happiness.
• 34:26
  And guess what?
• 34:27
  I shouldn't say any of this because that is a competitive edge that I have.
• 34:31
  I look for ways to inconvenience myself because everyone else
• 34:33
  is just chasing comfort.
• 34:35
  They're chasing happiness.
• 34:36
  And by the way, I'm one of the happiest people you'll ever meet.
• 34:38
  But I don't look for it.
• 34:40
  And it comes as a byproduct of trying to kill my comfort zone and trying to stay
• 34:45
  focused on where I want to go long term.
• 34:47
  And most importantly, who I want to be.
• 34:50
  Maybe that's what the perspective should be for a lot of us.
• 34:53
  We're so busy worried about the what we want to do, or we're freaking
• 34:58
  out about the what we're not doing that we've totally forgot who we've
• 35:02
  wanted to become along the way.
• 35:04
  And so I think that the perspective, and I call it in the book, it's one of the
• 35:08
  very early chapters called windshield, kind of like wipe your windshield off,
• 35:12
  like clear off where you're looking, because if you're looking to just
• 35:15
  change what you want to do in life.
• 35:18
  It's not enough.
• 35:19
  If you have a crystal clear picture of who you want to become, what does the
• 35:23
  best version of yourself look like?
• 35:25
  If you have a clear picture of that, then the what seems to kind of fall along the
• 35:28
  way, just like writing the book, trust me, none of this process of learning about
• 35:32
  writing a book and getting it out there and publishing it and printing it and the
• 35:34
  investment, none of it has made me happy.
• 35:36
  But what's made me happy are the people that have come back and said, Hey.
• 35:40
  This book really impacted me.
• 35:41
  Why?
• 35:42
  Because my who I want to be, my focal point has been, I want to be
• 35:46
  someone who uses the platform of motorsports to impact the world.
• 35:51
  So then the what, which was the book was a tool to do that, to become the better
• 35:57
  version of myself that I want to be.
• 35:59
  And I think that that's a massive shift in perspective.
• 36:02
  And I think that can be a major difference maker because I'm not unique.
• 36:05
  You know, a lot of people have gotten their teeth kicked in by life.
• 36:08
  And simply put, they just forgot who they wanted to be along the way.
• 36:11
  And maybe that's a big shift.
• 36:12
  That's like, man, when was the last time you really sat down and thought to
• 36:15
  yourself, who do I hope I am by the time I leave this earth, who do I hope I become?
• 36:19
  Who do I hope that people see me as, and can I become that better version?
• 36:23
  And so many people don't realize when we push ourselves out of our comfort
• 36:25
  zones to do that thing that we don't think we can do that byproduct of
• 36:29
  happiness by achieving something, or even when we fail at something that
• 36:32
  we're not prepared to do, but we learn.
• 36:35
  Happiness from that is so much more powerful than the happiness
• 36:38
  of doing something the easy way.
• 36:40
  My daughter, I push her hard all the time.
• 36:42
  Constantly pushing her to try to do things she doesn't think she can do.
• 36:45
  I'm like, I know you can do this.
• 36:46
  You just have to try.
• 36:48
  By doing that, she's got, in my opinion, very good confidence.
• 36:51
  And I'm hoping to build that even more as she grows.
• 36:53
  Isn't that the key to being a great dad to your daughter, by the way?
• 36:56
  Is because you see her for who she can become.
• 36:59
  Then the what is like, well, if I know who you can become and her best version,
• 37:05
  then it's easier as a dad then to like support her with the what, you know,
• 37:09
  and then be able to like, oh, this is what she should do differently because
• 37:13
  you see her as that better version.
• 37:14
  Wouldn't you agree?
• 37:15
  Oh, definitely.
• 37:16
  And I tell her all the time, my goal in life.
• 37:18
  is for you to be a million times better person than I could ever achieve.
• 37:21
  Cause I want you to learn from all my mistakes and improve on
• 37:23
  the stuff that I've done wrong.
• 37:24
  It's where you don't make those mistakes and you can excel
• 37:27
  farther in life than I ever will.
• 37:28
  Man, it's like a barn find.
• 37:29
  I mean, here we're car guys.
• 37:30
  Imagine that moment.
• 37:31
  You're driving down the road.
• 37:32
  You look up on the hillside and you see it.
• 37:35
  There's headlights poking out underneath that tarp.
• 37:37
  69.
• 37:40
  Camaro and you pull up and all of a sudden the old man's out there and he buys barn.
• 37:44
  And he's like, Oh yeah, he tells you the history about it.
• 37:46
  And you finally get to ask him, like, would you look at selling this?
• 37:49
  And he actually agrees and you get to purchase this and you rip that tarp off
• 37:53
  and you kind of like push it off because the motor hadn't been turned over in
• 37:56
  10 years, but you kind of push it out of the barn there for just a second.
• 37:59
  It's 10 years.
• 38:02
  My wife would look at that and see it as an absolute pile of crap.
• 38:05
  They call that patina in the collector car.
• 38:07
  Yeah, that's right.
• 38:09
  Yeah.
• 38:09
  Patina here.
• 38:10
  We're all talking about.
• 38:11
  Yeah, we love patina, but I can see that 69 Camaro as its best version.
• 38:16
  I don't even see the dust on top.
• 38:18
  I can see the fresh paint.
• 38:20
  I can see that motor humming.
• 38:21
  I can hear the tire squealing as I'm doing a burnout in it, but yet.
• 38:26
  Someone that has a perspective of just what it is for what it is that
• 38:30
  moment sees it as a pile of junk.
• 38:32
  How on earth can we look at a car for its best version, but we can't
• 38:36
  see ourselves as our best version?
• 38:38
  And I think that's the first step in being able to make a life a little
• 38:41
  bit more productive and being able to chase after this and really run at
• 38:44
  our top speed that we can in life is, man, we got to start finding ourselves
• 38:48
  the ability to step in there and see ourselves as our best version.
• 38:51
  Even though we know we're not there yet, but it's all about who we want to become.
