Latest / Presented by Speaking Human / #209: Beamers, Beavers & Broken Search

Transcript

#209: Beamers, Beavers & Broken Search · Presented by Speaking Human

• 0:00
  Speaker 1: Speaking Human!
• 0:06
  Speaker 2: Today on Speaking Human, we gnaw into three recent marketing
• 0:10
  Speaker 2: stories that have people talking. From a beaver mascot lawsuit,
• 0:14
  Speaker 2: to the changing world of Google search, to BMW owners
• 0:18
  Speaker 2: getting served Spider-Man ads in their cars. Speaking Human!
• 0:25
  Speaker 3: Speaking Human! Welcome to Speaking Human, where we simplify the
• 0:35
  Speaker 3: world of marketing for humans. I'm Shad Conley, and with
• 0:39
  Speaker 3: me is my co-host, Patrick Jebber.
• 0:43
  Speaker 1: Shad.
• 0:44
  Speaker 3: How you doing?
• 0:45
  Speaker 2: How do you like all that talk about beavers, BMWs, Spider-Man, Google?
• 0:51
  Speaker 3: Baklava.
• 0:53
  Speaker 1: Baklava, yeah.
• 0:55
  Speaker 3: I was trying to think of some other B words,
• 0:56
  Speaker 3: you know?
• 0:57
  Speaker 2: We're getting back to the basics on Speaking Human. We're
• 1:01
  Speaker 2: covering a few different things that's been happening, current events.
• 1:06
  Speaker 2: We haven't done this for a long time, right? We
• 1:08
  Speaker 2: were talking about that. Yeah.
• 1:09
  Speaker 3: It's how we started out, tackling the hard-hitting news stories.
• 1:13
  Speaker 2: Yeah.
• 1:14
  Speaker 1: We were like journalists back in the day.
• 1:16
  Speaker 3: We were chasing the story by any means necessary. Wake
• 1:19
  Speaker 3: up in the morning, we'd take a shot with some
• 1:23
  Speaker 3: Pepto-Bismol in it. Yeah. Be like, got to get after
• 1:26
  Speaker 3: the story.
• 1:27
  Speaker 2: Trying to get the truth for the people. Get it
• 1:31
  Speaker 2: out there.
• 1:32
  Speaker 3: People deserve the truth. Yeah.
• 1:34
  Speaker 1: Well, I have some truths for you today. A little trivia. Okay.
• 1:39
  Speaker 1: There's no multiple choice on this. Just, you know, questions.
• 1:42
  Speaker 1: If you don't have an answer, it's okay.
• 1:44
  Speaker 2: So we're talking a little bit about just a tiny,
• 1:47
  Speaker 2: tiny bit.
• 1:48
  Speaker 1: Don't take this the wrong way, listeners.
• 1:50
  Speaker 2: I know everybody's maybe going through Spider-Man fatigue because Spider-Man's
• 1:54
  Speaker 2: been everywhere. But this is one of the stories, right?
• 1:57
  Speaker 2: BMW and Spider-Man. I thought this was kind of interesting
• 2:00
  Speaker 2: because I didn't know this.
• 2:02
  Speaker 1: Do you know.
• 2:03
  Speaker 2: Why Spider-Man, the official name Spider-Man, has a hyphen?
• 2:10
  Speaker 3: Is there another Spider-Man? An unhyphen Spider-Man?
• 2:14
  Speaker 2: No, that would actually be really good, though, if it
• 2:16
  Speaker 2: was just like a trademarking thing. Yeah. It's actually pretty interesting.
• 2:20
  Speaker 2: And I think it's just a subtle nod to knowing
• 2:25
  Speaker 2: how people read. Stan Lee, who created Spider-Man... He said
• 2:29
  Speaker 2: he inserted it so readers wouldn't confuse Spider-Man with Superman
• 2:35
  Speaker 2: at first glance. And I was like, that's actually really
• 2:37
  Speaker 2: interesting because you could, I guess, if you were just
• 2:40
  Speaker 2: kind of glancing over something, you'd see Spider-Man. If it
• 2:43
  Speaker 2: was one word, you might think it was Superman. That
• 2:46
  Speaker 2: tiny punctuation mark can help you stop when you're scanning, right?
• 2:52
  Speaker 3: And it keeps you from reading it as Spider-Man.
• 2:57
  Speaker 1: Is this Spider-Man? Or Superman. It's an important piece of
• 3:01
  Speaker 1: brand identity.
• 3:02
  Speaker 2: Over the years, like that is something, you know, if
• 3:05
  Speaker 2: somebody types in Spider-Man one word, sure, Spider-Man with the
• 3:10
  Speaker 2: hyphen would come in. But I think this is something
• 3:12
  Speaker 2: that the whole Bucky's thing that we're going to talk
• 3:14
  Speaker 2: about today, I think their trademark lawyers would probably appreciate
• 3:18
  Speaker 2: the hyphen.
• 3:19
  Speaker 3: I think we had a whole episode, didn't we, where
• 3:21
  Speaker 3: we talked about brand names with punctuation and the power
• 3:25
  Speaker 3: of punctuation in some cases, you know, what those marks
• 3:28
  Speaker 3: can do. So it does make a difference. And in
• 3:31
  Speaker 3: this case, you're right, a little pause there, separating you
• 3:35
  Speaker 3: from somebody else from the competition.
• 3:37
  Speaker 2: Yeah.
• 3:37
  Speaker 3: That matters.
• 3:38
  Speaker 2: Yeah.
• 3:39
  Speaker 3: I can see that makes sense. It's a good factoid. Yeah.
• 3:42
  Speaker 2: We've talked about other things too, from... what Google's original
• 3:46
  Speaker 2: name was and all that. I can't even tell you
• 3:48
  Speaker 2: what episode to go back to listen to. That's how
• 3:50
  Speaker 2: many episodes we have on Speaking Human.
• 3:53
  Speaker 3: Yeah, it's getting harder to reference.
• 3:55
  Speaker 1: It really is.
• 3:56
  Speaker 3: It is.
• 3:57
  Speaker 2: I mean, it has been for quite some time, if
• 3:59
  Speaker 2: I'm being completely honest. Since 50.
• 4:03
  Speaker 1: Since 50. We're like, did we cover that already? We
• 4:05
  Speaker 1: might have.
• 4:06
  Speaker 2: What we haven't covered is a little less marketing, a
• 4:11
  Speaker 2: little more just interesting, what would you call this, hidden
• 4:16
  Speaker 2: planet or something? I don't know, like the Discovery Channel.
