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🤳 Bridey Drake on how she deals with a strong online presence... · KIIS Breakfast

• 0:00
  Speaker 1: There's Go.
• 0:01
  Speaker 2: My name is Brady Drake.
• 0:02
  Speaker 1: There's Go. She is massive on TikTok, over eleven million followers,
• 0:07
  Speaker 1: named the Australian TikTok Creator of the Year, and she
• 0:10
  Speaker 1: is Brady Drake. We have a live in the studio now.
• 0:12
  Speaker 2: Good morning, good morning, Oh my god. I have so
• 0:16
  Speaker 2: many questions.
• 0:18
  Speaker 3: First of all, I know it can get really hectic
• 0:20
  Speaker 3: and overwhelming, but.
• 0:22
  Speaker 1: Amy is also an influencer.
• 0:24
  Speaker 2: No are you in the grand scheme of things? Even
• 0:28
  Speaker 2: million crazy?
• 0:30
  Speaker 3: And I can't even go to a local westfield without
• 0:33
  Speaker 3: being stopped, mostly by mums because it's a lot of
• 0:35
  Speaker 3: mum content.
• 0:36
  Speaker 2: Well it used to be. I can't imagine. Can you
• 0:38
  Speaker 2: even walk down the street without being stopped?
• 0:40
  Speaker 4: Actually not really anymore, which is crazy, Like I can't
• 0:43
  Speaker 4: even comprehend it. I just because I'm a girl from
• 0:46
  Speaker 4: woy Woy and I'm like, what people actually watch me?
• 0:48
  Speaker 1: So Central Coast, New South Wales. Tell us how it
• 0:51
  Speaker 1: all started? Then? I mean, eleven million followers And it
• 0:55
  Speaker 1: wasn't on purpose, was it?
• 0:56
  Speaker 3: Yeah?
• 0:56
  Speaker 2: It was it just organic. It just happened accidentally.
• 0:59
  Speaker 4: Back in twenty nine, I just posted a video and
• 1:01
  Speaker 4: it went viral and I got hooked. I love making videos,
• 1:04
  Speaker 4: so I turned my hobby into my career.
• 1:06
  Speaker 1: When it was the first video, I was.
• 1:09
  Speaker 4: Me and my best friend Jinny, and I kind of
• 1:11
  Speaker 4: lied in the video, probably shouldn't have. I was like,
• 1:13
  Speaker 4: she's from South Korea and I'm from Australia and we
• 1:15
  Speaker 4: traveled the world together.
• 1:16
  Speaker 2: She lived an hour away from me. But it went
• 1:19
  Speaker 2: viral so good, and it was like my career was
• 1:21
  Speaker 2: built off a line.
• 1:21
  Speaker 4: And I'm just kidding.
• 1:23
  Speaker 3: I had I did a video and same thing probably
• 1:25
  Speaker 3: around twenty nineteen as well, went viral, and it was
• 1:28
  Speaker 3: literally like me taking the piss.
• 1:30
  Speaker 2: It was this thing that I had thought up of,
• 1:32
  Speaker 2: like why don't you dress really nice at home? Because
• 1:34
  Speaker 2: obviously I'm a home.
• 1:35
  Speaker 3: With three kids under the age of four, so I
• 1:37
  Speaker 3: look like garbage every day. And it was just me
• 1:40
  Speaker 3: taking the piss out of like cleaning the toilets and bringing.
• 1:43
  Speaker 2: In the washing but dressed up. And it got like
• 1:45
  Speaker 2: nineteen million.
• 1:46
  Speaker 4: Oh my gosh.
• 1:47
  Speaker 3: Yeah, and that's just so good. Random videos just go
• 1:49
  Speaker 3: viral and then that's it. You put on the map.
• 1:52
  Speaker 1: Yes, yeah, you can't really pick it right.
• 1:54
  Speaker 4: No, I just brought my personality into every video. And
• 1:56
  Speaker 4: people were like, oh, she's kind of cool. Sometimes it's
• 2:00
  Speaker 4: so real and relatable. Yeah, I've how to look at
• 2:02
  Speaker 4: your videos.
• 2:02
  Speaker 3: And then didn't you kind of get even more traction
• 2:05
  Speaker 3: when you started doing up old homes?
• 2:07
  Speaker 4: Yeah? I went to the outback Broken Hill and started
• 2:10
  Speaker 4: renovating homes with my dad twenty one.
• 2:13
  Speaker 1: Yeah, so why outback Broken Hill?