• 38:55
  We want to become a man that's built for others.
• 38:58
  I want to be someone who is the best dad I can be.
• 39:01
  Those things are going to drive me to go play with my kids more when I'm tired
• 39:04
  and exhausted after a trip on the road.
• 39:06
  I mean, is that going to make me happy to get off the couch?
• 39:09
  To go play with my kid.
• 39:10
  No, in that moment, it will not, but it's the, who I want to be.
• 39:13
  That's going to get me up off the couch.
• 39:14
  And guess what?
• 39:15
  Like we're saying, the happiness is going to come after I go out
• 39:17
  there and play soccer with my kid in the yard, but we just are chasing
• 39:19
  happiness in all the wrong ways.
• 39:21
  And I think that that's the biggest lie of our generation right now is
• 39:24
  that happiness is the worthwhile goal.
• 39:26
  It is not another important topic that exists in mental health.
• 39:31
  In our generation.
• 39:33
  That wasn't something that was talked a lot about in the eighties and in the
• 39:36
  nineties too, you made mention of how they developed happiness in the eighties.
• 39:40
  And I go back to the movie Wall Street with Gordon Gecko up there, greed is good.
• 39:46
  And you know, that was that broad brush picture of the eighties before the first
• 39:50
  recession, how money drove happiness.
• 39:52
  Mm-hmm.
• 39:52
  . And so you still see a lot about those times.
• 39:55
  Times have changed.
• 39:55
  I mean, money does bring happiness, but not in the same way.
• 39:58
  With that somewhere along the way, imposter syndrome came out.
• 40:02
  And I hear that term quite a bit in different communities and different
• 40:05
  verticals, I want to expand upon that thought a little bit more about people
• 40:10
  that feel that way, that they're not good enough, or they come into a room.
• 40:13
  And I don't want to say something because I'll be seen as a fool.
• 40:16
  I'm just an imposter.
• 40:17
  How do you deal with that?
• 40:18
  How do you work with that?
• 40:20
  Because the old adage is fake until you make it right.
• 40:22
  Yes.
• 40:23
  You just took the words right out of my mouth.
• 40:25
  It's like you read my book.
• 40:27
  What you just said is exactly what we tell ourselves.
• 40:30
  Fake it till you make it.
• 40:30
  The imposter syndrome is real.
• 40:32
  By the way, imposter syndrome is not all bad because it allows us to look
• 40:36
  at ourselves and say, we can be better.
• 40:38
  Like, how can I not feel this way?
• 40:40
  The things that are bad about imposter syndrome is that sometimes it'll cause
• 40:43
  us to freeze up and not move forward.
• 40:45
  Because we're like, oh, I can't do this.
• 40:47
  Some people have a straight up anxiety attack in that
• 40:49
  situation of imposter syndrome.
• 40:51
  I'm a big believer it's not fake it till you make it.
• 40:53
  It's believe it until you become it.
• 40:54
  If you're going to believe something until you become something, just like
• 40:57
  with driving a monster jam truck.
• 40:59
  Man, that first time going out there in Birmingham, Alabama, I was in monster mud.
• 41:03
  And I saw the crowd and I'm like, oh my gosh, all the eyes are on me.
• 41:06
  You talk about feeling like an imposter.
• 41:08
  I am not supposed to be here.
• 41:10
  And I went out there and wrecked and all that stuff.
• 41:12
  But I remember after that, man, that was a big lesson for me.
• 41:14
  It's okay.
• 41:15
  It's not bad to have that mentality of like, fake it till you make it.
• 41:18
  Fake it till you make it.
• 41:19
  Just do it.
• 41:20
  Fake it till you make it.
• 41:20
  A great mindset and a powerful mindset.
• 41:23
  What I think is the right one is just that.
• 41:24
  Believe it until you become it.
• 41:25
  I had to believe I was a Monster Jam driver.
• 41:29
  And worthy of driving that truck in front of that crowd until I actually
• 41:32
  became someone who was worthy to drive that truck in front of that crowd.
• 41:36
  You do, you've got to believe it until you become it.
• 41:38
  And the same thing with writing a book here.
• 41:40
  I was, I was kind of saying that same thing at the beginning.
• 41:42
  Fake it till you make it.
• 41:42
  No, I had to believe I was an author.
• 41:45
  Until I've actually became an author and that fits right in line with what
• 41:48
  we're saying about when you see the who you want to be, believe that you
• 41:52
  can be that who believe that you can be that best version of yourself until you
• 41:56
  become that best version of yourself.
• 41:57
  And that's as hard as it gets.
• 41:59
  We want to find our meaning.
• 42:00
  We want to find our purpose.
• 42:01
  And we've made all that harder than it should be.
• 42:04
  We feel like finding our purpose is like hiding in some dark alley in downtown
• 42:08
  Chicago, like where no one wants to go.
• 42:10
  It's really not that hard.
• 42:12
  It's.
• 42:12
  Finding what you're passionate about and equipping your passion.
• 42:15
  I'm a big believer.
• 42:15
  If you equip your passion, you'll find your purpose.
• 42:18
  But a lot of people have given up on their passions because they don't
• 42:21
  know who they've wanted to become.
• 42:22
  And they're so focused on what they're not doing that that's why
• 42:26
  they're in this imposter syndrome.
• 42:27
  If you get your mind off of the what, and you focus on the who,
• 42:31
  the imposter syndrome settles down, but it never goes away.
• 42:34
  I still have moments where I've got to battle that.
• 42:36
  And I still have that fake it till you make it mindset that kind of creeps in.
• 42:39
  It's a gear.
• 42:40
  If you're aware of it.
• 42:41
  Whenever that imposter syndrome comes up, just like a transmission, you got
• 42:44
  to push that clutch in and pop that gear shifter into that gear of who you want
• 42:49
  to become and find that best version.
• 42:51
  But that's what it's all about.
• 42:52
  And I think that's the way that you do regain traction, and that's the
• 42:55
  way that you can continue to move forward and have these pieces set up.
• 42:58
  And also, I don't think any of us can get it all figured out.
