Latest / Honest Esthetician Education / Miracle Workman Reveals Her $100K+ Esthetician Strategy with Victoria Boyle SKIN BY YOU

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Miracle Workman Reveals Her $100K+ Esthetician Strategy with Victoria Boyle SKIN BY YOU · Honest Esthetician Education

• 0:00
  Hi guys, I'm with Miracle, also known as Miracle the Esty on Instagram.
• 0:04
  Honored to have you on the podcast today.
• 0:07
  We just finished up an incredible weekend as keynote speakers at the Aesthetic Experience.
• 0:13
  I can't believe that it's over.
• 0:15
  It's sad, but it was such a beautiful day.
• 0:18
  Sure, it's a bittersweet ending.
• 0:19
  Yes, it is.
• 0:20
  I'm like, okay, time to plan the next one.
• 0:23
  But as always, I'd love to hear, I'd love to everyone to hear about your journey in the aesthetics industry and how it all started.
• 0:30
  Awesome.
• 0:31
  So yeah, I'm Miracle Workman.
• 0:34
  I started as an esthetician 11 years ago.
• 0:36
  I went to Estee school in 2015.
• 0:39
  I took a year after high school to kind of see what I wanted to do.
• 0:42
  It's
• 0:43
  kind of fell into the aesthetics industry, got my license really quick.
• 0:47
  And then I spent five years working for other people.
• 0:50
  I had three different jobs in the industry before I went solo.
• 0:54
  COVID hit.
• 0:55
  So 2020, I feel like was pivotal for a lot of us in our personal lives, obviously, because life, it changed our lives so much.
• 1:03
  So with that downtime, I was at a day spa job.
• 1:06
  And, you know, I think we were out of work for maybe like two months or so.
• 1:09
  Mm-hmm.
• 1:11
  And I was like, you know what?
• 1:12
  I could be doing this for myself.
• 1:14
  It was also the rise, like 2018, 2019, 2020, the rise of like estheticians on social media, on Instagram.
• 1:22
  So I was seeing everyone rock it in a solo, like little suite doing their thing.
• 1:26
  And I was like, why am I not?
• 1:27
  Like, why am I not at this point?
• 1:28
  I have the experience.
• 1:29
  I'm basically running everything for this day spa that I was at, like bringing new ideas to the table, wanting to bring on different skincare lines.
• 1:37
  And I'm like, I think this is my sign that it's time.
• 1:39
  So I went solo and kind of the rest is history.
• 1:43
  I found my passion for, you know, as much as I have a passion for working in the treatment room, you know, skin and brows is kind of my thing, hydrofacials.
• 1:51
  I found almost an equal passion for business, finance, and mentorship in the industry.
• 1:56
  Wow.
• 1:57
  Well, it's your natural gift.
• 2:00
  That's so awesome.
• 2:01
  And when you started at the day spa, what did you, what did they carry?
• 2:07
  What did you, were you doing hydrophacial at that point?
• 2:10
  Yeah.
• 2:10
  So my first job, you know, I was 20 and that was at a brow bar.
• 2:15
  So we did full body waxing.
• 2:17
  Yes.
• 2:17
  That's Brazilians, which I never wanted to do a Brazilian in my life.
• 2:20
  Oh my gosh, you were forced to.
• 2:21
  Yeah, but that's where I found my love, obviously, for brows.
• 2:23
  Yeah.
• 2:24
  So I worked there two and a half years.
• 2:25
  Then I was introduced to Hydrofacial at a med spa.
• 2:28
  I was there for almost a year.
• 2:29
  The med spa was just not, it was not what it was supposed to be.
• 2:34
  And so I was basically doing, like, brows and lash lifts with a little bit of, like, lasers and stuff.
• 2:39
  And I was, like, the only one there.
• 2:41
  But I did fall in love with Hydrofacial there.
• 2:44
  So that was what I got out of that job.
• 2:45
  Yes.
• 2:46
  The only reason I left from there to the day spa was because I missed that job.
• 2:51
  you know, team-based aspect or, like, working more with skin and being with other estheticians.
• 2:56
  And they also had Hydrofacial.
• 2:58
  Yes.
• 2:58
  So I was like, I guess I'll go there.
• 2:59
  So I literally pitched myself at a bar to one of the girls.
• 3:03
  And I said, how can I get a job there?
• 3:05
  Oh, my goodness.
• 3:05
  They had Hydrofacial, Diamond Glow.
• 3:08
  They had both?
• 3:09
  Yeah.
• 3:09
  Yeah.
• 3:11
  My boss there at the time, she, you know, I think a lot of us in this industry just kind of wing it and bring on new things all the time.
• 3:19
  Some people are all over the place.
• 3:21
  Yes.
• 3:22
  So I'll say that.
• 3:23
  Day Spa owner was all over the place.
• 3:25
  Yeah.
• 3:25
  And so she would bring on new things all the time.
• 3:27
  Wow.
• 3:28
  And that was fun for me to get to, like, have all that experience.
• 3:31
  Not really the best business probably for her.
• 3:34
  Yeah.
• 3:35
  But yeah, I got to practice with like and learn with Diamond Glow, Hydrafacial.
• 3:39
  I mean, lots of other things like the Resenerate Nano Needling Pen, like cryotherapy things.
• 3:45
  Okay.
• 3:45
  That tells you.
• 3:46
  Yeah.
• 3:47
  No, there's like a list of like, when does it end?
• 3:49
  But that really even confirmed my love for Hydrafacial, getting to work with all these other companies and brands.
• 3:55
  And yeah.
• 3:56
  I personally don't like Diamond Glow, and there's such a big difference with the way that it feels on the skin.
• 4:01
  What are your thoughts on Diamond Glow versus Hydrafacial?
• 4:06
  Listen, I am a firm believer that any esthetician, no matter what you bring on, you can make it so successful.
• 4:14
  My across-the-hall neighbor at my salon, Piper, is a Diamond Glow lover.
• 4:18
  And I'm like, you know what?
• 4:18
  That's awesome.
• 4:19
  She's done them on me.
• 4:20
  And I really did…
• 4:23
  enjoy doing them at the day spa.
• 4:25
  The reason I love Hydrofacial, A, I feel like it's much more customizable.
