Latest / Do You F*cking Mind? / 371. The top 10 cognitive biases that may be affecting all your decisions - and how to change them
Transcript
- 0:10Speaker 1: Hello, beautiful people, Welcome to the episode of Today. So
- 0:13Speaker 1: this episode, I'm going to go through the ten well
- 0:17Speaker 1: I don't know about Maine, but ten important cognitive biases
- 0:21Speaker 1: to be aware of, for mental or psychological biases to
- 0:25Speaker 1: be aware of so you can make much better decisions.
- 0:28Speaker 1: And I'm talking about decisions when you're purchasing something, whether
- 0:31Speaker 1: it's big or small, decisions for your own future, about
- 0:34Speaker 1: your career, about your own abilities, any kind of decision.
- 0:38Speaker 1: Because we, by nature are fucking biased creatures. We just
- 0:44Speaker 1: can't help it. We've got a very complicated and advanced
- 0:48Speaker 1: which also makes it even more complicated psychology and brain.
- 0:52Speaker 1: So due to how we've evolved, in a way, it
- 0:55Speaker 1: serves us to be biased because we lean into the
- 0:58Speaker 1: things that we know more of, we lean into the
- 1:00Speaker 1: things that we think are the right thing, and it
- 1:03Speaker 1: helps us to kind of steer ourselves in what we
- 1:06Speaker 1: think is the right decision for our lives. So the
- 1:08Speaker 1: point of being biased is there, I think more as
- 1:10Speaker 1: a protective mechanism. However, like most things, they don't always
- 1:15Speaker 1: work perfectly. And I think that just the simple act
- 1:19Speaker 1: of being aware of a bias is going to help
- 1:23Speaker 1: you realize like, wait, why am I agreeing with these people?
- 1:26Speaker 1: Or why do I take on board so heavily what
- 1:29Speaker 1: my whole family used to do when it's not what
- 1:31Speaker 1: I want to do? Or why do I feel that
- 1:33Speaker 1: it's so wrong for me to make this decision when
- 1:35Speaker 1: it's not actually hurting anyone, Or why do I feel
- 1:37Speaker 1: like I need to stay stuck in this place? Or
- 1:39Speaker 1: why do I feel like I'm always purchasing that kind
- 1:42Speaker 1: of thing? Or it's really interesting. So I'm going through
- 1:46Speaker 1: the ten that I found really interesting and to take
- 1:50Speaker 1: on board, and you will probably resonate. Also, I want
- 1:55Speaker 1: to say that there's a lot of button not a lot,
- 1:57Speaker 1: but there's a handful of biases here that not everyone
- 2:00Speaker 1: will have, but they are all very common. Okay, let's
- 2:04Speaker 1: fucking get into it. Hopefully by the end of this
- 2:06Speaker 1: episode you can be like, Wow, I'm just opening my
- 2:08Speaker 1: eyes more and I can start applying it. Because the
- 2:11Speaker 1: beauty of all ten things that I'm going to mention
- 2:13Speaker 1: is sometimes it just requires awareness for you to be
- 2:17Speaker 1: able to be like, all right, I'm just going to
- 2:20Speaker 1: be aware of the situation, aware of how I'm thinking,
- 2:23Speaker 1: and that's enough to change how you think about something,
- 2:26Speaker 1: or even if you don't change how you think about it,
- 2:28Speaker 1: it's enough to help you feel less guilty or feel
- 2:31Speaker 1: less like you are not in control with your life.
- 2:34Speaker 1: A lot of the time we fall into these biases
- 2:37Speaker 1: when it comes down to being too conservative with the
- 2:40Speaker 1: choices with our life, and then we become dissatisfied with
- 2:43Speaker 1: our life because we've believed certain things or thought certain things. Anyway,
- 2:48Speaker 1: let's fucking get straight into it. Hello, my beautiful beans.
- 3:08Speaker 1: Whether you're a long time listener to this podcast or
- 3:11Speaker 1: tuning in for the first time, I hope you will
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- 3:35Speaker 1: now wherever audiobooks are sold. Start listening today. So number one,
- 3:41Speaker 1: I've spoken about this one before, so I'm going to
- 3:42Speaker 1: brush over it briefly, but it is loss aversion or
- 3:45Speaker 1: how I've also referred to it as the sunk cost fallacy.
- 3:49Speaker 1: All right. So loss aversion is pretty much a psychological
- 3:53Speaker 1: concept where people have a tendency to prefer avoiding losses
- 3:59Speaker 1: over acquiring equivalent gains. Okay, And what I mean by
- 4:03Speaker 1: equivalent is, if we're using the example of like money,
- 4:07Speaker 1: people would rather avoid losing one hundred dollars than gaining
- 4:13Speaker 1: one hundred dollars. Okay, So we are aversive towards loss.
- 4:17Speaker 1: So it's this idea that the pain of losing something
- 4:21Speaker 1: is felt on an emotional level more intensely than the
- 4:25Speaker 1: pleasure of gaining that thing of equivalent value. Okay. This
- 4:28Speaker 1: is what leads people to hold on to, you know,
- 4:32Speaker 1: investments a lot longer than they should. They're really hoping
- 4:35Speaker 1: to avoid realizing a loss, even though selling that thing
- 4:39Speaker 1: would be a much smarter decision. Okay. So they're thinking, like,
- 4:42Speaker 1: I don't want to lose this investment because it's you know,
- 4:46Speaker 1: even though they know that it's worth less than what
- 4:48Speaker 1: they wanted it to be worth. They would rather hold
- 4:51Speaker 1: on to it, not technically lose it, even if it
- 4:53Speaker 1: could mean some kind of gain for them. Okay. And
- 4:56Speaker 1: then of course it affects you in everyday decisions as well.
- 4:58Speaker 1: You know, we look at all, all kinds of scenarios
- 5:01Speaker 1: in our life where we don't want to lose. I
- 5:03Speaker 1: don't want to have said that I lost all this time.
- 5:05Speaker 1: I'm going to stay in a relationship that I'm not
- 5:07Speaker 1: really that happy with. But I'm in my mid thirties
- 5:09Speaker 1: and I've been in this relationship for ten years. So
- 5:11Speaker 1: instead of when you weigh it up, you think, do
- 5:14Speaker 1: I stay in this relationship miserable? But then I'm losing
- 5:18Speaker 1: this relationship and I'm wasting quote unquote, I'm doing quotation
- 5:22Speaker 1: marks because you never waste. But I'm wasting all these
- 5:24Speaker 1: years when I could be potentially finding a really happy
- 5:27Speaker 1: relationship or potentially being really happy alone where I can
- 5:32Speaker 1: live my life on my own terms. Okay. The same
- 5:34Speaker 1: goes for career, for jobs where you stay in a
- 5:37Speaker 1: career because you've had you've got a degree in that
- 5:40Speaker 1: career and you don't want to realize that loss instead
- 5:42Speaker 1: of going off and chasing something that you actually want
- 5:44Speaker 1: to do, so loss aversion. Always be aware that when
- 5:47Speaker 1: you are making a decision based on protecting something that
- 5:52Speaker 1: you're trying not to lose versus going out and doing
- 5:55Speaker 1: that thing, you have to just be aware that you
- 5:58Speaker 1: are skewed to avoid losses, so just the wenes that
- 6:02Speaker 1: helps you be like, all right, I need to look
- 6:04Speaker 1: at where my bias is right now and ask is
- 6:06Speaker 1: this valid? Is it appropriate for me to feel this way? Okay?