• 43:02
  And that's why I say that, like, there's no secrets to any of this.
• 43:04
  And if someone's out there battling imposter syndrome at their job right now
• 43:07
  and what they're trying to do at work.
• 43:09
  Man, just take a breath.
• 43:10
  If you're out there trying to go from first gear to fifth gear, just
• 43:14
  like a car, it's not going to happen.
• 43:15
  It's not going to work.
• 43:16
  You just got to find the second gear.
• 43:18
  And if you do that, you can go in motion.
• 43:20
  You can build some serious, serious speed.
• 43:22
  What's interesting about this is There's some other things wrapped
• 43:25
  up inside of this sentiment, especially with imposter syndrome.
• 43:28
  There are people that suffer from anxiety and then it does wrap up into
• 43:32
  that because we get nervous and analysis paralysis and all those kinds of things.
• 43:36
  But I think sometimes maybe we get stuck in the past and the imposter
• 43:39
  syndrome comes from the fact that we thought what the what we were
• 43:42
  expecting as you phrase it, that what.
• 43:45
  We didn't get that.
• 43:45
  What?
• 43:46
  We got something else.
• 43:46
  We got a different what, or we got a why, or, you know, we became that
• 43:50
  other who that we weren't expecting.
• 43:52
  I personally look at it as iterative.
• 43:54
  I subscribe to the same sentiment that Enzo Ferrari always said, which
• 43:57
  is what's behind you doesn't matter.
• 43:59
  They are life learning lessons, but you can't fix what happens in the past.
• 44:03
  You can fix what's happening right now.
• 44:06
  Maybe people have to grasp that idea too and say.
• 44:10
  It doesn't matter if you don't think that you are or you aren't just try to
• 44:15
  be you are you, you have talents, you have gifts, you have whatever, just be.
• 44:20
  And that's more important in some ways.
• 44:22
  And that'll bring you to the what, the why and the who.
• 44:24
  I got it on this sign right here.
• 44:25
  Sometimes you win.
• 44:26
  Sometimes you learn.
• 44:28
  A lot of people subscribe to the, Hey, sometimes you win.
• 44:30
  Sometimes you lose.
• 44:31
  Hey man, take the good with the bad.
• 44:32
  Keep rolling on.
• 44:33
  I disagree with that.
• 44:34
  If I'm learning, I'm not losing.
• 44:36
  And if I'm still learning, then I have not lost.
• 44:39
  And if I've not lost, I've not failed.
• 44:41
  If you can just adapt that and hey, sometimes you win.
• 44:44
  Sometimes you learn you're excited for the next run.
• 44:48
  One of my gears is fail faster.
• 44:50
  I learned in my corporate job in a sales role.
• 44:52
  I was in not in racing.
• 44:53
  If I had 120 calls to make a sale, let's say everyone's so focused on
• 44:59
  the what, and what we're talking about, which is what the sale.
• 45:02
  I made that shift in my mind of going, it's really 119 no's
• 45:06
  that I've got to get through.
• 45:07
  So I started just saying, how fast can I get through the 119
• 45:11
  no's to get to the one yes?
• 45:14
  I started getting mad.
• 45:15
  I'd get to 45, let's say, and I'd get a yes.
• 45:18
  I'm like, man, this guy's messing up my string of nose,
• 45:21
  but it's a whole mindset shift.
• 45:23
  And if we're just willing to get through the failures to get those lessons, cause
• 45:27
  that's what ultimately is valuable for me.
• 45:29
  You know, I talk about failing and top fuel and my top fuel drag racing
• 45:33
  pursuits and my family even gets a little uneasy when I say that.
• 45:36
  And I'm like, no, I did fail and it's okay because I learned.
• 45:40
  So many lessons through that chapter of my life that I apply right now to
• 45:45
  Monster Jam that is changing the way a brand ambassador works with sponsors.
• 45:50
  I truly believe that.
• 45:51
  And this is not something I'm saying arrogantly.
• 45:53
  I think about and do more work as a driver for sponsors and like
• 45:57
  thinking through how to grow it.
• 45:59
  Than any driver across any motorsport.
• 46:01
  I firmly believe that, but that's also what I want to go and do.
• 46:05
  That's who I want to be.
• 46:06
  And so I'm pursuing that.
• 46:07
  And that's a vision of mine, a passion of mine because of the
• 46:10
  failures I had in drag racing and what I wanted to do for a sponsor.
• 46:14
  If I ever got the chance to be sponsored by a big company that has shaped.
• 46:18
  What I've done with Great Clips and what I've done for sponsors across
• 46:22
  Monster Jam, I'm telling you, man, we're not just playing the game.
• 46:25
  I'm not playing the Monster Jam game.
• 46:27
  I'm changing the way the game is played.
• 46:29
  When people get mad at me or when people get frustrated because I'm not
• 46:32
  just the guy that goes out there and drives the truck and goes home, that's
• 46:34
  the pinnacle for a lot of drivers.
• 46:36
  Like, and it is, it's a sweet gig, but I'm not here just to play the game.
• 46:40
  I want to change the way the game is played and if they're mad about
• 46:42
  what I'm doing now, they're about to get really aggravated and pissed off
• 46:45
  because it's only going to get better.
• 46:47
  It's only going to get bigger.
• 46:48
  You know, you asked why I wrote the book earlier.
• 46:50
  This book also should be a tool.
• 46:51
  I'm tired of people thinking monster trucks and monster jams are redneck sport.
• 46:55
  It's not.
• 46:56
  You know, we got tons of families that come out to this and I want people
• 46:59
  to say like, Oh, I'm on, you know, I do a lot of speaking engagements.
• 47:02
  I just got back from Phoenix, was in Pittsburgh, just did something in Orlando
• 47:05
  and Minneapolis a couple of weeks ago.
• 47:07
  Some people think I'm going to get up on stage and sound like Larry, the cable guy.
• 47:10
  Sure.
• 47:11
  I'm from North Carolina.
