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Swift to the Shop Floor: Fullbay’s CEO on Safer Roads & Smarter Repair
Trent Broberg joined Fullbay as CEO in September 2025. He came from the carrier and logistics side of the industry. Nearly a decade at Swift Transportation, COO of Truckstop.com, CEO of ACERTUS — and sits on the board of trailer maker Wabash (NYSE: WNC).
In this conversation we dive into Fullbay’s mission of making a better life for shops, & safer roads for everyone. We'll check and advise what the platform actually does for independent diesel shops and fleet maintenance teams, and why the company is going AI-first with Fullbay Next. He also talks technician capacity, the real cost of…
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