- 6:11Speaker 1: So if you're thinking I want to quit my job
- 6:13Speaker 1: and move overseas, but when it comes down to it,
- 6:15Speaker 1: the actual quitting of the job feels way too difficult,
- 6:18Speaker 1: You're like, I can't lose this, Akara, Know that you
- 6:20Speaker 1: are skewed to avoid loss and is this going to
- 6:24Speaker 1: actually play out for you in the long term and
- 6:27Speaker 1: you're going to regret not doing something because you're so
- 6:29Speaker 1: scared of avoiding that loss? Okay. The next one is
- 6:32Speaker 1: self serving bias. So self serving bias is another really
- 6:37Speaker 1: common psychological tendency where and mind you, if you're someone
- 6:42Speaker 1: with like crazy imposter syndrome, this is not going to
- 6:44Speaker 1: be you. But a lot of people, even people who
- 6:47Speaker 1: do not have high self esteem, fall into the category
- 6:50Speaker 1: of self serving bias. So stay tuned. It's a psychological
- 6:54Speaker 1: tendency where we will attribute the good things, our successes,
- 7:01Speaker 1: our wins to internal factors. So things like when you
- 7:06Speaker 1: do well at something, it's due to your tenacity or
- 7:08Speaker 1: due to your consistency or your intelligence, or your effort
- 7:12Speaker 1: or your own any kind of ability. But then you
- 7:16Speaker 1: will blame external factors for your losses, like bad luck,
- 7:21Speaker 1: the actions of other people, the circumstances that you were
- 7:26Speaker 1: surrounded with, bad timing, things like that. So this kind
- 7:29Speaker 1: of bias is in place to protect your own self esteem, okay,
- 7:33Speaker 1: it is there to protect our self image. And the
- 7:37Speaker 1: reason this happens is because we attach too much of
- 7:41Speaker 1: what we do to our identity and we think that
- 7:44Speaker 1: if I failed at something and I admit that it
- 7:47Speaker 1: was my fault and it was somewhat within my control,
- 7:51Speaker 1: then I am a failure, okay. Whereas someone who's really
- 7:56Speaker 1: comfortable in their own skin and who's quite confident, but
- 8:00Speaker 1: like not ego confident, just confident with who they are,
- 8:03Speaker 1: they are more willing to admit that it was through
- 8:06Speaker 1: either lack of preparation or maybe someone was just prepared
- 8:09Speaker 1: better than they were, or you know, if you go
- 8:12Speaker 1: for an audition, instead of being like, oh, the director
- 8:15Speaker 1: just didn't like me, or they're biased, or they're this
- 8:18Speaker 1: or they're that, you could think not I did my best,
- 8:21Speaker 1: but I feel like the other actor was just better
- 8:23Speaker 1: than me on the day. You know, they either prepared better,
- 8:27Speaker 1: they were just a better Like you're just calling it
- 8:28Speaker 1: for what it is. You are acknowledging your limitations in
- 8:31Speaker 1: certain areas. Another reason is, let's say you try and
- 8:35Speaker 1: start a fitness regime or diet or a new plan
- 8:38Speaker 1: or a new challenge and it doesn't work out. You say, well,
- 8:41Speaker 1: you know, it's just that there were too many parties,
- 8:43Speaker 1: and it's just that, you know, my partner always, you know,
- 8:46Speaker 1: encourages me to do something else instead when I'm getting
- 8:49Speaker 1: ready for the gym, or it's just just it just
- 8:51Speaker 1: rains so much, and this and that. The problem with
- 8:54Speaker 1: that mentality is that even though there are going to
- 8:56Speaker 1: be external factors that do get in the way that
- 8:59Speaker 1: can cause speed bumps along the way, in general, if
- 9:03Speaker 1: you're consistent enough, those things don't cause you to fail. Okay,
- 9:07Speaker 1: But if you're always attributing you not succeeding to external things,
- 9:12Speaker 1: then what does that mean. It means that the next
- 9:14Speaker 1: time you're going to go for that goal, you're probably
- 9:17Speaker 1: going to approach it the exact same way because you're
- 9:18Speaker 1: not taking ownership as to why it failed the last time.
- 9:21Speaker 1: And this has nothing to do with negative self talk
- 9:24Speaker 1: or with calling yourself a failure or whatever. It's actually
- 9:27Speaker 1: completely opposite. It's saying I want to be in control
- 9:31Speaker 1: of where I'm headed. Being in control makes me more confident,
- 9:34Speaker 1: makes me a lot happier. If I can critically look
- 9:38Speaker 1: at my behavior and pull out what's not working for
- 9:41Speaker 1: me and learn from my mistakes, then I'm going to
- 9:44Speaker 1: be a lot more dynamic. I'm going to be a
- 9:46Speaker 1: lot more flexible. I'm going to be less grounded and
- 9:48Speaker 1: rooted in certain things, and I'm going to be a
- 9:51Speaker 1: lot easier going when things don't work out my way
- 9:54Speaker 1: because I can look at it, reframe it, change what
- 9:57Speaker 1: needs to be changed, and go at it again. If
- 9:59Speaker 1: you try try and do this, let's use the fitness
- 10:01Speaker 1: thing as an example. If you tried to do that
- 10:03Speaker 1: and you used every excuse under the sun as to
- 10:05Speaker 1: why you gave up halfway other than saying I just
- 10:08Speaker 1: wasn't consistent enough, maybe I need to change things within
- 10:10Speaker 1: my behavior, then the next time you embark on that
- 10:13Speaker 1: same goal, you're going to approach it in the exact
- 10:17Speaker 1: same way, not taking accountability when things don't go right.
- 10:20Speaker 1: And then you're just continue to blame external things and
- 10:23Speaker 1: nothing changes. So the issue with self serving bias is
- 10:26Speaker 1: that we aren't good at learning from our mistakes. We
- 10:30Speaker 1: refuse to learn from our mistakes. And because we don't
- 10:32Speaker 1: like making mistakes, because we're so avoidant of mistakes, we
- 10:35Speaker 1: are probably also less likely to take bigger risks when
- 10:39Speaker 1: we go and do something. So we're more likely to
- 10:41Speaker 1: because we want to be like, oh, due to my
- 10:43Speaker 1: intelligence that this went well, it's due to this, due
- 10:46Speaker 1: to that, and so we don't aim the bar. We
- 10:49Speaker 1: don't set the bar too high because we don't want
- 10:53Speaker 1: to call ourselves out when we do something wrong. Okay,
- 10:57Speaker 1: so this is key when it comes to goal setting.
