Latest / Epic Entrepreneurs / We Put Graffiti On Trucks And The Phone Wouldn’t Stop Ringing with Brendan Hogan Asheville Area Movers
Transcript
- 0:29Bill Gilliland: Hey there and welcome to this week's episode of Epic Entrepreneurs.
- 0:32Bill Gilliland: I am Bill Gillilan, your host.
- 0:34Bill Gilliland: I am also the principal at Action Coach Business Growth Partners and one of the founders of the Asheville Business Summit.
- 0:40Bill Gilliland: Today I'm super pumped.
- 0:43Bill Gilliland: I'm getting to meet a new friend now.
- 0:46Bill Gilliland: Uh we always that's the one of the cool things about doing these podcasts.
- 0:49Bill Gilliland: We get all these new friends around Western North Carolina and the rest of the world.
- 0:53Bill Gilliland: Uh today I've got Brendan Hogan of Asheville Area Mover.
- 0:57Bill Gilliland: So, Brendan, welcome to the podcast.
- 0:58Bill Gilliland: Tell us a little bit about you and your business and how you're serving the community.
- 1:04Brendon Hogan: Yeah, absolutely.
- 1:05Brendon Hogan: I appreciate you having me on, and it's a pleasure to meet you.
- 1:07Brendon Hogan: Um we own, I own Asheville Area Movers.
- 1:11Brendon Hogan: Uh, we're the largest locally operated and owned moving company in the Asheville area.
- 1:16Brendon Hogan: Um, you say we're not owned, but we're not a franchise, we're not partnering with a van line or anything like that.
- 1:21Brendon Hogan: We're just local guys um, you know, moving furniture.
- 1:25Brendon Hogan: Uh I've been doing this now.
- 1:26Brendon Hogan: We're coming up on 10 years next year.
- 1:29Brendon Hogan: Um, so nine years in.
- 1:31Brendon Hogan: Um, you know, we had before the storm, we had 12 trucks and about 45 employees.
- 1:36Brendon Hogan: Uh we're back up to seven trucks, and we got about 35 guys working for us.
- 1:42Brendon Hogan: Uh great guys, great team.
- 1:44Brendon Hogan: Um, you know, I've loved living here in Western North Carolina and, you know, serving the community.
- 1:50Bill Gilliland: So so what?
- 1:52Bill Gilliland: Let's talk about the storm just a bit and then we'll get into some general business stuff.
- 1:56Bill Gilliland: So you it sounds like you were pretty heavily impacted by the storm.
- 2:00Brendon Hogan: Yeah, so for the first eight years of our business, we were headquartered down along the Swannanoa River over by Brother Wolf, um Biltmore Village area.
- 2:11Brendon Hogan: So um unfortunately, we did lose our entire fleet and business in the storm.
- 2:16Brendon Hogan: Um, and you know, nothing we could do about it.
- 2:20Brendon Hogan: Uh pretty, pretty, pretty crazy experience.
- 2:23Brendon Hogan: But we were managed to get some SBA funding, and you know, we're such a labor-heavy business that we were able to get back on our feet pretty quickly.
- 2:31Brendon Hogan: Um additionally, you know, there's a lot of moving going on because of the storm.
- 2:35Brendon Hogan: So we got lucky on that front.
- 2:37Brendon Hogan: But we've moved down on Patton Avenue to some dry land, a little higher elevation this time.
- 2:43Brendon Hogan: Um, but we're getting back on our feet.
- 2:45Brendon Hogan: It's been awesome to see, you know, other businesses in the area kind of turn it around around here over the past year.
- 2:51Brendon Hogan: And I'm just hoping, you know, things can slowly get back to where they were before.
- 2:55Bill Gilliland: Yeah, well, well done on responding as opposed to folding, I guess.
- 3:00Bill Gilliland: Uh, you know, responding positively to the to the thing.
- 3:04Bill Gilliland: I mean, you know, if if you're in western North Carolina and the lean hit, then you everyone was affected.
- 3:08Bill Gilliland: It's just a matter of uh magnitude, I guess.
- 3:12Bill Gilliland: So uh Yeah, that's that's super cool.
- 3:14Bill Gilliland: It's good to hear that uh you responded.
- 3:16Bill Gilliland: You're like you said, there's a lot of people that need need what you have uh and have needed it in the last year.