• 4:29
  You can make the treatment.
• 4:30
  I mean, there's so many ways to make it fun and more results driven, you know, boosters, peels, perks, lip perk, eye perk, Caravive, like the multiple serums versus just working Diamond Glow with one serum.
• 4:44
  Diamond Glow is a very nice elevated microdermabrasion treatment.
• 4:49
  But I think Hydrofacial just...
• 4:51
  kills it a little bit more with the company culture yeah the the you know opportunities for estheticians events everything I think and the client results yeah and I've heard a lot of feedback that for solo estheticians I mean it sounds like it makes more sense if you did invest in a machine if you work for a med spa with diamond glow I know I'm sure that the person you know is more solo yeah but I feel like I've heard a lot of feedback of
• 5:15
  hearing that people force the elasticians.
• 5:18
  But I, like you said, I'm a firm believer that like whatever you believe in, you should own it.
• 5:23
  Like you have to, whatever you carry, you have to carry with intention.
• 5:26
  Intention.
• 5:27
  Be pride, like have the pride for what you carry and what you chose to bring on in your business.
• 5:32
  You can sell everything.
• 5:33
  You really can sell anything if you put your passion into it and it shows to your clients and your community.
• 5:38
  Yes.
• 5:39
  I mean, the brand, again, the rep support and the brand relationships are just going to help all of that in yourself so much more.
• 5:48
  So, yeah, I feel like Diamond Glow doesn't really have that.
• 5:50
  But if you can market it and you're passionate about it, you've got it.
• 5:54
  Hydrofacial just hypes you up so much more and hypes up the Siloest Edition and gives us more confidence and education.
• 5:59
  It makes it easier to be successful with it in our businesses.
• 6:05
  And I personally don't offer signatures on my menu.
• 6:08
  Yeah.
• 6:09
  Yeah.
• 6:09
  What are your thoughts on that?
• 6:10
  Because I feel like there's still so many people that offer signature.
• 6:13
  And I'm like, why are you doing signature?
• 6:15
  Like, you're not getting the benefit of the treatment by not having a booster.
• 6:18
  Oh, and boosters in every single hydroficial.
• 6:20
  Yes.
• 6:21
  Yeah.
• 6:21
  It's essential.
• 6:22
  Yeah.
• 6:23
  And I mean, again, like...
• 6:25
  the treatment itself like you can customize in so many ways and then obviously as the esthetician with your back bar and your modal your other modalities and devices and tools like you know hydrofacial is also one of the most combination treatments things you can pair it with anything yes so beyond just how you can customize it with hydrofacial exclusively you can customize it in so many other ways and make it really unique and market it how you want yeah but yeah i don't do signatures i i
• 6:52
  I love me the boosters.
• 6:53
  I got to use the boosters.
• 6:54
  Absolutely.
• 6:55
  I know in combination, treatments are amazing.
• 6:57
  I feel like that's like a very common question.
• 7:00
  So for me in the treatment room, I do factor five, skin pen, microneedling, even now mixy peels, which is really cool.
• 7:08
  So what are your favorite combo treatments?
• 7:10
  I want to try those mixy peels.
• 7:11
  Yes.
• 7:12
  Like, I'd love a good TCA peel.
• 7:13
  Yes.
• 7:14
  Um, so yeah, I, we can't Dermaplane or Microneedle in the state of Alaska, unfortunately, but.
• 7:21
  You use DermaFlash, right?
• 7:22
  I use DermaFlash.
• 7:23
  I just feel like it is a way to still have, people on TikTok hate that, but.
• 7:29
  Really?
• 7:29
  Yeah.
• 7:30
  I just get, you know, TikTok, you know.
• 7:33
  TikTok is a scary place.
• 7:36
  It's a fun place, but a scary place.
• 7:37
  Yeah.
• 7:38
  But Dermaflash before the Hydrofacial, just for that pretreatment exfoliation.
• 7:43
  I love swapping out my Glysal peels with Hydrofacial for a more customized peel.
• 7:47
  If I wanted to do Factor 5 RDS or like a TCA with like Climate or Mixi, which I don't have, but I want to try.
• 7:53
  Yes.
• 7:54
  And then, yeah, like you could do like the nano-needling after if you don't microneedle.
• 8:00
  uh I mean the list goes on oh I have the mixy plasma skin the cold plasma device I'm loving that so yeah I yeah you can just do anything I love it too what are you mostly do you use it with anti-aging acne a little bit of plasma yeah uh acne yeah I kind of feel like it's an elevated more modern version of high frequency yeah
• 8:23
  Yeah, absolutely.
• 8:24
  Yeah, like better for the skin, but really good with that like bacteria control for acne.
• 8:29
  Absolutely.
• 8:30
  Yeah.
• 8:30
  And it's beautiful.
• 8:32
  It's fun.
• 8:32
  And it's way easier than working with those glass electrodes and like plugging in your high frequency.
• 8:37
  And they break half of the time.
• 8:39
  Yeah.
• 8:39
  Oh my gosh.
• 8:40
  I'm like, this is all cute.
• 8:41
  And it sits on my charger and I could just grab it.
• 8:43
  How many times have you broken a high frequency glass?
• 8:46
  Quite a few.
• 8:47
  Yeah.
• 8:47
  Quite a few.
• 8:48
  I know.
• 8:48
  I'm like, or even the combs.
• 8:49
  I have a client who she like uses high frequency.
• 8:52
  So she's like,
• 8:52
  I broke my coat.
• 8:53
  That'll happen.
• 8:55
  Sorry, girl.
• 8:55
  You're gonna have to buy another one.
• 8:57
  Yeah.
• 8:57
  Yes.
• 8:59
  So you spoke a lot about building a six-figure business this weekend.
• 9:03
  How did that feel?
• 9:04
  Presenting.
• 9:06
  Presenting.
• 9:06
  Yes.
• 9:07
  Yes.
• 9:08
  Um, one of the scariest things I've ever done.
• 9:10
  Yeah.
• 9:10
  You know, you guys asked me like almost a year ago, I guess, when you were planning this event.
• 9:14
  Yeah.
• 9:15
  If I would be a speaker, you caught me on the right day.
