The B2B Event Marketing Gap That Will Make Or Break Your Success
Read the full transcript on the Heinz Marketing blog starting Mon. 10/29/18 - 6am PST.
Another great episode, "The B2B Event Marketing Gap That Will Make or Break Your Success." Matt Heinz talks with Laura Vogel.
"....a lot of event managers these days ... are great at being able to produce an event. But that's just step one. And what they really have to do is get butts in seats. ... how do we get the people there? How do we make sure we've got 2000, 3000, 5000 people in the room because what's really happening is you think about the spring or you think about the fall, especially if these are…
The skinny
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