Xbox Tests Ad-Supported Gaming | Huntsville News

Huntsville News Today | 2 Min News | The Daily News Now! · Jul 24, 2026 · 1m

Xbox is testing an ad-supported gaming tier for Xbox Insiders, letting players enjoy owned titles like Warzone and Genshin Impact for free—just one hour at a time, with ads in between. This follows a smaller pilot and aims to make gaming more accessible, especially for those without top-tier hardware or in areas with limited console access. With streaming services across entertainment shifting toward free, ad-supported models, Microsoft argues ads can lower entry barriers and expand the audience—if done right. The program is currently limited to volunteers, but it’s a major signal of how…