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Do Yard Signs ACTUALLY Work for Home Service Businesses?
Do Yard Signs Actually Work for Home Service Businesses?
In this episode of Owned and Operated, John Wilson is joined by Sam Preston, CEO of Service Scalers, to break down one of the simplest—and most debated—marketing channels in home services: yard signs.
Are they actually effective, or just cheap noise?
John and Sam dig into the real economics behind yard signs, including why they can be 10–100x cheaper per impression than billboards—but come with tradeoffs in reach and perceived credibility. They also explore real-world examples, including a company that scaled to millions in revenue…
The skinny
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