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All About Branded Boutique Events with Samara Beth Hurley
This episode features an in-depth conversation with Samara Beth Hurley, an expert in events and retreats. Alison and Samara Beth explore the nuances of creating impactful branded events, with Samara sharing her 30 years of experience in the industry. Together, they discuss the critical elements that contribute to a successful event, particularly focusing on the importance of customer experience and maximizing attendee engagement.
They kick off the discussion by examining the shifting landscape of event planning, particularly the growing preference for boutique events over large conventions…
The skinny
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