Latest / Startup Stories with Fexingo: Conversations About Founders, Funding, and Building Companies from Zero
How HubSpot Built a Sales Engine from Inbound Marketing
In this episode of Startup Stories with Fexingo, Lucas and Luna trace the early days of HubSpot and the founders' bet that inbound marketing could replace cold calling. They break down how Brian Halligan and Dharmesh Shah started with a blog and an ebook, turned 'inbound' into a category, and built a sales engine that powered a billion-dollar IPO. Specific numbers include the cost of their first customer acquisition, the growth of their CRM from zero to fifty-thousand users, and why product led growth was baked in before the term existed. A sharp look at how the company…
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