• 4:19
  Speaker 2: Do you know what gives beavers their famously orange teeth?
• 4:25
  Speaker 3: Well, first off, beavers have orange teeth?
• 4:27
  Speaker 2: Yeah, I get, you know, that's apparently a pretty big thing.
• 4:31
  Speaker 2: I don't like thinking about orange beaver teeth. I gotta
• 4:34
  Speaker 2: be honest. It's like one of the grossest things I
• 4:37
  Speaker 2: think I can think of, but.
• 4:39
  Speaker 3: Yeah, I didn't even know that. I just, you know,
• 4:41
  Speaker 3: I'm probably thinking of all the pictures and logos and
• 4:45
  Speaker 3: stuff where, you know, they have these shining white teeth,
• 4:47
  Speaker 3: but it's got to be something they eat. I'm thinking of, like,
• 4:51
  Speaker 3: you know, flamingos and the shrimp. It's probably too obvious
• 4:54
  Speaker 3: to just say them gnawing on wood, but something they
• 4:57
  Speaker 3: eat that makes their teeth orange? I don't know what
• 5:00
  Speaker 3: that would be.
• 5:00
  Speaker 2: They have iron-rich enamel, so it makes the front surface
• 5:05
  Speaker 2: harder and more resistant to acid than ordinary... mammalian enamel. So,
• 5:10
  Speaker 2: you know, like their beaver incisors, how they grow continuously.
• 5:14
  Speaker 2: That's why they're good at gnawing on wood, right?
• 5:17
  Speaker 1: Yeah. Much like Bucky's legal department.
• 5:20
  Speaker 3: Always gnawing on something.
• 5:22
  Speaker 2: Uh-huh.
• 5:22
  Speaker 1: But I figured, so we're.
• 5:23
  Speaker 2: Talking about beavers, Spider-Man, you know, some good factoids trivia
• 5:30
  Speaker 2: for the listeners out there today.
• 5:31
  Speaker 3: Yeah, some good questions, you know, kind of foreshadowing where
• 5:35
  Speaker 3: we're going here a little bit on today's episode, which
• 5:38
  Speaker 3: as we mentioned, we're kicking it old school. We're going
• 5:40
  Speaker 3: back to the original format we started the show with,
• 5:43
  Speaker 3: which was, you know, we would do kind of this
• 5:45
  Speaker 3: round table where we take a few different marketing, branding,
• 5:49
  Speaker 3: advertising stories, making waves lately. And we would just, you know,
• 5:54
  Speaker 3: talk through them, share some thoughts around them. So we're
• 5:56
  Speaker 3: going to do that today. We've got a trio of stories.
• 5:59
  Speaker 3: So not just one, but three. stories to talk through
• 6:02
  Speaker 3: with you here today. First up, we have everyone's favorite
• 6:07
  Speaker 3: web slinger finding his way into high-end automobiles. We call
• 6:11
  Speaker 3: this one BMW's Spider-Man ads. And the story here is
• 6:16
  Speaker 3: basically BMW owners recently took to the internet complaining about
• 6:22
  Speaker 3: the automaker displaying advertising inside their vehicles, including ads promoting
• 6:27
  Speaker 3: the upcoming At the time upcoming, Spider-Man Brand New Day.
• 6:32
  Speaker 3: The backlash is especially interesting because BMW had previously said
• 6:37
  Speaker 3: it wouldn't use its in-car displays for advertising.
• 6:40
  Speaker 1: It would never do it.
• 6:42
  Speaker 3: Well, they've done it. So, you know, to be clear
• 6:44
  Speaker 3: what we're talking about here, it was around July 27th.
• 6:47
  Speaker 3: Owners of some BMWs saw a notification along the lines of, surprise,
• 6:52
  Speaker 3: Spider-Man just dropped on your BMW. And then the owner
• 6:56
  Speaker 3: of those could tap to launch basically a 20-second animated
• 7:00
  Speaker 3: sequence featuring Spider-Man in a BMW. The car's lighting, ambient lighting,
• 7:06
  Speaker 3: could also be incorporated into the experience. BMW described it
• 7:10
  Speaker 3: as a special Spider-Man animation available through its app rather
• 7:16
  Speaker 3: than an advertisement. So it's not an ad. Yeah.
• 7:19
  Speaker 1: It's a special.
• 7:20
  Speaker 3: animation. What do you think, Patrick? Does this have merit?
• 7:24
  Speaker 3: Is this a legit complaint from the BMW owners about
• 7:28
  Speaker 3: Spider-Man coming up on their displays?
• 7:31
  Speaker 2: I think that the interesting part about this is that,
• 7:36
  Speaker 2: and I've heard some chatter, I'll just call it chatter,
• 7:39
  Speaker 2: both connected to people I know and not know, right?
• 7:43
  Speaker 2: So things I've read, is that this idea is like,
• 7:47
  Speaker 2: You bought your car. You own your car. It's like
• 7:49
  Speaker 2: your house. You have to choose the forms of being
• 7:53
  Speaker 2: advertised to. You know, when you're out in public, yeah,
• 7:56
  Speaker 2: you know, you're subjected to advertising. But when you're in
• 7:58
  Speaker 2: your car, it's sort of like your personal space. And
• 8:02
  Speaker 2: I kind of get that. You have to choose to.
• 8:04
  Speaker 1: Turn your radio on. You have to do that. And
• 8:07
  Speaker 1: what is it that they said?
• 8:08
  Speaker 2: They said basically this was an optional themed animation and message,
• 8:11
  Speaker 2: not a form of advertising, right?
• 8:13
  Speaker 3: There's something pops up that you have to tap on, right?
• 8:16
  Speaker 1: Right. So, okay.
• 8:18
  Speaker 2: You know, you'd had to take an action to get
• 8:20
  Speaker 2: the advertising potentially.
• 8:22
  Speaker 1: I don't know.
• 8:23
  Speaker 2: I think there's something to the effect of, I need
• 8:26
  Speaker 2: to be able to turn that off. If they can
• 8:28
  Speaker 2: physically turn that off and make that an option where
• 8:31
  Speaker 2: they don't have to get those pop-ups, I think it's fine.
• 8:34
  Speaker 1: But if they're saying now, you're.
• 8:36
  Speaker 2: Just going to get these and you're going to have
• 8:37
  Speaker 2: to like swipe it away or something that's a problem
• 8:41
  Speaker 2: i think don't you i do i mean.