- 3:23Bill Gilliland: So let me uh ask you, let's switch gears a little bit and just talking about some general business questions.
- 3:29Bill Gilliland: So if you had to start over again, what would you do differently?
- 3:35Brendon Hogan: Oh God, that would be a very, very, very long list.
- 3:39Brendon Hogan: Um, you know, I've made a series of mistakes, you know, throughout the years running this business, and we've learned from every single one of them.
- 3:47Brendon Hogan: Um, you know, most recently coming back from the storm, we hired a bunch of local artists to graffiti our trucks and do logos on the sides of them and everything.
- 3:56Brendon Hogan: Um, you know, I I before when we were up to 12 trucks, I had no branding on them.
- 4:02Brendon Hogan: They were just plain vehicles.
- 4:04Brendon Hogan: I had, you know, our DOT numbers on the side of the doors and our logo, what was legally required, um, but didn't want to spend the money to, you know, put into branding and everything like that.
- 4:12Brendon Hogan: I really, we really, really heavily relied on Google for all of our business.
- 4:17Brendon Hogan: Um, and that was something that I was kind of advised from other people to do.
- 4:22Brendon Hogan: And, you know, since the storm, we've started doing a lot more branding, a lot more advertising, uh, print advertising, you know, outfits, everything like that.
- 4:33Brendon Hogan: It's made a huge, huge impact.
- 4:35Brendon Hogan: We're coming off.
- 4:36Brendon Hogan: I mean, this year will easily be our biggest year ever from a revenue standpoint.
- 4:40Brendon Hogan: Um, and next year is looking like it's it's headed in a similar direction.
- 4:44Brendon Hogan: Um, I just I kick myself because, you know, nine years ago when we started this thing, we got in so early here and when Asheville was booming.
- 4:53Brendon Hogan: And I think if we would have spent the money and the resources and the time into like more of our branding, and I had, you know, almost a decade of 12 trucks driving around with our logos on them, we'd be in a much better position than we were, you know, the couple years prior to the storm.
- 5:09Brendon Hogan: Um, you know, also about five years into our business, we kind of got on board with the idea of like leveraging technology more to make things more efficient, you know, in the moving industry, especially here in North Carolina, because we're regulated, a lot of things are done with paper and pen, um, you know, bill of ladings and contracts that way.
- 5:30Brendon Hogan: And we five years ago transitioned to a CRM that made things just so much more streamlined for us.
- 5:38Brendon Hogan: Um, we work with Supermove, which is uh you know an app out of San Francisco that a lot of moving companies use.
- 5:44Brendon Hogan: There's several different CRMs that you can use, but using that from a scheduling standpoint, um, you know, our bill of ladings on there, revenue on there, customer relationships on there.
- 5:55Brendon Hogan: It's allowed us to be so much more streamlined and it doesn't require more guys in the office.
- 6:01Brendon Hogan: So I actually, you know, run this company essentially with me, myself, Kyle, who is um, you know, our operations manager.
- 6:11Brendon Hogan: And then, you know, we have some guys that are movers that will fill in routinely to do some of the additional office and you know clerical work that's required.
- 6:19Brendon Hogan: But we keep keep things pretty slim um because we leverage technology the way that we do.
- 6:25Brendon Hogan: Um, and yeah, that's been a game changer for us, honestly.
- 6:29Bill Gilliland: Yeah, so leveraging technology and branding would have been a couple of things that you would have leaned into a lot heavy lot heavier, a lot earlier.
- 6:36Bill Gilliland: Yeah.
- 6:36Bill Gilliland: Absolutely.
- 6:38Bill Gilliland: Yeah, yeah.
- 6:39Bill Gilliland: Yeah, you're sort of one of the better kept secrets in Nashville, right?
- 6:43Bill Gilliland: Uh you know, yeah, yeah.
- 6:44Bill Gilliland: Yeah.
- 6:44Bill Gilliland: So that's a that's an interesting thing.
- 6:47Bill Gilliland: So uh what are some of the other big learnings you've had as an owner and an employer in the last nine years?
- 6:55Brendon Hogan: You know, the hardest thing that I will ever do as a business owner, and I'm sure a lot of other business owners can relate to this, is just you know, be a manager of other people and employ people.