• 47:12
  You know, I got a little bit of Southern drawl, but let me tell you, man, I'm
• 47:15
  passionate about trying to make sure that I can communicate effectively.
• 47:19
  And this book is going to be a tool to do that.
• 47:22
  And this is just another spoke to the wheel.
• 47:24
  And it's not the ultimate.
• 47:25
  I do hope that people buy the book.
• 47:26
  You know, I don't want my kids to eat ramen noodles only for a few more weeks.
• 47:29
  Is that acceptable?
• 47:30
  But I'm just kidding, but I do want people to buy the book.
• 47:32
  I believe it's going to change a lot of people's lives.
• 47:34
  Not because I think that I'm some amazing author and that my message.
• 47:38
  No, it's because by the end of my book, two things are going to happen.
• 47:41
  Number one, people are going to steal some of my gears.
• 47:44
  They're going to realize, like, man, that second gear, I love that gear.
• 47:47
  That is, that's something I believe.
• 47:48
  Because our beliefs drive our actions.
• 47:50
  And so if we know what we believe, our actions really fall in line with that.
• 47:54
  And the problem is, everyone walks around life not knowing what they believe.
• 47:57
  And this isn't just about, do you believe that God is real or not?
• 48:00
  You know, it's not just about those core beliefs.
• 48:02
  It could be as simple as, should animals be treated well?
• 48:04
  If you're a big animal person, you're probably not holding
• 48:06
  dog fights in your backyard.
• 48:08
  You know what I mean?
• 48:09
  That's what I'm saying.
• 48:10
  As simple as it sounds, it's like our beliefs drive our actions, but no
• 48:14
  one really understands at their core.
• 48:16
  I also think that's what drives a lot of people's anxiety because they don't
• 48:19
  know at their core who they want.
• 48:21
  When I've been, we've sat here and talked about who you want to become.
• 48:23
  A lot of people don't know who they want to be, but I
• 48:25
  think it's because they don't.
• 48:27
  know what they believe in.
• 48:28
  They don't know what they think is good or bad or right
• 48:30
  or wrong or any of that stuff.
• 48:32
  And they wonder why they're just floating through life.
• 48:33
  But I think they'll steal a couple of my gears.
• 48:35
  But number two, I really think that they'll discover their own.
• 48:39
  And that's what my hope is for that book.
• 48:40
  That's by the time they get through the end of that book,
• 48:43
  they know who they want to become.
• 48:44
  And they understand what they believe now, and that's going to drive their actions.
• 48:49
  And if you take the time to find your belief set and you take the time to
• 48:53
  find out what's in your transmission, what gears you've got at your
• 48:56
  disposal, you'll never be stuck again.
• 48:58
  And shouldn't that be the goal?
• 49:00
  If we want to live a life of meaning of purpose, shouldn't that
• 49:02
  be the goal to never be stuck?
• 49:04
  Well, how do you do that without having a really great transmission and
• 49:06
  knowing when to go into the right gear?
• 49:08
  And that's what I hope that Geared for Life does for people.
• 49:11
  Just so long as it doesn't end up like a Fast and the Furious movie with 20 gears
• 49:15
  Ha Ha Ha Ha Ha Ha Ha Ha Touché We've been touching on how a lot of these principles
• 49:20
  of your book apply to life and our daily lives and everything, but how would you
• 49:24
  think these principles can apply to racing and how could the message be adapted to
• 49:29
  people that have performance anxiety, redness, burnout and pressures of racing?
• 49:34
  I don't think that they're mutually exclusive from one another because.
• 49:38
  Motorsports is such a lifestyle anyway, when people are trying
• 49:42
  to make their dreams happen.
• 49:44
  And there's two types of people that are in motorsports.
• 49:46
  The people just love it and are fans.
• 49:47
  It's almost like a commercial break from their lives.
• 49:50
  They want to plug in.
• 49:51
  They want to fall asleep during the NASCAR race on a Sunday afternoon, right?
• 49:54
  And that's okay.
• 49:55
  It can be an outlet.
• 49:56
  And then there's people that are probably listening that they
• 49:58
  want this to be their career.
• 49:59
  And I think for both of those.
• 50:02
  Whether racing is a pit stop for them, it's where they get refueled.
• 50:06
  It can be that mental break that they need to be able to go and now
• 50:09
  be more effective on Monday morning when they go into their careers.
• 50:12
  That's totally fine.
• 50:13
  The other group that's wanting motorsports to be their careers.
• 50:16
  It's the same thing, man.
• 50:17
  I find my different gears when it comes to working with sponsors.
• 50:21
  Then I do driving a monster jam truck at our monster jam world
• 50:25
  finals at the beginning of July.
• 50:27
  And man, that was my chance.
• 50:28
  I firmly believe before we went into that week that I was going
• 50:31
  to win a world championship.
• 50:32
  I had it in my heart and my mind.
• 50:35
  I, man, we were good in racing.
• 50:37
  This was going to be our chance.
• 50:38
  Go out there.
• 50:39
  Qualify fourth, by the way, in racing.
• 50:41
  Man, we're smoking everybody.
• 50:42
  I got a bye run.
• 50:43
  I came out for the second round, smoked the other truck in the other lane.
• 50:47
  Came into the quarterfinals, and as soon as the truck came off the starting
• 50:51
  line, hit the dirt, the EFI system deleted the tune from itself and died.
• 50:56
  And I'm sitting there in this man, I'm furious, you know, I'm sitting there
• 50:58
  like, I cannot believe this just happened.
• 51:00
  I couldn't get the truck to refire, of course.
• 51:01
  Right.
• 51:02
  And once the tune's deleted from that EFI system, it's toast.
• 51:05
  And so I'm sitting there and they finally brought out the crane of
• 51:06
  shame, as I like to call it, that hooks the truck up and pushes us off.
• 51:09
  And I'm looking at that going, man, okay, well, we still have freestyle.
• 51:13
  So suck it up a little bit, get the truck back there.
• 51:15
  Let the guys look at, let's, let's just figure out what happened.
• 51:18
  And come back out for freestyle and let it all hang out.
