Capital Raising Strategies: Which Money to Raise, Who From and How to Run the Raise
A capital raising strategy is the plan behind a raise: which kind of money a business takes, how much, who it comes from, on what terms, how the founder reaches those investors or lenders, and which rules the raise runs under. Most of those decisions are made by the facts of the business, such as its revenue, its assets, how big it could grow and where it and its investors are based.
Key takeaways
The facts of the business decide which kind of money fits it.
The amount comes from the plan and the next milestone.
Investors are matched on sector, stage, cheque size, location and debt or equity…
The skinny
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