Latest / The Breakfast Club / INTERVIEW: Michael Rubin Talks Fanatics Fest 2026, White Party, Robert Kraft, Karl-Anthony Towns, Sports, Community And Business + More

Transcript

INTERVIEW: Michael Rubin Talks Fanatics Fest 2026, White Party, Robert Kraft, Karl-Anthony Towns, Sports, Community And Business + More · The Breakfast Club

• 0:01
  Speaker 1: Every day a week ago, pick up the Breakfast Club.
• 0:05
  Speaker 2: You don't finish for y'all done.
• 0:08
  Speaker 1: Morning.
• 0:09
  Speaker 3: Everybody is DJ en Vy, Jess Hilarious, Charlamagne the guy.
• 0:12
  Speaker 3: We are the Breakfast Club. Laula rouses here as well.
• 0:15
  Speaker 3: We got a special guest in the building. That's right,
• 0:17
  Speaker 3: have more celebrities at his party. And Taylors was wedding
• 0:19
  Speaker 3: ladies and gentlemen.
• 0:21
  Speaker 2: Michael Roban.
• 0:21
  Speaker 4: They calling you the new Diddy, Michael Rubin. What that
• 0:24
  Speaker 4: means seeing that.
• 0:26
  Speaker 2: On social media?
• 0:27
  Speaker 1: I don't pay atat to that, Michael, Michael Room is
• 0:30
  Speaker 1: the new Diddy. You know, there's one thing I've learned
• 0:32
  Speaker 1: that There's one thing I've learned. The harder you work,
• 0:36
  Speaker 1: the better you do, the more people come for you comes.
• 0:39
  Speaker 1: And you know what, I see that as I'm happy
• 0:41
  Speaker 1: that we're doing well overall and it's all good.
• 0:44
  Speaker 2: But they're saying that because of the White Party.
• 0:46
  Speaker 1: That's what, you know what, You're allowed to have a party,
• 0:47
  Speaker 1: You're allowed to have fun. We're allowed to have fun again.
• 0:51
  Speaker 1: We're bringing fun back at twenty twenty six. They did
• 0:54
  Speaker 1: really change the.
• 0:55
  Speaker 5: Data your party for because Taylors was wedding.
• 0:57
  Speaker 1: You know the truth, Betold. We hadn't set the date yet,
• 1:00
  Speaker 1: and then when her wedding came out, there were a
• 1:01
  Speaker 1: couple people called me and said, hey, this is going
• 1:03
  Speaker 1: to be complicated. We said, hey, everyone comes to White Party,
• 1:06
  Speaker 1: can come whenever they want, so it didn't really matter.
• 1:08
  Speaker 1: So it's just easy to shift a couple of days
• 1:10
  Speaker 1: from when we were rigently thinking.
• 1:11
  Speaker 3: Now let's talk about Fanatics vest now for people that
• 1:14
  Speaker 3: don't know how was Fanatics created, because it was a
• 1:18
  Speaker 3: couple of companies you put together to create Fanatics, right, Yeah,
• 1:21
  Speaker 3: I've really.
• 1:21
  Speaker 1: Started Fanatics in like almost two thousand and one, two
• 1:26
  Speaker 1: thousand and two as part of a bigger couple vers running.
• 1:28
  Speaker 1: eBay bought that company and Fanatx was a teeny company.
• 1:31
  Speaker 1: Twenty eleven, I bought it back and really start building
• 1:34
  Speaker 1: this as my you know, one hundred percent focus darting
• 1:37
  Speaker 1: twenty eleven. So we've been out of fifteen years and
• 1:40
  Speaker 1: it's starting to get fun. It's really starting to get
• 1:42
  Speaker 1: fun now.
• 1:43
  Speaker 2: Haply in that what do you mean when you say
• 1:44
  Speaker 2: starting to get fun? It felt like work in the
• 1:45
  Speaker 2: beginning of.
• 1:46
  Speaker 1: No, it never feels like work, Like I love what
• 1:49
  Speaker 1: I do every minute of every day. It's just I
• 1:51
  Speaker 1: think as we continue to touch more sports fans in
• 1:55
  Speaker 1: more ways, and we continue to broaden the business, and
• 1:58
  Speaker 1: I think really get so focused. I'm obsessed about how
• 2:00
  Speaker 1: do we raise the game for fans and everything we do.
• 2:03
  Speaker 1: I just feel like, you know, we used to think
• 2:06
  Speaker 1: when I was small, we dreamed about getting big. Now
• 2:09
  Speaker 1: that we're a little bit bigger, I think big is bad.
• 2:11
  Speaker 1: I dreamed about how do you become beloved? Like how
• 2:13
  Speaker 1: do you make the most beloved brand in the world.
• 2:15
  Speaker 1: And it's funny talk about Fanatics Fest. It's like, that's
• 2:17
  Speaker 1: about how do you be beloved? How do you bring
• 2:20
  Speaker 1: all these incredible you know, athletes, celebrities, artists, and most
• 2:24
  Speaker 1: importantly two hundred thousand sports fans together for four days
• 2:27
  Speaker 1: And that's like, that's about being beloved. It's about giving
• 2:30
  Speaker 1: a big give back to sports fans.
• 2:32
  Speaker 4: So, you know, that's a great point you bring up
• 2:34
  Speaker 4: because you've seen to have genuine relationships with everybody, like
• 2:38
  Speaker 4: the people.
• 2:39
  Speaker 6: That rock with you, like they really artist, celebrities, athlete.
• 2:42
  Speaker 4: How do you know who's really your friend and not
• 2:44
  Speaker 4: just wanting to be with you because you're Michael Rubin demillion.
• 2:47
  Speaker 1: You know, I think that comes with time. Like, none
• 2:50
  Speaker 1: of these relationships they're they're, as you said, pretty authentic.
• 2:54
  Speaker 1: It's just like the first time we all met each other.
• 2:57
  Speaker 1: We just met each other for the first time. But
• 2:58
  Speaker 1: now we've all known each other, you know, it feels
• 3:01
  Speaker 1: like freaking years at this point, and so like these
• 3:03
  Speaker 1: things become genuine. And I think you also get tested
• 3:06
  Speaker 1: during periods of time. People ask you to show up
• 3:08
  Speaker 1: or you ask them to show up, and you see
• 3:10
  Speaker 1: who shows up for you and who doesn't. So I think,
• 3:15
  Speaker 1: for a guy, and I say this all the time,
• 3:17
  Speaker 1: people always think of being self deprecating for a guy
• 3:19
  Speaker 1: who barely made it out of high school, who learns
• 3:21
  Speaker 1: from conversations, That's how I learn, you know, I listen
• 3:24
  Speaker 1: to what a good interview you are by trying to
• 3:26
  Speaker 1: throw me off base right away by the first question.
• 3:28
  Speaker 1: You just trust me, okay, and you like you pick
• 3:30
  Speaker 1: these things up. And so like, I feel like I'm
• 3:35
  Speaker 1: very lucky to have so many different people around me
• 3:38
  Speaker 1: that I can help bring together in certain ways. And
• 3:40
  Speaker 1: I think people would say the same thing about me.
• 3:42
  Speaker 1: So we're all learning from each other, we're all helping
• 3:44
  Speaker 1: each other I think over time, I've been through it
• 3:47
  Speaker 1: with a bunch of different people as well, and I think,
• 3:49
  Speaker 1: you know, relationships have been tested, and hopefully I can
• 3:53
  Speaker 1: show what I'm made of and they show what they're
• 3:55
  Speaker 1: made of. And I think that's what makes these things
• 3:56
  Speaker 1: really authentic.
• 3:57
  Speaker 3: Who's idea was it to take it just outside of
• 4:00
  Speaker 3: the jerseys and do cars and do memorabilion and outside
• 4:03
  Speaker 3: of that, because you know, at first it just started
• 4:05
  Speaker 3: off as a company that.
• 4:06
  Speaker 6: Sold jerseys and hate T shirts, but now it seems
• 4:09
  Speaker 6: on a huge scale.
• 4:10
  Speaker 1: Look, look, the hardest business we're in is the business
• 4:14
  Speaker 1: we started, and that's the power on fang your business,
• 4:17
  Speaker 1: and that's it's a pretty big business now. I mean
• 4:18
  Speaker 1: people always say about fanatics, but we also own own lids,
• 4:21
  Speaker 1: we own several power brands, We make all the we
• 4:24
  Speaker 1: make you know, most of the Nike merchandise for the
• 4:26
  Speaker 1: NFL and Major League Baseball in college, and we own
• 4:30
  Speaker 1: Mitchell Ness, and we own we do all the Champion
• 4:33
  Speaker 1: licensed merchandise and Rebok license merchandise. And for us, you know,
• 4:39
  Speaker 1: we're always thinking about how to improve that business. So
• 4:42
  Speaker 1: for the first from twenty eleven really till twenty twenty.
• 4:46
  Speaker 1: I didn't want to have any distractions. And I think
• 4:49
  Speaker 1: it's actually a pretty challenging business because what people never
• 4:51
  Speaker 1: think about is, you're wearing a USA kit right now.
• 4:54
  Speaker 1: Were they going to do something no one ever imagine?
• 4:56
  Speaker 2: Do it?
• 4:57
  Speaker 1: All this year? They're gonna get knocked out in the
• 4:58
  Speaker 1: first round or something between. And you didn't know what
• 5:01
  Speaker 1: USA Hockey was going to do, and you don't know
• 5:02
  Speaker 1: what the Giant's going to do this year with how
• 5:05
  Speaker 1: about the next I mean, shout out to the next baby.
• 5:07
  Speaker 1: Nothing more incredible than that. And so because of the
• 5:10
  Speaker 1: complexity with predicting how teams are going to do and
• 5:12
  Speaker 1: how players going to do, it's a very complicated business
• 5:15
  Speaker 1: where we have to keep innovating to be better for
• 5:18
  Speaker 1: the fan, to be able to serve what the fan wants,
• 5:20
  Speaker 1: because fans want what's hot, they don't want what's cold.
• 5:23
  Speaker 1: And so we were really very focused on that business
• 5:25
  Speaker 1: for the first nine or ten years. What happened was
• 5:28
  Speaker 1: we got to a certain place where we said, Okay,
• 5:31
  Speaker 1: we can reinvent ourselves as a digital sports platform. And
• 5:34
  Speaker 1: what's really interesting was, and everyone knows this, they kind
• 5:37
  Speaker 1: of four or five years ago, we had a couple
• 5:40
  Speaker 1: of things that kind of punched us in the face.
• 5:42
  Speaker 1: And getting punched in the face and business is a
• 5:44
  Speaker 1: very good thing because it makes you better, Okay, And
• 5:48
  Speaker 1: at that time we said, okay, what do we really
• 5:50
  Speaker 1: stand for it fanatics and our brand purpose. We want
• 5:53
  Speaker 1: to do two things, to be honest. One was we
• 5:56
  Speaker 1: announced that we were taking over the hockey jerseys and
• 5:59
  Speaker 1: the Finax was going to be on ice would be
• 6:01
  Speaker 1: the brand on ice, and fans didn't have a positive reaction.
