Latest / Merryn Talks Money / Making Sure You Don’t Buy the Wrong House
Transcript
- 0:02Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. Welcome to Merin Talks
- 0:14Speaker 1: Your Money, the personal finance edition of Merin Talks Money.
- 0:17Speaker 1: In these bonus podcasts, we talk about the best strategies
- 0:20Speaker 1: for making the most of your money. I'm Merin sumst Web,
- 0:22Speaker 1: Bloomberg UK Wealth Editor at Large and with me senior
- 0:25Speaker 1: reporter and author of the Money Distilled newsletter, John Steberg. Hi, John, him. So,
- 0:31Speaker 1: we are rattling through this housing business right So so
- 0:34Speaker 1: far we've been through the general state of UK housing.
- 0:37Speaker 1: We've looked at where and how to get a mortgage broker,
- 0:39Speaker 1: We've looked at shared ownership properties, etc. And we've looked
- 0:42Speaker 1: at why new bills might or might not be a
- 0:45Speaker 1: good thing to buy. I think we know what we
- 0:47Speaker 1: think on that. I was going to ask you what
- 0:49Speaker 1: your favorite is so far, John, but actually you've been
- 0:51Speaker 1: kind of outraged at every step of the way. So
- 0:55Speaker 1: you haven't had a favorite. You've probably had one that's
- 0:57Speaker 1: made you most angry and most upset. Which one is
- 1:00Speaker 1: being so far?
- 1:02Speaker 2: I think I'm getting a reputation.
- 1:03Speaker 1: Here age John.
- 1:05Speaker 2: To be honest, I'm just a grumpy old mind. No,
- 1:08Speaker 2: it's the new build one. I mean, I'd heard the
- 1:12Speaker 2: turn fleecehold, and obviously I do a fair bit about leasehold,
- 1:15Speaker 2: but just the extent of the kind of badness and
- 1:20Speaker 2: how people are being coined basically just to just blew
- 1:23Speaker 2: my mind if I'm honest, which basically means it's my
- 1:25Speaker 2: favorite because I like it and angry.
- 1:28Speaker 1: Okay, So how do we avoid this kind of thing?
- 1:32Speaker 1: How do we make sure that no merin talks your money.
- 1:36Speaker 1: Listeners ever end up with a house that brings them
- 1:41Speaker 1: nasty surprises that turns out to be a liability not
- 1:44Speaker 1: an asset. Well, this podcast always has an answer, and
- 1:48Speaker 1: today we have the perfect guest to talk about this,
- 1:51Speaker 1: because what you actually need to make sure that your
- 1:54Speaker 1: life is not destroyed by buying the wrong house at
- 1:57Speaker 1: the wrong price is a buying agent. So today we
- 2:00Speaker 1: are joined by camilladel Kimilidell is managing partner and founder
- 2:03Speaker 1: of Black Brick Property Solutions and has worked in the
- 2:06Speaker 1: London property markets and it's two thousand and two, very
- 2:09Speaker 1: experienced meeting the needs of demanding domestic and international property buyers.
- 2:13Speaker 1: Welcome to the show, Camilla.
- 2:15Speaker 3: Thank you, Maren, thanks so much for having me.
- 2:17Speaker 1: Oh, it's a pleasure right, So you are a buying agent.
- 2:20Speaker 1: So first two questions, One what is a buying agent?
- 2:23Speaker 1: And two why do we need one?