• 9:17
  Yeah.
• 9:17
  Because I feel like most days I, if I get asked things, I'm a very like, I love to be involved in the industry in this community of estheticians.
• 9:26
  Like it's a huge passion, but I'm also so introverted and shy and homebody and I love to stay in my comfort zone.
• 9:32
  Yeah.
• 9:32
  So you caught me on the right day where, you know, maybe my answer most of the time would have been like.
• 9:36
  that's okay.
• 9:37
  Thanks for the offer.
• 9:38
  Yeah.
• 9:38
  But I was like, you know what?
• 9:40
  Yeah, that sounds so fun.
• 9:42
  And I'm beyond glad I did it.
• 9:44
  It was, again, one of the scariest things I've done.
• 9:46
  But like they say, like all the growth, all your growth and personal development really happens when you're not afraid to go outside of your comfort zone.
• 9:53
  Yeah.
• 9:53
  And just the, I mean, for me, like having the recognition for what I've,
• 10:00
  want to be known for in this industry that just helps my brand awareness so much more my reputation it's another thing in my portfolio and just the connections we made this weekend and hearing from people in the audience or online on you know the virtual listeners and stuff hearing that they actually found my presentation impactful and valuable and they were taking pages of notes I was like this is insane like that really just made it all worth it
• 10:26
  Isn't it so cool to see your impact?
• 10:28
  And we were talking a little bit about like silent, silent viewers of like, you don't realize the impact that you're making in the industry because there's so many people that stay silent, but like you, I'm like a, I'm a words of affirmation person.
• 10:41
  So if somebody doesn't tell me that I did good, I'm like, nobody liked it.
• 10:47
  And so to hear like all the positive feedback yesterday was so impactful.
• 10:51
  And I, I was like,
• 10:53
  We did it.
• 10:53
  We did it.
• 10:54
  Oh, it just gives you, like you said, that validation and reassurance.
• 10:57
  Okay, I'm doing what I'm supposed to be doing.
• 10:59
  I don't need to be in my head about it.
• 11:00
  Everything's going good.
• 11:02
  Yes.
• 11:02
  And how quickly did you become a six-figure esthetician?
• 11:06
  So my first year going solo.
• 11:09
  So I don't know how people want to take six-figure esthetician.
• 11:13
  Yeah.
• 11:14
  I think a lot of us, you know, take it as like, okay, your business does six figures in revenue.
• 11:20
  Like you broke that six-figure revenue barrier.
• 11:22
  So maybe not your profit.
• 11:24
  Yeah.
• 11:24
  That first year, 2020, I did over six figures.
• 11:29
  And that was just insane.
• 11:30
  I think it really only took me two months of being solo to be like, wow.
• 11:33
  Wow.
• 11:35
  I can't believe this.
• 11:36
  And again, I tell people all the time, I had five years of experience in my town working already.
• 11:42
  I had a couple years before I went solo of already having that Instagram presence.
• 11:47
  And so my clients were all able to follow me if they chose to.
• 11:50
  A lot of them chose to, you know.
• 11:53
  But so that first year I hit six figures.
• 11:55
  And then I think it was that second year that I actually was able to like profit six figures.
• 12:00
  Yeah.
• 12:00
  And from there, you know, you always want to outdo yourself.
• 12:04
  Like, you always want to outdo your last.
• 12:05
  And I think I've had to learn it's okay if you don't grow every single year monetarily.
• 12:13
  Like, I'm growing every single year in, like, personal development and my knowledge.
• 12:17
  I don't always have to do better than the last year.
• 12:19
  So having a baby, as you know, you have two kids.
• 12:24
  2022, I had my daughter and I took a maternity leave.
• 12:27
  2023...
• 12:28
  You know, that was my first year where I was like, oh, it's not just going to get, like, more money every single year.
• 12:35
  Yeah.
• 12:36
  But, I mean, that's good for you to experience, too.
• 12:38
  But now I'm getting, like, you get yourself back after you have kids.
• 12:41
  Especially after the first two years or two and a half, you're like –
• 12:45
  let's go now.
• 12:46
  Like I was in baby mode.
• 12:48
  Now I'm ready to run.
• 12:49
  And there's different seasons of life and seasons of business.
• 12:52
  And I think it's just learning to roll with it all.
• 12:54
  And, but it's also okay to continue to strive to do better and, you know, learn and grow more.
• 13:01
  So yeah, this is definitely, I think the last year was my highest revenue year ever.
• 13:06
  And then of course I just have dreams and goals to make it like bigger and bigger and learning the different avenues of income and revenue that I can continue to bring in.
• 13:14
  Yeah, but it's so good to have big dreams and goals.
• 13:17
  I mean, you have to strive for something bigger than what you're doing.
• 13:19
  And like you said, seasons are really important to be mindful of when you're in.
• 13:23
  Like I talked to so many girls today.
• 13:25
  They're like, I have kids.
• 13:26
  How do you do it?
• 13:27
  And I'm like, there was a season where I slowed down a little bit and I don't always have to be go, go, go, even though I'm an overachiever and I
• 13:36
  am shooting a podcast today after doing you're the most driven five like I'm like no I'm like there is just like something in you that like just like you have to give yourself like grace well and if you lay the foundation grace we're on the same way but if you lay the foundations down in your business if you have I talked about this in my presentation if you have good systems in your business if you have you know your core flow of what you do on the day-to-day and the year-to-year like
• 14:01
  You're going to be fine every year.
• 14:03
  You just might have seasons where it is just steady and chilling and more flowing, but not as much growth.
• 14:09
  But if you have the foundations, you're going to be solid.
• 14:12
  Yeah.
• 14:12
  No, it's so true.
• 14:13
  And I'm having so many flashbacks of conversations that I had this weekend, which I think was really cool.
• 14:19
  And I think since we both have a crazy two-year, like we're in the same season of having a toddler and girls and like all these things.
• 14:28
  Same personalities.
• 14:29
  Yes, same.
• 14:31
  Scary.
• 14:32
  But we have, I was talking to a girl yesterday and she was like, I want to have a kid so bad, but I'm so afraid that it's going to push me back and I'm not going to be able to grow.
• 14:42
  Had the same conversation with someone.