• 51:20
  We went out, we thought we found it, got it to hold the tune and all
• 51:24
  that stuff came out for freestyle.
• 51:25
  I turned the corner and line up for my very first jump.
• 51:28
  And this is the biggest stage of our whole sport.
• 51:31
  60, 000 people in Nashville, people come from all over the world, you
• 51:35
  know, all on TV, all that stuff.
• 51:37
  Truck dies again.
• 51:38
  I wouldn't refire.
• 51:39
  I'm sitting there hitting the dash.
• 51:41
  I'm trying to, I'm like, maybe it'll just be a loose connection.
• 51:43
  The 0.
• 51:45
  001 percent chance that this is going to work.
• 51:46
  But at that point I didn't care.
• 51:48
  I was hitting the dash and then I was trying to refire the truck, hit the dash
• 51:51
  more, refire, nothing was happening.
• 51:52
  I finally got the call.
• 51:53
  They called it and said, Hey.
• 51:55
  Uh, you're done.
• 51:55
  Pop my belts, I'm furious, man.
• 51:57
  I'm heartbroken, but I'm angry.
• 51:59
  This is not the way this was supposed to happen.
• 52:01
  This is not the story that I was going to have my world
• 52:04
  finals championship go in 2023.
• 52:06
  This is, we were supposed to win, right?
• 52:08
  And here we finished dead last in free socks.
• 52:11
  We didn't even get to compete and got knocked out of racing and in a way that
• 52:14
  wasn't anyone, it wasn't our fault.
• 52:16
  And I remember going back to the locker room and I'm furious, you know,
• 52:18
  I'm, I got blood on my helmet because I punched the dash so hard I cut
• 52:22
  somewhere on my hand and there's blood all over my helmet, blood all over me.
• 52:25
  And I got back to the locker to collect myself and I had that moment
• 52:28
  of feeling real sorry for myself.
• 52:30
  And I had that gear shifting moment where I said, look, you can do this.
• 52:33
  You deserve it.
• 52:34
  You can be mad.
• 52:35
  This was a horrible situation and so unfair.
• 52:38
  Or you can find that gear about being built for others.
• 52:42
  Not just yourself and I did that I had to mentally make that shift into my
• 52:47
  built for others gear take my eyes off myself And I said, you know just because
• 52:51
  you had the worst day of your monster jam career today on the biggest stage
• 52:55
  One of your buddies is about to have their best So why don't you get your
• 52:58
  eyes off yourself go and be the biggest cheerleader in the entire stadium?
• 53:02
  And that's what I did.
• 53:02
  I went up to the main stage.
• 53:03
  I cheered as loud as I could.
• 53:05
  And every time I cheered, it hurt a little bit inside knowing that I had
• 53:08
  to cheer for them because my day suck.
• 53:10
  But at the same time, like it also brought me out of that where I was like, yeah,
• 53:13
  okay, even though this is somehow painful to do, it was also freeing because if
• 53:18
  I'm willing to find that gear about being built for others, then you can't lose.
• 53:22
  And so we took that and Colt Stevens ended up going out there.
• 53:25
  My buddy won his very first world finals championship.
• 53:28
  He won freestyle that night and I was the first guy to give him the biggest
• 53:32
  bear hug of the night and just screaming, you know, cheering for that guy.
• 53:36
  Because why?
• 53:37
  Because in that moment, we can choose to stay in the reaction, stay in the emotion.
• 53:41
  Or we can choose to shift into a different gear.
• 53:43
  And so when someone is trying to make that career in motorsports,
• 53:46
  they've got to find that gear.
• 53:47
  You know, they got to figure out what do they want to do when they're
• 53:50
  standing in front of the sponsors?
• 53:52
  Who do they want to be whenever they're trying to figure out
• 53:55
  how to interact with fans?
• 53:56
  What about when the day goes bad at the racetrack and what happens when
• 53:59
  they're sitting in their boss's office and they finally say they're fired?
• 54:02
  How are they going to react because of performance?
• 54:04
  What gear are they going to find then?
• 54:06
  And so instead of being so reactive to life, whether motorsport is a
• 54:10
  hobby, an outlet, whether it is their career, I'm begging you find your gear.
• 54:15
  And once you know your gears, man, never let it go and you'll never be stuck again.
• 54:19
  So earlier we talked about kids and family and passing the torch and keeping
• 54:24
  the young ones involved and things like that because motorsport in general is
• 54:27
  very male dominated and being a father of daughters like myself and like Dan,
• 54:32
  you know, we have to look at things introspectively sometimes and ask
• 54:35
  ourselves the question, how do we make.
• 54:37
  motorsport more inclusive.
• 54:38
  How do we create more diversity and especially how do we invite
• 54:42
  more women into the sport?
• 54:43
  So Bryce, if a young lady came up to you and asked the question, which you answered
• 54:47
  earlier, I don't know how I became me.
• 54:49
  I don't know how to become me.
• 54:50
  But if they came up and asked you, how do I get into monster jam?
• 54:53
  How do I do this?
• 54:54
  How do I get involved in motorsport?
• 54:55
  What would you say?
• 54:56
  How would you guide them?
• 54:58
  The nice thing is, is monster jam.
• 54:59
  Kudos that they get is the fact that the women use the exact same
• 55:02
  equipment as the men and drag racing is that same way too, right?
• 55:06
  My daughter loves Britney force.
• 55:08
  She thinks that Britney force hung the moon and I like Britney force too.
• 55:12
  So it's nice to actually be able to send my daughter and to be able to like,
• 55:15
  look up to somebody that I respect.
• 55:17
  Ultimately, if someone was asking, let's say that they're
• 55:21
  16, it's all about social media.
• 55:22
  Man, if people can just start leveraging how to communicate, a lot of the
• 55:27
  girls and women that Monster Jam bring on, man, the first prerequisite
• 55:31
  is their social media stuff.
• 55:33
  If someone has 100, 000 followers, it's a lot easier to get them involved.
• 55:37
  And I think it's way easier.