- 2:26Speaker 3: A buying agent is a property professional that represents the
- 2:31Speaker 3: interests of the buyer on a property transaction. I think
- 2:34Speaker 3: the best way to think of us is the complete
- 2:37Speaker 3: opposite to an estate agent. State agents are there to
- 2:41Speaker 3: represent the interests of the seller. They're there to market
- 2:44Speaker 3: and advertise properties for sale, and they're there to try
- 2:47Speaker 3: and sell, primarily stock that they're directly instructed on as
- 2:51Speaker 3: a priority, and then to try and get the highest
- 2:54Speaker 3: possible price they can for their client, being the seller. Typically,
- 2:58Speaker 3: buyers have nobody represent them. I often love to use
- 3:02Speaker 3: the analogy that going into the property market without a
- 3:05Speaker 3: buying agent is a bit like going to court without
- 3:09Speaker 3: a lawyer. You'd never dream of representing yourself. And yet
- 3:13Speaker 3: when it comes to buying property, which is often one
- 3:17Speaker 3: of the most significant and largest financial commitments that somebody
- 3:22Speaker 3: will do in their entire lifetimes, people tend to do
- 3:25Speaker 3: that without proper representation. So the best way to describe
- 3:29Speaker 3: what a buying agent does is we are professionals that
- 3:32Speaker 3: are there to purely represent the interests of the buyer
- 3:37Speaker 3: on a property transaction, and that's everything from helping the
- 3:41Speaker 3: buyer to understand the market and identify and find the
- 3:45Speaker 3: right property for them, and then help to negotiate the
- 3:49Speaker 3: best possible price on their behalf and then manage and
- 3:52Speaker 3: oversee the whole legal process as well.
- 3:56Speaker 1: Okay, that's fascinating, and we've talked about this John and
- 3:59Speaker 1: I in the past. It is extraordinary that people go
- 4:02Speaker 1: into the one financial transaction that will in many ways
- 4:07Speaker 1: really set the direction of their financial life, and of
- 4:10Speaker 1: their domestic life, and of their home life, of their
- 4:13Speaker 1: family life, of everything. Go into this transaction that very
- 4:17Speaker 1: often means they have twenty twenty five, sometimes thirty years
- 4:20Speaker 1: worth of payments to make, etc. Do we know how
- 4:22Speaker 1: all this works? They go into that with absolutely nobody
- 4:26Speaker 1: representing them or helping them at all, even though they
- 4:29Speaker 1: may only have bought one house before or no houses before,
- 4:32Speaker 1: so they know nothing about this market. And they go
- 4:35Speaker 1: into effectively not fight, but come up against an a
- 4:39Speaker 1: state agent or a group of state agents who have
- 4:41Speaker 1: decades and decades of experience in this and do this
- 4:43Speaker 1: for a living. It's an extraordinary dynamic when you think
- 4:46Speaker 1: about it, like that.
- 4:47Speaker 3: Absolutely it is, you know, and I'm not quite sure
- 4:51Speaker 3: how it's played out like that. Fortunately, I think things
- 4:54Speaker 3: asked the tide is starting to change, and certainly in
- 4:56Speaker 3: the London property market. I would say the concept of
- 4:59Speaker 3: you and working with a buying agent now, if I
- 5:02Speaker 3: compare today to two thousand and seven when I first
- 5:06Speaker 3: set Black Brick up, yeah, I would say the concept
- 5:09Speaker 3: of working with buying agents is much better known today
- 5:11Speaker 3: than it was, you know, eighteen years ago.
- 5:15Speaker 1: People often think that if you are going to have
- 5:17Speaker 1: a buying agent, people know a little bit about the concept,
- 5:20Speaker 1: but they think this is for very very high end stuff.
- 5:23Speaker 1: You only need a buying agent if you're looking for
- 5:25Speaker 1: something huge, something unique, something particularly in demand, major townhouse
- 5:29Speaker 1: in Mayfair, a statelier six bedroom house in the Cotswolds, etc.
- 5:33Speaker 1: But it seems to me, based on even our conversations
- 5:36Speaker 1: so far, that this is something that everyone should have,
- 5:39Speaker 1: right down to someone buying their first small apartment for
- 5:42Speaker 1: two hundred thousand pounds, because if you get it wrong,
- 5:45Speaker 1: the long term expense is always going to be higher
- 5:48Speaker 1: than the fee you might pay upfront.
- 5:49Speaker 3: Absolutely, I firmly believe that anybody buying should have a
- 5:53Speaker 3: buying agent represent them. It's one of the reasons why
- 5:57Speaker 3: when I originally set the firm up, we actually set
- 5:59Speaker 3: on minute them to work with us quite low. We
- 6:02Speaker 3: sett it at five hundred thousand pounds back in two
- 6:04Speaker 3: thousand and seven. We're now at a million plus. But
- 6:06Speaker 3: there are plenty of buying agents out there that are
- 6:09Speaker 3: more than happy to look after buyers with much lower
- 6:12Speaker 3: budgets than where we start.
