Latest / Keys To The Shop : Equipping Coffee Shop Leaders
298: A Trophy, or Atrophy?
Winning coffee awards and competitions is pretty cool. There are many benefits to pursuing accolades for your coffee shop through such as marketing opportunities, sharpening skills, energizing staff, and networking. The question we have to ask ourselves though is, just how critical are competitors and awards tot he success of our shops and what metric should we be using to gauge the health of our businesses?
In today's episode we will be talking about how the pursuit of awards can often become a means to ignore the more foundational issues within the shop and actually contribute to further…
The skinny
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