• 8:43
  Speaker 3: I think it's key that there is no there was
• 8:45
  Speaker 3: no like opt-in yeah you know so you're not like
• 8:48
  Speaker 3: it's not like you signed up for this you just
• 8:50
  Speaker 3: kind of got it it's definitely what you would call
• 8:52
  Speaker 3: a first world problem yeah but there's something about and
• 8:56
  Speaker 3: you kind of hit on it it's in your car
• 8:58
  Speaker 3: man yeah i know there is the radio there's billboards
• 9:02
  Speaker 3: but you do kind of feel like It's one of
• 9:05
  Speaker 3: the last remaining spaces you can go and not be
• 9:08
  Speaker 3: inundated with all this crap.
• 9:09
  Speaker 1: Yeah.
• 9:10
  Speaker 3: Maybe that's an outdated thought, you know, to believe that
• 9:14
  Speaker 3: anywhere is safe anymore.
• 9:16
  Speaker 2: Yeah.
• 9:17
  Speaker 3: But it does feel like, oh man, I could still
• 9:19
  Speaker 3: go and get away and now I can't.
• 9:22
  Speaker 1: This is what we do for a living. Like, so
• 9:24
  Speaker 1: I always laugh.
• 9:25
  Speaker 2: At myself when I'm already getting to the side of,
• 9:28
  Speaker 2: you know, privacy is nice.
• 9:31
  Speaker 1: Like, I want to live, I want to be able
• 9:33
  Speaker 1: to choose.
• 9:35
  Speaker 2: To some degree, what it is that you're advertising to me,
• 9:38
  Speaker 2: whether it's the form of advertising, whether it's the channel,
• 9:41
  Speaker 2: whether it's where you're advertising. I need to have some
• 9:45
  Speaker 2: control and your car might be outside of your home,
• 9:49
  Speaker 2: the most personal space you have. So I need to
• 9:53
  Speaker 2: be able to say, no, I don't want to see that. Yeah.
• 9:56
  Speaker 3: I try to put myself in the frame of mind,
• 9:59
  Speaker 3: you know what if i just got into my car
• 10:01
  Speaker 3: and this popped up would it bother me what would
• 10:04
  Speaker 3: i think about that i don't know what do you
• 10:06
  Speaker 3: what do you think how would you react if you
• 10:08
  Speaker 3: just tomorrow you get in your car and this thing
• 10:10
  Speaker 3: like spider-man pops up.
• 10:12
  Speaker 2: I think if you caught me in the right mood
• 10:15
  Speaker 2: i'd be like oh yeah i want to see this
• 10:16
  Speaker 2: movie i want to see this movie If you caught
• 10:20
  Speaker 2: me like, I'm busy and I have to now swipe
• 10:24
  Speaker 2: this thing off my screen to get to my radio
• 10:28
  Speaker 2: or to get to my controls or whatever, then I'd
• 10:30
  Speaker 2: be really irritated. For example, in our car, we have
• 10:36
  Speaker 2: a display. And every time I get in the car,
• 10:41
  Speaker 2: the display comes up that like accept screen. Sometimes in
• 10:44
  Speaker 2: the wintertime, like we have heated seats and you have
• 10:46
  Speaker 2: to do the controls. Before I want to go, I
• 10:49
  Speaker 2: got to do like, I got to accept this thing.
• 10:52
  Speaker 2: I got to go over to here and I got
• 10:54
  Speaker 2: to do this thing. I don't want that. And this
• 10:57
  Speaker 2: ad could in some ways feel like that, like that barrier.
• 11:01
  Speaker 1: So I don't know. Again, I don't know.
• 11:03
  Speaker 2: I didn't experience it from the BMW owner's perspective, but
• 11:07
  Speaker 2: that's how I envision it.
• 11:08
  Speaker 3: Yeah, I can see it comes up one time. You're like, oh,
• 11:11
  Speaker 3: that's kind of cool. You know, especially if it does
• 11:14
  Speaker 3: something with your lights.
• 11:15
  Speaker 1: Yeah.
• 11:15
  Speaker 3: Like, oh, that's kind of cool. Maybe your kids are
• 11:17
  Speaker 3: in the car. You're like, this is fun.
• 11:19
  Speaker 1: Yeah.
• 11:20
  Speaker 3: And then the second time I'd be like, get this
• 11:22
  Speaker 3: off my screen.
• 11:26
  Speaker 2: To your point, it's a first world problem.
• 11:28
  Speaker 1: It really is.
• 11:29
  Speaker 2: First of all, you're a BMW owner. You could make
• 11:32
  Speaker 2: the argument that didn't you kind of know this was
• 11:35
  Speaker 2: going to happen when you had this like super tech problem?
• 11:38
  Speaker 3: That's really interesting you say that because I think the opposite.
• 11:42
  Speaker 3: I'm like, the fact that it's BMW, I would think,
• 11:45
  Speaker 3: probably makes you feel like you're safer. Like, this is
• 11:48
  Speaker 3: a premium vehicle. You know what I mean? It's one
• 11:51
  Speaker 3: thing if you have like a Ford or something, you know,
• 11:53
  Speaker 3: even like something mid-range or a lower-ranked car where they're
• 11:57
  Speaker 3: like more likely to sell you out for ads.
• 12:00
  Speaker 2: So you're saying if you have a car that's kind
• 12:02
  Speaker 2: of like... Your Amazon Prime with ads?
• 12:05
  Speaker 3: Yeah.
• 12:06
  Speaker 1: Oh, okay.
• 12:07
  Speaker 2: The funny thing is, though, I think that that might
• 12:10
  Speaker 2: be a real solution that they're thinking about. You get
• 12:13
  Speaker 2: this rebate on your car, but you get the ad version.
• 12:17
  Speaker 3: I actually think people would if you're like, you can
• 12:21
  Speaker 3: get $ 1, 000 off your car if you opt in for ads.
• 12:26
  Speaker 3: I bet you a ton of people would do it.
• 12:28
  Speaker 3: But I don't know if BMW people would do it.
• 12:30
  Speaker 1: No, you're right there.
• 12:31
  Speaker 2: Like, if you were looking at it from the vantage
• 12:33
  Speaker 2: point of premium means you're opting out, right?
• 12:38
  Speaker 1: Like, premium means you're more secure. Now, I get that.
• 12:43
  Speaker 2: And what if you just, like, completely are a BMW
• 12:45
  Speaker 2: owner who hates Spider-Man?
• 12:48
  Speaker 1: And you're like.
• 12:48
  Speaker 3: It's your nightmare.
