Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory
What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet?
In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold.
Today’s guest says the future of e-commerce success doesn’t lie in a flashier storefront or a new influencer strategy—it lies in mastering the messy, invisible world of inventory.
I’m excited to welcome back Riikka Söderlund, now Chief Operating Officer at…
The skinny
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