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How Lego Turned Failure Into Global Dominance
In 2003, Lego was weeks from bankruptcy. Today it is the most valuable toy company in the world. Lucas and Luna break down the specific operational pivot that saved the Danish brick maker: abandoning the quest for endless variety and returning to the core modular system. We examine how a disciplined reduction in SKU count, combined with a strategic embrace of fan communities like BrickLink and licensed partnerships with Star Wars, transformed a near-death crisis into a masterclass in brand equity and long-term business value.
#Lego #BrandStrategy #BusinessTurnaround #SKUManagement…
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