Ep. 2705 Price-Transparent Wine Market: Demand, Sales Reps & Growth Strategy with Lauren Wiersma Ginter of Winebow | Masterclass US Wine Market
Welcome to Episode 2705 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald sits down with Lauren Wiersma Ginter, Italian Portfolio Manager at Winebow Imports. They explore what happens after securing an importer partnership, the factors that help a wine brand stand out in a competitive market, and the evolving role of sales representatives.
Key Takeaways:
Distribution creates availability, but people create demand.
Price transparency has transformed the economics of wine importing, making it easier than ever to compare prices across states and retailers.
Human connection remains…
The skinny
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