• 14:43
  Yes.
• 14:44
  And maybe it was the same person.
• 14:46
  Yes.
• 14:46
  And I was like, having a kid in business is like such a beautiful thing.
• 14:51
  They push you in so many ways that you wouldn't even know.
• 14:55
  And I think that there's probably a lot of people out there that feel the same way, or maybe they're scared, or maybe they are drowning and having kids.
• 15:02
  But like, how do you personally balance that now having a kid now?
• 15:07
  Yeah.
• 15:07
  No, I like what you just said.
• 15:08
  I feel like in almost every aspect of my life, I became, like, I love myself more.
• 15:12
  I got better with my wellness, my, you know, physical health, like everything I take more seriously now because I'm a parent.
• 15:19
  Yeah.
• 15:20
  And so my business is the same in that manner.
• 15:22
  I care about it more for different reasons, um, why I want it to be impactful, why I want to make an impact, what I want, how I want to be an example for my daughter.
• 15:31
  Yeah.
• 15:32
  So I feel like, you know, just you got to,
• 15:36
  roll with it but don't be scared you're gonna love yourself even more as a parent and I think you have to have a village find a village you know have really good a really good partner in your life yes I know um I think it's just important to not again as women and especially when we become mothers it can be scary and hard to lean on other people for help we're really bad at asking other people for help yeah
• 15:59
  So I think that kind of forces you into it and you have to not be afraid to ask people for what you need.
• 16:05
  Yes.
• 16:05
  If you need a day to go to the gym or book a spa appointment, if you need two hours to lock yourself in the bathroom and take a long shower and do a face mask.
• 16:14
  Is this a personal story?
• 16:15
  Yeah.
• 16:16
  Might be.
• 16:16
  Might happen every week.
• 16:18
  Like, Tim, I need you.
• 16:19
  Yes.
• 16:20
  Can I have a glass of wine and go walk myself in the bathroom?
• 16:22
  No, but I think you're stuck with yourself.
• 16:26
  You have to not be afraid to ask for what you need in life.
• 16:29
  And that's the same in parenting.
• 16:31
  Parenting will swallow you up if you don't.
• 16:33
  So it all kind of flows into every area with business and owning a business and being a parent.
• 16:38
  Yeah.
• 16:39
  And you like you said, you get to be that leader for your kids.
• 16:41
  I mean, even just like being on stage yesterday with my kids at the event.
• 16:44
  The cutest thing in the world.
• 16:46
  That was like a such a special moment because we work so hard for like for our kids.
• 16:51
  Right.
• 16:51
  Like we work so hard to show them what a good leader and an example is going to be like for their life and to be like that inspiration.
• 16:59
  Like.
• 16:59
  I think everyone in the audience was like almost in tears seeing you and Chris with your kids up there because it was just a beautiful moment to see how much you poured into this event for so long.
• 17:08
  Yes.
• 17:09
  I mean, your kids see how much you're pouring into it.
• 17:11
  And it's not a negative thing.
• 17:13
  It's completely positive.
• 17:14
  And that was like the moment of like, look what we did.
• 17:16
  I know what we've accomplished.
• 17:18
  Poor memory for your kids.
• 17:20
  Yeah.
• 17:20
  It's so cool.
• 17:21
  I, I think about like the event yesterday and like how much people were impacted by like every single interaction, every single connection.
• 17:31
  And it was just like such a cool thing to, to see.
• 17:33
  Yeah.
• 17:34
  But, um, I want to go back to your, like a little bit about your journey.
• 17:39
  I always have a million questions and my brain's always going everywhere.
• 17:41
  Yeah.
• 17:42
  Yes, I know.
• 17:44
  But I wanted to ask, when you went solo, did you have a base clientele?
• 17:49
  Do you think that that makes a big difference starting your business?
• 17:52
  Yeah.
• 17:53
  I, you know, back then I absolutely was telling people when they would ask me questions, oh, out of school, go work for someone.
• 18:01
  And, you know, I think the majority of me still would tell any new esthetician, like, go work for someone else.
• 18:07
  Like, but I also see the flip side of that with social media.
• 18:13
  And I see people, we see people every year, every month.
• 18:16
  going out on their own without much experience and killing it.
• 18:21
  So I really think it's dependent.
• 18:22
  I think it's situational dependent, your mindset dependent, how driven and disciplined you are, how eager and passionate you are about this industry.
• 18:29
  I think in general, my...
• 18:32
  advice is going to be working for someone is going to be so valuable for you to get some more experience after school and to start to make connections in your community and to get your name out there without the stress and headache.
• 18:44
  I mean, even if it's for one year, I think five years is a little excessive if your end goal is to go solo.
• 18:51
  But I didn't at the time, I didn't know my end goal.
• 18:53
  I was just going with the flow of life and then my calling found me.
• 18:57
  Um, but yeah, I, so at five years, yes, I had a great clientele.
• 19:02
  I mean, and, uh, like I said, being in the same town for a few years from that brow bar to the med spa, majority of my clients followed me.
• 19:10
  That's when I launched my Instagram in 2018, I think from the med spa to the day spa, everyone followed me.
• 19:17
  And when I left the day spa to, um, go solo, I mean, the support was just insane.
• 19:21
  Yeah.
• 19:21
  I completely agree with the like mindset, the drive that you have because being a solo esthetician isn't easy.
• 19:29
  Like there's so much that goes into it.
• 19:31
  And, you know, we always see, I think everybody talks about stuff, but you always see like the day in the life now.
• 19:35
  And it's like glamorous.
• 19:37
  Yes.
• 19:37
  It looks amazing.
• 19:38
  And you're like, because it can be.
• 19:40
  But yeah, we are not showing the...
• 19:42
  Yes.
• 19:43
  And like, I don't think that you should be showing like the hardships 24 seven, but like there is so much hardship that goes into running a business.
• 19:49
  And especially as you're first starting and you really are a little bit, you're lost when you first start your business.
• 19:55
  So like for me going...
• 19:58
  if I would have gone solo right away, I would have not number one, met other people to like bounce ideas off of.
• 20:04
  Um, like Karen Marie was at the event today and she was my, I consider her my mentor and somebody that I, like, I really learned from and like, she helped me.