• 6:06
  Speaker 1: They said, well, we don't want Finax to make the
• 6:08
  Speaker 1: on ice hockey jersey.
• 6:10
  Speaker 3: And then the second thing, well, why would it matter,
• 6:12
  Speaker 3: Like I've never seen a jersey, but like Knights makes that,
• 6:14
  Speaker 3: so I hate it all.
• 6:14
  Speaker 1: Look that teeny bit of this is like I do
• 6:17
  Speaker 1: pay attention to that one percent of you know noises
• 6:20
  Speaker 1: because I think it makes you smarty when you listen
• 6:22
  Speaker 1: to noise, you say are they right or are they wrong?
• 6:24
  Speaker 1: You asked me a question about the White Party. I
• 6:26
  Speaker 1: kind of like laughed off. I laugh it off because
• 6:28
  Speaker 1: I'm like, look, I love bringing people together. It's a
• 6:32
  Speaker 1: great party. It's not deep. Some said something about my company.
• 6:35
  Speaker 1: I'm trying to say, are they right or are they wrong?
• 6:37
  Speaker 1: They're right, then I want to use that to make
• 6:39
  Speaker 1: the company better. We thought. I think, as I said
• 6:42
  Speaker 1: earlier when we first started, your dream is like one
• 6:44
  Speaker 1: day can build something this big. Then you start as
• 6:47
  Speaker 1: you get bigger, like wait a second, big sucks, man.
• 6:49
  Speaker 1: I want to be beloved. That's a totally different thing.
• 6:52
  Speaker 1: So when we had that negative reaction about taking over
• 6:56
  Speaker 1: the hockey jersey, and then in partnership with Nike, you know,
• 7:00
  Speaker 1: we make the baseball jerseys, and there was a redesign
• 7:03
  Speaker 1: of the baseball jersey which we took a lot of
• 7:04
  Speaker 1: heat for. I'd say on that case not necessarily rightly so,
• 7:08
  Speaker 1: but we owned it and we said, okay, how do
• 7:11
  Speaker 1: we use this to be better? And we went away
• 7:13
  Speaker 1: and we said, okay, the job at Fanatics said relentlessly
• 7:16
  Speaker 1: enhance the fan experience, and everything we do has to
• 7:20
  Speaker 1: do that, and if we don't do it, then we
• 7:21
  Speaker 1: shouldn't do It's a great question. But when we start
• 7:23
  Speaker 1: our sports book, we didn't say, okay, we just want
• 7:25
  Speaker 1: to be like FanDuel draftings. How do we make it better?
• 7:28
  Speaker 1: We said, We're going to do two fundamental different things.
• 7:31
  Speaker 1: One is, every time you bet with us. We're going
• 7:33
  Speaker 1: to give the customer fan cash that they can use
• 7:35
  Speaker 1: to make more bets, to buy merchandise, to get trading cards,
• 7:40
  Speaker 1: to go to lids, to get tickets, like we're going
• 7:42
  Speaker 1: to give back and this year we're going to give
• 7:44
  Speaker 1: back a billion one in fan cash, and people love that.
• 7:48
  Speaker 1: The second thing is what people always complain about if
• 7:50
  Speaker 1: your sports better is my player got hurt early in
• 7:53
  Speaker 1: the game. Okay, we said, you know, if a player
• 7:56
  Speaker 1: gets hurt in the first half of the game, we're
• 7:57
  Speaker 1: going to take them out of the player bet, and
• 8:00
  Speaker 1: millions of people that would have lost won their bet.
• 8:02
  Speaker 1: The reason I give you that example is when we
• 8:04
  Speaker 1: started the sports book, we said, how do we be
• 8:06
  Speaker 1: better and different because we need to relentlessly enhance the
• 8:09
  Speaker 1: fan experience. Okay. In trading cards, a business that we
• 8:12
  Speaker 1: only entered five years ago, which is our biggest and
• 8:14
  Speaker 1: most valuable part of our company today, we said, what
• 8:17
  Speaker 1: are people really saying they don't like about trading cards?
• 8:19
  Speaker 1: And one was like all these IOUs that collectors had,
• 8:23
  Speaker 1: you know, they bought a box of cards or pack
• 8:25
  Speaker 1: of cards, and you know they got this great card
• 8:27
  Speaker 1: that said, well it's an I or EEO to me, well,
• 8:29
  Speaker 1: how do we fix that? We worked with all the
• 8:31
  Speaker 1: athletes and the players associations to fix that problem. And
• 8:34
  Speaker 1: another would be like all the marketing creativity and the
• 8:37
  Speaker 1: product creativity. I'm only giving these examples because it was
• 8:40
  Speaker 1: a real mind mindset shift that happened four or five
• 8:45
  Speaker 1: years ago to say everything we need to do needs
• 8:47
  Speaker 1: to relentlessly and has the fan experience. And that's why
• 8:49
  Speaker 1: we start a fanatics Fest. Okay. Fanacs Fest is like
• 8:52
  Speaker 1: it's the hardest thing we do all year. It's a
• 8:55
  Speaker 1: complete give back to fans. You take I mean, you
• 8:57
  Speaker 1: think about this. In the NBA, we got Lebron, James
• 9:01
  Speaker 1: k D, James Harden, Wemby Cooper, Flag sga Ant and
• 9:08
  Speaker 1: a bunch of other stars all coming to Fanatics Fest.
• 9:11
  Speaker 1: That takes off the relationships we have to put this
• 9:14
  Speaker 1: on for fans, but we do it because it's such
• 9:16
  Speaker 1: a great give back. Okay, and we do this across
• 9:19
  Speaker 1: every sport. We have like four hundred of the biggest athletes, artists,
• 9:24
  Speaker 1: celebrity stars coming you know to fanatics Fest, and so
• 9:29
  Speaker 1: like for us, we love that because it's like we're
• 9:32
  Speaker 1: doing something really cool for fans and I want you
• 9:34
  Speaker 1: guys to all come this year, and you tell me, like,
• 9:36
  Speaker 1: was this one of the coolest sports moments I've ever
• 9:37
  Speaker 1: had being that fanatics fest. I think you're say it is.
• 9:39
  Speaker 4: You know, it's interesting you're saying how you want fanatics
• 9:43
  Speaker 4: to be beloved, and I'm sitting back, like, I feel
• 9:45
  Speaker 4: like sports is the easiest thing to make people love,
• 9:48
  Speaker 4: because like beloved means to have an emotional attachment to something.
• 9:51
  Speaker 4: There's not too many things in this world that people
• 9:53
  Speaker 4: have more of an emotional attachment to the sports no
• 9:55
  Speaker 4: matter what, even if they're losing the USA, I don't
• 9:59
  Speaker 4: care if they win that for so, I.
• 10:01
  Speaker 1: Agree with you one hundred percent. And that's why we
• 10:03
  Speaker 1: have such a big opportunity. But here's a great thing
• 10:06
  Speaker 1: about sports fans. If they don't like something, they are
• 10:09
  Speaker 1: allowed okay. And by the way, that's what makes our
• 10:12
  Speaker 1: business such an amazing opportunity when we do something something
• 10:15
  Speaker 1: doesn't like. And by the way, we are far from perfect.
• 10:17
  Speaker 1: We're a growth company. We make mistakes, we get things wrong.
• 10:20
  Speaker 1: Fans tell us that you have to use that input
• 10:22
  Speaker 1: to be better. And look, you guys have had controversy,
• 10:25
  Speaker 1: shit that's gone wrong, and you guys decide are people
• 10:29
  Speaker 1: right or wrong when you do that, and then when
• 10:31
  Speaker 1: they're right, how do you use that to be better?
• 10:33
  Speaker 1: So I think the biggest benefit we have is there's
• 10:36
  Speaker 1: two billion avid sports fans in this world who are
• 10:39
  Speaker 1: very loud and proud. But everything doesn't always go the
• 10:43
  Speaker 1: way you expected to go.
• 10:44
  Speaker 5: Was it intentional on a planning around like all the
• 10:46
  Speaker 5: World Cup stuff?
• 10:47
  Speaker 1: Yes, it was one hundred. So I'll tell you the
• 10:50
  Speaker 1: thing I'm singlely most excited about so in the World
• 10:54
  Speaker 1: Cup is to me, I think it's just this such incredible,
• 10:59
  Speaker 1: amazing event every four years and then you have at
• 11:04
  Speaker 1: the end two teams remaining. Four years ago it was
• 11:06
  Speaker 1: Argentina and it was France and Boppy captain of France,
• 11:10
  Speaker 1: Messi captain of Argentina. They do a press conference two
• 11:14
  Speaker 1: days before the final match at the stadium where the
• 11:18
  Speaker 1: final matches, so it would be at MetLife. They actually
• 11:20
  Speaker 1: moved that press conference for the first time in the
• 11:22
  Speaker 1: history of the World Cup to be at Fanatics Festival
• 11:25
  Speaker 1: in front of fans. Okay, so this is a repeat
• 11:28
  Speaker 1: of four years ago, which it very well could be.
• 11:30
  Speaker 1: Argentina played France you'd have him boppy and MESSI at
• 11:34
  Speaker 1: Fanatics Fest in front of tens of thousands of fans.
• 11:37
  Speaker 1: Now that's insane.
• 11:38
  Speaker 5: So four days this year as well.
• 11:42
  Speaker 1: You know, look, we couldn't cram it all in to
• 11:45
  Speaker 1: three days anymore. I mean we're gonna have When you
• 11:47
  Speaker 1: look at the people coming this and I just looked
• 11:49
  Speaker 1: at this, I mean you've got in every sport, every
• 11:52
  Speaker 1: top athlete and by the rank culture you got from
• 11:55
  Speaker 1: jay Z to Travis Scott to Wane to every other
• 11:58
  Speaker 1: artist that comes through. And I just look, Kevin Hart's
• 12:00
  Speaker 1: hosting Cold his Balls and he's got you know, Djokovic
• 12:04
  Speaker 1: one day and Cooper Flagg another day, and you know
• 12:06
  Speaker 1: he's got you know, so many different great athletes and
• 12:08
  Speaker 1: so like we love bringing all together and it's by
• 12:12
  Speaker 1: it is. We'll spend like between us our partners will
• 12:14
  Speaker 1: spend like eighty or ninety million dollars to put this
• 12:16
  Speaker 1: thing on.
• 12:17
  Speaker 2: Wow.
• 12:18
  Speaker 1: And the ticket revenue, the ticket's like sixty or seventy
• 12:21
  Speaker 1: bucks a ticket, So it's like two hundred thousand people come.
• 12:23
  Speaker 1: It's like, you know, it's like fifteen million bucks in
• 12:25
  Speaker 1: ticket revenue. But we do it because it's just a
• 12:28
  Speaker 1: great thing to work your ass off, because fans that
• 12:31
  Speaker 1: come through, they love fanatics when they leave. And I
• 12:34
  Speaker 1: remember last year I had a guy in his nineties
• 12:36
  Speaker 1: grabbed me. He's like, mister Ruben. By the way, the
• 12:39
  Speaker 1: only thing I don't like is being called mister Ruben.
