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155 - Clear + Direct (Year-End Appeals, Timing, Options, Best Practices): Andrew Robison
As Andrew shares early in this episode, 30 percent of nonprofit giving is done in December. For this reason, your end-of-year appeal letter could be a major winner for your organization. Listen as Andrew and Rhen discuss ways to make your end-of-year appeal planning as fruitful as possible. If you take nothing else from this episode, remember this: a clear and direct ask is the most important part of the appeal letter.
In this episode, Andrew and Rhen answer the following questions:
Why are end-of-year appeals so important?
Are direct mail appeals worth the effort and expense? Can I stick to…
The skinny
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