761: 761: Shopping for Cash Flow: Buying an Online Business in 2026
What if you could skip the hardest part of starting a business, the zero-to-one grind, and just buy your way into cash flow instead?
Joe Burrell runs Just Website Brokerage, where he's helped broker over 300 sales totaling more than $7 million in lifetime value.
He started buying and selling his own online businesses back in 2012 and pivoted to full-time brokering around 2018.
These days he doesn't run any businesses of his own — his expertise is entirely in guiding buyers and sellers through the deal process.
In this episode, Joe walks through real, live listings on Flippa, breaking down…
The skinny
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