- 11:00Speaker 1: You really, really really want to be good at learning
- 11:03Speaker 1: from your failures. That's the best way to be a
- 11:04Speaker 1: good goal setter is to learn from your mistakes and
- 11:07Speaker 1: failures and own it, because when you own your failure,
- 11:09Speaker 1: it's a lot easier to own your wins. The next
- 11:12Speaker 1: one is heard mentality. Now, herd mentality applies to a
- 11:16Speaker 1: whole lot of things. Okay, this one's also known as
- 11:19Speaker 1: mob mentality or herd behavior I think I've done a podcast,
- 11:23Speaker 1: or mob mentality I don't know, maybe not, maybe it aren't,
- 11:26Speaker 1: but it refers to the tendency for someone to conform
- 11:30Speaker 1: to the actions or the behaviors or the opinions of
- 11:33Speaker 1: a larger group. Now, additionally to that, it's where you're
- 11:37Speaker 1: not thinking independently or you're not critically appraising that situation. Okay,
- 11:41Speaker 1: so you're just being like, oh, these people think that
- 11:43Speaker 1: I'm going to do that without actually thinking about it. Now, disclaimer,
- 11:47Speaker 1: this is not the same as you know, I'm going
- 11:50Speaker 1: to go against the grain because that's the popular belief.
- 11:53Speaker 1: And if it's a popular belief, it means that they're
- 11:55Speaker 1: all sheep and they all don't even think about it,
- 11:57Speaker 1: and they all no, it doesn't there's nothing at all
- 12:00Speaker 1: wrong with going along with the crowd, as long as
- 12:03Speaker 1: you're like, yeah, I agree, I've thought about it, and
- 12:06Speaker 1: I agree, and so therefore I'm going to go along
- 12:09Speaker 1: with the crowd. Some people think they go to the
- 12:12Speaker 1: extreme thinking I don't want to do what the masses do.
- 12:16Speaker 1: And again that's not thinking for yourself, because if you're thinking,
- 12:18Speaker 1: well automatically, if the masses are doing it, then they
- 12:22Speaker 1: must be sheep or they must be wrong, and I'm
- 12:24Speaker 1: going to go the other way. That's again not thinking
- 12:25Speaker 1: for yourself. So herd mentality's got nothing to do with
- 12:28Speaker 1: not going with the crowd. It's where you go with
- 12:30Speaker 1: the crowd without thinking for yourself. Okay, now we could
- 12:34Speaker 1: talk about it from like a society level, but I'm
- 12:36Speaker 1: not going to even get that deep. I'm not going
- 12:38Speaker 1: to be talking about you know that that's things like
- 12:40Speaker 1: bitcoin or things like you know, the financial market. A
- 12:43Speaker 1: lot of that has to do with herd mentality, with
- 12:45Speaker 1: people are investing their money or throwing their money at something.
- 12:48Speaker 1: But let's bring it down on a more personal scale
- 12:52Speaker 1: and think about how potentially herd mentality can affect your
- 12:55Speaker 1: decisions for your own future. So if you look at
- 12:57Speaker 1: your community, maybe you live in a smaller town, or
- 13:00Speaker 1: maybe you're you know, the people that you surround yourself with,
- 13:03Speaker 1: your social group, your social network, your family, if they
- 13:07Speaker 1: all have certain beliefs and these could be beliefs around
- 13:11Speaker 1: other groups of people where they're really judgmental. Maybe you've
- 13:14Speaker 1: you know, maybe someone or not even maybe Often people
- 13:18Speaker 1: will grow up being racist because of herd mentality, right
- 13:22Speaker 1: or homophobic because of HERD mentality. They grow up with
- 13:26Speaker 1: these beliefs of like, oh my god, that's just wrong
- 13:29Speaker 1: or that's just this, or that's just that, And then
- 13:31Speaker 1: sometimes they're faced with this situation where they actually learn
- 13:33Speaker 1: for themselves and they actually let are able to think
- 13:36Speaker 1: for themselves, and they're like, I don't actually agree with
- 13:38Speaker 1: what I was brought up believing just because that's what
- 13:41Speaker 1: I was absorbing around me. Okay, so bring it back
- 13:44Speaker 1: a little bit, and we're not talking about, you know,
- 13:46Speaker 1: discriminating against groups. But maybe you think I can't go
- 13:50Speaker 1: and pursue this career because it's embarrassing. People are gonna
- 13:54Speaker 1: laugh at me, and I, you know, deep down, feel
- 13:59Speaker 1: like I have to agree or I have to do
- 14:02Speaker 1: what the people around me do, you know. And the
- 14:05Speaker 1: more emotionally attached you are to conforming with the people
- 14:10Speaker 1: around you, the harder it is to make decisions for
- 14:12Speaker 1: yourself because you fear being judged. You know that if
- 14:16Speaker 1: you go against what these people think, they are obviously
- 14:19Speaker 1: going to think that you're doing the wrong thing or
- 14:22Speaker 1: you're making a mistake. And the more comfortable you are
- 14:25Speaker 1: with that, then the easy it is to make your
- 14:27Speaker 1: own decisions. So if you can get to a point
- 14:29Speaker 1: where you're like, I am genuinely comfortable with the fact
- 14:33Speaker 1: that my family thinks that I'm taking too much of
- 14:36Speaker 1: a risk moving here or taking this career, or quitting
- 14:40Speaker 1: this job and doing this or leaving this partner. I
- 14:42Speaker 1: am okay with the fact that they believe something and
- 14:48Speaker 1: I believe something else because I've thought about it critically
- 14:50Speaker 1: and it's just not right for me. Okay. But if
- 14:53Speaker 1: you're constantly thinking, I don't want people to think I'm
- 14:55Speaker 1: making the wrong decision, or I've done something stupid, or
- 14:58Speaker 1: I've done whatever, I'm going to conform to the herd
- 15:01Speaker 1: to be accepted, then it's going to really impact your
- 15:06Speaker 1: happiness because you make decisions based on what other people
- 15:09Speaker 1: think instead of what you think, and you just agree
- 15:11Speaker 1: with them. Okay, So really, really, really pay attention to
- 15:17Speaker 1: how herd mentality affects your life. Also in like social settings,
- 15:20Speaker 1: like adopting trends or opinions just because the people around
- 15:23Speaker 1: you have that opinion and you're like, I want to
- 15:25Speaker 1: fit in. Okay. The next one, this is really interesting.