• 12:49
  Speaker 2: Wouldn't that be you in that case? Like, you're like,
• 12:53
  Speaker 2: you're messing up. I don't... This doesn't represent me. And
• 12:57
  Speaker 2: you're putting Spider-Man in my car. I'm having a client
• 13:00
  Speaker 2: They're getting in your car and you like can't stand Spider-Man.
• 13:04
  Speaker 2: And then they show Spider-Man in your car and you're like,
• 13:07
  Speaker 2: this is I didn't invite this in my car. Just
• 13:10
  Speaker 2: so you know, your clients like I got to go.
• 13:13
  Speaker 3: I know Spider-Man's popular with everybody, right? This is why, obviously,
• 13:17
  Speaker 3: the movie's making huge, massive amounts of money because the
• 13:21
  Speaker 3: world loves Spider-Man. But isn't Spider-Man more of like the
• 13:24
  Speaker 3: common man's superhero? Yeah. Is this the Spider-Man audience? Maybe
• 13:29
  Speaker 3: they're trying to expand their reach. It's not the brand
• 13:32
  Speaker 3: I would be like BMW Spider-Man.
• 13:35
  Speaker 2: Yeah. Spider-Man is like a Prius. He's just like a
• 13:38
  Speaker 2: normal guy. I don't see Peter Parker.
• 13:41
  Speaker 1: Driving a BMW. Not at all.
• 13:43
  Speaker 3: No. That's like Iron Man.
• 13:45
  Speaker 2: Iron Man, maybe James Bond, all that stuff, but not Spider-Man.
• 13:50
  Speaker 2: It's off-brand. Yeah.
• 13:53
  Speaker 1: So we're on to Buc-ee's.
• 13:55
  Speaker 2: Buc-ee's versus Beaver's Mini Mart. You didn't hear about this.
• 13:59
  Speaker 3: No, you called this to my attention. This is not
• 14:02
  Speaker 3: on my radar.
• 14:03
  Speaker 2: So Beaver's Mini Mart is in Beaver Creek, Ohio. So
• 14:07
  Speaker 2: they have a beaver on their signage. Bucky's mascot is
• 14:11
  Speaker 2: a beaver. Bucky being like sort of the name.
• 14:15
  Speaker 1: Of the beaver, I guess.
• 14:17
  Speaker 2: So Bucky's basically had a lawsuit against Beaver's Mini Mart.
• 14:22
  Speaker 2: Bucky says the combination of the beaver, red lettering, name,
• 14:25
  Speaker 2: and convenience store category suggests a connection between the businesses.
• 14:30
  Speaker 2: So they're saying that they think people will confuse the
• 14:35
  Speaker 2: two places. Which, if you saw a picture of Beavers
• 14:38
  Speaker 2: Mini Mart and a Buc-ee's, you would never, ever confuse
• 14:43
  Speaker 2: the two things.
• 14:44
  Speaker 3: Ever.
• 14:45
  Speaker 1: Not in a million years.
• 14:46
  Speaker 2: And the claim is broader than, you know, we own
• 14:50
  Speaker 2: all pictures of Beavers. Like, that's not really what the
• 14:53
  Speaker 2: claim is. It's bigger than that. And Buc-ee's says the
• 14:55
  Speaker 2: dispute escalated after the Mini Mart owner filed an Ohio
• 15:00
  Speaker 2: trade name registration for Beavers Mini Mart in October. So
• 15:04
  Speaker 2: this has been relatively new, but important because Buc-ee's started
• 15:09
  Speaker 2: expanding and Ohio has become a place for them, right?
• 15:13
  Speaker 2: So they want to protect their IP. Trademarked cases, as
• 15:17
  Speaker 2: most people probably know, they revolve most of the time
• 15:20
  Speaker 2: around the likelihood of consumer confusion.
• 15:23
  Speaker 1: Not that the.
• 15:24
  Speaker 2: Two logos look exactly alike or anything like that. So
• 15:28
  Speaker 2: the courts might consider similarity, the goods that they sell,
• 15:33
  Speaker 2: the geographic overlap, strength of the established mark, evidence of
• 15:37
  Speaker 2: actual confusion. So if people were actually confused, they're like, oh,
• 15:41
  Speaker 2: I thought I was going to Bucky's when I went
• 15:43
  Speaker 2: to Beaver's Mini Mart.
• 15:44
  Speaker 1: All those things.
• 15:45
  Speaker 2: Would be looked at. An important wrinkle, though, in trademarking
• 15:49
  Speaker 2: is prior use can matter. So Local businesses can possess
• 15:55
  Speaker 2: rights in a territory where it was used before the
• 15:58
  Speaker 2: larger company came in so that it could protect Beavers
• 16:01
  Speaker 2: Mini Mart. For example, Bucky's opened its first Ohio location
• 16:05
  Speaker 2: in Huber Heights in April 26. Beavers Mini Mart has
• 16:09
  Speaker 2: been in business much longer than that. So they have
• 16:13
  Speaker 2: that to their advantage.
• 16:15
  Speaker 3: This isn't the first time Bucky's has sued somebody over
• 16:19
  Speaker 3: the logo, right?
• 16:20
  Speaker 2: Yeah, they have a long history of this. The most
• 16:24
  Speaker 2: entertaining precedent involved Choke Canyon Barbecue, whose logo featured a
• 16:29
  Speaker 2: smiling cartoon alligator inside a yellow circle. And the federal
• 16:34
  Speaker 2: jury found that the presentation infringed Bucky's branding. They have
• 16:38
  Speaker 2: a strong argument in a lot of cases. Like, there
• 16:41
  Speaker 2: are some times where there's something that looks... It's a
• 16:45
  Speaker 2: totally different animal, for example, or a totally different look.
• 16:48
  Speaker 2: But because of the similarities, like we were talking about before,
• 16:52
  Speaker 2: like trademark cases and things like that, the things that
• 16:54
  Speaker 2: they look at, and they also have a lot of
• 16:56
  Speaker 2: money at their disposal, so they can fight the littler
• 16:59
  Speaker 2: guys and win. They did Frio Beaver Nebraska Chain Buckies.
• 17:06
  Speaker 2: So spelled differently, it was B-U-C-K-Y apostrophe S. Born United's
• 17:12
  Speaker 2: armed beaver merchandise. Ohio's Mickey convenience stores, which uses a moose.
• 17:18
  Speaker 2: So yeah, they like to fight about beavers, but alligators
• 17:21
  Speaker 2: and moose also something that they.
• 17:24
  Speaker 1: Do not hold back.
• 17:25
  Speaker 3: No one is safe.
• 17:27
  Speaker 1: Yeah.