- 6:14Speaker 1: When you say much lower, what do you mean if
- 6:16Speaker 1: I'm looking to buy a flat for two hundred thousand pounds?
- 6:19Speaker 1: Is there anybody out there who would help me?
- 6:22Speaker 3: There is. There's one individual in particular who actually started
- 6:25Speaker 3: his career at Black Brick working with us, and now
- 6:28Speaker 3: whenever we get inquiries below our minimum threshold, we passed
- 6:32Speaker 3: them to him. He really saw, I think a bit
- 6:34Speaker 3: of a gap in the market to look after buyers
- 6:38Speaker 3: lower price ranges, and he's spilled his business around that.
- 6:41Speaker 3: So I think there's a lot of choice out there.
- 6:43Speaker 3: There's a lot of different buying agents out there. There's
- 6:46Speaker 3: not lots of them, but there are. There are a
- 6:48Speaker 3: few buying agents out there that are catered to looking
- 6:51Speaker 3: after clients with lower budgets.
- 6:53Speaker 1: And then there is Henry Pryor isn't it our old
- 6:56Speaker 1: friend Henry Bradjohn who has something called pocket agent, which
- 6:59Speaker 1: is not quite a buying agent in that you don't
- 7:02Speaker 1: go out, it'll go to look for a house for you,
- 7:04Speaker 1: but helps you through the searchers and negotiations, etc. And
- 7:07Speaker 1: that's that can come in at one thousand pounds. So
- 7:09Speaker 1: even something like that is better than nothing. Gives you,
- 7:13Speaker 1: gives you value to make sure you're not going to
- 7:15Speaker 1: make a webbing great mistake.
- 7:16Speaker 3: Absolutely. I think just having a sounding board somebody that's
- 7:20Speaker 3: totally removed from the transaction and then it's not incentivized
- 7:24Speaker 3: by selling the property give you that bird's eye view.
- 7:27Speaker 3: I think it is crucial.
- 7:29Speaker 1: Yeah, and that's the key, isn't it incentive? So let's
- 7:32Speaker 1: talk about some of the things that you would do
- 7:34Speaker 1: for a buyer that they wouldn't get if they were
- 7:37Speaker 1: using an estate agent. So things like the classics. You
- 7:41Speaker 1: might be able to find houses that are not on
- 7:42Speaker 1: the market yet, so get to them before the ordinary
- 7:46Speaker 1: buyer would, right. And then things like being able to
- 7:49Speaker 1: figure out what you should really pay based on prices
- 7:51Speaker 1: that people have paid locally or per square foot nearby,
- 7:54Speaker 1: and this kind of thing looking at things that maybe
- 7:57Speaker 1: an ordinary buyer wouldn't think of immediately, you know you've
- 7:59Speaker 1: fallen love the house, and you don't necessarily think, well,
- 8:02Speaker 1: hang on, what about the traffic flow nearby? What about
- 8:04Speaker 1: the crime? What about that hotel at the end of
- 8:06Speaker 1: the road, what about and in John's case, of course,
- 8:08Speaker 1: what about those flights going overhead? And that's the sort
- 8:13Speaker 1: of thing that I that I think about when I
- 8:15Speaker 1: think about a buying agent. Are those the main things
- 8:17Speaker 1: around my missing some things in there?
