The True Role of PMMs with Rahim Kaba
In this next episode of We're Not Marketers, hosts Zach, Gab, and Eric are joined by Rahim Kaba, Director and Research Analyst at Gartner, to dive into the evolving role of PMM in B2B SaaS. With over 20 years of experience in the field, Rahim shares data with perspective on the function and challenges that come with it today. Key highlights include:
- The Core Identity of Product Marketers: Rahim argues that product marketers are unequivocally marketers, backed by data showing 81% of PMMs report directly to marketing teams.
- Shifting Expectations and Responsibilities: Learn about the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.