• 17:27
  Speaker 2: So what do you think of this? Would you confuse
• 17:31
  Speaker 2: these two things? Do you think that's even a legit
• 17:34
  Speaker 2: argument that there's confusion, potential confusion there? No.
• 17:39
  Speaker 3: And I, you know, say this having not been into
• 17:42
  Speaker 3: a beavers mini mart. So I don't know, but just,
• 17:45
  Speaker 3: you know, from what I can see or just even
• 17:46
  Speaker 3: seeing the name, I'm like, no, it just seems over
• 17:51
  Speaker 3: the top. And then you hear the whole history and
• 17:53
  Speaker 3: I just have to, I'm like, why are they so
• 17:55
  Speaker 3: protective of their, of their beaver, of their logo? What's like,
• 17:59
  Speaker 3: what's going on here? And that's the other piece of
• 18:02
  Speaker 3: it too. I feel like if litigation is like a
• 18:05
  Speaker 3: significant part of your brand strategy, Something's wrong.
• 18:09
  Speaker 1: Yeah.
• 18:10
  Speaker 3: It reeks of like fear and low brand self-confidence. I
• 18:14
  Speaker 3: don't know. I don't know. Like what's so special about
• 18:17
  Speaker 3: this stupid beaver in a hat that you're like, no
• 18:20
  Speaker 3: one can come near it.
• 18:21
  Speaker 1: Yeah.
• 18:22
  Speaker 3: Our name is so precious and our logo is so
• 18:25
  Speaker 3: precious that if anybody like comes within 200 million miles
• 18:30
  Speaker 3: of it, we have to like throw a lawsuit at him.
• 18:32
  Speaker 3: It just seems like odd behavior for a gas station chain.
• 18:35
  Speaker 3: Is that what you call them? Convenience store?
• 18:37
  Speaker 2: I mean, they're gas stations, but they are like, I
• 18:40
  Speaker 2: think their primary source of income is really that convenience store.
• 18:44
  Speaker 2: They sell every, it's insane. Have you ever been in
• 18:47
  Speaker 2: a Buc-ee's?
• 18:48
  Speaker 3: I have not, but I heard they have some of
• 18:50
  Speaker 3: the cleanest restrooms.
• 18:52
  Speaker 1: That is true.
• 18:53
  Speaker 2: I'd never been in a Buc-ee's until this last year.
• 18:55
  Speaker 2: And my wife was like, we were in another state
• 18:58
  Speaker 2: and we were on a road trip. And my wife's like,
• 19:01
  Speaker 2: I really want to, I really want to go this
• 19:03
  Speaker 2: route because I want to stop at this Buc-ee's that's
• 19:05
  Speaker 2: near here. Everybody talks about it. When you walk in,
• 19:09
  Speaker 2: you're almost, I'm not kidding you, I almost.
• 19:11
  Speaker 1: Immediately got a headache.
• 19:13
  Speaker 2: It is just sensation overload. Everything is yelling at you.
• 19:18
  Speaker 2: They have so many things, so much merchandise, so much
• 19:22
  Speaker 2: is going on that I felt like I had vertigo.
• 19:27
  Speaker 2: It was the strangest thing. And people might think I'm
• 19:31
  Speaker 2: being absurd, but I'm telling you, this place is like
• 19:35
  Speaker 2: maxed out. as the kids say today, it's maxing. It's
• 19:39
  Speaker 2: beaver maxing, I guess would be the words that they
• 19:42
  Speaker 2: would use. It's just crazy, you know, because they private
• 19:45
  Speaker 2: label everything. Anything you can possibly imagine buying in this store,
• 19:51
  Speaker 2: they have Bucky's branding on it, like from almonds and
• 19:55
  Speaker 2: nuts at the like checkout to socks and underwear and.
• 20:01
  Speaker 2: sunglasses and stuffed animals, everything, dude, everything in this place,
• 20:07
  Speaker 2: the packaging on chips have Bucky's branding on them. It's
• 20:12
  Speaker 2: the weirdest thing I've ever seen in my life. I
• 20:15
  Speaker 2: can see why these guys are like, no, you can't
• 20:19
  Speaker 2: use anything that looks like a beaver. You know what
• 20:22
  Speaker 2: I mean? And they have like 90 suited up lawyers
• 20:26
  Speaker 2: coming out. It doesn't make it any better. I'm just
• 20:29
  Speaker 2: saying I can understand that. why they're trying to protect
• 20:32
  Speaker 2: it so hard because they make a big deal out
• 20:34
  Speaker 2: of it in the stores.
• 20:35
  Speaker 3: Yeah. So their brand is very important to them. I
• 20:38
  Speaker 3: feel like one of the things I'm like, maybe your
• 20:40
  Speaker 3: logo should be more unique then.
• 20:42
  Speaker 2: Yeah.
• 20:43
  Speaker 3: There's like so many businesses with beaver logos or some
• 20:47
  Speaker 3: sort of beaver connection.
• 20:49
  Speaker 2: So do you think the national attention, is it worth more?
• 20:54
  Speaker 2: The whole beavers mini mart? I mean, they're getting all
• 20:57
  Speaker 2: kinds of attention that they never would have before. And
• 21:00
  Speaker 2: now people are like supporting them. Ohio residents are like,
• 21:04
  Speaker 2: leave them alone.
• 21:05
  Speaker 3: Yeah.
• 21:06
  Speaker 1: You're a bully. The Bucky bully. You know, it's crazy.
• 21:10
  Speaker 1: What do you think of that? Yeah.
• 21:12
  Speaker 3: I think it's a little, you know, boom for them.
• 21:14
  Speaker 3: So something that seemed bad and they were probably like,
• 21:18
  Speaker 3: what the hell has turned into something pretty good. I
• 21:21
  Speaker 3: think for the most part, I don't know where this
• 21:23
  Speaker 3: case is going to go. Bucky's has done well with
• 21:26
  Speaker 3: their other cases, but in my mind, I'm like, you know, these,
• 21:30
  Speaker 3: kind of trademark protections are in place in case there's
• 21:33
  Speaker 3: a real threat to your business if another business is
• 21:36
  Speaker 3: trying to create the impression they're you or you know
• 21:39
  Speaker 3: trying to steal your customers like fraudulently this just doesn't
• 21:45
  Speaker 3: seem like that at all especially when you talked about
• 21:47
  Speaker 3: them being around a long time.
• 21:50
  Speaker 2: And they're in a place called beaver creek it's not
• 21:53
  Speaker 2: like they were doing it maliciously, you know? Yeah. I
• 21:57
  Speaker 2: feel like this is going to be the first trademark
• 22:00
  Speaker 2: battle where their argument's literally going to be, your honor,
• 22:04
  Speaker 2: we live in Beaver Creek.