- 8:19Speaker 3: We help with all of those elements. I think initially
- 8:22Speaker 3: a buying agent can be quite helpful in helping you
- 8:24Speaker 3: to build a brief, to kind of work out what
- 8:28Speaker 3: it is that you're looking for, and then to look
- 8:31Speaker 3: at can you actually afford it? Have you thought about
- 8:34Speaker 3: things like getting finance? And if you haven't, then we
- 8:37Speaker 3: can help recommend and put clients in touch with the
- 8:39Speaker 3: right people. Have you thought about getting tax advice? Have
- 8:42Speaker 3: you thought about who's going to represent you on the
- 8:44Speaker 3: legal side of the transaction. What we like to do
- 8:47Speaker 3: with our clients before we start the buying journey is
- 8:51Speaker 3: to make sure that they've got all of their ducks
- 8:54Speaker 3: lined up in a row, because what you don't want
- 8:56Speaker 3: to happen is you go down this process and sometimes
- 8:59Speaker 3: it can be quite let and you end up finding
- 9:01Speaker 3: your dream property and then you try and sort everything
- 9:04Speaker 3: out your finances, finding a lawyer, etc. And another buy
- 9:08Speaker 3: who's more organized beats you to it. So what we
- 9:11Speaker 3: like to try and do with our clients is get
- 9:13Speaker 3: them really organized and thinking about all of these things
- 9:16Speaker 3: before they start the search with us. And then once
- 9:19Speaker 3: we've nailed their brief and we've got a good understanding
- 9:22Speaker 3: of what they're looking for, we then go out into
- 9:24Speaker 3: the market and represent them. And that is I would
- 9:27Speaker 3: say over the last eighteen years that process of searching
- 9:31Speaker 3: for clients has become more and more complicated and more
- 9:35Speaker 3: time consuming as time has gone on. In interesting statistic,
- 9:39Speaker 3: if you go on to Google and type how many
- 9:41Speaker 3: estate agents are there operating in London, the figure is
- 9:45Speaker 3: just over seven four hundred agents. There has been an
- 9:49Speaker 3: explosion of people selling properties in London over the past
- 9:55Speaker 3: few years. So you know, think of your big corporate firms,
- 9:58Speaker 3: your Night Franks, your A lot of great agents working
- 10:02Speaker 3: for those companies over the last few years have left
- 10:04Speaker 3: and set up much smaller, tiny independent operations. Sometimes one
- 10:09Speaker 3: man band's working from home. There's much more choice for
- 10:13Speaker 3: people into who are selling in terms of who they
- 10:15Speaker 3: want to work with. From the buyer's perspective, what that
- 10:18Speaker 3: means is it's so much more difficult now to find
- 10:21Speaker 3: because you can't just rely on the portals like right
- 10:24Speaker 3: Move for example, I would estimate that only fifty percent
- 10:29Speaker 3: of what's available for sale are on portals. There's a
- 10:33Speaker 3: whole other world of property that never makes the portals
- 10:37Speaker 3: for all sorts of different reasons. Sometimes it's confidentiality, Sometimes
- 10:42Speaker 3: it's because the property is so great, so desirable, that
- 10:46Speaker 3: it sells before it ever gets onto the portal. So
- 10:49Speaker 3: you know, as a buy you cannot you can no
- 10:51Speaker 3: longer just rely on the portals. You've got to also
- 10:54Speaker 3: be speaking directly to the stakeholders, to the agents who
- 10:58Speaker 3: have these instructions, and lots of those instructions will not
- 11:01Speaker 3: be marketed.
- 11:03Speaker 1: Okay. Interesting, So going back a tiny bit to what
- 11:06Speaker 1: you were saying about getting on your duct in a
- 11:07Speaker 1: row before you go and put an offer another house,
- 11:10Speaker 1: is it also the case there's another benefit possibly of
- 11:13Speaker 1: using a buying agent in a very competitive market is it.
- 11:16Speaker 1: The agent might suggest to the sellers that they prefer
- 11:21Speaker 1: a buyer that comes with the help of an agent
- 11:23Speaker 1: because they know that it's a real offer, the cash
- 11:26Speaker 1: is there, it will go through.
- 11:28Speaker 3: One hundred percent. This is where professional representation I think
- 11:31Speaker 3: is just invaluable to buyers because you know, imagine you're
- 11:35Speaker 3: a state agent. You're trying to find a buyer for
- 11:38Speaker 3: a property that you're selling, and you're presented with two offers.
- 11:41Speaker 3: One is from a buyer that you don't know, and
- 11:43Speaker 3: then you're presented with another offer from a credible buying
- 11:47Speaker 3: agent who you've got a track record with that you've
- 11:49Speaker 3: transacted with on lots of other property transactions in the past.
