
Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota
Read the transcript starting Mon. 12/17/18 on the Heinz Marketing Blog.
We were thrilled this last time to talk to David Priemer (a repeat guest) in an episode called, "Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota".
To get a glimpse of our conversation, enjoy this excerpt:
Matt: if you think about it like science, there're scientific systems. Whether it's, you know, the water table, or the meteorological systems, they're all based on certain amounts of rules, but those systems do tend to change over time.
David: If you're kind of an astute observer, you…
The skinny
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