- 15:28Speaker 1: Number four is anchoring bias. So this is where people
- 15:31Speaker 1: rely really heavily on the first piece of information that
- 15:33Speaker 1: they gather on either a person or like a topic
- 15:38Speaker 1: or an item that they're purchasing. And so you've got
- 15:42Speaker 1: that one first piece of information that you get, and
- 15:45Speaker 1: then every other piece of information around that is relative
- 15:48Speaker 1: to the first piece of information. Okay to the anchor.
- 15:51Speaker 1: Now I'm going to give you an example. So when
- 15:54Speaker 1: you are going into a luxury clothing store or a
- 15:59Speaker 1: luxury car dealership, you're likely going to be faced with
- 16:02Speaker 1: something really really expensive at the start. Okay, that's the anchor.
- 16:06Speaker 1: That is how you gain information about this brand. You're like,
- 16:10Speaker 1: this is a fucking expensive brand. This is luxury. Then
- 16:13Speaker 1: you see an item that in comparison to that first
- 16:15Speaker 1: thing that you saw is in comparison it's cheap. If
- 16:19Speaker 1: you were to see that item somewhere else, you'd be like,
- 16:21Speaker 1: that's really fucking an expensive scaff. But because you saw
- 16:24Speaker 1: like a three thousand dollars jacket and then you saw
- 16:26Speaker 1: a three hundred dollars scalf, you're like, oh, that's not
- 16:27Speaker 1: a bad price for a scuff because you've used you're
- 16:30Speaker 1: using the anchor, But really that scuff is fucking expensive.
- 16:32Speaker 1: It's three hundred fucking dollars, But you're here about to
- 16:35Speaker 1: fucking pay for the scarf because you just saw a
- 16:37Speaker 1: three thousand dollar jacket and you're like, that's a good deal.
- 16:39Speaker 1: I'm getting a good fucking deal because this brand is
- 16:42Speaker 1: so expensive and this is pretty cheap. Okay. The same
- 16:44Speaker 1: goes for cars. This is why a lot of businesses
- 16:46Speaker 1: will have a really high ticket item just to get
- 16:49Speaker 1: you to think that the middle range is cheap. But
- 16:52Speaker 1: they're probably only ever trying to sell you the middle range,
- 16:55Speaker 1: and a lot of brands use it. It's it's not
- 16:57Speaker 1: it's just it's just leaning into psychology to get people
- 17:00Speaker 1: to buy your product and to spend money. There's nothing
- 17:02Speaker 1: wrong with that as long as you are aware as
- 17:05Speaker 1: the consumer being like, all right, it's not necessarily cheap.
- 17:09Speaker 1: I can compare it to other products with other brands.
- 17:11Speaker 1: But that's what they do. Here's this anchor, the expensive product.
- 17:14Speaker 1: That's what you see first. Then you go through the
- 17:16Speaker 1: other products and every other product looks like a great deal.
- 17:18Speaker 1: So then you're way more likely to spend money because
- 17:21Speaker 1: you think you're getting a deal. Okay. But the same
- 17:24Speaker 1: thing can happen when we talk about you know people
- 17:27Speaker 1: as well. So you might have a really great date
- 17:29Speaker 1: with someone and the experience on that night, is this
- 17:33Speaker 1: person's charismatic, they're generous, they're funny, they're adventurous. So that's
- 17:38Speaker 1: your anchor, the first impression that you had of this person.
- 17:41Speaker 1: And then you notice that they do something that's quite shitty,
- 17:46Speaker 1: or they're being a bit of a bully, or they're
- 17:48Speaker 1: being rude, you kind of will try and dismiss it,
- 17:52Speaker 1: being like yeah, but you know, you try and make
- 17:56Speaker 1: excuses around it because it's relative to the anchor, but
- 17:58Speaker 1: they're such a good person, or the other way around.
- 18:01Speaker 1: You might meet an absolute asshole, right, a fuck wit,
- 18:04Speaker 1: and you're like, who the fuck is this clown? And
- 18:07Speaker 1: then you see them do something nice to somebody and
- 18:09Speaker 1: you're like, oh, yeah, they're probably just they're probably just
- 18:11Speaker 1: trying to get something out of that person. Maybe, but
- 18:15Speaker 1: maybe you saw them when they were just being an
- 18:18Speaker 1: absolute asshole, But they do have a good side to them,
- 18:20Speaker 1: and maybe that was just out of their good nature
- 18:22Speaker 1: to do something nice to someone, if that makes sense.
- 18:24Speaker 1: So we will use the anchor the first piece of
- 18:27Speaker 1: information as like, that is the base of what we're
- 18:30Speaker 1: going to base all our decisions around in comparison to
- 18:33Speaker 1: that anchor. All Right, so obviously it's gonna really influence
- 18:38Speaker 1: how you judge things, how you judge people, also how
- 18:41Speaker 1: you spend your money, and a lot of us are
- 18:44Speaker 1: just not really that aware of how much this anchoring
- 18:47Speaker 1: bias affects our decision making every day. Okay, then we've
- 18:53Speaker 1: got confirmation bias. So confirmation bias, which I think, I
- 18:58Speaker 1: don't know how many times I've spoken about it, but
- 19:00Speaker 1: I'll brush over it. But it's basically where you will
- 19:03Speaker 1: seek out or interpret or remember information that confirms your
- 19:09Speaker 1: pre existing beliefs, okay, or thoughts about a certain thing,
- 19:16Speaker 1: and then on top of that, you're probably more likely
- 19:19Speaker 1: to dismiss things that don't align with your pre existing beliefs.
- 19:23Speaker 1: Right now, this obviously affects your like how you process
- 19:27Speaker 1: information to make the correct decision about something, and it
- 19:31Speaker 1: really leads to people being like either really dramatically leaning
- 19:35Speaker 1: to one side or being really skewed in their beliefs.
- 19:38Speaker 1: And a great example of this is in politics. And
- 19:41Speaker 1: I have a firm belief that I think that social
- 19:43Speaker 1: media can be extremely damaging to the political landscape globally,
- 19:48Speaker 1: just because social media is the most biased thing in
- 19:51Speaker 1: the world. Algorithms are so fucking biased. So an algorithm
- 19:54Speaker 1: just keeps pumping out exactly what you want to see.
- 19:57Speaker 1: It's not giving you the full picture, not even close
- 20:00Speaker 1: to the full picture. It's giving you one very specific slice. Okay.
