Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Hardware Store Used Workshops to Beat Home Depot
In this episode of Small Business Success, Lucas and Luna explore how a small hardware store in Portland, Oregon, turned a simple workshop program into a community-driven strategy that boosted foot traffic by 40 percent and outperformed the big-box competition. The store, Jones & Sons Hardware, started offering free Saturday workshops teaching basic home repair skills—changing a faucet, patching drywall, replacing an outlet—led by local contractors and experienced staff. The workshops not only built customer loyalty but also increased sales of related materials and tools by an average of $65…
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