Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why Blind Product Tests Fool Your Brain
In this episode of Marketing Psychology, Lucas and Luna explore the fascinating world of blind product tests and how removing brand cues changes our perception of quality. They dive into the famous 1970s Pepsi Challenge, where blind taste tests showed that consumers preferred Pepsi over Coca-Cola, but when the brands were revealed, Coke won. Lucas breaks down the neuroscience behind expectation and the placebo effect of branding, explaining how the brain's reward system responds differently to identical products based on brand knowledge. The discussion extends to modern applications…
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