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How a Local Bakery Used a Flour Shortage to Build a Better Business
In April 2022, when a regional flour mill shut down and wholesale prices jumped 40 percent, most bakeries panicked. But Flour & Stone, a 12-person bakery in Portland, Oregon, did something different: they published their wholesale flour contract online, invited neighboring bakeries to co-purchase bulk grain, and turned a supply crisis into a cooperative buying group that now serves 18 local food businesses. This episode traces how owner-chef Maria Alvarez turned scarcity into solidarity, shaved 15 percent off ingredient costs for everyone in the network, and built a customer loyalty bump that…
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