- 7:06Brendon Hogan: Um, you know, especially in in our industry.
- 7:10Brendon Hogan: Um, you know, a lot of times we have guys that are transitioning in between work.
- 7:14Brendon Hogan: Um, you know, we have some guys who this is this is their career and they're amazing at it, and they've been great employees, and then, you know, it it is people all over the map, right?
- 7:24Brendon Hogan: And finding good help and treating good help the way that they need to be treated to stick around is something I think is lost on a lot of bigger companies that is easier for a smaller company like ours.
- 7:39Brendon Hogan: But, you know, one mistake in hiring can can lead to you know catastrophic outcomes in our business, unfortunately.
- 7:49Brendon Hogan: Um and uh we've made a lot of mistakes before.
- 7:53Brendon Hogan: I think we've gotten a lot better at it where we're sourcing our employees, um, everything along those lines, the relationships we have with our employees.
- 8:01Brendon Hogan: We feel very strongly that we we we our work is very hard.
- 8:05Brendon Hogan: Moving people's furniture, there's a reason they pay us to do it, right?
- 8:08Brendon Hogan: It's it's a yeah, it's a hard not paying.
- 8:10Bill Gilliland: Yeah, it's a hard time.
- 8:11Bill Gilliland: It's heavy, it's hard, it's hard work, it's rough on your body, it's the whole thing, you know, it's tough.
- 8:17Brendon Hogan: Absolutely.
- 8:18Brendon Hogan: So, you know, rewarding guys and paying guys accordingly for that has been kind of our motto.
- 8:23Brendon Hogan: Oh, especially, you know, from the day we started, we've always paid more than everyone else, but you know, recently finding ways to compensate our employees for, you know, upselling, you know, whether it's insurance, materials, things along that path so that we're getting revenue along with being able to generate and pass back those profits to our employees has really helped build a more positive and you know happy workforce over the last three years, especially.
- 8:54Brendon Hogan: Um we've gotten so much better at that, and we have such good relationships with our employees these days.
- 9:01Bill Gilliland: So um speaking of employees, what qualities do you look for in employees?
- 9:10Brendon Hogan: Uh first and foremost is punctuality, right?
- 9:13Brendon Hogan: Um I can't tell you how many interviews we set up and people end up not showing up or they're lazy.
- 9:20Brendon Hogan: It's crazy, isn't it?
- 9:21Brendon Hogan: It's unbelievable.
- 9:21Brendon Hogan: Yeah, yeah.
- 9:22Brendon Hogan: Yeah, yeah.
- 9:24Brendon Hogan: If you do that, we're just immediately we know it's not gonna work out, right?
- 9:29Brendon Hogan: If you don't value this job, you don't value other people's time.
- 9:33Brendon Hogan: That says a lot about who you are as an employee.
- 9:35Brendon Hogan: I'm often blown away at the amount of people who you know we set up interviews for and they don't come along.
- 9:42Brendon Hogan: You know, uh recently we've done a lot more to kind of pay more for people who have come from other van lines and bigger businesses that are faster for us to train in.
- 9:55Brendon Hogan: It doesn't require as much you know, headway.
- 9:58Brendon Hogan: But if we can get someone in here who has a good attitude, uh shows up on time, is respectful, anyone could be trained to do this job.
- 10:06Brendon Hogan: And, you know, confidently people can do it really, really quickly.
- 10:11Brendon Hogan: Um and I guess those are the main qualities we look for is just respect, you know, not getting flustered, I guess, under pressure, because a lot of things can go wrong on a moving day and kind of just maintaining a good attitude with a customer and just caring about your job, right?
- 10:27Brendon Hogan: Um you know, we have wonderful, wonderful guys right now who really care about people and care about their jobs and care about their community, and you're not gonna cut corners when you feel that way.
- 10:37Brendon Hogan: Um, and that's been really important to find.
- 10:40Brendon Hogan: Yeah.
- 10:40Brendon Hogan: Yeah, I think I don't think you can say that.
- 10:43Bill Gilliland: So, what are some common misconceptions about running a business?
- 10:50Brendon Hogan: Um that there's so much better work-life balance, I guess.
