Ep. 116 - Premium Fitness Evolution: Inside The Yard Gym
Traditional gym models are failing because generic open-gym access breeds low retention and stagnant routines. Hosts Josh Saffron and Jim Corbett welcome Nicole Fjell and Derek Fjell to explore how their venture, The Yard Gym in Bentonville, disrupts standard group workouts using dual-zone programming.
Building a sustainable boutique studio requires moving past single-person training to scalable group dynamics. Nicole Fjell and Derek Fjell unpack their structured eight-week blocks, blending strength on the rig with cardiovascular conditioning on the turf. The founders break down how backing…
The skinny
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