• 20:12
  And I now to this day have somebody that like, I'm really close with in this industry.
• 20:16
  And, um,
• 20:16
  It can be really lonely too.
• 20:17
  So having people to like meet when you're first starting and having resources is really important.
• 20:22
  It's really important.
• 20:23
  Yes.
• 20:23
  And like just getting that hands-on experience is like so nice to be able to not stress about like the financial aspect.
• 20:30
  And like, or if you're learning as an esthetician and you're like,
• 20:34
  do I learn on my client?
• 20:35
  What am I supposed to do here?
• 20:37
  Exactly.
• 20:37
  Or, you know, I lifted my client with this wax.
• 20:40
  What do I do?
• 20:41
  Exactly.
• 20:41
  But it's like, no, because I've worked for three, you know, other businesses, I know how to handle so many situations that if I was solo, I would be scrambling or scared or yeah.
• 20:51
  Yeah.
• 20:51
  You learn all these like leadership skills when you are working for somebody else.
• 20:56
  I mean, sometimes you're put in opportunities.
• 20:58
  Like I remember my first med spa job
• 21:02
  I was actually a receptionist.
• 21:04
  Then I was like, can I please be in the treatment room?
• 21:07
  And they were like, put me in coach.
• 21:08
  Yes.
• 21:08
  They were like, they didn't want me to be because they were like, we want you up front.
• 21:12
  And then I was like, please, please, please.
• 21:14
  So then they finally let me.
• 21:15
  And then I was like, heck yeah.
• 21:17
  Like I get to get my hands on experience.
• 21:19
  And like, it was just like such a, I learned so many different roles by doing admin, like managing the staff, making sure the schedule was good.
• 21:26
  Like figuring out all those different backend things that I'm like, oh my
• 21:30
  To run a business.
• 21:32
  Yes.
• 21:32
  Yeah.
• 21:32
  Even if the person you're working for doesn't run it well.
• 21:35
  No.
• 21:35
  You're still learning a lot from them.
• 21:37
  From what not to do.
• 21:38
  Yes.
• 21:38
  I've worked for the Brow Bar specifically.
• 21:41
  That owner was insane with her systems, her structure, her procedures, how she onboarded people, trained them, everything from stocking and inventory.
• 21:51
  We learned so much.
• 21:52
  Yeah.
• 21:52
  She was crazy.
• 21:53
  Really?
• 21:54
  I love her.
• 21:55
  Yes.
• 21:55
  She's crazy.
• 21:56
  But I'm really like that was impressive learning how to run a business.
• 22:00
  And then seeing, you know, on the opposite end, maybe somewhere else I worked that, you know, no systems kind of cluttered or disorganized, a little sloppy kind of all over the place.
• 22:10
  Yeah.
• 22:10
  You know, not to say there wasn't a lot of positives there too.
• 22:13
  You know, the heart was in it.
• 22:14
  Yeah.
• 22:15
  But, yeah, you just see all different things.
• 22:18
  And then you get to take that all without figuring it all out yourself.
• 22:21
  You get to have learned.
• 22:22
  Yeah.
• 22:22
  Yeah.
• 22:23
  And then you take it to your own business.
• 22:24
  Exactly.
• 22:24
  Then you're like, you can save the headache of accidentally investing in Diamond Glow.
• 22:29
  And then you're like, wait, I love Hydrofacial better.
• 22:31
  Yeah.
• 22:32
  Right.
• 22:32
  I mean, that's cool that you got to try to.
• 22:34
  That's a common I see on TikTok all the time.
• 22:36
  People are like, you know, I wasted 20 grand or 30 grand on this and I should have gone this or I wish, you know, you see people with like three different machines in their solo practice.
• 22:46
  Mm hmm.
• 22:46
  I see you have that.
• 22:47
  No.
• 22:48
  And I see a lot of, I guess, hatred towards certain like brands because they almost get a bad taste in their mouth because they're like, they didn't have a good mindset when they like purchase something.
• 22:58
  Right.
• 22:59
  Or maybe they're not getting clients in the door.
• 23:01
  And I think that a lot of people think that like the brands are going to bring like, it's just going to be marketing for yourself.
• 23:06
  So just blame and point fingers and just call it a loss on the brand's fault.
• 23:10
  Yep.
• 23:11
  Exactly.
• 23:12
  And I, I, I would love to hear your thoughts on just like
• 23:15
  what makes you like when you're looking for brands to partner with like what do you look for oh we were talking about this a couple of brands listen I obviously first and foremost like you need to love the product but as we were saying earlier the product could be phenomenal but if the
• 23:33
  brand reps and the culture of the company and the support is not there.
• 23:38
  Yeah.
• 23:38
  Or, I mean, there's just a lot of red flags to look out for.
• 23:41
  You know, some people say even, like, they don't want to work with a company that sells, if it's retail, like, sells direct-to-consumer.
• 23:47
  Yeah.
• 23:47
  You know, there's certain things that you have to…
• 23:49
  really dive in and say, what do I care about?
• 23:51
  What is a priority value that I need the company to have as a brand, a company, and as the product?
• 23:58
  And then what are the things that I can, you know, overlook?
• 24:00
  And I'm not super, they're not on my checklist because no brand is going to be perfect.
• 24:05
  Yeah.
• 24:06
  But you have to know inwardly, like, what are your values with it?
• 24:10
  So I look for quality of the product or device, obviously.
• 24:14
  A gap in my treatment room.
• 24:17
  Yes, that's huge.
• 24:18
  I think that's
• 24:19
  something that people overlook, you know, if something's trending or popular, they'll bring it on without even seeing like, do my clients actually need this?
• 24:25
  Yeah.
• 24:26
  Is this even a gap in my treatment room?
• 24:27
  Oh, do I already have something that kind of does what this does already?
• 24:30
  And you're confusing your clients.
• 24:31
  And you're confusing your clients.
• 24:32
  You're confusing yourself.
• 24:33
  You're going to lead yourself to not being as confident or, you know, getting the results you need in the treatment room because you're kind of all over the place.
• 24:40
  Shiny object syndrome we talk about.
• 24:43
  So, yeah, not...