- 10:58Brendon Hogan: Um, you know, a lot of people think that I have a lot of free time on my hands because especially nowadays, I can play golf on a Tuesday, but that doesn't mean that I'm not in my car headed out somewhere on a Friday night in the middle of dinner with my wife, and I gotta go take care of something.
- 11:17Brendon Hogan: It's just it's a grind, right?
- 11:19Brendon Hogan: Like it's it's constant.
- 11:21Brendon Hogan: Um the stress is is constant.
- 11:24Brendon Hogan: I think in the first several years of my business, I didn't like who being a business owner made me become because I was so stressed out and anxious all the time when things would go wrong, or you're trying to lay your head, you know, to rest at night and you're thinking about a damage that was caused or a payroll coming up or anything along those lines.
- 11:46Brendon Hogan: And um, you know, I I guess the conception is that it's all rainbows and butterflies for people that don't do it, but it it is a lot of hard work and managing that stress is really, really, really important.
- 11:58Bill Gilliland: Yeah, yeah, there's a lot of people counting on you.
- 12:00Bill Gilliland: So yeah, it's uh it's a it's a good thing.
- 12:03Bill Gilliland: So what do you attribute your growth to?
- 12:06Brendon Hogan: Yeah, so in our early years, I we tried to hire a bunch of guys that were were like us, right?
- 12:15Brendon Hogan: They're they're fun, they're positive, they could joke around with customers, they had good attitudes, and that really showed in the amount of repeat customers that we had.
- 12:23Brendon Hogan: Um, I think that's a huge part of it.
- 12:25Brendon Hogan: And to this day, we're very careful about the kind of vibe we're trying to curate around here.
- 12:29Brendon Hogan: Um, we want people who are having one of the most stressful days of their year to have a good and positive experience when our guys show up with smiles on their face and they're cracking jokes and everybody's having a good time.
- 12:40Brendon Hogan: Um you know, beyond that, uh yeah, that's probably where Yeah, yeah, yeah.
- 12:50Bill Gilliland: No, I like it.
- 12:51Bill Gilliland: I like it.
- 12:52Bill Gilliland: You you've you've you've you've created a culture where it's hard work, but it's you know, they have a good time.
- 12:57Bill Gilliland: I mean, you know, enjoy being there.
- 12:58Bill Gilliland: I like it.
- 12:59Bill Gilliland: Absolutely.
- 12:59Bill Gilliland: I like it.
- 13:00Bill Gilliland: So you talk you you you hit on the challenges earlier, but how how do you balance personal life and your business, the the demands of running a business?
- 13:11Brendon Hogan: Yeah, so um I have a gentleman who's our operations manager, and we're kind of uh, you know, the one two, and we work together very, very well.
- 13:20Brendon Hogan: And I think, you know, he just had a baby actually a week after the storm, um, which was pretty, pretty stressful time, obviously.
- 13:29Brendon Hogan: But um having him kind of you know go through that process over the last year.
- 13:34Brendon Hogan: Um, I actually got married last weekend, so I've had a lot going on over the last couple of weeks as well.
- 13:39Brendon Hogan: Yeah.
- 13:40Brendon Hogan: Yeah, but just knowing where each other is at and uh being able to fill in when the other person is, you know, not available.
- 13:47Brendon Hogan: I also, you know, my wife has been great about you know just helping me through stressful times.
- 13:54Brendon Hogan: I think I used to get so hyper-focused on things that would go wrong in the early days, you know, but customer damage, somebody sideswags a car in a vehicle, all things that can go wrong and have it on moving days.
- 14:08Brendon Hogan: And, you know, after nine years, so much has happened that when these things happen anymore, you start to realize like, hey, this isn't the end of the world.
- 14:16Brendon Hogan: We're gonna wake up tomorrow, we're still in business, we're protected by our insurance.
- 14:21Brendon Hogan: Um, you know, all things that start to become easier as the years go on for sure.
- 14:27Bill Gilliland: Well, I mean, you lost your whole fleet.
- 14:29Bill Gilliland: I mean, it's that can't get much worse than that.
- 14:31Bill Gilliland: So I mean, you know, you know, I you know, there's yeah, life this too shall pass, right?
- 14:37Bill Gilliland: Yeah.
- 14:37Bill Gilliland: So yeah, it's good.