• 12:40
  Speaker 1: Makes me feel old. So I'm always like Michael, you know,
• 12:42
  Speaker 1: Rube whatever, anything about mister Rubin. He's like, I just
• 12:45
  Speaker 1: want to tell you, this has been the greatest weeknd
• 12:48
  Speaker 1: of my life. I'm here with my son, my grandson,
• 12:50
  Speaker 1: my great grandson. And he said the moment we've had
• 12:53
  Speaker 1: that we've been here all all three days of this
• 12:55
  Speaker 1: and he had like tears coming out of his eyes,
• 12:57
  Speaker 1: and it made me almost tear up just seeing. You
• 12:59
  Speaker 1: know how much joy you brought that's beloved.
• 13:02
  Speaker 6: Now you talked about sports betting. I want to go
• 13:04
  Speaker 6: back to sports betting.
• 13:05
  Speaker 3: Do you feel like sports betting hurt the league in
• 13:09
  Speaker 3: sports a little bit?
• 13:10
  Speaker 1: No, because it was happening one hundred percent, as we
• 13:13
  Speaker 1: all know, illegally. So by taking something that has happened
• 13:16
  Speaker 1: illegally and making it legal and giving it the regulation,
• 13:19
  Speaker 1: I think it made it much safer for consumers. And
• 13:23
  Speaker 1: by being regulated. I think a lot of things that
• 13:25
  Speaker 1: were going wrong, those things are being worked out of
• 13:28
  Speaker 1: the system. So like people talk about, like you know,
• 13:30
  Speaker 1: the things where players have made mistakes, people have done
• 13:33
  Speaker 1: things they shouldn't have done. That stuff has happened before,
• 13:36
  Speaker 1: you just didn't have the systems in place to catch it.
• 13:39
  Speaker 1: Now it's happening far less because of the systems that
• 13:42
  Speaker 1: are in place. So I think of regularly, like to me,
• 13:45
  Speaker 1: sports betting gambling is a century old business, you know,
• 13:49
  Speaker 1: I mean, did you bet before you had legalized sports betting?
• 13:53
  Speaker 1: Did you bet before you have legalized sports? Better? Listen everything,
• 13:58
  Speaker 1: because I just felt like I knew me bad. You
• 14:01
  Speaker 1: don't do it anywhere right by? Sports band is ninety
• 14:04
  Speaker 1: percent male? In fairness, do you guyspect before?
• 14:08
  Speaker 5: No funny it was?
• 14:13
  Speaker 6: It was funny over Michael, You don't have to be
• 14:16
  Speaker 6: every once in a while.
• 14:17
  Speaker 2: I tried, but I'm not.
• 14:18
  Speaker 1: I doubt you do. Try to be inclusive, right, yeah,
• 14:20
  Speaker 1: so shut it, let's go. But it is it's not
• 14:26
  Speaker 1: like like the casino part of our businesses. You know,
• 14:29
  Speaker 1: fifty to fifty male to female sports bands like ninety
• 14:32
  Speaker 1: two percent male dress and all this business that you.
• 14:34
  Speaker 5: Do all these big names, Like I just every time
• 14:37
  Speaker 5: we talk to you, I feel your excitement for what
• 14:39
  Speaker 5: you do. How do you said it's getting fun down
• 14:41
  Speaker 5: but it's not because it wasn't fun before. How do
• 14:43
  Speaker 5: you keep your work so like passion field and like
• 14:48
  Speaker 5: like it it grows so big, But you're like a
• 14:50
  Speaker 5: kid at the candy store right now.
• 14:51
  Speaker 1: I agree with that, and I'll say to you something
• 14:56
  Speaker 1: that I could say. It will be offensive, but I
• 14:58
  Speaker 1: really believe is if you don't love what you do,
• 15:01
  Speaker 1: you shouldn't do it. Now. I know what everyone's to say, it's, oh, well,
• 15:04
  Speaker 1: it's easy. It's easy for Michael Ruben to say that, Okay,
• 15:07
  Speaker 1: But I like, look, you only have so many days
• 15:09
  Speaker 1: on this planet, and like, I love so much what
• 15:13
  Speaker 1: I'm doing. I love the great parts about what I do,
• 15:15
  Speaker 1: and I love the challenges that I learn from when
• 15:17
  Speaker 1: I grow from. And so that's what makes me so
• 15:20
  Speaker 1: passionate to the question you just asked me. Like, I
• 15:23
  Speaker 1: wake up every so I go to bed. You know,
• 15:26
  Speaker 1: on a normal day, I'll go to bed eleven o'clock,
• 15:28
  Speaker 1: eleven thirty. I wake up within three hours, and like
• 15:31
  Speaker 1: I want to go to work, so bad. But then
• 15:33
  Speaker 1: I know it's so unhealthy. It only sleep three hours
• 15:35
  Speaker 1: and night, so I try to get like another two
• 15:36
  Speaker 1: to three hours sleep and I wake up and I
• 15:39
  Speaker 1: jump out of bed because I'm excited to see all
• 15:41
  Speaker 1: the action that I missed in the five and a
• 15:43
  Speaker 1: half hours I didn't look at my phone, and you know,
• 15:46
  Speaker 1: and I love building it so to me, like I'm
• 15:48
  Speaker 1: learning every day, I'm growing every day. I have so
• 15:51
  Speaker 1: many great people around me, you know, like, look, by
• 15:54
  Speaker 1: the way, think about this. We're in the middle of
• 15:55
  Speaker 1: the World Cup, I have an access coming up next week,
• 16:01
  Speaker 1: just finished with the White Party. It's like it's almost
• 16:03
  Speaker 1: like we were just saying I was joking, which I think.
• 16:06
  Speaker 1: I need to turn my phone off for like a
• 16:07
  Speaker 1: couple of weeks in August, just to try to give
• 16:09
  Speaker 1: my brain a little bit of a detox. Is there
• 16:14
  Speaker 1: a point where the growth becomes enough? Like Lauren, it like,
• 16:18
  Speaker 1: let me ask you a question. If you were number one,
• 16:21
  Speaker 1: if your show was the number one show in the
• 16:22
  Speaker 1: world of anything above anything, not just against your core metrics,
• 16:27
  Speaker 1: against everybody in the world. Okay, you still say that sucks.
• 16:30
  Speaker 1: It's not good enough, right, And so I'm never satisfied.
• 16:34
  Speaker 1: I'm never happy. And when I go through Fanatics Fest,
• 16:37
  Speaker 1: no matter how great it is, I'm gonna look at
• 16:39
  Speaker 1: what all the things I see that aren't right. I
• 16:41
  Speaker 1: remember doing a walk through the White Party three hours before.
• 16:44
  Speaker 1: I was pointing out like fifty things that bothered me. Okay,
• 16:48
  Speaker 1: because I have that attention to detail. It's just the
• 16:50
  Speaker 1: brain I was born with. And so I don't think
• 16:53
  Speaker 1: you should ever be satisfied. I don't think you know
• 16:55
  Speaker 1: how good you are. Do you think Tom Brady was
• 16:57
  Speaker 1: satisfied with seven Super Bowls? He only talks about the
• 17:00
  Speaker 1: three heatd win. Okay, it's not talking about the you know,
• 17:02
  Speaker 1: he's not talking about the ones that you know he
• 17:05
  Speaker 1: wanted somebody. You know, I can't believe what happened against
• 17:07
  Speaker 1: the giants. I can't believe what happens here. That's the mentality,
• 17:10
  Speaker 1: and so that's the winner's mentality. So no, we should
• 17:12
  Speaker 1: never be satisfied.
• 17:13
  Speaker 6: I was gonna ask you from there, you know, what
• 17:15
  Speaker 6: does your family say? Because you work so much, you're
• 17:17
  Speaker 6: always moving, you got daughters, your wife, So how does
• 17:19
  Speaker 6: your family feel about the work you put in?
• 17:22
  Speaker 1: They accept that. It's what they would say is my
• 17:25
  Speaker 1: one screwed up part of my personality. But they also
• 17:30
  Speaker 1: know what they were born into or signed up with,
• 17:33
  Speaker 1: and you know it is. You know, even yesterday it
• 17:36
  Speaker 1: was my daughter's sixth birthday and we took her a
• 17:38
  Speaker 1: split splash in in in Long Island and by which
• 17:42
  Speaker 1: was amazing. And you know, every time I come down
• 17:44
  Speaker 1: the water slide, I want to look at my phone,
• 17:46
  Speaker 1: see what I missed, see what's going on. And my
• 17:48
  Speaker 1: excuse is, I said, you know to my wife, I'm like, baby,
• 17:51
  Speaker 1: it's like finax Fast is seven days away from me.
• 17:53
  Speaker 1: As she's like Michael, She's basically shut the fuck up.
• 17:55
  Speaker 1: There's always an excuse, like like stop talking, you telling
• 17:58
  Speaker 1: me about finax Fast. It was last week was White
• 18:00
  Speaker 1: Party and as World Cup this finags Fast and would
• 18:02
  Speaker 1: be than Azibus. There's always something she's right, but that's
• 18:05
  Speaker 1: it's just who I am. And I think hopefully my
• 18:09
  Speaker 1: kids will learn from me really good work at it
• 18:12
  Speaker 1: because they're around me all the time. And even if
• 18:15
  Speaker 1: they see me working and hustling, like hopefully, I'm you know,
• 18:19
  Speaker 1: showing them like you know, hard work does pay off,
• 18:21
  Speaker 1: and they see how much I love it, they see
• 18:23
  Speaker 1: how into it I am, and at least you're there,
• 18:25
  Speaker 1: You're right there. I am there, and sometimes look, you
• 18:29
  Speaker 1: can be physically there and not mentally there. And that's
• 18:31
  Speaker 1: probably my weakness, but you know, I try to get
• 18:33
  Speaker 1: the best balance I can, and I do. I am.
• 18:37
  Speaker 1: Actually I have developed one new habit in the last year. Well,
• 18:40
  Speaker 1: I'll put my phone down for like a half an
• 18:42
  Speaker 1: hour hour a day that I'm awake and just say like, okay,
• 18:45
  Speaker 1: whether it's a twenty minute dinner with the kids or
• 18:48
  Speaker 1: something else, we're just like, it doesn't matter who calls,
• 18:50
  Speaker 1: there's always going to be some emergency. There's always going
• 18:52
  Speaker 1: to be something, So like just put it down.
• 18:53
  Speaker 4: If you ever showed up to one of those places
• 18:55
  Speaker 4: and the service was bad or somebody was rude and
• 18:57
  Speaker 4: you was like, you know, you threaten to buy it
• 18:58
  Speaker 4: and fire a.