- 20:05Speaker 1: So then you feel further and further and further and
- 20:07Speaker 1: further and further away from someone that might vote for
- 20:11Speaker 1: another party, okay, And that is confirmation bias. You're pulling
- 20:14Speaker 1: in all the information that you agree with that actually
- 20:17Speaker 1: serves you, and anything that maybe highlights the good in
- 20:21Speaker 1: the opposing party or highlights a good trait in the
- 20:24Speaker 1: leader of the opposing party, you will either dismiss or
- 20:27Speaker 1: ignore or be like ah nah, but that's not not
- 20:30Speaker 1: like you just won't take it on board. So then
- 20:32Speaker 1: you actually don't become a good critical thinker anymore because
- 20:36Speaker 1: you have too much confirmation bias. So another like the
- 20:41Speaker 1: key things to look at for is selective attention. So
- 20:43Speaker 1: you're more likely to notice things that align with you,
- 20:46Speaker 1: and you will blatantly dismiss things that don't. It's almost
- 20:49Speaker 1: like you're ignoring it sometimes without even realizing it. Then
- 20:52Speaker 1: there's selective interpretation. So this is where you'll be confronted
- 20:56Speaker 1: with something that might be ambiguous, and you will find
- 21:01Speaker 1: something within that ambiguity that will still support your beliefs
- 21:04Speaker 1: without realizing that if you were to look at that
- 21:06Speaker 1: same thing from a slightly different angle, it might support
- 21:09Speaker 1: the opposing idea or ideology or party or whatever. And
- 21:15Speaker 1: then selective memory, of course, that's where you are more
- 21:18Speaker 1: likely to just remember events from your past, or from
- 21:20Speaker 1: conversations or from whatever that support your belief or your
- 21:25Speaker 1: opinion about something without remembering the bigger picture and thinking
- 21:29Speaker 1: whether there's also this thing. And this could also work
- 21:32Speaker 1: for relationships. A lot of people have this bias towards
- 21:36Speaker 1: them always being the good one in the relationship and
- 21:38Speaker 1: the partner always being flawed without thinking, wait a minute,
- 21:41Speaker 1: what about that time that I did this to my
- 21:43Speaker 1: partner and this and this and this and this. What
- 21:44Speaker 1: about the time that I was really toxic or the
- 21:46Speaker 1: time that I demanded things from my partner? But I'm
- 21:49Speaker 1: only focusing on the annoying thing that my partner does
- 21:52Speaker 1: to me. So it's really important to be aware of
- 21:55Speaker 1: this confirmation bias and just try to pull yourself back
- 22:01Speaker 1: and think, wait, how could I look at it from
- 22:04Speaker 1: the other side. It's not even about agreeing with someone
- 22:06Speaker 1: else and agreeing it's just how can I zoom out
- 22:08Speaker 1: and look at the bigger picture? Because I will show
- 22:10Speaker 1: up as a much better friend if I can pay
- 22:12Speaker 1: attention to the bigger picture to my behavior as well,
- 22:16Speaker 1: I can look at the other side, and I'm a
- 22:18Speaker 1: much better debater and I can really critically analyze if
- 22:21Speaker 1: something is the right decision for me or not. So,
- 22:23Speaker 1: for example, every time an election rolls around, I will
- 22:27Speaker 1: look at what every party is proposing that they're going
- 22:30Speaker 1: to do. I mean, whether they're going to do it
- 22:31Speaker 1: or not, that's fucking politics in general. But I'll look
- 22:33Speaker 1: at whatever what all the parties are proposing that they're
- 22:36Speaker 1: going to do, and I always vote based according to that.
- 22:39Speaker 1: I don't have an emotional alliance to a political party,
- 22:43Speaker 1: and every time I see myself skewing emotionally to a
- 22:46Speaker 1: political party, I ask myself, why why do I feel
- 22:48Speaker 1: emotionally attached to this? And is it because if the
- 22:52Speaker 1: party or is it because I really believe in what
- 22:54Speaker 1: they're doing. Because often you will be attached to something
- 22:57Speaker 1: and then that party or person will do something that
- 23:00Speaker 1: you don't agree with, and you're like, I don't want
- 23:01Speaker 1: to know about it. I don't want to know about
- 23:03Speaker 1: it because it feels like a personal stab. Okay, so
- 23:05Speaker 1: you've got to get better at critically thinking, and then
- 23:08Speaker 1: it's so much easier to not attach yourself, to not
- 23:10Speaker 1: get offended, to not get defensive in debates and in conversations. Okay,
- 23:15Speaker 1: number six. Then we've got something called hindsight bias. So
- 23:18Speaker 1: this is also referred to as the I knew it
- 23:21Speaker 1: all along effect or I knew it all along bias,
- 23:25Speaker 1: and it's for it's the tendency where people believe that
- 23:27Speaker 1: after an event has occurred, that they had predicted it,
- 23:31Speaker 1: or they were expecting it, or they knew the outcome
- 23:33Speaker 1: before the whole thing happened, even if there's like actually
- 23:35Speaker 1: no foundation or no proof that or evidence that they
- 23:38Speaker 1: would have been able to predict that thing. So it
- 23:41Speaker 1: leads people to think that past events are actually more
- 23:46Speaker 1: predictable than they were. So the features are overestimating predictability,
- 23:52Speaker 1: distorted memory. So you often will look back and think
- 23:56Speaker 1: that your beliefs around that thing were probably a lot
- 24:00Speaker 1: stronger than they actually were. Like you look back and
- 24:02Speaker 1: be like, I knew this was going to happen. I
- 24:04Speaker 1: knew it, whereas maybe in the past you didn't know
- 24:06Speaker 1: that it was going to happen, but be thought, maybe
- 24:08Speaker 1: you know this is not going to work out well,
- 24:09Speaker 1: or maybe this you know it's not like this deep
- 24:11Speaker 1: knowing that it was going to happen, or something else
- 24:14Speaker 1: called simplification of cause and effect. So once you know
- 24:18Speaker 1: what the outcome is, people tend to look at all
- 24:20Speaker 1: the leading events up to that thing as being like, oh, well,
- 24:25Speaker 1: look at all these events that led up to that thing.
- 24:26Speaker 1: It was inevitable. That's why I knew because I knew
- 24:29Speaker 1: about all these events coming up to it, when you
- 24:30Speaker 1: probably didn't you know, and you're probably ignoring all these
- 24:34Speaker 1: other things that might have also pointed to that thing
- 24:37Speaker 1: heading in the opposite direction. So that could be predicting
- 24:40Speaker 1: other people's breakups, it could be predicting a sporting event,
- 24:43Speaker 1: it could be predicting some event, some catastrophic thing whatever.