- 11:53Speaker 3: Who are you going to recommend your client the seller
- 11:56Speaker 3: on the negotiation process, not just in terms of collating
- 12:00Speaker 3: all of the comparable evidence and helping to negotiate the deal,
- 12:03Speaker 3: but also just the relationships that we've built over these years,
- 12:07Speaker 3: and the track record means that often our offers are
- 12:10Speaker 3: preferred over and above unrepresented buyers offers.
- 12:14Speaker 1: Interesting, John, I'm sorry I'm hugging the questions again, not
- 12:19Speaker 1: at all.
- 12:19Speaker 2: Thanks, Thanks quite good to take tons well. What I
- 12:22Speaker 2: wanted to ask you was from the I guess the
- 12:24Speaker 2: perspective of people perhaps at the lower end of the
- 12:26Speaker 2: market or first time buyers. So you've been doing this
- 12:30Speaker 2: for over twenty years now, so you must know a
- 12:34Speaker 2: lot about buying properties. So let's say I'm not quite
- 12:38Speaker 2: at the stage where I'm able to employ a buying
- 12:41Speaker 2: agent yet, or I'm too worried about the amount after
- 12:43Speaker 2: reason for my deposit is. Then you would say to
- 12:46Speaker 2: an amateur buyer, if you like that, the what's your
- 12:50Speaker 2: maybe your top three tips? What are the things that
- 12:52Speaker 2: normal people focus on that they are mistakenly focusing on,
- 12:57Speaker 2: and what should they be paying much more attention into
- 13:00Speaker 2: whenever they're buying a house. I'm looking for the host.
- 13:03Speaker 3: The first thing is get your docks in a row.
- 13:05Speaker 3: I've said that already, but I can't emphasize the importance
- 13:07Speaker 3: of that, because if you're not organized, if you don't
- 13:10Speaker 3: know how you're going to buy the property, none of
- 13:12Speaker 3: the agents are going to take you seriously. They're not
- 13:14Speaker 3: going to want to take your own viewings, they're not
- 13:16Speaker 3: going to take your offers seriously. So I think making
- 13:19Speaker 3: sure that you've got your docks lined up in a
- 13:21Speaker 3: row and I think this was on a previous episode
- 13:24Speaker 3: on this series. Not taking the recommendation of the state
- 13:28Speaker 3: agent when it comes to financing, when it comes to solicitors,
- 13:31Speaker 3: when it comes to surveyors, always make sure that you
- 13:34Speaker 3: are just independently finding your own advisors on the transaction
- 13:38Speaker 3: and you're not using the preferred broker or solicitor of
- 13:43Speaker 3: the agent that you're trying to buy the house. Film
- 13:45Speaker 3: that's really important, I think in terms of my other
- 13:47Speaker 3: top tips for people embarking on this process is don't
- 13:52Speaker 3: just be driven by the deal. I think often a
- 13:55Speaker 3: lot of clients come to me and the first thing
- 13:57Speaker 3: they say is they want a deal, they want to bargain,
- 13:59Speaker 3: And I say, look what you trying to achieve here.
- 14:01Speaker 3: You know you're trying to buy a forever family home.
- 14:04Speaker 3: The most important thing is that this is a property
- 14:07Speaker 3: that is going to work for you and your family
- 14:10Speaker 3: for the foreseeable And I think when you look at
- 14:12Speaker 3: the associated costs of buying today, they are so high.
- 14:16Speaker 3: Stamp duty rates have never been higher, so the stakes
- 14:19Speaker 3: have never been higher. You cannot afford to get this
- 14:22Speaker 3: decision wrong. And whatever you end up buying needs to
- 14:26Speaker 3: serve you for the long term. I think we're seeing
- 14:29Speaker 3: buyers now take fewer jumps up the property ladder and
- 14:33Speaker 3: make fewer moves, And so when you are moving, that's
- 14:36Speaker 3: got to be your home for the next ten years
- 14:39Speaker 3: or longer. So don't focus on the wrong things. Don't
- 14:42Speaker 3: focus on is it cheap? Is it a deal? Focus
- 14:45Speaker 3: on is this right for me and my family for
- 14:47Speaker 3: the long term. Often I see buyers just get so
- 14:50Speaker 3: totally sidetracked with whether it's a good deal or not
- 14:53Speaker 3: when they're trying to buy a family home. I think
- 14:55Speaker 3: other good top tips are make sure that you walk
- 14:59Speaker 3: the neighborhood at different times of the day, look at
- 15:01Speaker 3: how things change during peak traffic periods, have a really
- 15:05Speaker 3: good look at who the neighbors are, have a look
- 15:08Speaker 3: at what your commute looks like from the property. If
- 15:11Speaker 3: you've got children involved, what does that journey look like
- 15:14Speaker 3: for the kids to school. Just looking at the practical
- 15:17Speaker 3: elements and then actually physically going and doing them to
- 15:20Speaker 3: see how it all works, I think is really really
- 15:23Speaker 3: useful as well.