• 18:59
  Speaker 1: Person, no, never, because you know what, somebody who would
• 19:02
  Speaker 1: do that, it's a bad person, you know. One of
• 19:04
  Speaker 1: the things I love to see is how people treat
• 19:07
  Speaker 1: the people that I work with every day, not me,
• 19:09
  Speaker 1: because somehow and I always say, like I'll say, like, obabe,
• 19:12
  Speaker 1: that person's great, Like yeah, everyone treats you well, Like
• 19:14
  Speaker 1: don't pay attention to how they treat you. Pay attention
• 19:17
  Speaker 1: to how do they treat the lowest person at your
• 19:19
  Speaker 1: company's coming coming up? And by I'll tell you without
• 19:23
  Speaker 1: telling you who it was. I remember being with Robert
• 19:26
  Speaker 1: Kraft at a guy we were both friendly with, and
• 19:31
  Speaker 1: I saw how he treated somebody. I never spoke to
• 19:33
  Speaker 1: the person again, okay, because I saw them to treat
• 19:35
  Speaker 1: their staff in a way that made me really uncomfortable.
• 19:38
  Speaker 1: And so you know, to me, those are the things
• 19:40
  Speaker 1: you learned. So no, I try to be like when
• 19:42
  Speaker 1: I'm going through that park, I'm being nice to everybody.
• 19:45
  Speaker 1: I'm thanking everyone because that's I'm lucky to be here.
• 19:47
  Speaker 2: Always.
• 19:47
  Speaker 4: If you want to see somebody's true character, watch how
• 19:49
  Speaker 4: they treat people that can't do anything for them.
• 19:52
  Speaker 1: Right, So your true characters, You're gonna beat me a
• 19:54
  Speaker 1: few more times, so I love you. It's too bigy
• 19:56
  Speaker 1: things to say. Whether I could say something like would
• 19:58
  Speaker 1: I treat somebody? Would I treat somebody? Really, you're ditty opening,
• 20:01
  Speaker 1: I got it. I just want you to know, okay,
• 20:05
  Speaker 1: I expect that if you're to come in me with that,
• 20:08
  Speaker 1: I'd be disappoorted. I'd be like, yo, Charlott mane is
• 20:11
  Speaker 1: losing his He's losing his edge.
• 20:13
  Speaker 4: When it comes to billionaires, when people say billionaires shouldn't exist,
• 20:16
  Speaker 4: do you take that personally?
• 20:18
  Speaker 1: I don't, but I think there's a problem with that, right.
• 20:21
  Speaker 1: The American Dream is incredible. Like I don't think I
• 20:25
  Speaker 1: get why people can be jealous envious. But here's the
• 20:30
  Speaker 1: way I look at it. Like when I was a kid,
• 20:33
  Speaker 1: my idol was Phil Knight. It wasn't an athlete. It
• 20:35
  Speaker 1: was Phil Knight, Okay, the founder of Nike, and I
• 20:39
  Speaker 1: idolized him because I was always a business person from
• 20:41
  Speaker 1: the time I was a young kid, and like I
• 20:44
  Speaker 1: always like, I was always an entrepreneur. That's it's what
• 20:46
  Speaker 1: I always want to do.
• 20:47
  Speaker 5: It.
• 20:47
  Speaker 1: Like I knew I'd never be a good athlete. I
• 20:49
  Speaker 1: knew I'd never be a good student, but I loved business.
• 20:52
  Speaker 1: And so you know, to me, when someone says like
• 20:57
  Speaker 1: kill the American Dream, like you like, don't you want
• 21:00
  Speaker 1: to have the dream? Hey? If I'm your guys, like,
• 21:02
  Speaker 1: how do I take the show? How do I turn
• 21:03
  Speaker 1: it into its own business? How do I monetize better?
• 21:06
  Speaker 1: How do I make it worth I'll be like I
• 21:07
  Speaker 1: don't want you guys to not treat I want you
• 21:09
  Speaker 1: guys to dream for the biggest thing you can possibly
• 21:11
  Speaker 1: dream for. And so I don't like people saying, hey,
• 21:15
  Speaker 1: like kind of kill the American dream. That said it
• 21:18
  Speaker 1: doesn't bother me because I understand like people can look
• 21:21
  Speaker 1: at say, hey, Michael's fortune, he's lucky, he's whatever. Does
• 21:25
  Speaker 1: it truly doesn't bother me. The only thing that bothers
• 21:28
  Speaker 1: me is when people tell me things I think they're
• 21:30
  Speaker 1: right about. Then I want to turn that into action
• 21:31
  Speaker 1: and fixing it. Yeah.
• 21:32
  Speaker 4: I guess for me, it's not about It's not about
• 21:35
  Speaker 4: the killing of the American dream. I just feel like
• 21:37
  Speaker 4: sometimes people want to put a cap on it that
• 21:39
  Speaker 4: kind of feels strange, Like I can create something and
• 21:43
  Speaker 4: make a shitload of money on it.
• 21:44
  Speaker 2: Who's faulted it?
• 21:45
  Speaker 1: Yeah? And by the way, look at whether you like
• 21:47
  Speaker 1: Elon Musk, don't like Elon Musk, like Jeff Bezos, don't
• 21:50
  Speaker 1: like Jeff Bezos, like Mark Zuckenberger or not like those
• 21:53
  Speaker 1: are aspirational stories. I mean, look how freaking by the way,
• 21:55
  Speaker 1: I don't even really know Elon Musk. Look at look
• 21:58
  Speaker 1: at the different things he's built from, you know, SpaceX
• 22:01
  Speaker 1: to Tesla, and you're like, you have to respect the brain,
• 22:04
  Speaker 1: you have to respect the drive, Like why do I
• 22:06
  Speaker 1: want to put a cap on that? So I want
• 22:08
  Speaker 1: everyone in the world to say anything as possible, and
• 22:10
  Speaker 1: I can do whatever I set my mind to, and
• 22:12
  Speaker 1: I don't like putting caps on that. That said, the
• 22:16
  Speaker 1: influence elections, and by the way, you know me well
• 22:19
  Speaker 1: enough to I stay out of I hate politics, you
• 22:22
  Speaker 1: know why, because it divides people. And I run a
• 22:24
  Speaker 1: consumer company, okay, And the second we talk about politics,
• 22:28
  Speaker 1: half the people hate you. Yeah, okay, So I just
• 22:30
  Speaker 1: try to avoid politics at all costs. It's not good.
• 22:32
  Speaker 2: You do a lot of charity.
• 22:34
  Speaker 1: I do so many things behind the most of it's
• 22:36
  Speaker 1: behind the scenes, and I enjoy it. And some of
• 22:39
  Speaker 1: the things, look, you guys all know because it's how
• 22:41
  Speaker 1: we all first met. Like the Reform Allignes that we
• 22:43
  Speaker 1: started because of Meek with Jay and Meek and Robert
• 22:46
  Speaker 1: Kraft has like been work that I love doing and
• 22:49
  Speaker 1: we've made a huge impact with and the work we
• 22:52
  Speaker 1: do with Make a Wish, which I always say anyone,
• 22:54
  Speaker 1: By the way, there are a lot of people that
• 22:55
  Speaker 1: hate on the reform A lines like oh, you know,
• 22:57
  Speaker 1: you're getting criminals like they don't even understand what they
• 23:00
  Speaker 1: they just want to hate on it. Okay, make a wish,
• 23:02
  Speaker 1: which is the biggest partnership. We have a Fanatics where
• 23:06
  Speaker 1: we take every sports wish we help make better for
• 23:09
  Speaker 1: the for the kids. Okay, So anyone that's got a
• 23:11
  Speaker 1: wish in sports Fanatics, it's kind of part of making
• 23:15
  Speaker 1: it happen. If you don't like make a wish, you're
• 23:16
  Speaker 1: a bad human being. Okay, I'll just say it right now.
• 23:19
  Speaker 1: If someone wants to hate on make a Wish, they're
• 23:20
  Speaker 1: literally a bad human But we love, we love doing
• 23:23
  Speaker 1: charity work. Like it's again, if you take the perspective,
• 23:26
  Speaker 1: and I think you guys probably do that we're all
• 23:28
  Speaker 1: lucky to be here. Then there's our responsibility to give
• 23:30
  Speaker 1: back and make a difference.
• 23:31
  Speaker 4: Do you think charity sometimes becomes a substitute for fixing
• 23:34
  Speaker 4: broke broken systems like the actual systems being broken?
• 23:39
  Speaker 1: Well, I think the government is a really inefficient, you know,
• 23:44
  Speaker 1: way of doing things, but it's just the way the
• 23:46
  Speaker 1: world works. Like do I believe when we started the
• 23:48
  Speaker 1: Reform Alliance, and I remember someone said to me, Hey, Michael,
• 23:52
  Speaker 1: you should have a goal of how many people you
• 23:53
  Speaker 1: get out of probation and parole. And I said, what
• 23:57
  Speaker 1: do you think it's a good number? And this person
• 23:58
  Speaker 1: who I'm not going to, who I love, not like
• 24:01
  Speaker 1: it's a very important person in this world. They said,
• 24:03
  Speaker 1: you should have a goal of ten thousand people. I'm like, huh.
• 24:07
  Speaker 1: I'm like, there's four and a half million people on
• 24:08
  Speaker 1: probation and parole. I think probably like a million or
• 24:11
  Speaker 1: two million people should be on probation and parol, so
• 24:13
  Speaker 1: it should be like two to three million less people.
• 24:15
  Speaker 1: They said, well, you won't miss the goal of ten thousand.
• 24:18
  Speaker 1: I'm like, that's fucking bullshit. It sucks. I'm like, I
• 24:22
  Speaker 1: have my goal. They're like, what are you going to do?
• 24:24
  Speaker 1: I'm like a million people, Like you might miss the goal.
• 24:26
  Speaker 1: I'm like, screw that. Like, I want to make a
• 24:28
  Speaker 1: big goal. If you go after the big number, what's
• 24:30
  Speaker 1: the worst that happens. You said I want to get
• 24:32
  Speaker 1: a million, you get seven hundred thousand, right, that's seven
• 24:35
  Speaker 1: yes what the person would have said. So that goes
• 24:37
  Speaker 1: to the mentality of like taking entrepreneurialism against like a
• 24:41
  Speaker 1: government issue. Right, probation and parl is broken because of
• 24:45
  Speaker 1: the government we created, created the reform a lines because
• 24:48
  Speaker 1: of what happened to me. Remember Meek was on probation
• 24:51
  Speaker 1: for eleven years at the time this happened, or ten
• 24:56
  Speaker 1: years at the time this happened, and he had another
• 24:58
  Speaker 1: like ten years left. Okay. None of us could be
• 25:01
  Speaker 1: on probation for twenty years. Okay, and follow the rules
• 25:04
  Speaker 1: of probation. But that get by the way. Remember you
• 25:06
  Speaker 1: can't be in contact with a felon on probation. How
• 25:09
  Speaker 1: many people that on probation naturally would be in contact
• 25:12
  Speaker 1: with it. It's just a natural thing, okay. And so like,
• 25:16
  Speaker 1: I think it's great to bring entrepreneurialism to fixing government problems.
• 25:21
  Speaker 1: And I think you know, the two kind of you know,
• 25:23
  Speaker 1: kind of you know, offset each other.
• 25:24
  Speaker 4: If your money disappeared tomorrow, what impact would you still
• 25:27
  Speaker 4: be proud of?