- 14:39Bill Gilliland: So um I have an acronym called B EPIC, and I'm gonna tell you what the acronym is, and I I just want uh sort of be a quick fire around, maybe like one or two words or sentences about each, just your thoughts on it.
- 14:51Bill Gilliland: So the B and B Epic stands for bring energy.
- 14:54Bill Gilliland: So what are your thoughts around energy?
- 14:58Brendon Hogan: Kind of what we hit on earlier.
- 14:59Brendon Hogan: I think it's the most important part of the business, you know, the vibe and and energy that you bring on a daily basis.
- 15:04Bill Gilliland: Love that.
- 15:04Bill Gilliland: How about education?
- 15:05Bill Gilliland: The E is education.
- 15:08Brendon Hogan: Yeah, I think properly training your employees and guys to handle the scenarios that are going to arise is core to any company culture, right?
- 15:16Brendon Hogan: Love it.
- 15:16Brendon Hogan: How about P for planning?
- 15:18Brendon Hogan: Uh being organized, prepared, kind of like we were hitting on with the CRM earlier, makes life so much easier.
- 15:26Brendon Hogan: If you can do one thing today that you didn't want to do to prepare for something in the future, you're gonna save yourself a huge headache in the long run.
- 15:36Bill Gilliland: Love it.
- 15:36Bill Gilliland: How about I for inspiration?
- 15:40Brendon Hogan: Yeah, just dealing with people every day, right?
- 15:42Brendon Hogan: I mean, that's inspiring in itself.
- 15:44Brendon Hogan: Um, you know, getting a getting a phone call that things have gone well, or somebody praising your business or your guys, um, you know, that's enough to keep things going all the time.
- 15:52Bill Gilliland: Love it.
- 15:53Bill Gilliland: And C stands for commitment.
- 15:55Bill Gilliland: I reckon if you weren't committed, you wouldn't have opened back up, but let's uh let's talk about commitment.
- 16:02Brendon Hogan: Yeah, I, you know, I'll be honest, it was a pretty emotional period for me, to be honest.
- 16:10Brendon Hogan: Um I couldn't get to my lot after the storm hit, and you know, the the water was at like 14 feet where I was crazy.
- 16:18Bill Gilliland: Yeah.
- 16:18Brendon Hogan: Yeah, it was up over our trucks, and you know, I I told my who was my fiance at the time, not my wife, uh, you know, I need to get down there, I need to see what's going on.
- 16:27Brendon Hogan: By the time we got down there, we had parked my car like a mile and a half away and walked across these train tracks.
- 16:33Brendon Hogan: And I got up there and I looked down into our lot, and I think I looked at my wife, my not wife, and I was like, ah, my life is over.
- 16:42Brendon Hogan: Um, and you know, I think I just woke up like three days later after sulking to just say, I don't really have a choice but to turn this thing around.
- 16:53Brendon Hogan: I got a bunch of people depending on me.
- 16:56Brendon Hogan: Um, you know, at one point someone had called us to do a massive contract to one of the apartment complexes that was actually next to us that needed like 300 units moved out that was getting covered by insurance.
- 17:08Brendon Hogan: And I had to tell this guy on the phone, like, hey, we we can't do this.
- 17:12Brendon Hogan: You know, I don't have any trucks either.
- 17:13Brendon Hogan: I'm really sorry.
- 17:14Brendon Hogan: Um and I think something sprung in me at that point like, hey, like maybe I'm looking at this, you know, terrible, terrible situation, this horrible thing that's happened to us, and I'm not realizing that this is actually a huge opportunity to build back stronger and build back better.
- 17:30Brendon Hogan: Um, and that's you know why we got the artists to graffiti our trucks and everything like that.
- 17:36Brendon Hogan: We wanted to build back as like a part of the community.
- 17:38Brendon Hogan: And honestly, it it was kind of a blessing in disguise because I feel like we were getting really complacent, our fleet was getting really old.
- 17:46Brendon Hogan: Um, we needed a good reset.
- 17:48Brendon Hogan: I wish it didn't happen the way that it did, obviously.
- 17:51Brendon Hogan: And it was a horrible, horrible thing.
- 17:53Brendon Hogan: But, you know, I've have never felt better about our business and where we're at and the people we're working with and the job we're putting forward for our clients.