• 55:39
  Women in motorsport, they build a social media following faster than men.
• 55:43
  No question about it.
• 55:45
  And so the big question about.
• 55:47
  How they want to build that really does wrap back into who they want to become.
• 55:51
  But I think social media is a massive opportunity for women
• 55:54
  that want to break into the sport.
• 55:55
  And if I was sitting there coaching my daughter on making a career out of
• 55:59
  motor sports, it's people skill books.
• 56:01
  It's ridiculous how the difference between the women in monster jam
• 56:05
  that do really well and the ones that are just there driving a truck.
• 56:09
  Some of them cannot look in front of a camera to save their life.
• 56:13
  Like they freeze up.
• 56:14
  They're not confident and I'm not knocking them for it because all
• 56:17
  of us were there at one point.
• 56:18
  And it just takes a lot of work and lessons.
• 56:21
  Go join an improv class, get a local community college or something.
• 56:25
  Go to Toastmasters, learn how to communicate effectively, and that'll help
• 56:28
  with social media and all that stuff.
• 56:30
  And you notice I'm purposefully not saying go race more.
• 56:33
  It's a skill based sport and I don't know how to make it in Formula 1.
• 56:35
  I don't know how to make it in NASCAR, but I do know.
• 56:38
  That we're going into a time where if you cannot become a business asset, and a
• 56:43
  business asset is somebody who is able to make a sponsor, a business partner, sell
• 56:50
  things, motorsports is a marketing tool.
• 56:53
  She did a three part series on pathways to monster jam on YouTube,
• 56:56
  because I get asked this all the time, like, how do I become a driver?
• 56:59
  And I got so tired of answering it.
• 57:00
  And I said, you know what, I'm going to actually break this down in detail.
• 57:03
  And I have these categories where I'm like, are you an asset or a liability?
• 57:07
  Think about it this way.
• 57:08
  Where do you rate yourself on communication?
• 57:09
  Where do you rate yourself on this?
• 57:11
  What do you rate yourself on that?
• 57:12
  And there's like five categories I give.
• 57:14
  I would strongly encourage any bikes.
• 57:15
  It's not just monster jam.
• 57:16
  I think it's categories are good for any motorsport.
• 57:18
  I think we underestimate communication.
• 57:20
  I think people need to buy the book, how to win friends and influence people.
• 57:24
  They need to understand how people are wired and dealing with people.
• 57:27
  And once they understand that, they'll be able to actually interact
• 57:30
  with people in an effective way.
• 57:32
  And that's where you become an asset.
• 57:34
  You know, people say, Oh, well, if you had 3 million bucks and you can
• 57:36
  go to Richard Childress racing, you can get a seat maybe, but that's
• 57:39
  an asset to Richard Childress.
• 57:41
  None of us are having 3 million bucks we can take up to a driver.
• 57:45
  So we have to find the way to be an asset to a brand in a different way.
• 57:49
  I don't know Casey Cain personally, but Great Clips is the thing that
• 57:52
  they tell me all the time, cause they used to sponsor Casey Cain and they
• 57:55
  were in NASCAR for like 20 years.
• 57:56
  And they said, Casey would like shyly walk up on stage with a microphone and,
• 58:00
  Hey guys, thanks for sponsoring the car.
• 58:03
  And here I'm up there like, what's up everybody.
• 58:05
  I'm showing them slides.
• 58:06
  I'm doing all this stuff.
• 58:07
  And I'm not saying everyone needs to be a professional speaker.
• 58:09
  It's just part of who I wanted to ultimately become part of the,
• 58:12
  what that fell in line with it.
• 58:14
  But the way of the nineties where, you know, a decal on the side of
• 58:17
  a race car, that's not enough.
• 58:18
  That's not enough return.
• 58:19
  And why some of these motor sports are dying is because there's
• 58:22
  not enough return on investment.
• 58:24
  The fix to that, it is the ambassadors.
• 58:26
  It's the drivers and it's the driver's marketability, the value
• 58:30
  that they can bring sponsors.
• 58:31
  It's outrageous that we don't have 500 companies begging
• 58:35
  to get into motor sports.
• 58:36
  And the reason is because.
• 58:37
  You know, they're not having the type of effect and the type of
• 58:40
  ambassadors out there that we can have.
• 58:42
  And if my daughter wants to decide, and I'm not convinced she's going to want to
• 58:45
  become a race car driver for a career.
• 58:47
  If she decides to do that, I'll support her 100%, but you better believe she'll
• 58:50
  become an asset first with her voice.
• 58:52
  Along the way, I'll help coach her in the what, which is driving.
• 58:55
  Driving can be taught, even though there's a lot of heart that
• 58:59
  comes in with being good at it.
• 59:00
  Like, you can drive, doesn't mean you're going to be good at driving.
• 59:02
  Anyone can learn how to drive.
• 59:04
  The best are the ones that have the heart, that almost have that natural skill set.
• 59:07
  But that's the same exact thing with our voices, and our
• 59:10
  voices need to become a tool.
• 59:11
  Not just something that...
• 59:13
  People bring out every once in a while to cuss out some driver they don't like.
• 59:16
  It's like, okay, that worked in the 90s.
• 59:17
  It doesn't work now.
• 59:18
  And we got to make that shift as a sport as well.
• 59:20
  And that takes care of gender.
• 59:22
  It takes care of minorities.
• 59:23
  It takes care of all the things that we need.
• 59:25
  It's not about genders.
• 59:26
  I don't think there needs to be this focus on gender.
• 59:29
  Or diversity or anything like that, it needs to be focused on people's passions
• 59:33
  and hearts and ability to go out there and use it as a tool, use their voice.
• 59:37
  If the best voice that we can use is a black female, absolutely.
• 59:41
  Like how do we support that individual?
• 59:43
  I don't think it's going to affect the sport to not have more females in it.
• 59:47
  The question needs to be asked that.
