Latest / Arroe Collins Like It's Live / Pod Crashing 101 Episode 460 Are The Right People Hosting Podcasts
Transcript
- 0:00Speaker 1: Ero dot net a r r O E A r
- 0:03Speaker 1: r OE not just one podcast, it's twenty different selections
- 0:08Speaker 1: for that cruise back to work or maybe sitting around
- 0:10Speaker 1: the office. One of the top podcasts is a show
- 0:13Speaker 1: called Play It Forward. Missed Opportunity. I'm given the opportunity
- 0:18Speaker 1: and blessed it that to share conversations with some of
- 0:21Speaker 1: the most famous people around the world, be it in
- 0:23Speaker 1: Hollywood or even Washington, d C. So what happens when
- 0:27Speaker 1: they don't show up for the interview? That's a missed opportunity,
- 0:31Speaker 1: but we still ask the questions only on ero dot
- 0:35Speaker 1: net a r r OE dot net. Enjoy your exploration, Yo,
- 0:39Speaker 1: What's going on? My name is Errow, host of the
- 0:41Speaker 1: weekly podcast Podcrashing and Podcrashing one on one. These episodes
- 0:47Speaker 1: are designed to connect listeners to podcasts specialists around the world.
- 0:50Speaker 1: The goal has always been to inform our podcast community
- 0:54Speaker 1: with subjects that deal with everything and beyond now. The
- 0:57Speaker 1: one thing that I've learned over the years is that
- 0:59Speaker 1: podcast are usually very open and always filled with a
- 1:02Speaker 1: spirit that spreads their skills as journalists, medical specialists, true
- 1:06Speaker 1: crime soldiers, gamblers, motivators, spiritualists, actors, and even their children.
- 1:11Speaker 1: Here's a thing. There's a podcast for every subject. There's
- 1:15Speaker 1: no such thing as a bad idea. Pod crashing and
- 1:18Speaker 1: podcrashing one on one they've been around since March of
- 1:21Speaker 1: twenty nineteen. The original goal was to put focus on
- 1:25Speaker 1: helping up and coming podcasters to have the right information
- 1:29Speaker 1: about hosting as well as surviving inside the podcast world.
- 1:33Speaker 1: That idea went fifty four episodes before adopting a new plan.
- 1:38Speaker 1: I'm talking to the podcasters, why not dig into their
- 1:41Speaker 1: journey as well. The purpose of podcrashing one on one
- 1:45Speaker 1: is to help you build your own platform, to promote
- 1:48Speaker 1: it and earn your own money. This is Podcrashing one
- 1:54Speaker 1: on one episode number four hundred and sixty. Are the
- 1:59Speaker 1: right people using the strength of the podcast outreach? Come
- 2:02Speaker 1: on now? We see it every day. Podcasting has so
- 2:06Speaker 1: many identities, and we're hooked up to the wants, commands,
- 2:10Speaker 1: and personal demands of a listener that we can't even see.
- 2:14Speaker 1: I see podcasters as being no different than the making
- 2:17Speaker 1: of a nineteen seventies garage band or a tiny dancer
- 2:20Speaker 1: with big shoe Broadway dreams, taking that first step and
- 2:23Speaker 1: spinning inside a dimly lit basement. Are the right people
- 2:27Speaker 1: using the strength of the podcast outreach? Research clearly shows YAO, Okay,
- 2:33Speaker 1: some are many, many many are not. Podcasting has an
- 2:37Speaker 1: amazing outreach, but a lot of the right people are
- 2:41Speaker 1: either misunderstood or are being misused. First, who is using
- 2:45Speaker 1: the art of podcasting, Independent thinkers and niche chasers, They
- 2:50Speaker 1: totally get it When it comes to the real picture,
- 2:54Speaker 1: podcasting isn't about a mass outreach. It's about building trust
- 2:58Speaker 1: a small loyal audience, and it beats out a billion
- 3:02Speaker 1: attention depth sit listeners seeking a mental rush. Other top
- 3:06Speaker 1: dog podcasters are teachers, storytellers, and curious conversationalists. Even when
- 3:12Speaker 1: branding your business, podcasting will work, but you're gonna have
- 3:16Speaker 1: to really put a lot of energy into trust and
- 3:20Speaker 1: building that audience. Hey, coming up next, podcasting, are we
- 3:27Speaker 1: getting the right people behind the microphone? Let's dig even deeper. Hey,
- 3:33Speaker 1: thanks for coming back to podcrashing one on one this
- 3:37Speaker 1: thing called podcasting? Are we getting into the right people
- 3:41Speaker 1: tapping into the power of its outreach? Research unveils there's
- 3:45Speaker 1: a lot of number chasers. I see a lot of
- 3:49Speaker 1: former and current radio hosts falling deeply into this hole.
- 3:53Speaker 1: Gotta get the numbers. Gotta get the numbers. Your podcast
- 3:56Speaker 1: isn't an Arbitron or Nielsen rating system. It's not like
- 4:00Speaker 1: terrestrial radio. Another victim of podcasting are your influencers who
- 4:05Speaker 1: see podcasting not as a connection to real people, but
- 4:08Speaker 1: rather a hookup to just anyone they really don't know
- 4:12Speaker 1: but would like to get to know them. Listeners of
- 4:14Speaker 1: podcasting can spot a sales job twenty seconds into an episode.
- 4:19Speaker 1: It's like, Oh, they're gonna sell me something. This is
- 4:22Speaker 1: nothing more than an infomercial. When we get real about
- 4:25Speaker 1: podcast outreach, the one thing we need to do is
- 4:28Speaker 1: aim our focus on the physical act of para closeness.
- 4:32Speaker 1: Your listeners are right there. What are you doing within
- 4:37Speaker 1: that podcast that builds a long term relationship as well
- 4:41Speaker 1: as trust. Letting your listeners feel like you see them
- 4:45Speaker 1: without selling them something. Ooh, that's phenomenal. One study shows
- 4:49Speaker 1: podcasters obsessed with outreach are the spokes in a wheel
- 4:54Speaker 1: that weaken the entire process. But what about real people
- 4:57Speaker 1: who accidentally fall into podcasting and have troubles with you know,
- 5:01Speaker 1: kind of bringing one and two seasons together. The real
- 5:05Speaker 1: story on this study isn't the podcaster the focus is
- 5:09Speaker 1: on how you should love and support who your listener first.
- 5:16Speaker 1: And always get the attention off of you, man, just
- 5:18Speaker 1: get it off you. I'm Aerol and that's podcrashing one
- 5:22Speaker 1: on one