- 18:02Bill Gilliland: Well, you know, what I would say is congratulations on finding the gift.
- 18:05Bill Gilliland: There's always a gift in just about everything.
- 18:09Bill Gilliland: And uh yeah, well done.
- 18:11Bill Gilliland: Well done on that.
- 18:12Bill Gilliland: So what words of advice would you offer other business owners who are looking to grow?
- 18:20Brendon Hogan: You know, keep it simple, probably.
- 18:22Brendon Hogan: Um we like there are little incremental changes that you can make that will make a massive massive difference.
- 18:30Brendon Hogan: I think another big lesson that I've learned is spend the money to to do things right, right?
- 18:37Brendon Hogan: Um, you know, recently Google did a change to their um advertising platform and they added something called LSAs.
- 18:45Brendon Hogan: And if we didn't discover those, I truly believe our revenue would be probably 30% less than what it is, and they're expensive, and it's been, you know, it's it's a huge expense.
- 18:58Brendon Hogan: But the turnaround in business that we've got from from spending the money, the turnaround in business that we've got from branding our trucks and going all in and spending the money, and you know, really, you know, yard signs and print advertising and all those things, I think it it comes back to you tenfold um if you're willing to fully commit, you know, no half measures for sure.
- 19:20Bill Gilliland: Yeah, no, I love that.
- 19:22Bill Gilliland: So what's the next big thing for you and for your company?
- 19:28Brendon Hogan: Yeah, so we recently just opened a branch in Atlanta.
- 19:31Brendon Hogan: Uh, we had a gentleman who worked for us for a long time who did an amazing job.
- 19:36Brendon Hogan: We really respect and trust, who moved down to Atlanta to be closer to family.
- 19:40Brendon Hogan: And so we've purchased a truck down there, we started setting up shop down there.
- 19:45Brendon Hogan: We're gonna expand into Atlanta area movers, so AAM as well.
- 19:50Brendon Hogan: Um, and hopefully, you know, if things start going well there, we can start to vertically integrate, you know, different branches across the southeast is the goal.
- 20:00Brendon Hogan: Um, and you know, if we do that, we're hopeful that we can set up, you know, some type of call center here and run everything out of Asheville where we can provide, you know, better jobs and opportunities to people in this area.
- 20:10Brendon Hogan: Love that.
- 20:12Bill Gilliland: Love that.
- 20:13Bill Gilliland: Love that.
- 20:14Bill Gilliland: So, what's the best way for someone to get in touch with you?
- 20:18Brendon Hogan: Yeah, through our website or through our phone number.
- 20:20Brendon Hogan: I mean, we love to talk to people on the phone.
- 20:22Brendon Hogan: We get a lot of emails too, but um, you know, just pick up the phone and call us.
- 20:26Brendon Hogan: Our number is right on our website on all of our branding and our signs around town.
- 20:31Brendon Hogan: Um and your trucks now too, huh?
- 20:33Brendon Hogan: Yeah, no, trucks now too.
- 20:35Brendon Hogan: Yeah, we we love talking to people.
- 20:37Brendon Hogan: I would much rather book and move with you on the phone than email back and forth with you.
- 20:42Bill Gilliland: You're gonna have to get on the phone eventually because you gotta, you know, or you're gonna have to meet in person one, probably both.
- 20:47Bill Gilliland: So uh you might as well might as well pick up the phone and call.
- 20:51Bill Gilliland: I love that.
- 20:52Bill Gilliland: I love that.
- 20:53Bill Gilliland: That's great.
- 20:53Bill Gilliland: Well, fantastic.
- 20:54Bill Gilliland: This has been great.
- 20:55Bill Gilliland: Really appreciate you guys being part of the community and all you're doing and all you're changing and your uh attitude towards growth.
- 21:04Bill Gilliland: I love that.
- 21:04Bill Gilliland: So uh yeah, I know you're gonna continue to be successful.
- 21:08Brendon Hogan: So well, yeah, I really appreciate you having me on.
- 21:11Brendon Hogan: This has been great, and uh I look forward to listening to this episode and more episodes and appreciate what you're doing for the community.
- 21:16Bill Gilliland: Yeah.
- 21:17Bill Gilliland: Well, and until next time, all the best.
- 21:20Brendon Hogan: Yeah, you as well.