• 25:28
  Speaker 1: So let me say one thing. First of all, I
• 25:30
  Speaker 1: asked people this question all the time. It's amazing how
• 25:33
  Speaker 1: divided an answer I get. More that disagree with me.
• 25:36
  Speaker 1: So I say all the time, I would give up everything.
• 25:41
  Speaker 1: I had to be ten years younger everything.
• 25:44
  Speaker 5: Wow, you got a lot of energy.
• 25:46
  Speaker 1: I mean, in one second, what for sure, you get me.
• 25:55
  Speaker 1: He's always gone for it. I thought that was your issue,
• 25:58
  Speaker 1: by the way, not mine. So yeah, so I just
• 26:05
  Speaker 1: the way I look at it. First of all, I
• 26:07
  Speaker 1: love the grind. I love the hustle. I believe if
• 26:10
  Speaker 1: I started over tomorrow, morney would If I start tomorrow
• 26:12
  Speaker 1: morning with nothing, it would be fun going through the trials,
• 26:15
  Speaker 1: the tribulations. What ideas I came with, How I built
• 26:18
  Speaker 1: to be ten years younger? Oh my god, I would
• 26:20
  Speaker 1: do it. One second. I asked people who are really
• 26:22
  Speaker 1: well off this question all the time. Most people disagree
• 26:24
  Speaker 1: with me. They're like, nah, I won't do that. I'm like,
• 26:27
  Speaker 1: you got no fight. He then like, I love the fight.
• 26:29
  Speaker 5: You want to be younger to start over against so
• 26:30
  Speaker 5: you got to go through the work to get the
• 26:33
  Speaker 5: where you're adding.
• 26:33
  Speaker 1: I'm fifty three. If I could be forty three, fuck yeah,
• 26:36
  Speaker 1: I'm in take everything.
• 26:38
  Speaker 2: Like Robert Craft still be ninety if he was young.
• 26:41
  Speaker 1: No, maybe he'd be seventy five, would be seventy five.
• 26:44
  Speaker 1: I'm I'm gonna tell you. I'll tell you a great
• 26:47
  Speaker 1: story between Robert and I. So I'm like a very
• 26:49
  Speaker 1: happy person. It's just like I know I'm lucky. I
• 26:51
  Speaker 1: wake up with good energy.
• 26:53
  Speaker 2: That is evident. I'm not even joking.
• 26:55
  Speaker 1: Yeah, So on my fiftieth we took a w I
• 27:00
  Speaker 1: walk with Robert all the time. It's like he's like
• 27:03
  Speaker 1: brother father to me. And so we walk, you know,
• 27:06
  Speaker 1: I don't know, twenty thirty days a year we take
• 27:08
  Speaker 1: you know, like three four mile walks. It's a nice
• 27:09
  Speaker 1: thing to do together. So we're gonna walk on my
• 27:11
  Speaker 1: fiftieth birthday. He said to me, Michael, you see m
• 27:14
  Speaker 1: Off today. I said, I am. He said why. I said, honestly, like,
• 27:18
  Speaker 1: I'm like, it's kind of depressing to turn fifty today.
• 27:21
  Speaker 1: He's like why. He's like, He's like, I don't know.
• 27:24
  Speaker 1: My life's I feel like my life's more than half over.
• 27:27
  Speaker 1: Like and I always thought of myself as a kid.
• 27:29
  Speaker 1: And he says something to me. He said, Michael, every
• 27:31
  Speaker 1: decade for me has been better than the last decade.
• 27:34
  Speaker 1: He said, My thirties are better than my twenties, forties,
• 27:37
  Speaker 1: better than thirties, you know, sixties, better than the fifties,
• 27:39
  Speaker 1: seventies better than the sixties, eighties, better than seventies. And
• 27:42
  Speaker 1: I'll tell you what that's been true for me. But
• 27:45
  Speaker 1: still like getting older. There's nothing I like about it. Yeah, yeah,
• 27:50
  Speaker 1: it does scare me a little bit, Like I like
• 27:51
  Speaker 1: to I like to be on this earth healthy for
• 27:54
  Speaker 1: as long as possible. So yes to say, I would
• 27:56
  Speaker 1: give up everything I had everything right now to start over.
• 28:01
  Speaker 1: And by the way, I would love every minute of
• 28:02
  Speaker 1: the journey. Okay, it would be so fun to me
• 28:05
  Speaker 1: to see how my life is different. What did I do?
• 28:07
  Speaker 1: What did I build? You know?
• 28:09
  Speaker 2: He said, the only thing worse than getting old is
• 28:11
  Speaker 2: not getting old. That's what I feel that way.
• 28:13
  Speaker 4: When after you guys like Robert Craft or any older elder,
• 28:15
  Speaker 4: I'm like, that's the goal.
• 28:17
  Speaker 2: Yeah, I want to be as I want to live
• 28:19
  Speaker 2: as long as possible.
• 28:20
  Speaker 1: I agree, And you start saying we all know this.
• 28:21
  Speaker 1: As we get older, you see different people you know
• 28:23
  Speaker 1: that aren't with us anymore because you know, you know,
• 28:26
  Speaker 1: some health issue or something, and make sure you just
• 28:28
  Speaker 1: like I take my health so much more seriously now
• 28:30
  Speaker 1: than I did three years ago, Like I actually manage
• 28:32
  Speaker 1: my health like I managed work.
• 28:34
  Speaker 6: What was what was your that one business decision that
• 28:37
  Speaker 6: you regret, if there's any.
• 28:40
  Speaker 1: It's a great question. One business decision that I regret
• 28:44
  Speaker 1: I used to think it was not being all in
• 28:48
  Speaker 1: on like you know, buying all of the Sixers when
• 28:51
  Speaker 1: I was involved with the Sixers, or buying a football
• 28:54
  Speaker 1: team earlier. And then I realized that the opportuity guy
• 28:56
  Speaker 1: with fanatics is so much bigger than that. So I
• 28:58
  Speaker 1: think it was that at one point, it's not now.
• 29:04
  Speaker 1: I'm gonna tell you this, like, there's lots of things
• 29:06
  Speaker 1: I screw up, but I don't have any regrets, Like
• 29:08
  Speaker 1: why don't I want to have regrets regrets? So like,
• 29:10
  Speaker 1: I learned from my mistakes, but I'm not gonna have regrets.
• 29:13
  Speaker 1: I really don't.
• 29:15
  Speaker 6: Seventy six's question, does Lebron come in to seventy sixes?
• 29:19
  Speaker 1: I don't know that answer.
• 29:20
  Speaker 6: Do you want to see him in the seventy sixes?
• 29:22
  Speaker 1: I would love to see it. I mean, I think
• 29:23
  Speaker 1: Lebron is still you know, top top top NBA star,
• 29:28
  Speaker 1: I think culturally. Yet you know, there's one thing I've
• 29:31
  Speaker 1: seen and I didn't understand this even ten years ago.
• 29:37
  Speaker 1: There were so many people that are so gifted athletically,
• 29:41
  Speaker 1: some of the best athletes in the world, they don't
• 29:43
  Speaker 1: have the heart. Okay, if you took my heart and
• 29:47
  Speaker 1: certain athletes' skills. I feel like you'd win the championship
• 29:51
  Speaker 1: every year. Lebron has both, and so like I've never like, Look,
• 29:56
  Speaker 1: I'm fortunate enough to have spent so much time with Brady,
• 29:59
  Speaker 1: and you see why he won seven Super Bowls, Like
• 30:01
  Speaker 1: right now for the Fanatics Games next week at Finags Fest,
• 30:05
  Speaker 1: I don't know if you guys fully understand it. So
• 30:07
  Speaker 1: we take fifty athletes, celebrities, artist against fifty average Joe fans,
• 30:11
  Speaker 1: So one hundred people competing for a million dollar first prize,
• 30:15
  Speaker 1: a FRI's worth like a half million dollars second prize,
• 30:17
  Speaker 1: and a quarter million dollar trading card is the third prize.
• 30:19
  Speaker 1: And it's like eight different athletic competitions like how hard
• 30:23
  Speaker 1: can you punch the UFC bag your ww walkout, kicking
• 30:27
  Speaker 1: a field goal, pitching in baseball, basketball, three point shooting competition.
• 30:33
  Speaker 1: And Brady won it last year, and the shit he's
• 30:37
  Speaker 1: been talking about how he's gonna win it this year.
• 30:39
  Speaker 1: He can't wait to compete. He's literally in people's head
• 30:43
  Speaker 1: that are like some of the best athletes in the world. Okay,
• 30:46
  Speaker 1: like Djokovic is doing this year, Kat's doing it this year,
• 30:49
  Speaker 1: like it's just so many you know, great athletes doing this,
• 30:51
  Speaker 1: and I hear him just he's mentally messing with people
• 30:54
  Speaker 1: to make sure he has every edge of cat and
• 30:56
  Speaker 1: he's serious, like he's like, I'm winning first prize, I'm winning,
• 31:00
  Speaker 1: I'm winning again. He doesn't care about the money. He
• 31:01
  Speaker 1: cares about winning because he's like, I want that championship.
• 31:04
  Speaker 1: I want him in the Finas Games two years in
• 31:06
  Speaker 1: a row. I love that drive. So when I look
• 31:08
  Speaker 1: at Bron, I look at a guy who every time
• 31:10
  Speaker 1: I've been fortunate enough to spend time with him, I
• 31:12
  Speaker 1: see why he is who he is, and he is
• 31:16
  Speaker 1: driven at a way like so few people, so few
• 31:20
  Speaker 1: athletes or I think less than one percent of the
• 31:22
  Speaker 1: athletes in the world have that kind of mentality. So yes, absolutely,
• 31:25
  Speaker 1: you see that.
• 31:26
  Speaker 4: Do you see that same mentality in people outside of athletics,
• 31:29
  Speaker 4: and if so, who.
• 31:30
  Speaker 1: Yeah, I do. And the way I learn, as I've said,
• 31:34
  Speaker 1: is I learned this is the great thing by bringing
• 31:36
  Speaker 1: people from different backgrounds together. You learn from different people
• 31:39
  Speaker 1: around you. You know, Look, take Desire Press. We both
• 31:45
  Speaker 1: know Deaz she's a killer. Okay, she's gonna win or
• 31:49
  Speaker 1: whatever she does. She's gonna win whatever she does. Okay,
• 31:53
  Speaker 1: she's just got that. Man. By the way, we have
• 31:55
  Speaker 1: a competition who's working harder, like this shit that's talked
• 31:58
  Speaker 1: between Like meantime Brady, who's up first in the morning.
• 32:01
  Speaker 1: You know he'll hit me four thirty Why are you sleeping?
• 32:03
  Speaker 1: Why are you sleeping? A four forty five? It was
• 32:04
  Speaker 1: really she just gets we sleeping at bets at this
• 32:09
  Speaker 1: point she said that that that ship missality. She says,
• 32:12
  Speaker 1: she looks at me. She needs her eight hours of
• 32:14
  Speaker 1: sleep every night. She's not walting me near her in bed.
• 32:16
  Speaker 1: She's got her nose strips, her ear plugs, her her
• 32:19
  Speaker 1: full black out chase, that bombia noise everything. I'm just like,
• 32:23
  Speaker 1: let me get back to work as quickly as possible.
