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How Different Generations Use AI vs Google to Find Clinics · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Darcy Happy AI try: Hello and welcome to The Clinic Marketing Podcast.
• 0:29
  Darcy Happy AI try: This is Darcy Sullivan from Propel Marketing Design.
• 0:32
  Darcy Happy AI try: Today we're going to talk about something that is creating a lot of confusion in marketing right now.
• 0:37
  Darcy Happy AI try: AI.
• 0:38
  Darcy Happy AI try: More specifically, how different generations are using and trusting AI tools when they search for information online.
• 0:45
  Darcy Happy AI try: Because when people talk about AI replacing Google, they often assume everyone is using it the same way.
• 0:51
  Darcy Happy AI try: But that is not what the data shows.
• 0:53
  Darcy Happy AI try: There is actually a huge gap between how different age groups use AI tools, how much they trust them, and how they use them when researching businesses and healthcare providers.
• 1:05
  Darcy Happy AI try: And if you run a clinic, understanding this difference can help you make smarter decisions about your SEO, your website content, and where you should focus your marketing.
• 1:15
  Darcy Happy AI try: So today we are going to walk through three things.
• 1:17
  Darcy Happy AI try: First, how different generations are using AI tools.
• 1:21
  Darcy Happy AI try: Second, how much they trust the information they get from AI.
• 1:24
  Darcy Happy AI try: And third, what this means for how patients discover and choose clinics online.
• 1:29
  Darcy Happy AI try: Let’s talk about The AI Generation Gap.
• 1:31
  Darcy Happy AI try: Let's start with something that surprises a lot of business owners.
• 1:35
  Darcy Happy AI try: AI usage is not evenly distributed across age groups.
• 1:39
  Darcy Happy AI try: Younger audiences are far more likely to use AI tools regularly.
• 1:42
  Darcy Happy AI try: People in their twenties and early thirties are experimenting with tools like ChatGPT, Gemini, and other AI assistants much more frequently than older generations.
• 1:53
  Darcy Happy AI try: They are comfortable asking conversational questions, exploring ideas, and using AI as part of their everyday research process.
• 2:01
  Darcy Happy AI try: But as you move into older age groups, the behavior changes.
• 2:04
  Darcy Happy AI try: People in their forties, fifties, and sixties still rely heavily on traditional search engines like Google.
• 2:11
  Darcy Happy AI try: They type in a question.
• 2:12
  Darcy Happy AI try: They scan the search results.
• 2:14
  Darcy Happy AI try: They read websites.
• 2:15
  Darcy Happy AI try: And they often look at reviews and business listings before making a decision.
• 2:20
  Darcy Happy AI try: For healthcare businesses, this matters a lot.
• 2:22
  Darcy Happy AI try: Because many patients fall into those older demographics.
• 2:26
  Darcy Happy AI try: Someone searching for a chiropractor, physical therapist, acupuncturist, or other healthcare provider is often in their thirties, forties, fifties, or older.
• 2:36
  Darcy Happy AI try: So even though AI is growing quickly, it does not mean your patients have stopped using Google.
• 2:41
  Darcy Happy AI try: In many cases, they have not even started using AI tools yet.
• 2:45
  Darcy Happy AI try: Trust in AI Is Also Generational.
• 2:48
  Darcy Happy AI try: The second important factor is trust.
• 2:50
  Darcy Happy AI try: Younger audiences tend to trust AI-generated answers more readily.
• 2:55
  Darcy Happy AI try: They see AI as a tool that can summarize information quickly and give them fast answers.
• 3:01
  Darcy Happy AI try: Older generations tend to be more skeptical.
• 3:03
  Darcy Happy AI try: They are more likely to question where the information came from and whether it is accurate.
• 3:08
  Darcy Happy AI try: When it comes to healthcare decisions, that skepticism becomes even stronger.
• 3:13
  Darcy Happy AI try: People are naturally cautious when researching symptoms, treatments, or medical advice.
• 3:17
  Darcy Happy AI try: Many patients still prefer to read information from trusted websites, medical providers, or recognized organizations rather than relying only on AI summaries.
• 3:28
  Darcy Happy AI try: This means that even when someone uses AI to ask a question about a health issue, they often still turn to Google afterward to verify what they learned.
