Ep 45 - Sparkling Sips - Jessica Batty, Your Impressions Don't Impress Us Much
ATTENTION DIDN'T DISAPPEAR. IT MOVED. 💥
And if your marketing strategy hasn't moved with it, we need to talk.
In this second pour of Sparkling Sips, Cristina and Jacqui welcome back Jessica Batty, SVP of Marketing at Fluent, for another sharp, unfiltered conversation about the future of commerce media, consumer intent, and the uncomfortable truth about how brands measure attention.
Last time, Jessica called it: social media has gone from discovery to obligation. This time, she's taking us one step further.
If consumers are tuning out the noise, where is the attention that actually converts?…
The skinny
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