• 32:25
  Speaker 1: But like so I learned from everyone around me, and
• 32:28
  Speaker 1: that's how that's how I grow and learn.
• 32:31
  Speaker 5: If you haven't mentioned it yet, what is one of
• 32:32
  Speaker 5: the most exciting activations that you're looking forward to people experiencing.
• 32:36
  Speaker 1: This year for Fanatics Fest, I'll say the thing that
• 32:42
  Speaker 1: humbles me the most is how much time and effort
• 32:45
  Speaker 1: the biggest stars that I'll put in there. So like
• 32:48
  Speaker 1: last year Lebron came for the first time, okay, and
• 32:51
  Speaker 1: he did two big things. He looked at me, he said, Rube, like,
• 32:55
  Speaker 1: this is incredible, okay. And by the way, we're in
• 32:57
  Speaker 1: the forty forty in the middle of you know, because
• 32:59
  Speaker 1: we we do the forty forty pop up in the
• 33:01
  Speaker 1: middle of Fanatics Fest. He's like, look at the great
• 33:03
  Speaker 1: time everyone's having in the middle of the sports festival.
• 33:06
  Speaker 1: And then this year's coming back. He's doing like twice
• 33:09
  Speaker 1: the amount of things for fans, and like Djokovic is
• 33:11
  Speaker 1: coming for the first time. He texted me last night
• 33:13
  Speaker 1: He's like, I can't wait, you know, to be with
• 33:16
  Speaker 1: all these incredible athletes, to be with my biggest fans,
• 33:19
  Speaker 1: Like to just watch what jay Z does there with
• 33:22
  Speaker 1: Travis Scott who just like no matter what, he's always
• 33:24
  Speaker 1: find somebody to out do himself there each year. Like
• 33:26
  Speaker 1: I just love the way people show up for their fans.
• 33:28
  Speaker 1: So for me, I think the number one thing, there's
• 33:32
  Speaker 1: two things I'm super excited for. Number one is like
• 33:35
  Speaker 1: the Knicks, baby, Like, I mean, fifty three years they
• 33:38
  Speaker 1: won the championship. We have so many different Nix things,
• 33:41
  Speaker 1: we have the entire you know, we have you know,
• 33:43
  Speaker 1: have the starting five come together, and I know they're
• 33:47
  Speaker 1: going to walk through with the trophy through all fanatics
• 33:49
  Speaker 1: fest before they go on stage, okay after they come
• 33:51
  Speaker 1: on stage. Not sure which way it is, but that's
• 33:53
  Speaker 1: gonna be insane. And just seeing all the Knicks fans
• 33:56
  Speaker 1: just how much like I watched so many people cry
• 33:58
  Speaker 1: when they won because they were just so much to them.
• 34:01
  Speaker 1: And then to see the World Cup press conference, you know,
• 34:04
  Speaker 1: to see the two teams that are remaining, the team
• 34:07
  Speaker 1: captains at f and as Fest, like those two things
• 34:10
  Speaker 1: I'm so exciting for. But I just looked at my schedule,
• 34:12
  Speaker 1: so I'm programmed out every fifteen minutes from like seven
• 34:15
  Speaker 1: am to eleven pm, you know, starty and by it's
• 34:18
  Speaker 1: that we're doing the spis. Came to New York to
• 34:20
  Speaker 1: kind of, you know, be part of the whole sports
• 34:22
  Speaker 1: week that we're creating, you know in New York around
• 34:24
  Speaker 1: for ax Fest. So that's Wednesday night and then I'll
• 34:27
  Speaker 1: be there by seven am, you know, Thursday morning show
• 34:30
  Speaker 1: opens at one to the public nine to for a
• 34:34
  Speaker 1: private group of people, and I'll be their first day
• 34:36
  Speaker 1: and last out every day. And I love doing that.
• 34:39
  Speaker 2: Would you do for your birthday.
• 34:41
  Speaker 1: You know, this year is the first time I've ever
• 34:42
  Speaker 1: done this for my birthday. So the last couple of years,
• 34:44
  Speaker 1: I just Camil and I just like literally do a
• 34:47
  Speaker 1: dinner by ourselves. But I actually scheduled myself with nothing
• 34:49
  Speaker 1: on my birthday this year. I'm just like, you know what, nothing.
• 34:52
  Speaker 1: I mean, I'll still do stuff all day, but it's
• 34:54
  Speaker 1: just like, I just want to not have a schedule
• 34:55
  Speaker 1: this year. You normally I have like fifteen hours of meeting. Yeah, yeah, birthday,
• 35:00
  Speaker 1: it's twenty nine knife, let's go baby. Yeah. People, I
• 35:06
  Speaker 1: definitely like I listen my billionaire with empathy. Look, I
• 35:10
  Speaker 1: think I'll say this. I think a lot of people
• 35:13
  Speaker 1: that have becoming I hear this all the time. A
• 35:15
  Speaker 1: lot of people have become really successful. They're not relatable.
• 35:18
  Speaker 1: You can't like, I mean, billionaires you bring on, You're like,
• 35:21
  Speaker 1: oh you are. You won't bring them on because you
• 35:23
  Speaker 1: know they wouldn't be like an interesting conversation. Like that's
• 35:26
  Speaker 1: what makes me made. There's a lot of things that
• 35:28
  Speaker 1: suck about me. Right, I can barely read, you know, barely.
• 35:31
  Speaker 1: The only language I barely speak is English. But like,
• 35:35
  Speaker 1: you know, like, look, I do have like I have
• 35:37
  Speaker 1: you know. I think that's what makes movies. I do
• 35:39
  Speaker 1: have you know a real heart, and I love it.
• 35:41
  Speaker 1: And I think there are a lot of good billionaires
• 35:42
  Speaker 1: in this world. There are also a lot of painful
• 35:44
  Speaker 1: billionaires in this world.
• 35:45
  Speaker 4: We've got a couple more questions. I haven't gotten you
• 35:47
  Speaker 4: in trouble yet, but keep trying.
• 35:48
  Speaker 1: It doesn't. It doesn't when we have so far we
• 35:53
  Speaker 1: have the our talent dysfunction we have.
• 35:58
  Speaker 5: This year, I didn't see some hugs from the back
• 36:00
  Speaker 5: this year.
• 36:04
  Speaker 1: Stop that. Well, first of all, I just want to
• 36:06
  Speaker 1: say one thing. I've hugged many of people drunk every
• 36:09
  Speaker 1: which way front back and don't give a ship. But
• 36:11
  Speaker 1: I would say, after that happens, definitely made more sense
• 36:14
  Speaker 1: if to not have a picture like that go out,
• 36:17
  Speaker 1: I will hug you from the back anytime. About that,
• 36:24
  Speaker 1: I'm looking at like Holland's Instagram and like he was
• 36:26
  Speaker 1: just an ice bath. I actually thought about you guys
• 36:29
  Speaker 1: yesterday because I saw Holland obviously the star of Norry is, like,
• 36:32
  Speaker 1: you know, one of the most incredible soccer we call
• 36:35
  Speaker 1: football players in the world. Was that? Why do you
• 36:36
  Speaker 1: think about that? Was there an ice? He was in
• 36:38
  Speaker 1: an ice bath with one of his teammates. It was
• 36:40
  Speaker 1: like a little ice band. I'm like, oh god, the ship.
• 36:42
  Speaker 1: You guys would be talking. I can't take an ice
• 36:45
  Speaker 1: bath together.
• 36:47
  Speaker 6: Would do a lot.
• 36:48
  Speaker 2: Why would anybody take an ice bath together?
• 36:50
  Speaker 1: Because the athletes could have fun and make a joke
• 36:52
  Speaker 1: and take a picture of people. I don't think they
• 36:55
  Speaker 1: were really taking ice band together.
• 36:56
  Speaker 2: I thought it was a joke.
• 36:58
  Speaker 1: So I will hug you from behind. Still you brought up.
• 37:03
  Speaker 1: I don't like it by the way he does. He
• 37:06
  Speaker 1: tries to act like it bothers him, but it doesn't.
• 37:09
  Speaker 1: We're making hugging comfortable. Twenty twenty six. We can have fun.
• 37:13
  Speaker 1: We can hug, okay, from the front, hug from the back.
• 37:17
  Speaker 1: There's nothing suspect about it.
• 37:18
  Speaker 2: The thing I do respect about you.
• 37:20
  Speaker 1: Know what suspect thinking you can't hug.
• 37:22
  Speaker 2: I can hug a hug right now.
• 37:23
  Speaker 1: Let's go baby from the back. But if I ever
• 37:33
  Speaker 1: seen you when I've had like ten drinks, I'm jumping
• 37:36
  Speaker 1: on your back. Just definitely jump on his back. Here's
• 37:39
  Speaker 1: gonna be probably he's gonna post backcas like I'm too old.
• 37:41
  Speaker 4: Now you put my when I go back to see
• 37:43
  Speaker 4: this why they call you the new Diddy.
• 37:46
  Speaker 5: You do.
• 37:48
  Speaker 4: Know, but different thing I respect about you. Know you
• 37:50
  Speaker 4: are one of the few billionaires I believe who's really
• 37:53
  Speaker 4: embraced black culture instead of just profiting from it. Because
• 37:56
  Speaker 4: you've putting a lot of money in a lot of
• 37:57
  Speaker 4: black people's pocket, right, But what's the responsibilit that.
• 38:00
  Speaker 6: Comes with it.
• 38:01
  Speaker 1: Look, I don't look at it is black culture, not
• 38:06
  Speaker 1: black culture. I think they're just doing the right thing.
• 38:07
  Speaker 1: Here's my real mentality. I am fortunate and lucky, and
• 38:11
  Speaker 1: I want everyone to do great around me. I think
• 38:13
  Speaker 1: a lot of people I know this from a lot
• 38:16
  Speaker 1: of really well off white billionaires who they're actually not
• 38:20
  Speaker 1: trying to help the other. People like I grew up
• 38:24
  Speaker 1: with Robert Craft, Jonathan Craft, are always trying to help me. Okay.
• 38:27
  Speaker 1: I got a lot of people that helped me to
• 38:29
  Speaker 1: be where I am, So I want to help everybody
• 38:30
  Speaker 1: that I can. Okay, And we have lots of friends
• 38:33
  Speaker 1: in like real friends in common where I've like gotten
• 38:36
  Speaker 1: to war for friends, I helped them. I'm big transformative
• 38:39
  Speaker 1: things in their life, and they would do the same
• 38:41
  Speaker 1: thing for me. I don't care white, black, purple, It
• 38:44
  Speaker 1: doesn't matter. It just to me, it's just like, do
• 38:47
  Speaker 1: you have a mentality if you want everyone to do
• 38:48
  Speaker 1: great around you? I want everyone to do great. I
• 38:50
  Speaker 1: want all of us to grow together, of us to
• 38:52
  Speaker 1: push each other up.
• 38:53
  Speaker 4: I've told us one time, he said, and if you
• 38:55
  Speaker 4: will see Robert Craft, I hate when I help people
• 38:59
  Speaker 4: from othermmunities to get money and they don't help their communities.
