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Rwanda’s Football Diplomacy Takes Center Stage | Rwanda News
Aston Villa just landed a £20 million annual sponsorship deal with Visit Rwanda, marking a bold new chapter in Rwanda’s football diplomacy strategy as their long-running Arsenal partnership ends. Beyond tourism, the deal aims to position Rwanda as a global hub for business, investment, and events — while also advancing football coaching, charity, and professional development. Since launching its “Visit Rwanda” campaign in 2018, Kigali has leveraged European football giants like PSG, Bayern Munich, and Atlético Madrid to amplify its brand, betting on sport’s unmatched reach. Yet, this…
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