Behind The Pursuit: Non-Distilling Producers Vs Contract Distilling
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There can be a lot of confusion when it comes to the term 'NDP' or Non-Distilling Producer and a producer who makes contract distilling purchases. Both are, in essence, buying whiskey instead of making whiskey, but what other factors are at play to separate these two?
We hit on:
What does the sourced market inventory pool generally look like?
What is the largest hurdle for brands at the mercy of the sourced market?
What does it look like for a brand to use either model long-term?
What has it looked like for brands that have started in the…
The skinny
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