- 15:24Speaker 2: Getting down to the kind of grim practicalities of money,
- 15:27Speaker 2: because I know that obviously whenever you're I can allan
- 15:30Speaker 2: kind a buyer negotiating with the sale out of the
- 15:35Speaker 2: state agent always feels like quite a fraught process from
- 15:38Speaker 2: a professional point of view, What would you see at
- 15:40Speaker 2: the kind of best things to do, as you know,
- 15:43Speaker 2: can alan buyer if it comes to try and make
- 15:46Speaker 2: an offer that perhaps is lawer than the asking place.
- 15:49Speaker 3: Yeah, I mean, I think the first thing that you
- 15:51Speaker 3: need to do as a buyer is understand is the
- 15:54Speaker 3: asking price realistic. What we do as buying agents is
- 15:57Speaker 3: we look at that asking price, and we look at
- 15:59Speaker 3: at price square foot, and then we look at we
- 16:02Speaker 3: try and find as many comparable sales that we can
- 16:06Speaker 3: of similar properties that have sold recently and look at
- 16:10Speaker 3: what they achieved on a price per square foot basis.
- 16:12Speaker 3: That will give you a really good understanding of whether
- 16:15Speaker 3: this asking price is realistic or whether it's sky high
- 16:19Speaker 3: and back in two thousand and two territory. So that's
- 16:23Speaker 3: always a good basis. I think for mortgage buyers the
- 16:25Speaker 3: end of the day, what we say to a state
- 16:27Speaker 3: agent's you know, if we're putting in offers that are
- 16:29Speaker 3: significantly below the asking price based on evidence, is look,
- 16:33Speaker 3: you know, you need to feed this back to your seller.
- 16:36Speaker 3: You need to make them aware of the evidence of
- 16:38Speaker 3: things that are happening in the market. We're not putting
- 16:40Speaker 3: this offer forward because we're trying to be cheeky or
- 16:43Speaker 3: we're trying to do a deal. We've put this offer forward.
- 16:46Speaker 3: It's very carefully considered, it's based on market evidence, and
- 16:50Speaker 3: because the buyer is taking funuts, there's going to be
- 16:53Speaker 3: a bank valuation anyway, so it's pointless to get a
- 16:56Speaker 3: deal agreed at an inflated price that will then just
- 17:00Speaker 3: fall out of bed when the valuer comes along for
- 17:02Speaker 3: the bank and values it and it's a lower value
- 17:04Speaker 3: than the agreed purchase price, and everybody gets upset at
- 17:06Speaker 3: that point, and then the deal doesn't go through. Look
- 17:09Speaker 3: a good A state agent will be having these conversations
- 17:12Speaker 3: with their sellers already, and I think in the current
- 17:14Speaker 3: market we are seeing much more realistic pricing. As buying agents,
- 17:18Speaker 3: when we see properties that are on the market for
- 17:22Speaker 3: very inflated levels before suggesting one of our clients comes
- 17:26Speaker 3: and has a look at it, we'll have a conversation
- 17:28Speaker 3: with that a state agent saying, look, is this just
- 17:31Speaker 3: wishful thinking? Are they serious sellers? Because an unrealistic selling price,
- 17:35Speaker 3: particularly in the current market, suggests that the seller is
- 17:38Speaker 3: just not serious about selling, and we don't want to
- 17:40Speaker 3: waste our client's time taking them to see properties and
- 17:42Speaker 3: getting them excited about something when the seller is just
- 17:45Speaker 3: not really that serious or motivated. I think also understanding
- 17:49Speaker 3: the motivation of the seller is really important in the
- 17:53Speaker 3: negotiation strategy and the psychology of it. We always like
- 17:57Speaker 3: to understand the seller's situation. Why are they selling, what's
- 18:01Speaker 3: the reason? How all they own the property, what did
- 18:03Speaker 3: they buy it for? Do they have a mortgage on it?