• 39:03
  Speaker 1: Yeah. I actually remember hearing that. And look what I
• 39:07
  Speaker 1: would say, is I really have the mentality. I just
• 39:10
  Speaker 1: want everyone to do well. And I think if you
• 39:12
  Speaker 1: if you have that mentality, it's great karma, good shit happens.
• 39:17
  Speaker 1: And so I think I never like I didn't try to,
• 39:20
  Speaker 1: you know, start the Reform Alliance. Like I watched something
• 39:23
  Speaker 1: horrible happened to Meek that was wrong and said, okay,
• 39:26
  Speaker 1: we like I'm an entrepreneur, it's my responsibility that we've
• 39:29
  Speaker 1: got to go start something to fix this. And I
• 39:31
  Speaker 1: didn't even think about it, just did it, okay. And
• 39:34
  Speaker 1: that's when myself and Jay and Me and Robert Craft,
• 39:36
  Speaker 1: the whole group came together. But we've impacted like more
• 39:39
  Speaker 1: than a million people that would be on provision protay
• 39:41
  Speaker 1: that aren't. But it wasn't like some strategic decision. And look,
• 39:45
  Speaker 1: if you look at say, I don't know what what
• 39:49
  Speaker 1: percent of America's black, twelve percent? Right, So that that's
• 39:53
  Speaker 1: our business. It's not like more more or less like
• 39:55
  Speaker 1: we have a very I mean, our business is anyone
• 39:57
  Speaker 1: who's a sports fan. So like I'm not like to me,
• 40:00
  Speaker 1: I just want to always help where I and help
• 40:04
  Speaker 1: and then be comfortable to ask people like you know,
• 40:07
  Speaker 1: for questions and where I can learn from the man
• 40:08
  Speaker 1: I've learned from jay Z, the man I've learned from
• 40:10
  Speaker 1: Travis Scott, just by listening to them, by watching them.
• 40:13
  Speaker 1: It's like that helps me learn and be better. I'm
• 40:16
  Speaker 1: fortunate to be in that position you.
• 40:17
  Speaker 5: Talked about the last time you was here when we
• 40:19
  Speaker 5: talked about the black on black hate and you got
• 40:20
  Speaker 5: a lot of pushback for that. You posted apology. You
• 40:23
  Speaker 5: said you got a phone call for one of the
• 40:24
  Speaker 5: people that you have the most respect for in the world,
• 40:26
  Speaker 5: and they told you that they appreciated your intention behind
• 40:29
  Speaker 5: the comments, but it wasn't your place to speak on
• 40:31
  Speaker 5: black culture. And you get it, and you really appreciate
• 40:33
  Speaker 5: the input. What was the learning, like, what did you
• 40:36
  Speaker 5: learn next?
• 40:36
  Speaker 1: Yeah, It was a good learning because I'm just like
• 40:40
  Speaker 1: such a transparent person. I say what'sever on my mind,
• 40:43
  Speaker 1: which is why I generally am a great and interview
• 40:44
  Speaker 1: for this guy when he's trying to get me in trouble,
• 40:47
  Speaker 1: you know, because I speak my mind. I think the
• 40:51
  Speaker 1: learning there was if you have the mentality you just
• 40:54
  Speaker 1: want everyone to do great, and by me. So many
• 40:56
  Speaker 1: people were also sending me notes saying you don't apologize,
• 41:00
  Speaker 1: you are right, including I think one of you guys
• 41:02
  Speaker 1: might have I can't remember who one of you guys
• 41:04
  Speaker 1: hit me right, like, like, look, I was well intended,
• 41:09
  Speaker 1: and what I was just trying to say is like
• 41:11
  Speaker 1: I want everyone to do great. I don't want anyone
• 41:13
  Speaker 1: to hate on anybody. But I get when it's not
• 41:15
  Speaker 1: you know, you know the world you're from, people can
• 41:18
  Speaker 1: say like it's not your place to speak, and that's
• 41:20
  Speaker 1: a very logical, you know, input to give to me.
• 41:23
  Speaker 1: And so sometimes you just need to as you get bigger, right,
• 41:26
  Speaker 1: people are going to pick apart everything you said. Everything okay,
• 41:29
  Speaker 1: and so you just need to be a little more
• 41:31
  Speaker 1: careful of just not like just speaking so quick, off
• 41:34
  Speaker 1: off off the cuff, even if it hurts an interview
• 41:36
  Speaker 1: that he does doesn't matter. You guys know who called me.
• 41:40
  Speaker 1: I know who calls you, right, I'm not saying I'm
• 41:43
  Speaker 1: not saying it was I got nothing. I got nothing
• 41:47
  Speaker 1: to say.
• 41:49
  Speaker 3: How many celebrities call you when they can't get into
• 41:51
  Speaker 3: the party. How many calls do you get when you
• 41:52
  Speaker 3: don't send an in that look?
• 41:55
  Speaker 1: I will tell you the thing I love about the
• 41:58
  Speaker 1: White Party is bringing so many great people together and
• 42:01
  Speaker 1: the great things that come from it and the fun
• 42:03
  Speaker 1: that people have. By the way, it's a twelve hour party,
• 42:05
  Speaker 1: Like we have fun and we're allowed to have fun.
• 42:06
  Speaker 2: There's no twelve hour party.
• 42:08
  Speaker 1: Yeah, I know your different shifts. Yeah, there's four parts
• 42:11
  Speaker 1: of the party. Five thirty we do like five thirty
• 42:14
  Speaker 1: to eight thirty cock the White Party five thirty to
• 42:17
  Speaker 1: eight thirty. It used to be five thirty eight thirty.
• 42:22
  Speaker 1: There's cocktails and it's really like kind of more like
• 42:24
  Speaker 1: business running. Everyone's just kind of having conversations and people
• 42:27
  Speaker 1: finding things they can do with each other. Network eight.
• 42:32
  Speaker 1: Everyone's not old and tired like you. We have good energy. Yeah,
• 42:35
  Speaker 1: eight thirty to ten o'clock we do dinner. This year
• 42:37
  Speaker 1: we had the USA game I ever once the USA game.
• 42:39
  Speaker 1: Then we go to my roof, okay, ten o'clock and
• 42:42
  Speaker 1: we had by the way, it was Alicia Keys did
• 42:44
  Speaker 1: New York, New York to the fireworks. It was she
• 42:46
  Speaker 1: wasn't good or great, she was spectacular, okay, j Yeah,
• 42:53
  Speaker 1: but he was great, snoop, he was brief. He was great.
• 42:58
  Speaker 1: Then we go to the club like twelve thirty and
• 43:00
  Speaker 1: you know, Carti was in the club, Nelly was in
• 43:03
  Speaker 1: the club performing. I mean, Wayne was in the club,
• 43:06
  Speaker 1: and they were just all so good. So it's just
• 43:07
  Speaker 1: like it's different shifts and it's like one time people
• 43:10
  Speaker 1: and but average person is probably there eight nine, ten
• 43:12
  Speaker 1: hours and so you know, to me, it's just like
• 43:14
  Speaker 1: it's good fun. So we are allowed to have fun
• 43:15
  Speaker 1: in twenty twenty six, we're bringing fun back.
• 43:17
  Speaker 2: It's okay.
• 43:18
  Speaker 6: Yeah, So how many celebrities sit you that were mad
• 43:20
  Speaker 6: that they didn't get invited.
• 43:21
  Speaker 1: That's quit a fair amount. But here's at this point,
• 43:23
  Speaker 1: I'm really bringing people that I'm friends with, people that like,
• 43:26
  Speaker 1: we have real relationships with. It's so that's ninety five
• 43:30
  Speaker 1: percent of people there. So that's what I don't like
• 43:32
  Speaker 1: about the party is the people's feelings that your because
• 43:36
  Speaker 1: remember can only it's my roof has a three hundred
• 43:39
  Speaker 1: and there's like three hundred and seventy five people. That's it. Okay,
• 43:42
  Speaker 1: so we're not people think they look at the part
• 43:44
  Speaker 1: of the home that must be thousands people. That's three
• 43:46
  Speaker 1: hundred and seventy five people. So the thing I hate
• 43:48
  Speaker 1: about the party is all the people you upset with people,
• 43:50
  Speaker 1: so many people you're friends with, they're like, hey, I
• 43:52
  Speaker 1: love you. It's just like I have someone I need
• 43:54
  Speaker 1: to call today who's really important to me. Okay, who
• 43:56
  Speaker 1: literally called somebody at work with and say they were
• 43:59
  Speaker 1: in their feelings that they didn't get invited because they're
• 44:01
  Speaker 1: a real friend of mine. And the thing is, I
• 44:03
  Speaker 1: love this person, Okay, I love this person's family. But
• 44:07
  Speaker 1: it just was there were like hundreds of people like
• 44:09
  Speaker 1: that that we couldn't invite. And that's the difficult thing
• 44:11
  Speaker 1: about doing the part.
• 44:11
  Speaker 6: How do you do with the and the plus ones
• 44:13
  Speaker 6: because everybody comes with somebody.
• 44:14
  Speaker 1: I know, we don't do plus ones. Oh I love that. Yeah,
• 44:17
  Speaker 1: we don't do plus ones. And most you know, there
• 44:20
  Speaker 1: could be of everyone there there might have been ten
• 44:25
  Speaker 1: or twenty people that weren't specifically invited, and then we
• 44:28
  Speaker 1: go through and figure out who it is, and we
• 44:29
  Speaker 1: try to also avoid conflicts and bullshit. People sneak in
• 44:33
  Speaker 1: No zero chance, yeah, zero chance. I've had like ten
• 44:35
  Speaker 1: people tell me they were just try to sneak in.
• 44:37
  Speaker 1: And we have more than one hundred security surrounding the house.
• 44:39
  Speaker 1: I mean there's there's I mean there's all kinds of
• 44:42
  Speaker 1: detections and they surround the house pretty well.
• 44:46
  Speaker 4: I love that.
• 44:46
  Speaker 6: No plus one, you better meet somebody in this motherfucker.
• 44:49
  Speaker 2: Yeah.
• 44:49
  Speaker 1: But everyone, but everyone knows each other too, Like so
• 44:51
  Speaker 1: many people are friends with each other. It's you know,
• 44:53
  Speaker 1: it's it's my house. I want people that were all
• 44:56
  Speaker 1: comfortable with that, we all like each other, that we're
• 44:58
  Speaker 1: all gonna have fun with.
• 44:59
  Speaker 5: And then it's every year, so like if you don't
• 45:01
  Speaker 5: get invited this year, is it possible that you get
• 45:03
  Speaker 5: invited next year or whatever.