• 2:17
  Speaker 4: Well, my mum is actually from the outback, and so
• 2:19
  Speaker 4: I did a little trip out there and I was like,
• 2:21
  Speaker 4: I love this place. And now, funny enough is like
• 2:24
  Speaker 4: I go out there to retreat and to like rEFInd
• 2:26
  Speaker 4: myself because like city life gets a bit too hectic sometimes,
• 2:29
  Speaker 4: so I'm like, Broken Hill is my safe place.
• 2:30
  Speaker 3: Did it ever start becoming a little bit too much?
• 2:34
  Speaker 3: Because I know when you do grow so quickly and rapidly,
• 2:38
  Speaker 3: and all of these offers and these opportunities come for
• 2:40
  Speaker 3: you and you want to kind of jump on them
• 2:41
  Speaker 3: because you're like maybe they won't come around a second time.
• 2:44
  Speaker 2: But then, did you ever feel like pressure to constantly
• 2:47
  Speaker 2: show up online? And did that have a toll on
• 2:49
  Speaker 2: you at any time?
• 2:50
  Speaker 4: It wasn't necessarily like pressure to make videos. I love
• 2:53
  Speaker 4: that and I'll do that for the rest of my life.
• 2:54
  Speaker 4: It was more so I got a lot of anxiety
• 2:57
  Speaker 4: through it because I didn't know how to handle it.
• 3:00
  Speaker 4: I feel at home by myself with my phone, and
• 3:02
  Speaker 4: then I've kind of just been like shoved into the
• 3:04
  Speaker 4: spotlight and I didn't know how to handle it properly,
• 3:06
  Speaker 4: and so I got a lot of anxiety from that.
• 3:08
  Speaker 1: Was that the comments and dms and stuff. Is that
• 3:10
  Speaker 1: nasty stuff you were getting?
• 3:12
  Speaker 2: There was?
• 3:12
  Speaker 4: But I also have the best online community in the world,
• 3:15
  Speaker 4: so I just stick to my own followers on like,
• 3:17
  Speaker 4: I'm not reading anyone else unless they know me.
• 3:19
  Speaker 2: It's just like going everywhere and being recognized.
• 3:21
  Speaker 4: I felt like I didn't know how to handle that
• 3:23
  Speaker 4: at first, yep, But now I've kind of I've kind
• 3:25
  Speaker 4: of got my grasp on it, and I love it.
• 3:27
  Speaker 4: It's the best thing.
• 3:27
  Speaker 3: Tell us about this docu series that you're doing with
• 3:30
  Speaker 3: Stan What is it? Just? Is it about your life
• 3:33
  Speaker 3: and what you've got going on?
• 3:34
  Speaker 2: Yeah, it's called pure average.
• 3:36
  Speaker 4: Yeah, pretty much behind the scene, look onto how to
• 3:39
  Speaker 4: navigate a world that I kind of got shoved into
• 3:43
  Speaker 4: in the best way possible. So it's behind I just
• 3:46
  Speaker 4: let people in a little bit deeper and closer, and
• 3:48
  Speaker 4: it talks about self worth and body image. And you know,
• 3:51
  Speaker 4: I go through a little bit of a heartbreak on
• 3:52
  Speaker 4: the on the show as well, and you don't see
• 3:55
  Speaker 4: his face. But then directly after the show finished, I
• 3:58
  Speaker 4: met a lovely, sweet, beautiful man who I'm dating. Now.
• 4:01
  Speaker 3: Okay, so my key has a few videos that he's
• 4:04
  Speaker 3: been putting up on his socials, right, we just want
• 4:07
  Speaker 3: to get your feedback on how he could potentially improve.
• 4:10
  Speaker 2: Does he have what it takes to become an influencer.
• 4:13
  Speaker 1: I mean, I've been a radio guy in my life, right,
• 4:15
  Speaker 1: so this this stuff doesn't come naturally to me. This
• 4:18
  Speaker 1: is me swimming.
• 4:24
  Speaker 2: Fisherman and he's been caught. Yeah, you know what.
• 4:31
  Speaker 4: I think you're the next You're the next big thing.
• 4:35
  Speaker 2: To him. I need your autograph before I leave. Please
• 4:38
  Speaker 2: that it's terrible.
• 4:39
  Speaker 1: I love your lies, Brian. You can see a being herself.
• 4:43
  Speaker 1: No lies, pure average is out now only on stand.
• 4:46
  Speaker 2: Thank you for coming in, Thank you so much for
• 4:48
  Speaker 2: having me