- 18:06Speaker 3: So really understanding that whole background as well, I think
- 18:09Speaker 3: is important to help with the negotiation process.
- 18:12Speaker 1: It's interesting, isn't it how having a buying agent can
- 18:15Speaker 1: take some of the emotion out of that, because negotiating
- 18:17Speaker 1: directly is really hard and John's right that, you know,
- 18:21Speaker 1: sellers in particular can get really upset if the house
- 18:24Speaker 1: that they love is not valued by buyers in the
- 18:26Speaker 1: way that it feel it should be. Shout out to
- 18:29Speaker 1: the person we bought our house from, who took out
- 18:31Speaker 1: all the shelves, all the titles, and every single light.
- 18:35Speaker 3: We always like to sort of, haven't you know, put
- 18:36Speaker 3: a little bit of a bio in with our offer?
- 18:39Speaker 3: Letters as well, because I think it is emotional and
- 18:41Speaker 3: I think if you are buying from somebody and it's
- 18:43Speaker 3: been the family home for many, many years, you know,
- 18:45Speaker 3: So we loved on our offer letters a bit about
- 18:47Speaker 3: our clients. Our clives are looking for there forra a home.
- 18:50Speaker 3: They really love your property, They can see themselves living
- 18:53Speaker 3: there for the next you know, ten years or plus.
- 18:56Speaker 3: Giving the seller some information about yourself as the buyer
- 19:01Speaker 3: and why you like their property, I think can often
- 19:03Speaker 3: soften the blow if it's a slightly lower bid as well.
- 19:06Speaker 2: Who does our buying agent's fee typically work?
- 19:10Speaker 3: So most buying agents tend to work on a similar
- 19:13Speaker 3: ish model. You know. We charge clients and initial registration
- 19:16Speaker 3: fee to make sure that they're serious about working with
- 19:19Speaker 3: us and to start the relationship, and then on success,
- 19:22Speaker 3: we charge whatever works out to be the greater of
- 19:24Speaker 3: either two point five percent of the purchase price or
- 19:27Speaker 3: twenty percent of what we managed to save our client
- 19:30Speaker 3: from the asking price as a result of our negotiations
- 19:33Speaker 3: on their behalf. So that's what we charge. I think
- 19:36Speaker 3: there are, as I said, there's lots of buying agents
- 19:38Speaker 3: out there catering to all sorts of different budgets. So
- 19:41Speaker 3: you will find a range of fees out.
- 19:43Speaker 1: There, and you'll find that there are a few fixed
- 19:46Speaker 1: fee arrangements, are there?
- 19:48Speaker 3: Some do fixed fee? I mean for us, you know,
- 19:50Speaker 3: once we start to sort of you know, get into
- 19:52Speaker 3: the kind of twenty thirty forty million pound budgets, some
- 19:55Speaker 3: of our clients we might agree with some sort of
- 19:57Speaker 3: fixed fee on those kinds of searches. We're flexible. We
- 20:01Speaker 3: never want fees to get in the way of working
- 20:03Speaker 3: with really great clients. That's kind of very much our
- 20:06Speaker 3: ethos at Black Brick.
- 20:07Speaker 1: But I love the idea of charging based on how
- 20:09Speaker 1: much you save. No one can argue with the value
- 20:11Speaker 1: there can I. Kimilla, thank you so much for coming
- 20:14Speaker 1: on today.
- 20:15Speaker 2: That was good. Thanks Camela, thank.
- 20:18Speaker 1: You thanks for listening to this week's Maren Talks Your Money.
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- 20:35Speaker 1: Underscore Steppic. This episode was produced by Moses and and Samasadi.
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