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Rebranding Your SMB: When and How to Do It Right
In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of rebranding for small and medium-sized businesses. With 77% of consumers making purchases based on brand name alone, it's crucial to ensure your brand remains relevant and aligned with your company's values. I explore the strategic process of rebranding, from recognizing when it's time for a change to developing a new brand strategy and implementing it effectively. Learn from examples like Patagonia, Old Spice, and Airbnb, and discover key steps to avoid common pitfalls. Whether you're targeting a new…
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