• 22:07
  Speaker 1: You know what I mean? Like, that's going to be
• 22:09
  Speaker 1: their argument. And I think that's a legit argument.
• 22:12
  Speaker 3: Yeah. So I guess we'll see what happens with this one, huh?
• 22:14
  Speaker 1: Yeah. We'll keep you in the loop, listeners.
• 22:17
  Speaker 3: Yeah. We'll follow the case. Report live.
• 22:20
  Speaker 1: We're bringing you the truth today.
• 22:22
  Speaker 3: As we promised. So wrapping up with our third story here,
• 22:25
  Speaker 3: we promised you three. Let's end with a big one,
• 22:28
  Speaker 3: an almost existential one, if you will. We're talking about
• 22:34
  Speaker 3: the end of Google search.
• 22:37
  Speaker 1: Huh?
• 22:38
  Speaker 3: Hmm? So The Ringer published a piece on August 4th
• 22:42
  Speaker 3: arguing that the internet and specifically the way we search
• 22:45
  Speaker 3: it is changing dramatically. For decades, businesses built their digital
• 22:50
  Speaker 3: strategies around the idea that people will Google something, click
• 22:53
  Speaker 3: a link, and visit their website. But AI-generated answers, social platforms, Reddit, TikTok,
• 22:59
  Speaker 3: and other sources are changing how people discover information, often
• 23:05
  Speaker 3: leading them not to visit websites at all. This is
• 23:09
  Speaker 3: kind of upending the entire internet in many ways. So
• 23:13
  Speaker 3: thinking about these things, looking at this article, what do
• 23:16
  Speaker 3: you think? Is Google search, is it dying? Is it evolving?
• 23:20
  Speaker 3: What's happening here? What are your thoughts on this?
• 23:22
  Speaker 2: I mean, I don't think it's dying. I feel like
• 23:25
  Speaker 2: Google has been a pretty long-standing entity, if you want
• 23:30
  Speaker 2: to call it that, that we've had for a very
• 23:32
  Speaker 2: long time. Maybe much longer than most things are. in
• 23:37
  Speaker 2: the technology world. So I think what's happening is we're
• 23:41
  Speaker 2: starting to see this shift with AI and the search
• 23:45
  Speaker 2: results and how people are getting to the sources, I guess.
• 23:51
  Speaker 1: Basically, before it was question, Google, blue links, like.
• 23:56
  Speaker 2: You said, and then the website visit, right? And now
• 23:59
  Speaker 2: we're like question, a synthesized answer, and maybe a source visit, right?
• 24:04
  Speaker 2: Because you don't need the visit to get the actual
• 24:08
  Speaker 2: answer to the question. The synthesized answer is your answer.
• 24:12
  Speaker 3: It's all right there.
• 24:13
  Speaker 2: Yeah, they're less inclined to click and therefore, oh, the
• 24:17
  Speaker 2: upending of all search, right? First of all, not everybody
• 24:22
  Speaker 2: uses it that way. Second of all, it's going to
• 24:24
  Speaker 2: take a long time for that adoption. I just don't
• 24:28
  Speaker 2: think it's the end. Look how long it's taken us
• 24:31
  Speaker 2: to get to the, and again, I'm going against the
• 24:33
  Speaker 2: argument of like technology's moving faster and faster and eventually
• 24:37
  Speaker 2: you get this curve in it, whatever.
• 24:39
  Speaker 1: Okay.
• 24:41
  Speaker 2: 2007, the first iPhone. Smartphones as we know it, right?
• 24:46
  Speaker 2: I mean, that was 20 years ago almost. Google's not
• 24:49
  Speaker 2: going to go away overnight. That's my opinion. You know,
• 24:53
  Speaker 2: the way that it is today, it's going to take
• 24:55
  Speaker 2: a long time. Let me give you another example. Sorry,
• 24:58
  Speaker 2: I'm not going to monopolize this, but let me give
• 24:59
  Speaker 2: you another example. Cookies.
• 25:02
  Speaker 1: This is from Google.
• 25:03
  Speaker 2: They've been talking about getting rid of cookies for years.
• 25:08
  Speaker 2: And they were warning website developers and everybody on the
• 25:13
  Speaker 2: internet who does anything IoT that you are going to
• 25:17
  Speaker 2: have to shift to this new format to cache your
• 25:20
  Speaker 2: visit because they're going to go away. So you're going
• 25:22
  Speaker 2: to have to use this other way of sort of tracking.
• 25:25
  Speaker 2: Guess what they did? Postpone that. And over years, they
• 25:30
  Speaker 2: kept postponing it. Now, well, we're just probably not going
• 25:33
  Speaker 2: to do that now. And I'm completely dumbing this whole
• 25:37
  Speaker 2: process down, but that's just one example of, like, everybody's
• 25:41
  Speaker 2: always doom and gloom. Yeah.
• 25:43
  Speaker 3: It's always the end, you know? It's like a total apocalypse, right?
• 25:48
  Speaker 1: Yeah.
• 25:48
  Speaker 2: End of print, end of email, end of social, end
• 25:51
  Speaker 2: of blah, blah, blah.
• 25:53
  Speaker 1: It's always something. I don't see it.
• 25:55
  Speaker 2: I do see the shift, though. Do you see it right?
• 25:57
  Speaker 2: Like the way you search the Internet is different.
• 26:00
  Speaker 3: Yeah, I agree with you. I think it's not a death,
• 26:03
  Speaker 3: but we're in the middle of a major shift.
• 26:05
  Speaker 2: Yeah.
• 26:06
  Speaker 3: Check out these stats. This is significant. Out of 100
• 26:09
  Speaker 3: searches that trigger an AI overview, roughly 80 to 83
• 26:14
  Speaker 3: end with the user never clicking to any site at all.
• 26:17
  Speaker 3: So that's 83% zero click. And then there's this. Clicks
• 26:21
  Speaker 3: to the top-ranked search results for a keyword have dropped
• 26:24
  Speaker 3: 58% when there's an AI overview.
• 26:28
  Speaker 2: So.
• 26:29
  Speaker 3: Google isn't dying. It's just becoming an AI. It's becoming
• 26:33
  Speaker 3: an answer engine. That's probably better for Google because people
• 26:37
  Speaker 3: are staying there instead of going somewhere else. But I
• 26:40
  Speaker 3: think it's significantly different for everybody else who was before
• 26:44
  Speaker 3: getting people to come to them from Google.
