Black Friday Starts Early: The 3-Week Email Strategy

The Unofficial Shopify Podcast · Oct 28, 2025 · 50m

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.

SPONSORS

Swym - Wishlists, Back in Stock alerts, & more

getswym.com/kurt

Cleverific - Smart order editing for Shopify

cleverific.com

Zipify - Build high-converting sales funnels

zipify.com/KURT

LINKS

Filip Pejic on X: https://x.com/BallinFil

Bedford Marketing…