• 59:49
  isn't being asked is why aren't we seeing and hearing the female voice as
• 59:54
  powerful as we've traditionally seen the male ambassadors and that's what I
• 59:58
  love to change like I think the female voice and the female ambassador can
• 1:00:03
  be way more effective because of the engagement they get not just on social
• 1:00:07
  media and tv and all that stuff but their ability to break through some of the
• 1:00:11
  noise that us guys tend to put up there that's not productive from a business
• 1:00:14
  standpoint so I'm going off on a whole nother rabbit trail but I think that
• 1:00:17
  the voice needs to become an asset and that's what I would do with my daughter.
• 1:00:21
  If she decides to do it, that's where I'm going to start.
• 1:00:22
  What's next for Bryce Kenny?
• 1:00:24
  You're still running the Great Clips Warrior in the 2024 season.
• 1:00:27
  Any goals to try any sort of different disciplines in motorsports
• 1:00:31
  and maybe some bucket list items?
• 1:00:33
  I've got to win a world championship.
• 1:00:35
  You know, I want to go into 2024.
• 1:00:36
  That's our key for our world finals.
• 1:00:38
  It's going to be in Los Angeles in May.
• 1:00:40
  I want to write.
• 1:00:41
  Our names in the history books, I'm also doing a lot more speaking engagements.
• 1:00:45
  I'm passionate about this book geared for life is going to really help
• 1:00:48
  people because it helps me every day.
• 1:00:50
  I'm still trying to become someone who embodies it.
• 1:00:53
  I don't have any of this stuff figured out personally, but 2024, I've been
• 1:00:57
  describing it as a tectonic plate shift.
• 1:01:00
  I think everything's changing for everybody.
• 1:01:02
  I don't think that you can go in your job and your careers.
• 1:01:05
  I don't think I can go into 2024 with a soft focus, soft vision.
• 1:01:09
  My vision is to take things like this book, things like my speaking
• 1:01:13
  engagements, my relationship with Great Clips, my relationship with
• 1:01:16
  Monster Jam, going across the country and doing what we're doing.
• 1:01:19
  I wanna shake up the motorsports world.
• 1:01:21
  I actually believe it's happening in 2024.
• 1:01:23
  We're gonna change the way the game is played and we're gonna give
• 1:01:26
  people a new opportunity, a new idea on how to make value outta this.
• 1:01:29
  'cause.
• 1:01:29
  We need more sponsors.
• 1:01:30
  We need people that get excited about podcasts, just like break fix.
• 1:01:34
  And we need people that understand the dynamic that we
• 1:01:36
  can all go in there and create.
• 1:01:38
  So yeah, for me personally, I'm grinding right now.
• 1:01:40
  I'm creating, I'm finding a creative gear that I never knew I had,
• 1:01:44
  trying to develop new content.
• 1:01:45
  And wanting to get a good message out there to hopefully,
• 1:01:48
  you know, make a difference.
• 1:01:49
  So 2024 though, it's going to be a tectonic plate shift.
• 1:01:52
  And a year from now, my life won't look nearly the same as it does today.
• 1:01:56
  And I say that in a good way, like everything's about to change.
• 1:01:59
  And I think it can for anybody that's got the courage to just find that
• 1:02:03
  next gear they never knew they had.
• 1:02:04
  I like that.
• 1:02:05
  I think we just found your eighth gear, as you mentioned it, right?
• 1:02:07
  And maybe that's the title of your next book.
• 1:02:09
  If there is one grabbing the next, I like it.
• 1:02:12
  So let's tell the audience about where folks can pick up a copy of your book.
• 1:02:16
  And you mentioned some personal appearances, you know, speaking,
• 1:02:18
  engagement, things like that.
• 1:02:20
  Any places that they should be aware of in the 2024 season where they can come
• 1:02:24
  and see you, maybe some book signings.
• 1:02:25
  We're actually trying to play with the idea of doing some book
• 1:02:27
  signings in the monster jam cities that I'm going to be attending.
• 1:02:30
  And my schedule is on monster jam.
• 1:02:32
  com.
• 1:02:32
  Buy the book anywhere books are sold.
• 1:02:34
  Everyone loves Amazon.
• 1:02:36
  The last.
• 1:02:36
  Six books I've bought are on Amazon, but I'm also on Audible.
• 1:02:39
  I know that a lot of people are big into audio books.
• 1:02:42
  I actually voiced over the book as well, so is my voice in there?
• 1:02:45
  Maybe that's a good thing.
• 1:02:46
  I don't know.
• 1:02:46
  Maybe it's a bad thing.
• 1:02:47
  Maybe by the end of this podcast everyone's like, there's no way I
• 1:02:49
  could do four hours more of this guy's voice, but it's on Audible and
• 1:02:52
  anywhere books are sold, it'll be there.
• 1:02:54
  So check out Barnes and Noble and Amazon, all those things.
• 1:02:57
  But yeah, look me up on Monster Jam.
• 1:02:59
  Go on my Instagram, which is, At warrior Bryce, I do probably my most stuff.
• 1:03:03
  They are probably the most followers of my platforms is on Tik TOK.
• 1:03:06
  So that's more the silly stuff and the memes and whatnot, but yeah, follow
• 1:03:10
  along with that stuff, because I do want to do some more book signings, but
• 1:03:13
  man, even my publisher said, you know, anything about doing a book launch event.
• 1:03:16
  And they kind of described it as going into Barnes and Noble.
• 1:03:18
  And I'm like, what, my mom and my aunt are going to come walking in.
• 1:03:21
  Like that's a waste of time.
• 1:03:22
  So I said, no, I said, let's actually practice what we
• 1:03:24
  preach become built for others.
• 1:03:26
  And we had the biggest pediatric cancer fundraiser in the history of my area.
• 1:03:30
  Back in September, when we launched the book, we did a
• 1:03:32
  huge cruise in 600 plus cars.
• 1:03:35
  My monster jam truck came up from Florida was there and probably had
• 1:03:38
  2, 500 to 3, 000 people out there with live music and all that stuff.
• 1:03:42
  And that was kind of our book launch event, right?
• 1:03:44
  It was kind of a secondary element to the day.