• 24:45
  I kind of lost my train of thought, but not being, you know, trigger happy with buying things.
• 24:49
  Absolutely.
• 24:50
  But I, and then also I look for company culture because as we know, being a part of Hydrafacial, it always comes back to them because we love them so much.
• 24:58
  And I've been around since 2017 with Hydrafacial.
• 25:01
  um i love a brand that makes it fun to be a part of yes if you're throwing events if you're sending your reps out if you you know have the support if you get the swag bags and the merch and the goodies and the events are being hosted they're flying you out and you have opportunities given to you as the esthetician you know in 2021 i was invited to be a panel speaker this was my first real speaking event with you but this the panel speaker was the first big deal for me too and
• 25:28
  um got flown out to Vegas and put up and got to go out on stage and like just fun things and they they just do a lot in the S edition community so I look for that too how how involved is the brand and company with our industry or do they not really care and are they just another dollar and you're just sales and check you off a list and there's nothing really supporting you afterward yeah and I think that there's a lot of
• 25:52
  I mean, if you put the work in, there's a lot of opportunities with bigger brands that can help push you forward and help move the industry forward.
• 25:59
  And I think of like some brands, like if you go the cheaper route, like they can't give you that same support.
• 26:05
  And when you have a brand, like you truly do get what you pay for.
• 26:08
  Yeah.
• 26:09
  You really do.
• 26:10
  Well, I funny story.
• 26:12
  I when I went solo.
• 26:13
  So like I said, I had I went solo in 2020.
• 26:16
  I had worked with Hydrafacial already for three years, but I went solo and I didn't buy the Hydrafacial right away.
• 26:21
  Uh huh.
• 26:22
  I bought a BT Titan or not BT Titan, the biotherapeutic, I forget what it's called, but the microderm machine.
• 26:30
  Oh, okay.
• 26:31
  $5,000.
• 26:32
  Yeah.
• 26:32
  That's not cheap.
• 26:33
  Yeah.
• 26:34
  But my thought process, this was, I say this on my TikTok, I talk a lot about the, you know, behind the scenes of running a business and stuff.
• 26:41
  But mistake number one is going for the dupe.
• 26:46
  Yes.
• 26:47
  Don't go for the dupe.
• 26:48
  Like, if you want something, get the real thing.
• 26:50
  And you think you're saving yourself money.
• 26:52
  But again, it's like buy it nice or buy it twice.
• 26:55
  Yes.
• 26:55
  And I literally bought it twice because I bought $5,000 on that machine because I thought I was saving a buck.
• 27:00
  And like, it would be okay until I can afford Hydrafacial.
• 27:04
  And then I took Rhea's Bosses and Beauty course.
• 27:06
  Uh-huh.
• 27:07
  After module one of that course, I was like, what am I doing?
• 27:11
  So I literally bought Hydrafacial and sold that machine for way cheaper than what I bought it for, like $1,000 to a local Estee.
• 27:18
  But yeah, that was one of my first wake-up calls.
• 27:21
  I was in year one of being a business owner.
• 27:23
  I was like, you've got to invest in your business and believe in yourself.
• 27:27
  Again, back to mindset.
• 27:28
  But if you don't, you're just wasting your time.
• 27:31
  So true.
• 27:32
  Like, what was the biggest push for you to make an investment like that big in your business?
• 27:38
  I think truly understanding mindset.
• 27:43
  Yeah.
• 27:44
  It's all because it all goes back.
• 27:45
  It really does.
• 27:47
  I have over the years, like I would say the six years of being a business owner and then becoming a mom in the mix of that have pushed me so far into like
• 27:56
  mindset positivity manifestation oh my goodness the way these things change your life you can't operate from a fear-based mindset um again like those fear-based mindsets will hold you back negativity will hold you back if you're constantly looking at the negatives or blaming things around you in your life yeah you're never going to get where you want to be uh you have to act like the person that you want to become to bridge the gap like if you want to be someone but you're not
• 28:23
  acting and embodying that already you'll never get there yeah so um gratitude positive mindset being grateful for what you already have and embodying who you want to be already now today so true so i i really think like the thing that's pushed me into like
• 28:40
  growth, booking the trip to go to an event, you know, conferences, trade shows, saying yes to speaking opportunities, not being afraid to throw down some money or figure out a way to invest in something that I really want in my business all comes back to my positivity and my gratitude and believing in myself and my business.
• 28:58
  Absolutely.
• 28:59
  So I think, you know, with Bosses and Beauty with Raya,
• 29:03
  There's a reason she puts mindset as her first module of teaching estheticians because without that, and I say this in my presentation, without this, nothing else will matter or help you or stick.
• 29:17
  So that is the foundation.
• 29:18
  I know I've, I've realized like with mentoring and as you know, like you, you, when you mentor so many estheticians, you realize that there's common themes.
• 29:26
  Number one, confidence, like lack of confidence and number two, um, lack of willing to invest because they're scared.
• 29:34
  And it's, I, I'm sure you've gotten, like, I can't tell you how many messages I've gotten, but that's just so expensive.
• 29:40
  Oh yeah.
• 29:41
  Okay.
• 29:41
  Then stay.
• 29:42
  Um,
• 29:42
  Stay the same.
• 29:43
  Stay where you are.
• 29:44
  Yeah.
• 29:44
  Stay where you are then.
• 29:45
  Like you, if you want to see it as a side business or you don't want to fully invest a hobby, don't invest in something like Hydrofacial.
• 29:53
  Like if it just sounds fun to you, don't do it.
• 29:55
  And I think that there's a, like mindset is just, like you said, so important.
• 30:00
  And it's funny that both of our presentations touched on that because we're just like,
• 30:05
  We're on the same wavelength.
• 30:07
  I don't like saying that.
• 30:07
  Same wavelength.
• 30:09
  He doesn't like you saying that.
• 30:10
  Chris, get out of here.
• 30:11
  I know, right?
• 30:12
  Go on the same wavelength.
• 30:14
  I was going to say, see, my words are opposite today.
• 30:16
  It's been a long weekend.
• 30:17
  But yeah, it really does come down to that when you're building a business.
• 30:21
  And if you're just constantly telling yourself...