• 26:48
  Speaker 1: Yeah.
• 26:48
  Speaker 3: So that's a huge change in habit that we've kind
• 26:51
  Speaker 3: of all been, as you mentioned, doing for about 20 years.
• 26:55
  Speaker 3: The Googling and sticking with it for a technology habit
• 26:59
  Speaker 3: or trend, it's had a very long tail.
• 27:01
  Speaker 1: Yeah.
• 27:01
  Speaker 3: You know, when you think about Facebook or some other things,
• 27:04
  Speaker 3: you know, the peak of usually some things with technology
• 27:07
  Speaker 3: or the internet usually kind of like bursts and then fades.
• 27:11
  Speaker 2: Yeah.
• 27:12
  Speaker 3: Google has kind of sat at the center of almost
• 27:15
  Speaker 3: 90% of people's internet use for the past two decades.
• 27:19
  Speaker 3: And not that that's necessarily going to change, but the
• 27:22
  Speaker 3: way I think the receivers of Google traffic, it's going
• 27:27
  Speaker 3: to change a lot for them.
• 27:28
  Speaker 1: Yeah.
• 27:29
  Speaker 2: Honestly, it's just going to change the way you interact
• 27:33
  Speaker 2: with it. As like a website, for example, a business
• 27:36
  Speaker 2: that has a website, you're still going to build your website.
• 27:39
  Speaker 2: You're are using your website as a source and all
• 27:47
  Speaker 2: that stuff for the answer, but you're going to put
• 27:50
  Speaker 2: less emphasis into like, I'm looking for clicks. That's going
• 27:54
  Speaker 2: to be less of a motivating factor for you. In
• 27:57
  Speaker 2: all honesty, did that ever really benefit you? I guess
• 28:01
  Speaker 2: it depends on what kind of business you are, but
• 28:03
  Speaker 2: so many businesses put so much value in a click
• 28:07
  Speaker 2: when it might not even have driven sales in any
• 28:11
  Speaker 2: big way. It was just like something you were tracking. And,
• 28:15
  Speaker 2: you know, that's always the art. That's been the argument
• 28:17
  Speaker 2: forever is like, what are those clicks mean in e-commerce?
• 28:21
  Speaker 2: It might mean a lot. But if you're like a
• 28:24
  Speaker 2: service provider, you know, like a B2B, I mean, that
• 28:28
  Speaker 2: might not mean that as much. to you, you know,
• 28:31
  Speaker 2: cause you're not selling online and stuff.
• 28:33
  Speaker 3: It just, it probably matters from a content marketing perspective. Right.
• 28:37
  Speaker 2: But you're not getting immediate sales from that. And that's
• 28:40
  Speaker 2: the part that changes that relationship with the search engine.
• 28:44
  Speaker 3: Yeah. Yeah. But if for people who are, you know,
• 28:48
  Speaker 3: using content to pull in a lot of traffic, I
• 28:51
  Speaker 3: think you have to one play to your play to
• 28:54
  Speaker 3: your AI a little more and to look for other
• 28:56
  Speaker 3: ways to bring people to your site.
• 28:58
  Speaker 2: Yeah.
• 28:59
  Speaker 3: There were a lot of businesses that specifically were relying
• 29:03
  Speaker 3: on search traffic. Even within that Ringer article, they quote
• 29:06
  Speaker 3: people from Condé Nast and USA Today who were more informational. Here,
• 29:12
  Speaker 3: we're relying on people finding us through information. A lot
• 29:15
  Speaker 3: of that stuff now, people are going to get that
• 29:17
  Speaker 3: through AI overview rather than going to site. That's kind
• 29:21
  Speaker 3: of their source of revenue. And those places are talking
• 29:24
  Speaker 3: about we're looking to a future of like think about
• 29:26
  Speaker 3: what that's going to look like if we're getting nobody
• 29:28
  Speaker 3: from search because that's probably closer to the future they're
• 29:32
  Speaker 3: going to have than what's happening right now.
• 29:35
  Speaker 2: Yeah and I feel like that's been happening for a
• 29:37
  Speaker 2: while and these places all knew this was coming long
• 29:41
  Speaker 2: before AI, because Google was offering answers to things that,
• 29:47
  Speaker 2: by looking at people's sites and keeping people from really
• 29:51
  Speaker 2: needing to click through. But they were always providing these results.
• 29:54
  Speaker 2: And that was the argument for a lot of like
• 29:56
  Speaker 2: journal publications, newspapers, you know, all the places that basically
• 30:01
  Speaker 2: deliver content for a living because they were providing Google
• 30:05
  Speaker 2: with the answers and they weren't getting anything in return.
• 30:09
  Speaker 1: You know what I mean?
• 30:10
  Speaker 2: They weren't getting the clicks because Google's like, well, here's
• 30:13
  Speaker 2: your answer. You don't really need to go to the website.
• 30:15
  Speaker 2: Now AI is like answering the question in a more
• 30:18
  Speaker 2: human way. That people are like, oh, I definitely don't
• 30:22
  Speaker 2: need to go to the website for that.
• 30:23
  Speaker 3: Yeah, it's served up right there for me. Summarized, you know,
• 30:27
  Speaker 3: neat funnel package. You raise an interesting point. You as
• 30:31
  Speaker 3: a site or a business are giving Google this valuable thing,
• 30:34
  Speaker 3: your content, which they're then giving to people right there
• 30:38
  Speaker 3: to keep on their site who are not clicking through.
• 30:41
  Speaker 3: What is the value of Google to you anymore? It
• 30:45
  Speaker 3: is even mentioned in this article, like some people are like,
• 30:48
  Speaker 3: we're considering... You know, just taking ourselves, blocking Google, because
• 30:53
  Speaker 3: what is Google really doing for us? Which was an
• 30:55
  Speaker 3: idea I had never even thought of before. But that's
• 30:58
  Speaker 3: something like open to consideration. I'm like, can Google lose
• 31:01
  Speaker 3: its value to the people providing the content if they're
• 31:04
  Speaker 3: like not getting clicks or they're not getting anything? You know,
• 31:07
  Speaker 3: they're getting cited, which can matter, which can give you
• 31:10
  Speaker 3: some sort of traction. There can be value to that
• 31:13
  Speaker 3: if you're one of the people who get cited. But
• 31:16
  Speaker 3: if you're at the bottom of the list, people are like,
• 31:18
  Speaker 3: our content's more precious if we keep it to ourselves.
• 31:22
  Speaker 1: Yeah. I mean, that's definitely a possibility.