• 1:03:46
  But that's really what I'm interested in going, man, what if we did this
• 1:03:48
  where we raised a ton of money for pediatric cancer, everywhere we went
• 1:03:52
  and did a book signing in quotations.
• 1:03:54
  So yeah, we're playing around with some of those ideas, but follow
• 1:03:57
  along on social media and stuff.
• 1:03:58
  If I'm coming anywhere close, I would love to meet you.
• 1:04:00
  Would love to sign your book if you get one and yeah, I would love to
• 1:04:03
  hear the story and just find out what gear that person's in next.
• 1:04:06
  Well, with that, Bryce, we've reached the point of the episode where you
• 1:04:09
  get to tell us about any shout outs, promotions, or anything else you'd like
• 1:04:13
  to share that we haven't covered thus far.
• 1:04:14
  The only promotion I'll give is in thinking about what I want to
• 1:04:19
  do that aligns with my who and the impact I want to make, I want
• 1:04:23
  to encourage anybody to go to my nonprofit, which is livelikewarriors.
• 1:04:27
  com.
• 1:04:28
  and join my warrior chain.
• 1:04:29
  It's like a bat signal up in the sky.
• 1:04:31
  And we crowdfund for very specific needs for families
• 1:04:35
  that are going through cancer.
• 1:04:36
  When those specific needs pop up, I'll send a note out to our warrior chain.
• 1:04:40
  We've done things.
• 1:04:40
  It's been everything from a 1, 500 piece of furniture to a 20, 000 vehicle that
• 1:04:45
  we were able to give a family that we found out was Ubering two hours one way
• 1:04:48
  to the little girl's cancer treatments.
• 1:04:50
  And we were like, no.
• 1:04:52
  Not going to happen.
• 1:04:52
  I put it out on social media thinking, does anyone just have
• 1:04:55
  an extra car laying around?
• 1:04:56
  You know, your kid just got out of school.
• 1:04:58
  You don't need it anymore.
• 1:04:59
  You want to donate it, get the tax write off.
• 1:05:00
  That's where Chris Angel, mind freak, Vegas magician, we've
• 1:05:03
  become buddies over the years.
• 1:05:05
  And he texted me and was like, Hey, that's outrageous.
• 1:05:07
  I'll send you 20 grand.
• 1:05:08
  Just go get them a reliable vehicle.
• 1:05:10
  So we've done things small.
• 1:05:12
  We've done things big, but I would encourage anybody,
• 1:05:14
  man, get off the sidelines.
• 1:05:15
  You can do way more.
• 1:05:16
  And even if it's just being a part of it from a logistic standpoint.
• 1:05:19
  Be part of our warrior chain.
• 1:05:21
  Go to live like warriors.
• 1:05:22
  com and sign up for that.
• 1:05:23
  It's totally free.
• 1:05:23
  Of course, be part of something bigger than yourself and bigger than
• 1:05:26
  me and bigger than any one of us.
• 1:05:28
  And we're going to go out there and make a huge impact for
• 1:05:30
  families that need our help.
• 1:05:31
  We have all had that feeling like we're not enough, not worthy.
• 1:05:34
  Should keep moving forward, doing the norm.
• 1:05:36
  But what if we had the tools to better understand ourselves to not only gain
• 1:05:40
  a new perspective, but also learn what you actually want and how to get there.
• 1:05:43
  And Bryce's new book geared for life, making the shift into your full potential.
• 1:05:47
  He shares stories of winning, losing, and learning to fail forward from
• 1:05:52
  the perspective of a professional monster truck driver to help others
• 1:05:55
  understand that we are so much more than we allow ourselves to believe.
• 1:05:59
  To learn more, be sure to visit www.
• 1:06:02
  BryceKenney.
• 1:06:03
  com or follow him on social media at Warrior Bryce on Facebook,
• 1:06:07
  Instagram, and TikTok, or stop over to visit his YouTube channel.
• 1:06:11
  At Bryce Kenney.
• 1:06:12
  Well, Bryce, I can't thank you enough for coming on Break Fix and sharing your
• 1:06:15
  road to success story with everybody that's tuned into this episode.
• 1:06:19
  And I have to say, what I took away from this experience and what I think
• 1:06:22
  is super important is that sometimes, especially guys in motorsports, we
• 1:06:26
  don't take the time to really delve into self help or mental help or
• 1:06:31
  really treating ourselves, right?
• 1:06:32
  We're always on that hamster wheel of competition, right?
• 1:06:35
  Chasing the next trophy, chasing the next event.
• 1:06:37
  And I think bringing these important stories.
• 1:06:40
  Lessons learned and the rules and guidelines that you've set out in
• 1:06:44
  Geared for Life is really important.
• 1:06:46
  And you've done it in such a way that it communicates to all of us
• 1:06:49
  in a way that we can understand.
• 1:06:50
  It might be harder to read some other books, but I think yours
• 1:06:52
  is a great one for all of us to pick up and really learn from.
• 1:06:55
  So thank you for doing what you're doing and keep up the great work.
• 1:06:58
  I appreciate that guys a lot.
• 1:06:59
  And even though.
• 1:07:00
  Some of my answers were a little long winded.
• 1:07:02
  I can tell you, I certainly enjoyed just hanging with you guys and excited
• 1:07:05
  about where the podcast is going.
• 1:07:07
  You guys are doing it right.
• 1:07:07
  This is a whole nother gear that I know that you guys have
• 1:07:10
  been finding in yourselves and developing this kind of content.
• 1:07:13
  I'm certainly proud of you.
• 1:07:14
  I'm a break fix fan, so let's keep it rolling.
• 1:07:17
  There's ninth gear right there.
• 1:07:18
  There you go.
• 1:07:25
  We hope you enjoyed another awesome episode of Brake Fix Podcast brought
• 1:07:29
  to you by Grand Touring Motorsports.
• 1:07:31
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• 1:07:34
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• 1:07:38
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• 1:07:42
  be sure to check out the follow on article at GTMotorsports.
• 1:07:45
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• 1:07:46
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• 1:08:22
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