• 30:24
  oh my gosh, like, I don't know why I'm not getting any new bookings or whatever it is that, or like, I'm not a good esthetician or whatever you're telling yourself that's not true.
• 30:33
  If you don't feel like the greatest esthetician right now, like the more that you speak that into like the world, you're just going to stay that.
• 30:40
  Yeah.
• 30:41
  My like number one advice to any woman, esthetician, business owner is like work on your personal development first.
• 30:50
  Like with, yeah, with that, you can go anywhere.
• 30:53
  Yeah.
• 30:53
  Yeah.
• 30:54
  And it like translates into your life.
• 30:56
  Like you need to have like those same principles in your life.
• 30:59
  In every facet.
• 31:00
  Yes.
• 31:00
  And like it will naturally translate into your business.
• 31:05
  What was the scariest thing that you have ever like gone through with your business?
• 31:11
  taxes.
• 31:12
  That's so real.
• 31:14
  Which leads me to literally why I am so passionate about talking about money, finances, entities, investments, retirement.
• 31:25
  There's a reason I talk about all this stuff.
• 31:26
  It's not because I'm this perfect, knowledgeable person.
• 31:29
  business owner who's so successful.
• 31:30
  It's because I have had to figure everything out through trial and error.
• 31:34
  Yeah.
• 31:35
  And every time I learn something new that changes the game for me, all I want to do is share it.
• 31:39
  Yeah.
• 31:40
  So that's where, you know, people get on me on TikTok all the time or maybe not on me specifically, but I see comments on TikTok all the time on other videos or videos people are putting out.
• 31:49
  It's so cringy to talk about money.
• 31:51
  Our clients shouldn't see that.
• 31:52
  I
• 31:57
  It hasn't negatively impacted me once to talk about any of this stuff.
• 32:00
  Never.
• 32:01
  It's only opened up and pulled back the curtain and helped other people be like, oh, wow, I love that she shared that.
• 32:08
  I just learned something new.
• 32:09
  This has helped me so much.
• 32:10
  Thank you for being transparent.
• 32:13
  So, yeah, the scariest thing that ever happened to me was getting a $27,000 tax bill in business that I was like –
• 32:19
  Oh, I don't have that.
• 32:20
  I don't have that much money.
• 32:21
  You're like, you felt good coming in, but like, I don't want that to go out.
• 32:25
  And then the next scariest thing I would say, you didn't ask for two.
• 32:28
  I'm down for more.
• 32:30
  You know, I also love to help people through like navigating a leave, like maternity leave.
• 32:35
  Yeah.
• 32:36
  Because I did things, if I was to ever do this again, which I'm one and done with children.
• 32:43
  If I was ever to do this again or advise someone, I would say, like, not to shut off your books altogether.
• 32:48
  I had this mindset, my daughter's due date and she was born on her due date was November 2nd.
• 32:53
  So I said, oh, I'll just close my books indefinitely through the rest of the year.
• 32:57
  And then I'll open them back up in January when I come back.
• 33:00
  You know, after I have her, I'll see exactly when I want to come back.
• 33:03
  And that'll determine when I open my books.
• 33:05
  And then I realized, you know, that was a little ego hit to be like, oh, not everyone jumps back on your books right away.
• 33:12
  So I feel like it took me a good six months of 2023 to be like hustling to rebuild my – and it coming from a person who was already so booked and busy and booked out and has this clientele.
• 33:24
  But, you know, I mean, you can have the best clients in the game, but – They want their treatments.
• 33:29
  If they're not pre-booked, you know, I would have clients six months, even a year would go by after 2023 that they were like –
• 33:35
  my life was so busy and I just didn't have an appointment on the books with you.
• 33:38
  I can't believe it's been a year.
• 33:39
  And I'm like, where the hell have you been, Loka?
• 33:43
  I know.
• 33:43
  Come back, I need you.
• 33:45
  You know, my brow clients jumped on, of course, really quick because they're like, I missed you.
• 33:48
  But facials aren't as…
• 33:51
  if you're not pre-booking them and I pre-book my clients two months out every single time.
• 33:55
  So I just told them, hey, check my socials in January and get in my books.
• 33:59
  But it might take them until April, September, December to get back on my schedule because their life gets busy.
• 34:05
  So anyway, that was the second thing was taxes and finance, you know, my IRS bill.
• 34:10
  And then navigating how to properly manage all of that and set myself up better.
• 34:15
  And then second, the ego hit of having to learn how to rebuild your business.
• 34:19
  clientele a little bit and like fill your books after leave do you feel like people just needed their monthly treatments or their brows so they went somewhere else then
• 34:27
  Well, I had an employee for two years.
• 34:30
  Oh.
• 34:30
  So I hired her when I was pregnant.
• 34:35
  And then, long story, I knew this girl for years.
• 34:38
  We worked together at a previous job.
• 34:40
  She was one of my good friends.
• 34:41
  And she worked with me for two years.
• 34:43
  We split my room.
• 34:44
  So, again, I have experience now having been a boss and, like, hiring on a W-2 employee or, like, a W-2 employee.
• 34:50
  Uh-huh.
• 34:51
  And then she moved away and then I decided, yeah, that wasn't for me.
• 34:54
  Like she was great and it was great, but I love being solo.
• 34:57
  I love less responsibility.
• 34:59
  I love, you know, honestly, unless you're doing it really right and have plans to grow and scale a team, it's not actually that...
• 35:06
  profitable or beneficial for you monetarily to have an employee um so it wasn't for me uh i love being solo yeah me too i love being such freedom and flexibility yeah i have a um i do have an esthetician now but same thing it was like it it feels good it feels very organic and i'm not forcing anything i think that a lot of people feel this need to scale
• 35:30
  crazy because we do see some estheticians have storefronts, but like you can be a successful solo esthetician.
• 35:37
  With less headache and responsibility and overwhelm.
• 35:40
  Yes.
• 35:41
  And of course there's cons to that too.