• 3:38
  Darcy Happy AI try: For example they may search for:"Chiropractor near me""Best physical therapy clinic in my area" or"Acupuncture clinic reviews" So AI may start the research process, but Google is still where people go to evaluate and choose a provider.
• 3:54
  Darcy Happy AI try: Different Generations Search for Healthcare Differently.
• 3:57
  Darcy Happy AI try: Let's break down how this typically plays out across different age groups.
• 4:01
  Darcy Happy AI try: Younger adults may start by asking an AI tool something like: What helps with lower back pain Do chiropractors help with headaches Is acupuncture good for stress They are gathering information and trying to understand their options.
• 4:14
  Darcy Happy AI try: After that, many of them still move to Google to find a local provider.
• 4:19
  Darcy Happy AI try: Middle-aged adults are more likely to start directly in Google.
• 4:23
  Darcy Happy AI try: They search for symptoms, treatments, or local providers.
• 4:26
  Darcy Happy AI try: They read websites, compare clinics, and look closely at reviews.
• 4:30
  Darcy Happy AI try: Older adults rely even more heavily on Google and referrals.
• 4:34
  Darcy Happy AI try: They often search for providers in Google Maps, read patient reviews, and visit the clinic's website before making a decision.
• 4:42
  Darcy Happy AI try: Across all of these groups, one thing remains consistent.
• 4:46
  Darcy Happy AI try: When it is time to choose a clinic, people still want to see real businesses, real reviews, and real websites.
• 4:53
  Darcy Happy AI try: And that is where traditional search still dominates.
• 4:55
  Darcy Happy AI try: So what does this mean for your clinic's marketing strategy?
• 4:58
  Darcy Happy AI try: First, Google search and Google Maps are still critical.
• 5:02
  Darcy Happy AI try: Even with the rise of AI tools, most patients still discover and evaluate clinics through traditional search.
• 5:09
  Darcy Happy AI try: Your Google Business Profile, your reviews, and your local rankings still matter enormously.
• 5:15
  Darcy Happy AI try: Second, educational website content is becoming even more important.
• 5:19
  Darcy Happy AI try: AI tools often rely on high quality web content when generating answers.
• 5:24
  Darcy Happy AI try: So when your website clearly explains the conditions you treat and the services you offer, it increases the chances that both search engines and AI systems recognize your clinic as a trusted source.
• 5:37
  Darcy Happy AI try: This includes things like: Service pages Condition pages Frequently asked questions and Helpful blog content Third, trust signals matter more than ever.
• 5:47
  Darcy Happy AI try: Reviews, accurate business information, and clear expertise on your website help both people and search systems determine whether your clinic is credible.
• 5:58
  Darcy Happy AI try: Remember, healthcare decisions involve trust.
• 6:01
  Darcy Happy AI try: Patients want to know they are choosing a provider who is knowledgeable, experienced, and reliable.
• 6:07
  Darcy Happy AI try: The big takeaway here is that AI is changing how people research information, but it is not replacing traditional search.
• 6:16
  Darcy Happy AI try: Instead, we are seeing a mix of behaviors.
• 6:18
  Darcy Happy AI try: Younger audiences are experimenting with AI tools and using them for early research.
• 6:23
  Darcy Happy AI try: Older audiences still rely heavily on Google.
• 6:26
  Darcy Happy AI try: And across all generations, when it is time to actually choose a clinic, people still want to see listings, websites, reviews, and maps.
• 6:35
  Darcy Happy AI try: So the clinics that will perform best online are the ones that focus on both.
• 6:40
  Darcy Happy AI try: Strong local SEO.
• 6:41
  Darcy Happy AI try: Clear educational content.
• 6:43
  Darcy Happy AI try: And a trustworthy online presence that helps patients feel confident choosing your clinic.
• 6:47
  Darcy Happy AI try: If you found this episode helpful, please share it with another clinic owner who might benefit from it.
• 6:53
  Darcy Happy AI try: And if you enjoy the show, leaving a quick review for The Clinic Marketing Podcast helps more clinics discover these strategies.
• 7:00
  Darcy Happy AI try: Thanks for listening.