- 24:47Speaker 1: So basically it can lead to overconfidence in decision making,
- 24:51Speaker 1: and it can make it really difficult to learn from
- 24:53Speaker 1: past mistakes because you might be thinking that you understood
- 24:56Speaker 1: something a lot better than you actually did. Number seven,
- 25:18Speaker 1: We've got affect heuristic. I don't even know if I'm
- 25:22Speaker 1: pronouncing that right. But basically this affect heuristic is relying
- 25:27Speaker 1: on emotions rather than information. So it's this mental shortcut
- 25:31Speaker 1: that we do when we're trying to make a decision
- 25:33Speaker 1: over something, where we will rely on our immediate emotional
- 25:37Speaker 1: response to something, our affect in order to make a
- 25:41Speaker 1: decision or in order to pass judgment on something, rather
- 25:46Speaker 1: than pausing thinking about it, reasoning, maybe looking at it
- 25:49Speaker 1: a bit more critically or a bit more logically, and
- 25:51Speaker 1: then making a decision. So you pretty much allow your emotions,
- 25:55Speaker 1: good or bad emotions, to take over and to influence
- 25:58Speaker 1: how risky you think that is, or to influence what
- 26:01Speaker 1: you think that person's behavior is going to be like,
- 26:03Speaker 1: or how you're going to be feeling in the future,
- 26:04Speaker 1: or if it's going to be a good decision or
- 26:06Speaker 1: a bad decision, even if that what you're thinking is
- 26:09Speaker 1: not at all related to your emotions. Okay, it's like
- 26:13Speaker 1: that saying never make a promise when you're happy, never
- 26:16Speaker 1: reply when you are angry, and never make a decision
- 26:18Speaker 1: when you are sad. That I don't know who said it.
- 26:21Speaker 1: I was trying to look it up, and a lot
- 26:22Speaker 1: of that says like anonymous, but it is so it
- 26:26Speaker 1: is such a good saying, and you have to remind
- 26:28Speaker 1: yourself of that all the time, because our emotions will
- 26:31Speaker 1: cause us to be quite dramatic in our decision making,
- 26:36Speaker 1: and it's really important to pause and think about it
- 26:39Speaker 1: before we react. How often have you sent like a
- 26:41Speaker 1: really impulsive text message, or you like, were so angry
- 26:44Speaker 1: at someone, and then in hindsight, you look at what
- 26:46Speaker 1: you said, or you look at what you wrote, and
- 26:48Speaker 1: you think, like, God, that was so extreme. I was
- 26:52Speaker 1: really quite mean, And that's because your emotions were speaking. Now,
- 26:55Speaker 1: there's a huge difference between following your gut instinct and
- 27:00Speaker 1: acting from your initial emotion. Okay, your gut instinct is
- 27:06Speaker 1: a different feeling altogether. It's a deep knowing of what
- 27:09Speaker 1: you believe to be right or wrong in that at
- 27:12Speaker 1: that time or in that moment. A gut instinct also
- 27:16Speaker 1: lasts a whole lot longer, whereas acting from emotion often
- 27:21Speaker 1: stems from fear. Whereas gut instinct does not stem from fear,
- 27:27Speaker 1: it is not a form of anxiety. A gut instinct
- 27:29Speaker 1: could be to do something risky that you feel that
- 27:33Speaker 1: because you know yourself that this is the right decision
- 27:35Speaker 1: for you, even if it means throwing away something that's
- 27:37Speaker 1: still really good right in front of you, whereas often
- 27:41Speaker 1: acting on your emotions and your anxiety will cause you
- 27:46Speaker 1: to pull back and to be fearful. Now, there are
- 27:49Speaker 1: ways that you that this affactistic can happen where it's
- 27:51Speaker 1: quite annoying. Like you might be someone that when you're
- 27:53Speaker 1: really excited, you invite people over, come over on Saturday,
- 27:58Speaker 1: come over on and then you've filled up your calendar
- 28:01Speaker 1: on the Saturday and Sunday and you're like, oh my god.
- 28:03Speaker 1: It comes to the day and you're like, I'm not
- 28:05Speaker 1: in the mood. Why did I do that? Why do
- 28:08Speaker 1: I always do that? If you're someone that does that
- 28:10Speaker 1: all the time, then this is a great thing to
- 28:13Speaker 1: learn about yourself. Okay, So in future, what you can
- 28:18Speaker 1: do is you say, you know what, I'd love to
- 28:21Speaker 1: do something with you this Saturday. How about we pencil
- 28:24Speaker 1: something in, But I need to check my calendar and
- 28:27Speaker 1: then I will let you know in twenty four hours
- 28:29Speaker 1: if we can lock that in. This is if you
- 28:31Speaker 1: know for a fact that you're like I always overextend myself.
- 28:34Speaker 1: I'm always I'm not saying do this for every invitation.
- 28:36Speaker 1: But if you're someone and I know a few people
- 28:38Speaker 1: that are like this and it's hilarious, it's hilarious. But
- 28:40Speaker 1: if you're someone that always stretches yourself too thin, then
- 28:43Speaker 1: use this as a tool. Just say, let's pencil something in,
- 28:46Speaker 1: but I need to check my time. I'm not one
- 28:48Speaker 1: hundred percent. Then after sitting on it for twenty four hours,
- 28:52Speaker 1: be like, have I filled up my weekend too much?
- 28:54Speaker 1: And is this going to make me tired based on
- 28:56Speaker 1: my normal experiences? And if the answer is yeah, it
- 28:58Speaker 1: is too tired, then you just reply saying, hey, look mate,
- 29:01Speaker 1: I've overbooked myself this weekend. Why don't we pencil it
- 29:04Speaker 1: in for later? So that way you're not making a
- 29:06Speaker 1: promise when you're happy like that, saying says you're able
- 29:09Speaker 1: to be like, all right, I know I was over excited,
- 29:12Speaker 1: I was over ambitious with my social calendar. It's not
- 29:15Speaker 1: gonna fucking work for me. Okay, it can be good, Okay,
- 29:18Speaker 1: So this affect heistic is good when you are when
- 29:21Speaker 1: you don't have time to think about something, and sometimes
- 29:24Speaker 1: you just have to make a decision on the spot,
- 29:25Speaker 1: relying on your emotions. Can help you do that. It's
- 29:27Speaker 1: not all bad. Your emotions aren't bad, but it's important
- 29:30Speaker 1: to think, well, has in the past relying on my
- 29:33Speaker 1: emotions in that moment made me be too reactive, too snappy,
- 29:37Speaker 1: and then it gave me demons the next day because
- 29:38Speaker 1: I wasn't good at reacting. Or has it made me
- 29:41Speaker 1: over commit consistently my entire fucking life? Or have I
- 29:44Speaker 1: made decisions because I'm too fearful and then I had
- 29:46Speaker 1: fomo because everyone else went and did that thing, and
- 29:48Speaker 1: I was like, I could have just gone and done that. Okay,
- 29:50Speaker 1: So whenever you have the opportunity to just sit and
- 29:54Speaker 1: be like, all right, am I making like a rash decision?