• 31:24
  Speaker 2: This always is the question is like, does that hurt
• 31:28
  Speaker 2: you more than help you? Yeah.
• 31:30
  Speaker 1: I generally side on you go where people are. If
• 31:33
  Speaker 1: Google has.
• 31:34
  Speaker 2: The majority of your audience, then you might be shooting
• 31:37
  Speaker 2: yourself in the foot by not at least being there.
• 31:39
  Speaker 3: Yeah, there are interesting questions that are coming up that
• 31:42
  Speaker 3: were never, at least never even crossed my mind before,
• 31:45
  Speaker 3: maybe should have been. Like what happens when this star
• 31:48
  Speaker 3: at the center of the universe dies out? You know,
• 31:50
  Speaker 3: what's the next one going to be? What's that going
• 31:52
  Speaker 3: to look like? How can we get ahead of this?
• 31:55
  Speaker 3: You can see the structure is starting to crumble. You know,
• 31:58
  Speaker 3: SEO is still valuable. It's still something that exists, but
• 32:02
  Speaker 3: maybe we're seeing the end in sight when we weren't
• 32:05
  Speaker 3: five years ago.
• 32:05
  Speaker 1: Yeah, we've always fought this, right? Everybody wants to be
• 32:09
  Speaker 1: on the first page of Google. Why do they want
• 32:12
  Speaker 1: to be on the first page of Google?
• 32:13
  Speaker 2: Because nobody goes beyond the first page of Google. They're
• 32:16
  Speaker 2: just like, my answers have to be in the top
• 32:19
  Speaker 2: three or four on Google. Otherwise I'm not going to
• 32:22
  Speaker 2: scroll much further. And it's really just a continuation of that.
• 32:26
  Speaker 2: Now I'm just asking a question to chat GPT or Gemini.
• 32:33
  Speaker 2: And then whatever my result is, is what I'm going
• 32:36
  Speaker 2: to go with. I'm not going to, go beyond that
• 32:39
  Speaker 2: first question or the first page of Google.
• 32:41
  Speaker 3: It's true. I even, you know, I even think of
• 32:44
  Speaker 3: the past, I don't know how many years using Google
• 32:46
  Speaker 3: where I've like got a little burned or a little
• 32:49
  Speaker 3: sick of the search results. Part of it is because
• 32:52
  Speaker 3: so much search specific content has been developed and it's
• 32:56
  Speaker 3: become so clogged with, you know, most of the time
• 32:59
  Speaker 3: I want to find real people talking about this. You know,
• 33:02
  Speaker 3: the internet in the early 2000s, what it was, where
• 33:04
  Speaker 3: we caught more of the, you know, wild, wild west.
• 33:08
  Speaker 3: where it was just these random conversations and forums and
• 33:11
  Speaker 3: stuff like that. And you would kind of search and
• 33:14
  Speaker 3: find this new pocket or something like that. I feel
• 33:16
  Speaker 3: like we've lost a lot of that in search results.
• 33:21
  Speaker 3: Part of it because of people, you know, doing jobs
• 33:24
  Speaker 3: like ours in marketing where it's become more intentional to
• 33:26
  Speaker 3: get on those first pages or position websites so that
• 33:29
  Speaker 3: people find you when they're searching these terms. I think
• 33:31
  Speaker 3: it's become less valuable in some way. Or, you know,
• 33:35
  Speaker 3: there's thousands of pages of answers. It's like being at
• 33:38
  Speaker 3: the grocery store and you're like, I want, you know,
• 33:41
  Speaker 3: ranch dressing and there's 50 ranch dressings. I just want
• 33:44
  Speaker 3: somebody to make this easy for me. And that's kind
• 33:46
  Speaker 3: of what AI has stepped in and done.
• 33:48
  Speaker 2: Yeah.
• 33:49
  Speaker 1: Limit your choices.
• 33:50
  Speaker 2: And to some degree controlled, there's like a form of
• 33:53
  Speaker 2: control there, whether we know it or not.
• 33:56
  Speaker 1: Speaking of, here's my takeaway.
• 33:59
  Speaker 2: Today's stories all circle the same question. Once a brand
• 34:03
  Speaker 2: controls the gateway, how far can it push that control?
• 34:08
  Speaker 2: And this is what I'm talking about. BMW controls the
• 34:11
  Speaker 2: screen inside a product that its customers already bought. Buc-ee's
• 34:17
  Speaker 2: is trying to control how similar businesses are using their
• 34:20
  Speaker 2: familiar visual territory. Google's increasingly controlling whether people ever reach
• 34:26
  Speaker 2: the websites that supplied the answer to the question that
• 34:29
  Speaker 2: they asked. So how far can they push that control?
• 34:33
  Speaker 3: Yeah, just let everybody have their own beaver. No, that's
• 34:36
  Speaker 3: a really good one. I think you kind of hit
• 34:39
  Speaker 3: the inner connectedness between these three stories. You kind of
• 34:44
  Speaker 3: found the thread there, which is good. It is, it's
• 34:47
  Speaker 3: all brands exerting their power in some way or trying to,
• 34:51
  Speaker 3: you know, trying to keep expanding that reach. Everybody's got to,
• 34:55
  Speaker 3: it's got to grow farther and further and, you know,
• 34:58
  Speaker 3: get more people. Just be valuable. We just want you
• 35:01
  Speaker 3: to be valuable. Yeah.
• 35:03
  Speaker 1: Yeah. I feel a lot of good stuff there.
• 35:05
  Speaker 2: And hopefully we brought you some truths today that make
• 35:08
  Speaker 2: you think.
• 35:09
  Speaker 3: Some food for thought.
• 35:10
  Speaker 2: Also food you can buy at Bucky's convenience stores in Ohio.
• 35:15
  Speaker 2: All right.
• 35:16
  Speaker 1: That's it for today's episode.
• 35:18
  Speaker 2: You can find current and past episodes of the podcast
• 35:23
  Speaker 2: on none other than the very easy to find speakinghuman.com.
• 35:28
  Speaker 2: You don't even need to Search for it.
• 35:30
  Speaker 1: Just go to it.
• 35:31
  Speaker 3: Skip the search engines. Skip the AI. Go straight to
• 35:35
  Speaker 3: the source.
• 35:36
  Speaker 1: Yep.
• 35:36
  Speaker 3: We'll be back in two weeks with another episode of
• 35:39
  Speaker 3: Speaking Human. Catch you then, humans.
• 35:42
  Speaker 2: Speaking Human.
• 35:46
  Speaker 1: Speaking Human.