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From Cold Calls to CRM Culture: Paul Sangster on Selling, Socials & Software That Scales
In this power-packed episode of RecTalk, Nitin Sharma sits down with Paul Sangster, the dynamic Sales & Marketing Director at itris, for a candid conversation on what it really takes to build brand trust, evolve from cold calling to consultative selling, and lead a tech brand in a recruitment world that's changing by the day.With 14 years at itris, Paul shares his journey from dialing-for-dollars to driving an integrated sales-marketing strategy behind one of the industry's most trusted CRMs. They unpack everything from the old-school print ad days, to the rise of thought leadership, and the…
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