Latest / Leveraging Thought Leadership
Leveraging Thought Leadership | William Leahy and Morten Fløe Knudsen | 244
Today we have two guests from FLSmidth, a company that provides global cement and mining industries with factories, machinery, and knowhow. William Leahy is a Senior Marketing/Communications Manager & Strategist for the mining industry. Morten Fløe Knudsen leads Thought Leadership Communication for the cement industry.
Together William and Morten explain how they use thought leadership to carry on conversations with customers and make their brand known as the go-to people for an industry with a long buying cycle. They share how FLSmidth is focused on sustainability and how digitization plays…
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