How One Company Uses Content Audits to Recover 40 Percent of Lost Leads

Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts · Jul 2, 2026 · 7m · transcript

Most marketers obsess over creating new content, but the team at a mid-market B2B SaaS company called LogixHub discovered that their biggest lead-generation opportunity was hiding in plain sight — old content that had decayed. In this episode, Lucas and Luna break down how LogixHub performed a systematic content audit, identified the 20 percent of their blog posts that were responsible for 80 percent of their organic decline, and recovered an estimated 40 percent of lost leads by refreshing, merging, or redirecting underperforming assets. No new content creation required. Lucas walks through…