- 29:57Speaker 1: Or can I sit on it and think about it,
- 30:00Speaker 1: then do it? But it can be good as far
- 30:03Speaker 1: as where you know you don't have the luxury of
- 30:06Speaker 1: time to make a decision. Number eight belief perseverance. So
- 30:10Speaker 1: this is where someone will hold on to their belief
- 30:13Speaker 1: even when it's confronted with contradictory evidence or facts. So
- 30:17Speaker 1: if that's someone, if you are one of these people,
- 30:19Speaker 1: it's really important to just be aware that this is
- 30:21Speaker 1: just a bias changing your beliefs when you are confronted
- 30:25Speaker 1: with evidence that is just like you can't dispute. It
- 30:28Speaker 1: is really hard to do because often we will attach
- 30:31Speaker 1: our identity, our sense of who we are to these beliefs,
- 30:33Speaker 1: and then to say that I was wrong, we feel
- 30:36Speaker 1: like that's going to you know, a part of us
- 30:38Speaker 1: is going to die. But obviously that's not the case,
- 30:41Speaker 1: and it's not going to die, but we feel so
- 30:44Speaker 1: strongly like that. We also don't want to think that
- 30:46Speaker 1: everyone else around us is like, ah ha ha haha,
- 30:48Speaker 1: you were wrong, You're an idiot. But there are ways
- 30:50Speaker 1: that you can learn new information and say, you know what,
- 30:54Speaker 1: I was wrong. I've been presented with this new information
- 30:56Speaker 1: and I'm happy to say I've learned something new today.
- 30:59Speaker 1: And people are not going to think that you are
- 31:03Speaker 1: flawed for saying that. If anything, I actually really respect
- 31:06Speaker 1: someone that can be flexible with their mindset and with
- 31:09Speaker 1: their beliefs. I think it's a really great trait to have.
- 31:13Speaker 1: But these are the key aspects of it. So the
- 31:15Speaker 1: first one is resistance to change. So this is where
- 31:17Speaker 1: you're going to reject new information or even reinterpret information
- 31:21Speaker 1: that will align with your existing beliefs. Then there's cognitive dissonance.
- 31:25Speaker 1: So that's basically where you are ignoring everything and you're
- 31:28Speaker 1: still like, you're steadfast holding that belief, and people will
- 31:34Speaker 1: often resolve it by basically downplaying any information that comes
- 31:36Speaker 1: their way or just ignoring what's being told to them,
- 31:39Speaker 1: which can be extremely frustrating for the people around them.
- 31:42Speaker 1: And then there's bias in information processing, so it's how
- 31:45Speaker 1: you selectively will take on new information and be like, oh, yeah,
- 31:48Speaker 1: but it's like this because of this, but that's not
- 31:50Speaker 1: really and you just kind of pick and choose so
- 31:53Speaker 1: you can still hold that existing belief. Like a great
- 31:56Speaker 1: example of this is that documentary on flat Earthers on Netflix.
- 32:00Speaker 1: It's classic, and it's people who will still hold on
- 32:02Speaker 1: to this belief no matter what. Then we've got different
- 32:06Speaker 1: forms of this belief perseverance. So one is self impression perseverance,
- 32:10Speaker 1: and this is where you will cling to beliefs about
- 32:13Speaker 1: yourself even when they are completely inaccurate, even when they're
- 32:17Speaker 1: detrimental and not good for you. Okay, So you will
- 32:20Speaker 1: stick to this belief about yourself and people will be like, well, no,
- 32:23Speaker 1: you are able to do this because of this, because
- 32:25Speaker 1: of that, because of that, and you're like, no, that's
- 32:27Speaker 1: how I am. So then you're not able to change,
- 32:30Speaker 1: because really change can only occur with the change in
- 32:32Speaker 1: your beliefs of what you're capable of doing. Another one
- 32:35Speaker 1: is the naive theory perseverance. So it's where you hold
- 32:38Speaker 1: on to broader theories about the world, about scientific views
- 32:46Speaker 1: about you know, politics or whatever, even when new evidence
- 32:50Speaker 1: has come forward to challenge that. New science or new
- 32:53Speaker 1: whatever has come forward to challenge that. And then there's
- 32:56Speaker 1: social impress social impression perseverance, where you will may beliefs
- 33:01Speaker 1: about other people even if that person has changed, even
- 33:05Speaker 1: if you learn new information about that person. I've Yeah, Actually,
- 33:09Speaker 1: my narcissistic ex used to be like he would see
- 33:12Speaker 1: one thing that he didn't like about someone and that's it.
- 33:14Speaker 1: They're done, burnt, done in his mind, and no matter
- 33:17Speaker 1: how nice he found out this person was, no matter
- 33:20Speaker 1: what they did his life, not bad vibes, bad vibes,
- 33:22Speaker 1: bad vibes on this person. He'd do that to like
- 33:24Speaker 1: family members of mine anyway, psycho. But yeah, that's what
- 33:30Speaker 1: people will do. Okay, So moving on number nine, this
- 33:35Speaker 1: is a really interesting one. I'm gonna hope I can
- 33:36Speaker 1: like summarize it quite well. Second last one omission bias.
- 33:41Speaker 1: So I've got a lot of notes here so I
- 33:42Speaker 1: can figure out what I'm saying because I found it
- 33:44Speaker 1: difficult to explain. But it's basically where people tend to
- 33:47Speaker 1: view harmful actions. So committing an act as worse or
- 33:54Speaker 1: more morally wrong than harmful inaction. Okay, failing to act
- 33:59Speaker 1: verse is committing an act. So even when the consequences
- 34:03Speaker 1: of the inaction are going to be more harmful, So
- 34:07Speaker 1: people are more likely to judge, like a bad outcome
- 34:11Speaker 1: from doing something as more blameworthy than a bad outcome
- 34:15Speaker 1: from not doing something. So there's that lever test thing
- 34:18Speaker 1: of like if you saw a train and it was
- 34:21Speaker 1: heading down a train track and it was going to
- 34:23Speaker 1: kill five people, but you could pull a lever so
- 34:26Speaker 1: it could divert its path and then it's only going
- 34:27Speaker 1: to kill one person. What would you do? So that's
- 34:30Speaker 1: that moral dilemma of do I let nature take its
- 34:34Speaker 1: course or engineering take its course or whatever you want
- 34:37Speaker 1: to call it and these five people die, or do
- 34:39Speaker 1: I intervene? But then I feel responsible for the death
- 34:43Speaker 1: of that one person. That's that moral dilemma. It's used
- 34:45Speaker 1: in a few TV shows. It's a great question. But
- 34:48Speaker 1: another really good real life example of this is in
- 34:50Speaker 1: organ donations. So countries, and I don't know how new
- 34:54Speaker 1: this data is, but in the US, for example, I
- 34:57Speaker 1: don't know if it's still the way, but being an
- 34:59Speaker 1: organ donator is voluntary. You have to opt in to
- 35:03Speaker 1: be an organ donor. And because you've got to opt
- 35:05Speaker 1: into being an organ donor, people that are kind of
- 35:08Speaker 1: on the fence about it or whatever, they won't do it.
