Latest / Leveraging Thought Leadership
Making the Business Case for Thought Leadership | Kimberly Ellison-Taylor | 381
While thought leadership has been around for a long time, it's only recently started popping up as a topic of discussion in major boardrooms. Company executives and board members want to know the ROI and KPI of a thought leadership investment. So how do you quantify thought leadership's impact and worth?
To help me add up the numbers, I've invited Kimberly Ellison-Taylor to join us in this episode of our podcast. Kimberly is a thought leadership practitioner, an experienced accountant, an active board member and the CEO of KET Solutions. She has the perfect balance of knowledge to assess the…
The skinny
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