• 35:42
  Like, okay, if you're not working or you want to take a week off, you have to, there's always workarounds, but you have to learn how to,
• 35:48
  plan accordingly and save and manage things and have other avenues of income because if you're not in the tree in my room and you don't have employees and you want to take time off for vacations you're not really making money no um but again i've had to grow and learn ways to do that so i can still live my life and be successful without having someone manage my business you know take clients yeah but through maternity leave yeah she worked for me so she had full range of my room
• 36:13
  um and schedule then and I really pushed all my brow clients to her because we both started at that brow bar together in the whole days yeah so everyone already trusted her and trusted me to recommend her um and then when I came back you know they would they pretty much it was all transparent like I'm gonna go back to Miracle and you know
• 36:31
  Yeah.
• 36:31
  You're like, come on, come back.
• 36:32
  But they were, I mean, it was a great situation for the time.
• 36:35
  Uh-huh.
• 36:35
  I know.
• 36:36
  Every, every season in your business is like, I don't know, it just shapes you so much every single time.
• 36:42
  Like every single, even if it's something that negatively impacts your business, it's always a learning experience.
• 36:48
  Like there's always so much to learn as a solo esthetician.
• 36:52
  Soak it all up.
• 36:52
  Be a sponge.
• 36:53
  I know.
• 36:54
  Just how can you improve and grow and move on to the next?
• 36:57
  How is it owning a business in Alaska?
• 36:59
  Yeah.
• 37:01
  We didn't even mention that you're in Alaska.
• 37:02
  My question all weekend, what is it like to live in Alaska?
• 37:06
  I know.
• 37:06
  Alaska.
• 37:07
  What's that like?
• 37:08
  Hello.
• 37:09
  You're so far away.
• 37:10
  It's dark and cold to come visit in June or July.
• 37:13
  Summer solstice.
• 37:14
  I'm going to make it happen.
• 37:15
  Yeah.
• 37:15
  We're going to make it happen.
• 37:17
  I mean, it's great.
• 37:18
  It's my home, born and raised.
• 37:20
  It's where my whole, obviously, reputation is built.
• 37:22
  My business is built.
• 37:23
  Me and my husband is like...
• 37:25
  an alaska boy so he loves to be on the river and fishing and hunting and doing all the things so we love it and we're not in rural alaska you know we're just 40 minutes north of anchorage which is a major city but yeah um i think people would be surprised to know aesthetics is really popular there we have so many estheticians and like people are willing to spend money i think anywhere no matter where you are yeah okay that is like a hot take in the industry uh
• 37:51
  Being in a small town.
• 37:52
  Yes.
• 37:53
  Being in a small town like that you can't charge higher prices.
• 37:56
  Like why do people think that?
• 37:59
  I think that, I mean, I think everyone projects their own, what shaped them and what their beliefs are.
• 38:05
  They project it onto everyone else.
• 38:07
  I'm like, no matter where you live, there's been an esthetician in a small rural town in Alaska, like a fishing town.
• 38:13
  And she would go work there for two months every summer and make bank because no one was doing it where she is.
• 38:18
  And Rhea from Bosses and Beauty actually teaches, like, some of her most successful estheticians who've taken her program are in really small towns and communities because, honestly, it's way easier for you to stand out.
• 38:31
  Yeah.
• 38:31
  And there's going to be people willing to spend money and pay premium prices no matter where you live.
• 38:36
  There's income ranges all over.
• 38:38
  You just have to know how to market to those people, which is where your presentation was so key is that.
• 38:44
  building that premium brand.
• 38:45
  If you want to sell to the wealthy, even if it's the 1% in your community, you can do it.
• 38:49
  You just have to do it right.
• 38:51
  And it's, uh, it's, I feel like some people are like, Oh, you just like, you could just care about money or whatever that is.
• 38:58
  And it's not because you're pouring into your clients so much.
• 39:01
  Like I, I talk about like, you get what you pay for just like when you invest in a service, like in a, in a device, like you truly do get what you pay for.
• 39:09
  And it's that same concept with your business.
• 39:11
  Like,
• 39:12
  people are pouring into you and there are people out there that want to pay more they see that they correlate that it's a better experience with the price and I think there's also this misconception of like it's bad to chase money and be money driven and business driven and want to do better and have more you know for yourself for your family but also obviously the passion has to be there we have to love what we do but I don't think there's anything wrong with
• 39:38
  caring about that stuff too.
• 39:40
  And you're also like, it's an extension of being able to invest in your clients.
• 39:43
  Yeah.
• 39:43
  I can't invest more into my business and serve my community to the best of my ability if I'm not charging my worth and if I'm not a profitable business.
• 39:52
  If I'm not profitable, how can I pay myself, support my family and try to give more to my clients?
• 39:57
  I can't.
• 39:58
  I'm going to run myself dry in circles.
• 40:00
  Yeah.
• 40:00
  So if you're listening to this, make sure you
• 40:03
  have your you charge your worth because we need to be a profitable business.
• 40:07
  Otherwise, you're not going to be able to stay in business.
• 40:09
  Yes.
• 40:11
  Well, my last question, which is what I ask every single guest on the podcast is if you had one piece of advice from your personal journey of being an esthetician, what would it be?
• 40:22
  Do not be afraid to invest in yourself.
• 40:25
  Constantly work on your personal development and your business development.
• 40:31
  You know, we're not just pink collar service providers.
• 40:34
  We're real business owners and we have to put our business hat on and really work on your confidence, your mindset, personal development and your business.
• 40:45
  So I think that's the foundation to be able to do what you love long term.
• 40:49
  Great advice.
• 40:50
  Thank you.
• 40:50
  And where can people find you?
• 40:52
  Find me on Instagram and TikTok, Miracle the ST, E-S-T-I.
• 40:57
  And I do one-to-one mentor calls with other estheticians.
• 41:02
  And then TikTok, I post just a lot of fun things.
• 41:06
  And then I do have an Instagram subscription as well, which I've just built this whole subscriber community.
• 41:11
  So we can just keep pulling back the curtain and the behind the scenes of running a solo aesthetics business.
• 41:15
  I love that so much.
• 41:17
  Well, thank you for being a part of this weekend again.
• 41:19
  It was so much fun.
• 41:21
  It was very impactful.
• 41:22
  Such an honor.
• 41:23
  Thank you.
• 41:23
  Thank you so much for being on the podcast today.
• 41:26
  If you listen all the way through, make sure you comment miracle, but like comment and subscribe and we will see you in the next video.