- 35:12Speaker 1: They're not sure, maybe maybe not okay. So the rates
- 35:15Speaker 1: of organ donors once people die, are they an organ
- 35:18Speaker 1: dona or not, are significantly significantly lower than countries where
- 35:24Speaker 1: being an organ donor is the default option and you
- 35:27Speaker 1: have to opt out of being an organ donor. And
- 35:30Speaker 1: this is in a lot of European countries. So in
- 35:32Speaker 1: a European country where you have to opt out of
- 35:35Speaker 1: being an organ donor, people think, well, the action of
- 35:38Speaker 1: opting out fields more harmful than just not doing it, like,
- 35:44Speaker 1: h you know, more harmful than you know, Like if
- 35:47Speaker 1: I was if it was default and I didn't have
- 35:50Speaker 1: to think about it and I just wasn't going to
- 35:51Speaker 1: be an organ donor, I might not take the action
- 35:53Speaker 1: of signing up to be an organ donor. But now
- 35:55Speaker 1: that I am signed up as an organ donor, I
- 35:58Speaker 1: feel like it's more harmful to take myself off. And
- 36:01Speaker 1: in countries where organ donation is the default, the rate
- 36:06Speaker 1: of organ donors obviously obviously after death is up in
- 36:11Speaker 1: some countries one hundred percent. Okay, So that is a
- 36:15Speaker 1: good explanation of kind of how that psychology works based
- 36:18Speaker 1: on how it's framed in action versus action. All right,
- 36:21Speaker 1: I'll give you some other examples. So in a medical context,
- 36:24Speaker 1: someone might not want to do a surgery, like say
- 36:28Speaker 1: someone's life is on the line and they're going to die.
- 36:30Speaker 1: They might not want to do the surgery because they're like,
- 36:32Speaker 1: if I intervene and it causes death, but there's a
- 36:35Speaker 1: big chance that it could keep them alive, I still
- 36:38Speaker 1: don't want to do it because I don't want the
- 36:39Speaker 1: risk of being involved in their death, even if not
- 36:42Speaker 1: performing that surgery means they're going to die anyway. So
- 36:45Speaker 1: it's kind of like I feel like inaction is less
- 36:48Speaker 1: harmful than the action here, if that makes sense, And
- 36:50Speaker 1: the same thing goes for like you know, in sports,
- 36:53Speaker 1: we have to make a call or you know, we
- 36:55Speaker 1: have to make a decision around firing someone or not
- 36:57Speaker 1: firing someone or things like that. All right. One is
- 37:01Speaker 1: the framing effect. So this is a bias, a cognitive
- 37:06Speaker 1: bias where people make decisions based on how the information
- 37:10Speaker 1: is presented or how the information is framed, rather than
- 37:14Speaker 1: the context of the information. Okay, so you look at advertisement.
- 37:19Speaker 1: So if you if an advertisement leads with we have
- 37:23Speaker 1: seventy percent success rate in this thing, you're more likely
- 37:27Speaker 1: to be like, oh, that's I might use that service
- 37:30Speaker 1: than if someone was advertising we have a thirty percent
- 37:33Speaker 1: failure rate. You're going to be like, thirty percent, that's
- 37:36Speaker 1: pretty big. I'm probably not going to go there. Why
- 37:38Speaker 1: are they advertising that they fail thirty percent? That's not good.
- 37:40Speaker 1: Or like, let's say if it's a fertility clinic, if
- 37:43Speaker 1: they say, like over fifty percent of our clients do
- 37:49Speaker 1: not fall pregnant, you'd be like, that's a huge number.
- 37:52Speaker 1: I'm absolutely not going to that clinic. But if they
- 37:55Speaker 1: said nearly fifty percent finds success and fall pregnant, You're like,
- 37:59Speaker 1: that's quite a big number. Okay, it's the whole glass
- 38:02Speaker 1: is half empty half full, that kind of vibe. But
- 38:04Speaker 1: I think it's important to look at it from like risk,
- 38:08Speaker 1: what you're willing to risk, and what you're not willing
- 38:09Speaker 1: to risk. So when you're making a decision that involves risk,
- 38:13Speaker 1: you're going to be generally risk averse. When something is
- 38:16Speaker 1: framed as like, oh, you're going to gain from this,
- 38:18Speaker 1: and you're like, oh, yeah, I'm more likely to do
- 38:20Speaker 1: that thing. So it's really important to just be quite
- 38:22Speaker 1: critical when you're making a decision based on the data
- 38:25Speaker 1: that's being presented to you, like is this actually a
- 38:28Speaker 1: good idea? Is this actually good bang for buck? Like
- 38:31Speaker 1: am I getting good return on my investment? That kind
- 38:33Speaker 1: of thing? And then of course things are going to
- 38:36Speaker 1: be framed in a way that either make you way
- 38:38Speaker 1: too optimistic about that thing, or even look at like
- 38:41Speaker 1: certain like products, if something's labeled as like eighty percent
- 38:46Speaker 1: or eighty or ninety percent fat free versus ten percent fat.
- 38:49Speaker 1: I mean, I'm all for fat, very good for the brain,
- 38:51Speaker 1: but I'm just using it as like that's like the
- 38:53Speaker 1: marketing ploy. Or when they talk about cleaning products kills
- 38:56Speaker 1: nine to nine percent of germs, they're not going to
- 38:58Speaker 1: say one of germs will still be living on your
- 39:03Speaker 1: fucking kitchen counter one percent. That's like a billion germs.
- 39:07Speaker 1: Still you'll be like, that's fucked. I'm going to find
- 39:11Speaker 1: another product, you know. So it's all in how things
- 39:14Speaker 1: are marketed and how we perceive this kind of framing effect.
- 39:17Speaker 1: So the framing effect I think is more around like
- 39:19Speaker 1: marketing and stuff, but I think it's still really really
- 39:20Speaker 1: interesting just to be aware of it. So, yes, that
- 39:24Speaker 1: is my ten mental or psychological biases to look out
- 39:29Speaker 1: for it to help you make better decisions. I hope
- 39:31Speaker 1: you enjoyed that episode. I loved it because I love
- 39:34Speaker 1: I love paying attention to how our psychology works and
- 39:37Speaker 1: how it frames us, you know, to make decisions out
- 39:41Speaker 1: of confidence or out of fee, and how that's actually
- 39:44Speaker 1: impacting our long term decisions for like things that are
- 39:46Speaker 1: going to impact our future and our happiness and our
- 39:48Speaker 1: self esteem and our confidence in our relationships all along
- 39:51Speaker 1: the line and all the above. So yeah, love you
- 39:53Speaker 1: guys so much. I love you so much. Shout out
- 39:56Speaker 1: to my global beans, shout out to my beans in
- 39:58Speaker 1: South Africa. Love you guys also much. That is all.
- 40:01Speaker 1: If you want to send in any listener questions or
- 40:05Speaker 1: write in or suggest any episode topics. Just email at
- 40:08Speaker 1: info at dear wifeimpod dot com. That's all. Love you
- 40:12Speaker 1: guys so much, and always remember, be kind to yourself,
- 40:14Speaker 1: be kind to your brain. Don't text it from anyone,
- 40:16Speaker 1: and especially don't text it from yourself. Don't ca