• 45:04
  Speaker 1: It's kind of you're kind of like, look, we start
• 45:06
  Speaker 1: the list of scratch each year and we kind of
• 45:08
  Speaker 1: look at like, you know, where are the relationships, Who's
• 45:11
  Speaker 1: important to me, Who's you know, it's and it's it's
• 45:14
  Speaker 1: a fun thing to do because everything's not forever. And
• 45:17
  Speaker 1: so there's certain people that you know by the way,
• 45:20
  Speaker 1: certain people have not acted well and they couldn't handle
• 45:22
  Speaker 1: a call for eight hours or ten hours, you know,
• 45:25
  Speaker 1: peacefully not invite them back. Some people get tired and
• 45:29
  Speaker 1: like you know, they'd be asleep after three hours, like
• 45:31
  Speaker 1: this guy, and so you just know he woon't make
• 45:32
  Speaker 1: a good showing. So you couldn't have them right this.
• 45:35
  Speaker 4: This is my last question because I do like the
• 45:37
  Speaker 4: way you handle your power right or the way you
• 45:39
  Speaker 4: use your power. What's the biggest misconception people have about power?
• 45:44
  Speaker 1: Well, I think the biggest misperception would be you should
• 45:47
  Speaker 1: use it and leverage it, because I think that's I
• 45:50
  Speaker 1: think if you have it, you don't need to leverage
• 45:52
  Speaker 1: it or use it. So for me, if you most
• 45:57
  Speaker 1: people have power, or really fortunate people, I think they
• 46:00
  Speaker 1: should not use it and not leverage it and that
• 46:03
  Speaker 1: makes them a better human being. Is the thing we
• 46:05
  Speaker 1: talked about seeing how people act, you know, when they
• 46:07
  Speaker 1: don't think this cameras around, when they don't know that
• 46:08
  Speaker 1: people are paying attention to how they are. Like I'll
• 46:11
  Speaker 1: tell you something. I'm gonna tell you something. I'll tell
• 46:14
  Speaker 1: you a story about something you guys probably all love.
• 46:17
  Speaker 1: Someone I've just really got to know in the last
• 46:19
  Speaker 1: year or two is Cat. Okay. I said something to
• 46:23
  Speaker 1: him basketball player Karl Anthony town Is Carl. One of
• 46:32
  Speaker 1: the things I get to see is how some of
• 46:34
  Speaker 1: the biggest stars in the world, how they treat people
• 46:39
  Speaker 1: around them, how they treat the everyday fan. And he
• 46:43
  Speaker 1: and Jordan stayed at my house over White Party weekend,
• 46:46
  Speaker 1: and we went out to two or three meals. I
• 46:50
  Speaker 1: never go out, by the way, I don't know how
• 46:51
  Speaker 1: he ended up. My boy Will is always like I
• 46:53
  Speaker 1: don't know, he like kind of makes a social plan.
• 46:55
  Speaker 1: So we went out to two or three meals and restaurants.
• 46:58
  Speaker 1: First thing was, in everything I've ever seen, I've never
• 47:01
  Speaker 1: seen restaurants just stop with the entire restaurant applauds. Okay,
• 47:04
  Speaker 1: he's so sweet to see. But then I actually saw
• 47:09
  Speaker 1: hundreds of people, one by one coming up to him
• 47:11
  Speaker 1: and saying, hey, can I grab a picture? And he
• 47:13
  Speaker 1: was generally so nice and sweet and he wasn't putting
• 47:15
  Speaker 1: my shirt. That's who he is, okay, And that means
• 47:18
  Speaker 1: more to me than anybody. But I also learned from them,
• 47:21
  Speaker 1: like man, well that guy's thousands of times more known
• 47:24
  Speaker 1: than I am. Okay, if he treats every single person
• 47:26
  Speaker 1: like that, you learn from that, you say, well you
• 47:28
  Speaker 1: should act that way. There are other people I won't name.
• 47:31
  Speaker 1: I'm like, they're a prick, Okay, Like I don't like that,
• 47:35
  Speaker 1: Like just like be nice.
• 47:36
  Speaker 6: There's a lot more pricks than cats.
• 47:37
  Speaker 1: And Cat. I agree with that.
• 47:40
  Speaker 6: I've seen Cat do it myself too. What we were
• 47:42
  Speaker 6: at a mall and he had a basketball camp and
• 47:44
  Speaker 6: middle of the mall his day.
• 47:46
  Speaker 3: He didn't have no securities with his dad people, and
• 47:49
  Speaker 3: he took and he not even just take pictures, would
• 47:51
  Speaker 3: talk to the kids. They would ask him questions and
• 47:53
  Speaker 3: he sat there that whole time and did the whole thing.
• 47:56
  Speaker 6: And I was so shocked, with so surprised. Oh yeah,
• 47:58
  Speaker 6: so salute the cat.
• 47:59
  Speaker 1: We even had. This was one of the crazy things
• 48:01
  Speaker 1: I've ever seen. So we were at Biblica for lunch,
• 48:05
  Speaker 1: I don't know, maybe the day after the White Party,
• 48:06
  Speaker 1: two days after the White Party, and there were two
• 48:09
  Speaker 1: kids six and eight years old, and it was my
• 48:14
  Speaker 1: boy Will sitting, then me, then Carl, then Jordan, and
• 48:20
  Speaker 1: then Will's wife Joe. Two kids literally started crawling on
• 48:25
  Speaker 1: top of didn't even have just crawl on top of
• 48:29
  Speaker 1: will then me to get to him, Like he's in
• 48:31
  Speaker 1: the middle of a booth, so you can't get to him.
• 48:34
  Speaker 1: Crawt on top was I was like, Okay, they didn't
• 48:37
  Speaker 1: like the mom's laughing while she's taking a video.
• 48:39
  Speaker 2: Okay.
• 48:40
  Speaker 1: I'm like, if this were my kid, I would literally
• 48:42
  Speaker 1: like this would be a learning moment of all learning moments,
• 48:46
  Speaker 1: and the mom need the learning moment who allowed her
• 48:48
  Speaker 1: kids to do this? But he was like so gracious
• 48:50
  Speaker 1: about it, like they but the kid's footprints were all
• 48:52
  Speaker 1: my white pants, okay. And I'm like, you're just like,
• 48:56
  Speaker 1: you know what. You go back to watching how gracious
• 48:59
  Speaker 1: he is with I saw some dude one hundreds of
• 49:02
  Speaker 1: he said yes to everybody, never got annoyed once, talk
• 49:05
  Speaker 1: to everybody. You're like, that's a good human being. So
• 49:07
  Speaker 1: going back to the question of how do you use
• 49:09
  Speaker 1: how do you how do you leverage or use your
• 49:11
  Speaker 1: power by doing the right thing, by being a good
• 49:14
  Speaker 1: human being, and by way we can all learn from
• 49:15
  Speaker 1: each other. We can all be better every day too.
• 49:17
  Speaker 2: Absolutely.
• 49:18
  Speaker 6: Mike Lady Michael July sixteenth through the nineteenth The Javid Senate.
• 49:23
  Speaker 3: Now people always ask they feel like when they get
• 49:25
  Speaker 3: inside everything is free, but if they want autographs, they
• 49:29
  Speaker 3: gotta wait on lines. They got to buy a jersey,
• 49:30
  Speaker 3: So break that down because IVE seen a lot of
• 49:32
  Speaker 3: people complaining about that last year.
• 49:33
  Speaker 6: You getdn't No.
• 49:34
  Speaker 1: Yeah, So first of all, fanatics fest. We want to
• 49:36
  Speaker 1: make the prices so accessible for fans. So having a
• 49:39
  Speaker 1: sixty seventy hour ticket, there's not more value for anything
• 49:43
  Speaker 1: like this than you could ever do. I would challenge say,
• 49:45
  Speaker 1: give me where you get more value for sixty or
• 49:47
  Speaker 1: seventy dollars. You know, it is incredible value, and we
• 49:50
  Speaker 1: do it that way because it's give back to fans.
• 49:52
  Speaker 1: There are many by way people camp out. I'm sure
• 49:55
  Speaker 1: there are tens of thousands of pictures that are taken
• 49:58
  Speaker 1: by chance. You know, cat walks by and somebody asks
• 50:01
  Speaker 1: him for a picture of Brady. Does I see that
• 50:03
  Speaker 1: happen because people that are around me I always pay attention
• 50:05
  Speaker 1: at all. But yes, if you want to do a
• 50:07
  Speaker 1: pre order picture autograph, yes, those cost money and there's
• 50:12
  Speaker 1: tens of thousands of people that do that. But there's
• 50:14
  Speaker 1: so many things that you also fall into and all
• 50:16
  Speaker 1: the experiences from the leagues. You want to do ww walkout,
• 50:20
  Speaker 1: a field goal kicking thing at the NFL, or a
• 50:22
  Speaker 1: pitching competition at baseball. All that stuff is included. The
• 50:25
  Speaker 1: only thing that's incremental is if you want to buy
• 50:27
  Speaker 1: trading cards or merchandise, or if you want to buy
• 50:30
  Speaker 1: and order in advance a picture or an autograph, which
• 50:33
  Speaker 1: are very valuable with listen, that's where you go by
• 50:35
  Speaker 1: like people say, Okay, you know, oh, the Knicks pictures
• 50:39
  Speaker 1: are expensive. Well, the Knicks players get paid. Okay, these
• 50:42
  Speaker 1: are organized pictures and autographs. They should get paid for that,
• 50:44
  Speaker 1: and they keep most of the money that the stuff
• 50:46
  Speaker 1: doesn't bother I mean, that's where you look online and say, Okay,
• 50:47
  Speaker 1: they're right or wrong. In this case, they're not right.
• 50:49
  Speaker 4: You've got ESPN going live with First Take in Sports.
• 50:52
  Speaker 4: Then on the seventeenth, this is very interesting Lebron and
• 50:55
  Speaker 4: Tyreus Halliburton on Mine the Game, which is Braun's podcast,
• 50:58
  Speaker 4: but also Lebron in a joke on the shop.
• 51:01
  Speaker 2: With New Holes.
• 51:03
  Speaker 4: Lebron hasn't spoken at all during this whole fre agency period.
• 51:06
  Speaker 4: One that's gonna be his first time speaking.
• 51:08
  Speaker 2: Will he already have made his mind up or will
• 51:10
  Speaker 2: he make his mind up there?
• 51:12
  Speaker 1: I want to say, well, you can only pray and
• 51:13
  Speaker 1: hope for things papping after KD got traded to Houston
• 51:16
  Speaker 1: on stage last year, let's go baby. Bron needs to
• 51:20
  Speaker 1: decide what he's gonna do with that next Thursday or Friday.
• 51:23
  Speaker 1: That's what we're looking for. If you asked me the
• 51:24
  Speaker 1: moment I'm most excited about, it's Lebron to decide what
• 51:27
  Speaker 1: team he wants to go to and announce that for
• 51:29
  Speaker 1: a fest. Probably not happening, but let's have good karme,
• 51:32
  Speaker 1: good energy. You never know, let's manifest to happen. Well,
• 51:35
  Speaker 1: it's Michael Rubin.
• 51:36
  Speaker 6: It's the Breakfast Club. Good morning.
• 51:37
  Speaker 1: Always love being with you guys.
• 51:38
  Speaker 6: Thank you every day a week.
• 51:42
  Speaker 1: Click yours up.
• 51:43
  Speaker 2: The Breakfast Club you don't finish for y'all done it