Drivers and Barriers to AI Adoption in Retail Enterprises: A Systematic Literature Review and Conceptual Framework — Cui & Bulis (2025)
The emergence of artificial intelligence (AI) technology has profoundly changed the value chain of the retail industry. However, there is a significant gap between the potential value of AI and its actual implementation in retail operations, which highlights the practical challenges of integrating AI into daily operations. Since the introduction of ChatGPT in 2022, the number of studies on the application of AI technology has surged. This study aims to systematically explore factors that promote and hinder AI adoption in retail businesses. The study employed a systematic literature review…
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